What Rumpl does

Rumpl is a Portland, Oregon-based for-profit company founded in 2014 that designs and sells technical outdoor blankets and adjacent comfort gear for indoor and outdoor use. Its portfolio centers on the flagship Original Puffy Blanket and extends into Backcountry, Fleece, Travel, Two-Person, and Campfire (ember-resistant) puffy variants, the award-winning Wrap Sack 20° Sleeping Bag, camp pillows, tech towels, ground mats, ponchos, and storage accessories, with prices ranging from roughly $39.95 (Tech Towel) to $249.95 (Wrap Sack). Technical differentiation is driven by proprietary materials including NanoLoft synthetic down-alternative insulation, RenewaLoft recycled fill, SummitShield and VersaWeave ripstop shells, a PFAS-free C0 plant-based DWR coating, and functional design features such as the CapeClip hands-free attachment, Paracord corner loops, and the WrapAdapt layering system. The Original Puffy Blanket uses 100% post-consumer recycled plastic bottles (100+ bottles per 2-person blanket), and Rumpl holds Certified B Corp, Climate Label carbon-neutral, and Conservation Alliance credentials.

Rumpl generates revenue through a multi-channel model: direct-to-consumer e-commerce at rumpl.com (with free US shipping over $75, 60-day returns, and a 3-year warranty), company-operated physical retail, an authorized dealer program for independent outdoor retailers, and a B2B corporate bulk/gifting channel with customization services. Customer segments span outdoor enthusiasts (primary), frequent travelers (primary), outdoor-living consumers (secondary), and corporate buyers (secondary). Marketing leverages Instagram, TikTok, YouTube, Facebook, and LinkedIn organic social, an ambassador program, affiliate marketing via Impact.com, content marketing through the Go Rumpl Blog, and earned media including a Shark Tank appearance. The company is headquartered in Portland, OR, operates with 11-50 employees, and has reported cumulative sales of over 1 million Original Puffy Blankets at an average 4.9/5 rating across 4,672 reviews, with $1M+ donated to conservation and outdoor-access causes.

Name

Rumpl

Website

https://rumpl.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rumpl is a Portland-based outdoor brand that designs and sells technical performance blankets, sleeping bags, and comfort gear using proprietary recycled and synthetic-insulation materials, selling primarily direct-to-consumer and through dealers to outdoor enthusiasts, travelers, and corporate gifting buyers.

Ownership category

akta.pro rank

Product category

Outdoor Performance Blankets and Comfort Gear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Outdoor blankets
• Sleeping bags
• Camping accessories
• Travel blankets
• Performance textiles

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Rumpl generates primary revenue through direct-to-consumer sales via its e-commerce storefront at rumpl.com. Products are sold at fixed prices with shipping promotions (free over $75 in contiguous US).
2. Wholesale/Dealer Distribution: Rumpl sells through authorized dealers and retail partners. The company offers a 'Become a Rumpl Dealer' program for independent outdoor retailers.
3. Corporate Bulk Orders: Rumpl offers corporate gifting and bulk ordering for businesses, organizations, and events looking to purchase multiple units for branding or gifting purposes.
4. Customization Services: Rumpl offers customizable blankets where customers can add names, messages, or logos to Original Puffy Blankets for personalization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Rumpl designs, manufactures, and sells performance outdoor blankets (Original Puffy, Fleece, Backcountry, Travel, Two-Person, and Ember-Resistant variants) using proprietary synthetic insulation and recycled materials. The offering extends into a full outdoor sleep and comfort system including the Wrap Sack sleeping bag, pillows, ground mats, towels, ponchos, and storage accessories, sold primarily direct-to-consumer and through dealers.

Product overview

Rumpl is an outdoor comfort gear company offering performance blankets and accessories. The core product line centers on the Original Puffy Blanket (the flagship and best-seller that launched the performance blanket category), complemented by the Backcountry Puffy Blanket for lightweight adventures, Fleece Puffy Blanket for cozy indoor-outdoor use, Travel Puffy Blanket for portable warmth, and Two-Person Puffy Blankets for sharing. The company also offers Campfire Puffy Blankets with ember-resistance for fire-side use. Beyond blankets, Rumpl provides a complete sleep system including the award-winning Wrap Sack 20° Sleeping Bag, Camp Pillows, and Stuffable Pillowcases. The gear lineup includes Tech Towels and Tech Towel Totes, ground mats (Stash Mat, Overland Mat, Everywhere Mat, Pack Mat), and accessories like Ponchos, Shady Pouches, Bevy Sacks, and Packable Totes. Additional services include blanket customization for personalization and corporate bulk ordering. All products emphasize sustainability through recycled materials and synthetic insulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Puffy Blanket The flagship weather-resistant outdoor blanket that launched the performance blanket category. Made from 100% post-consumer recycled plastic bottles with PFAS-free DWR coating on ripstop nylon shell, RenewaLoft synthetic insulation, and CapeClip for hands-free wear; rated warm down to 45°F. Target users: campers, outdoor enthusiasts, and everyday consumers.
• Fleece Puffy Blanket Cozy outdoor blanket combining a weather-resistant ripstop shell with a buttery-soft fleece liner and recycled synthetic insulation. Priced from $79.95 to $239.95 across Mini, Throw, 1-person, and 2-person sizes. Target users: outdoor living consumers and indoor-outdoor crossover users.
• Backcountry Puffy Blanket High-performance blanket that is 20% warmer, 25% more packable, and features an enhanced 50D ripstop shell versus the Original Puffy. Uses NanoLoft insulation for backpackers and weight-conscious adventurers. Priced from $89.97 to $249.95.
• Travel Puffy Blanket Compact, packable travel blanket weighing 0.7 lbs and sized 38' x 52', built with NanoLoft insulation and weather-resistant shell for planes, trains, and road trips. Priced at $89.95.
• Two-Person Puffy Blanket Larger-format Original Puffy Blanket sized for two people with additional insulation and coverage, repurposing 100+ post-consumer plastic bottles per unit. Priced at $199.95 for the 2-person size.
• Campfire Puffy Blanket (Ember-Resistant) Spark- and ember-resistant blanket built to stop stray campfire sparks, featuring flame-resistant fabric. Priced from $101.97 to $149.95 across Blanket and Throw sizes. Target users: campers and outdoor living consumers who sit by fires.
• Wrap Sack 20° Sleeping Bag Award-winning rectangular sleeping bag with a roomy design and WrapAdapt customizable layering system. Uses NanoLoft insulation with a 20°F limit rating, 30°F comfort rating, 5 lb weight, pillow pocket hood, and CapeClip connections. Priced at $249.95.
• Camp Pillow Adjustable camp pillow with recycled synthetic insulation for supportive comfort at camp, in a van, or wherever the user crashes. Priced at $59.95 for both standard and adjustable versions.
• Stuffable Pillowcase Travel-friendly pillowcase designed to be stuffed with clothing to create a packable pillow. Priced at $29.95.
• Tech Towel Quick-drying, sand-repelling, ultra-absorbent performance towel made from Polyester Microsuede. Priced at $39.95; suitable for beach, hot yoga, workouts, and outdoor activities.
• Tech Towel Tote Tech towel with an integrated tote bag design for carrying to the gym, beach, or trail. Priced at $69.95.
• Stash Mat Tough, packable ground mat made from post-industrial recycled nylon that provides a dry patch of ground for beach days, camping, and outdoor activities. Priced from $89.95 to $99.95.
• Overland Mat Rugged ground mat made from Polyester Microsuede, designed for beach days, powder days, ski boots, and wetsuits. Priced from $129.95 to $159.95.
• Everywhere Mat Versatile, packable ground mat suitable for multiple outdoor applications. Priced from $59.96 to $79.95.
• Original Puffy Poncho Performance puffy insulation in a weather-resistant pullover poncho format with stand-out styling for outdoor activities.
• Rumpl Gift Card Digital gift card available in $25 denominations for gifting any Rumpl product.
• Customizable Blankets Service Personalization service allowing customers to add names, messages, or logos to Original Puffy Blankets for individuals or gifting occasions.
• Corporate Bulk Orders Bulk ordering service for corporate gifting, employee appreciation, and business purchases, including customization and branding options for B2B buyers.

Quantifiable outcome

• 4.9 out of 5 stars average rating from 4,672 verified reviews
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kammok: Kammok is a similar direct-to-consumer outdoor lifestyle brand founded in the Pacific Northwest selling hammocks, insulation, and adventure accessories; both compete for the same outdoor enthusiast purchaser with technical, design-forward textile products.
• Big Agnes: Big Agnes manufactures technical outdoor sleep systems (sleeping bags, quilts, pads) at premium price points; Rumpl's Wrap Sack and camp pillows directly overlap Big Agnes' core sleep-system offering for the same outdoor consumer.
• Cotopaxi: Cotopaxi is a B Corp-certified DTC outdoor brand selling bags, apparel, and outdoor gear with sustainability-led positioning; it competes with Rumpl for the same values-driven outdoor lifestyle buyer and uses similar limited-edition and grant/donation storytelling.
• Therm-a-Rest (Cascade Designs): Therm-a-Rest is the dominant maker of sleeping pads and a major brand in the outdoor sleep category; with Rumpl now selling sleeping bags, pillows, and ground mats, the two directly compete across the camp sleep system.
• Eagles Nest Outfitters (ENO): ENO is a hammock and outdoor accessories brand serving the same camping/festival/beach customer as Rumpl, with overlapping product positioning in technical, lifestyle-driven outdoor comfort gear.

Broad incumbents

• Kelty: Kelty is a long-established backpack, shelter, and sleep-system manufacturer with deep wholesale presence; it represents a broader incumbent that could extend its technical sleep line into puffy-blanket-style products competing with Rumpl.
• REI Co-op: REI is the largest US outdoor specialty retailer and also sells its own private-label outdoor gear; as Rumpl's largest potential wholesale channel and as a competing private-label producer, REI sits at the intersection of customer and competitor for Rumpl's category.
• Patagonia: Patagonia is a leading outdoor apparel brand with deep sustainability credentials and a wide product range including insulation pieces; Rumpl's poncho and consumer-insulation position overlap Patagonia's broader outerwear offering.
• YETI: YETI is a premium outdoor lifestyle brand with strong DTC and wholesale presence in drinkware, coolers, and bags; its brand positioning, premium pricing, and lifestyle storytelling make it a comparable incumbent for Rumpl's category-building and pricing strategy.

Emerging players

• SOL Emergency/Survival Blankets: SOL makes mylar/pocket survival blankets and lightweight outdoor covers; it competes at the value/utility end of the outdoor blanket segment while Rumpl competes at the premium puffy-insulation end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Gorumpl
• Facebookfacebook.com/gorumpl
• LinkedInlinkedin.com/company/rumpl
• Instagraminstagram.com/gorumpl
• TikToktiktok.com/@rumpl
• Xx.com/gorumpl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumpl