Big Brothers Big Sisters of Metro Atlanta

What Big Brothers Big Sisters of Metro Atlanta does

Big Brothers Big Sisters of Metro Atlanta (BBBSMA) is a 501(c)(3) nonprofit youth mentoring organization founded in 1958 and headquartered in southwest Atlanta, serving approximately 3,000 youth annually across Metro Atlanta, DeKalb County, Clayton County, and the Chattahoochee Valley. The organization delivers professionally supported one-to-one and group mentoring relationships through three primary program channels: the Level Up site-based program, which embeds mentor teams in six Title I middle schools five days a week; Beyond School Walls, a workplace-based mentoring model operating with partners such as Cox Enterprises and historically Google Atlanta; and traditional community-based one-to-one matches. Supporting programs include Big Futures for college and career readiness, MENtors for male-focused mentoring, and the recently launched EmpowHER women's giving circle.

BBBSMA does not charge fees for mentoring services; the operating model is funded entirely through individual donations, corporate sponsorships and event underwriting, foundation grants, and signature annual fundraisers. Marquee fundraising events include the seventh annual Fashion Show held at Mercedes-Benz Stadium in May 2026 ($700,000 raised, presented by the Atlanta Falcons) and the Legacy Luncheon at the Fox Theatre in November 2025 ($350,000+ raised, presented by the Arthur M. Blank Family Foundation). Anchor corporate and civic partners span nearly every major Atlanta sports franchise (Falcons, Braves Foundation, Hawks, United FC, Dream, Vibe) and major financial and consumer brands (Cox Enterprises, Macy's, Wells Fargo, Fifth Third Bank, Georgia Power, First Horizon, Genuine Parts, Chick-fil-A, Delta Community Credit Union, Sky Ranch Foundation).

The organization is led by President and CEO Kwame Johnson (appointed February 2018), with a board of directors supplemented in 2025 by executives from KPMG, Southern Company, and City of Hope Cancer Center Atlanta. BBBSMA holds a Charity Navigator four-star rating and reports documented outcome metrics including 98% on-time high school graduation, 99% avoidance of the juvenile justice system, and 88% reduction in school discipline events among Level Up participants.

Name

Big Brothers Big Sisters of Metro Atlanta

Legal name

Big Brothers Big Sisters of Metro Atlanta

Website

https://bbbsatl.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAD

Youth Mentoring & Positive Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAJALAL

Student Mentoring & Peer Support Programs

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAAAOAD

Youth & Young Adult Workforce Programs (Out-of-School Youth)

Education/Adult & Continuing Education/Workforce Development Initiatives

Keywords

• Youth mentoring services
• Nonprofit organization
• School-based mentoring
• Volunteer mentoring programs
• Community youth services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to the organization through the website donation portal, with various giving levels and options.
2. Corporate Partnerships & Sponsorships: Companies sponsor events like Fashion Play, Legacy Luncheon, and various programs. Sponsorship tiers include Diamond, Gold, Silver, and various event-specific levels.
3. Foundation Grants: Foundations like Sky Ranch Foundation ($30,000 grant) and Arthur M. Blank Family Foundation provide programmatic and event support.
4. Fundraising Events: Annual events including Fashion Play (raised $700,000 in 2026), Legacy Luncheon (raised $350,000+ in 2025), Bigs Swing Fore Littles (raised nearly $100,000 in 2025), and annual picnic.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Big Brothers Big Sisters of Metro Atlanta is a nonprofit 501(c)(3) youth mentoring organization that recruits adult volunteer mentors (Bigs) and matches them with youth (Littles) ages 6-18 across Metro Atlanta. Core offerings include school-embedded site-based mentoring (Level Up), community-based one-to-one matches, workplace mentoring (Beyond School Walls), and college/career readiness programs (Big Futures). All mentoring services are delivered free of charge to youth participants.

Product overview

Big Brothers Big Sisters of Metro Atlanta is a nonprofit 501(c)(3) youth mentoring organization that operates multiple interconnected programs rather than a technology product. The core offerings include the Level Up Program (school-based mentoring embedded in middle schools), Beyond School Walls (workplace mentoring partnerships), Traditional Community-Based Mentoring, and specialized initiatives like MENtors and EmpowHER. Supporting programs include Big Futures for college/career readiness, along with signature fundraising events like Fashion Play and the Legacy Luncheon. These programs work together to serve approximately 3,000 youth annually through professionally supported one-to-one mentoring relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Level Up: School-based middle school mentoring program that embeds mentors in schools five days a week
• Big Futures
• Beyond School Walls
• MENtors
• EmpowHER

Products and services

• Level Up Program

Quantifiable outcome

• 98% of children in program promoted to next grade level
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Atlanta FalconsflagshipStrategic or Co-development PartnerPresenting sponsor of the annual Fashion Play event held at Mercedes-Benz Stadium. Players serve as runway models alongside Bigs and Littles. Raised $700,000 in 2026. Greg Beadles, President and CEO of Atlanta Falcons, emphasized mentorship importance. Arthur M. Blank, team owner, has supported Fashion Play for seven years.
• Fifth Third BankcoreStrategic or Co-development PartnerFinancial literacy training partner for the Level Up program. Sponsored the Fuel Your Future Pitch Competition where students developed business plans. Provided $1,000 first-place prize and $53 Visa gift cards to all participants.
• Wells FargocoreStrategic or Co-development PartnerFinancial Health Sponsorship enabled Hands on Banking Financial Literacy Module delivery in five Title I middle schools, reaching over 400 seventh-grade students with budgeting, saving, and credit education.
• Macy'scoreStrategic or Co-development PartnerMission Every One partnership since 2022 has raised $13 million+ nationwide supporting BBBS programs. Hosts holiday events at multiple store locations with gift cards and activities for Littles. Featured BBBS matches in Macy's Thanksgiving Day Parade.
• Cox EnterprisescoreStrategic or Co-development PartnerNearly 20-year relationship. First Beyond School Walls site-based mentoring program pairs 20 Chamblee Charter High School students with Cox employee Bigs during spring semester.
• The DeKalb Alphas (Nu Mu Lambda Chapter)coreStrategic or Co-development PartnerBoys Empowerment Match Activity held at BBBS headquarters during Mental Health Awareness Month. Sessions included tie-tying and public speaking skills. The chapter runs a yearlong DeKalb Alphas Mentoring Initiative for young males 3rd-12th grade.
• Atlanta United FCminorStrategic or Co-development PartnerAthletes participated in Fashion Play 2026 at Mercedes-Benz Stadium. Little Brother of the Year Kaiden served as Honorary Captain at ATL UTD match against Nashville SC.
• Atlanta HawksminorStrategic or Co-development PartnerRepresented at Fashion Play 2026 event alongside other Atlanta sports franchises.
• Atlanta DreamminorStrategic or Co-development PartnerRepresented at Fashion Play 2026 event. Morgan Shaw Parker, President and COO, served as Legacy Luncheon panelist.
• Atlanta Braves FoundationcoreStrategic or Co-development PartnerRenewed partnership includes Community Clubhouse experiences at Truist Park for Littles and their mentors. Gold sponsor of Fashion Play 2026.
• Atlanta VibeminorStrategic or Co-development PartnerRepresented at Fashion Play 2026 event alongside other Atlanta sports franchises.
• Delta Community Credit UnioncoreStrategic or Co-development PartnerBig for a Day program partner providing financial literacy sessions. Donated to science and engineering fair. Gold sponsor of Fashion Play 2026.
• Emerging 100 of AtlantacoreStrategic or Co-development PartnerBig for a Day: Educate, Engage, Elevate partnership for National Mentoring Day. 60 students from Jean Childs Young Middle School participated in mentorship and financial literacy activities.
• Kilpatrick, Townsend & Stockton LLPcoreStrategic or Co-development PartnerHost venue for MENtors Mixer Fall '25 in Midtown Atlanta offices. Partner Eric Charity serves as panelist and former Big Brother.
• King & Spalding LLPminorStrategic or Co-development PartnerAssociate Archie Wilson Jr. serves as MENtors Mixer guest panelist and Young Leaders Council member.
• Google AtlantacoreStrategic or Co-development PartnerBeyond School Walls program hosted at Google. Employee Tomas mentored Benjamin through the program. Benjamin became a Google Scholar and is attending Dartmouth College.
• Truth InitiativeminorStrategic or Co-development PartnerPartnership for 2025 Celebration Bowl in Atlanta spotlighting tobacco's impact on Black communities. BBBSMA listed as community partner alongside BLKHLTH, EVERFI, and HBCU Alum.
• The Civic ControllersminorStrategic or Co-development PartnerPartnership with Big Brothers Big Sisters of the Chattahoochee Valley for holiday turkey giveaway. 45 families received turkeys, with additional 105 given to community for total of 150 turkeys.
• Panasonic/AWIM/SAE FoundationminorStrategic or Co-development PartnerEngineering programming during Level Up College & Career Summer Excursion. Students built circuits and learned about sustainability in manufacturing.
• Atlanta Tech VillageminorStrategic or Co-development PartnerHost venue for Big Futures Teen Summit focusing on Education, Enlistment, Entrepreneurship, and Employment.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Big Brothers Big Sisters of America: National umbrella organization for the Big Brothers Big Sisters network, of which BBBSMA is an affiliated local agency. Operates the same one-to-one mentoring model at national scale, including the Macy's Mission Every One partnership that has raised $13M+ since 2022 and directly benefits affiliates like BBBSMA.
• United Way of Greater Atlanta: Regional funder and convener for the Atlanta nonprofit ecosystem, channeling corporate workplace-giving dollars (including from the same Fortune 500 sponsors that back BBBSMA) into youth-serving agencies. Functions as both an indirect peer for donor dollars and a potential distribution partner.
• MENTOR (National Mentoring Partnership): National umbrella and advocacy organization for youth mentoring that supports and convenes mentoring programs including the BBBS network. Provides research, public-policy advocacy, and National Mentoring Month platforms that BBBSMA participates in and benefits from.

Direct peers

• Boys & Girls Clubs of Metro Atlanta: Direct regional peer serving Metro Atlanta youth from underserved communities with after-school and teen programming. Competes with BBBSMA for the same corporate sponsorships (Georgia Power, Cox), foundation grants, and Atlanta sports-franchise partnerships targeting youth development outcomes.
• Communities In Schools of Atlanta: Site-based student support organization that places coordinators inside Atlanta-area schools to address attendance, behavior, and graduation — closely overlapping with BBBSMA's Level Up school-embedded model. Operates in many of the same Title I middle schools and competes for the same school-district and corporate funding.

Regional players

• Big Brothers Big Sisters of Greater Los Angeles: Sister BBBS affiliate serving the Los Angeles region with the same school-based, community-based, and workplace mentoring programs. Comparable in structure and funding model to BBBSMA but operates in a different metropolitan market with its own corporate and sports-partnership ecosystem.
• Big Brothers Big Sisters of Greater Boston: Another major-market BBBS affiliate delivering one-to-one youth mentoring with a similar mix of site-based, community-based, and workplace programs. Operates the same funding model (events, corporate, individual) but in a different regional economy, making it a useful comparable for benchmarking.

Emerging players

• Girls Inc. of Greater Atlanta: Atlanta-based youth-development nonprofit focused on girls, with a programming model that intersects BBBSMA's EmpowHER giving circle and female-mentor initiatives. Competes for a similar donor and corporate-partnership base in Metro Atlanta, particularly among brands seeking women- and girls-focused impact.
• Year Up Atlanta: Workforce-development nonprofit serving young adults in Atlanta with career-readiness and corporate-partnership programming. Overlaps with BBBSMA's Big Futures college/career readiness offerings and competes for similar corporate partners (e.g., financial-services firms) seeking youth-economic-mobility impact.

Others

• Atlanta Community Food Bank: Large Atlanta-area nonprofit that, while not a mentoring organization, shares the same regional corporate-sponsor pool (e.g., Cox, Georgia Power) and runs events like the holiday turkey giveaway that BBBSMA has partnered with. Useful as a benchmark for regional nonprofit scale and corporate-fundraising intensity in Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bbbsatl
• YouTubeyoutube.com/channel/UCzDjRZ-oLqxwB4G9y3C4N8Q
• Facebookfacebook.com/BBBSatl
• LinkedInlinkedin.com/company/big-brothers-big-sisters-of-metro-atlanta
• Instagraminstagram.com/bbbsatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brothers Big Sisters of Metro Atlanta