Suntory Oceania

Name

Suntory Oceania

Legal name

Suntory Beverage & Food Australia Pty Ltd

Website

https://suntoryoceania.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Multi-Beverage Manufacturing and Distribution

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Multi-beverage manufacturing
• Alcoholic beverages
• Non-alcoholic beverages
• Energy drinks
• Ready-to-drink beverages

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Beverage Manufacturing and Distribution: Suntory Oceania manufactures and distributes non-alcoholic and alcoholic beverages through owned brands and licensed products. Products are distributed through a mix of internally operated and outsourced models varying by country and channel.
2. Licensed Brand Distribution: Distribution of third-party beverages including Pepsi, Gatorade, and Rockstar alongside owned brands

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suntory Oceania manufactures, markets, and distributes approximately 40 market-leading beverage brands across alcoholic and non-alcoholic categories through owned production facilities and a hybrid direct and indirect distribution network across Australia and New Zealand. The portfolio spans energy drinks (V Energy, Rockstar, Celsius), carbonated soft drinks (Pepsi, Mountain Dew, 7UP), sports drinks (Gatorade), ready-to-drink coffee (Suntory BOSS Coffee), functional beverages (UP&GO), bourbon whiskeys (Jim Beam, Maker's Mark, Knob Creek), Japanese whisky (Hibiki), and craft gin (Roku, Sipsmith).

Product overview

Suntory Oceania is a multi-beverage company formed in July 2025 through the partnership of Suntory AU and Suntory NZ, operating as a unified beverage powerhouse across Australia and New Zealand. The portfolio comprises approximately 40 market-leading brands spanning both non-alcoholic and alcoholic beverages. Non-alcohol offerings include energy drinks (V Energy, Rockstar, Celsius), carbonated soft drinks (Pepsi, Mountain Dew, 7UP), sports drinks (Gatorade), ready-to-drink coffee (BOSS Coffee), and functional beverages. Alcohol brands include bourbon whiskeys (Jim Beam, Maker's Mark, Knob Creek), Japanese whisky (Hibiki), craft gin (Roku, Sipsmith), and other spirits. The company operates manufacturing facilities in Swanbank, Queensland and Wiri, New Zealand, with the Swanbank facility representing a $400 million carbon-neutral facility capable of producing 20 million cases annually.

Differentiator

Problem solved

Functional benefit

Brands

• V Energy: Flagship energy drink brand created in New Zealand, available in multiple variants including Original, Blue, Raspberry Lemonade, Zero Sugar, Refresh, and Riise.
• Roku
• Rockstar
• Celsius
• 7UP

Products and services

• V Energy Flagship energy drink brand offering a range of flavours including Original, Blue, Raspberry Lemonade, Black, and Zero Sugar variants. Positioned as a challenger energy drink created in New Zealand.
• Suntory BOSS Coffee Premium ready-to-drink coffee beverage brand offering coffee-based drinks for consumers seeking quality coffee on the go.
• Gatorade Sports drink brand providing hydration and electrolyte replacement for athletes and active consumers, distributed under license.
• Mountain Dew Bold citrus-flavored carbonated soft drink positioned as an energetic lifestyle beverage, distributed under license.
• Pepsi Licensed cola beverage distributed by Suntory Oceania in Australia and New Zealand.
• Rockstar Energy drink brand available in regular and zero sugar varieties with various fruit flavors, marketed to active consumers seeking energy.
• 7UP Licensed lemonade brand providing refreshment through a range of variants including Zero Sugar. Suntory Oceania is the licensed manufacturer and distributor in New Zealand.
• Celsius Energy Drinks US's fastest growing energy drink brand available in Australia and New Zealand in five sparkling, fruit-forward flavours with zero sugar, targeting consumers seeking a 'LIVE FIT' lifestyle.
• UP&GO Liquid breakfast product from Sanitarium New Zealand providing convenient nutrition for consumers on the go, available in Chocolate, Strawberry, Banana, and Vanilla flavours including protein variants.
• Jim Beam World-renowned Kentucky bourbon whiskey brand with a heritage spanning generations.
• Maker's Mark Premium Kentucky bourbon known for its balanced taste and hand-dipped red wax seal.
• Roku Gin Japanese craft gin combining six distinctive Japanese botanicals with eight traditional botanicals, celebrating the flavours of each of Japan's four seasons at their peak.
• Knob Creek Small batch bourbon whiskey known for its full flavor and traditional production methods.
• Hibiki Japanese blended whisky renowned for its harmonious balance and sophisticated flavour profile.
• Sipsmith London gin brand recognized as a pioneer of the city's gin revival, distilled using the one shot method and crafted in genuinely small batches.
• Pavan French liqueur made with small Muscat grapes from the Appellation d'Origine Controlee region of Frontignan, aged in oak casks and blended with Muscat eau-de-vie and orange blossom water.
• Suntory Minus 196 Ready-to-drink alcohol beverage offering a sophisticated drinking experience in a convenient format.

Quantifiable outcome

• 95% delivery in full on time from day one at Swanbank facility
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• DXC TechnologycoreImplementation/ SI/ Consulting Partner · 11 May 2026DXC Technology serves as Diamond Global Sponsor at SAP Sapphire 2026. Suntory Oceania hosted a session with DXC on AI-driven supply chain automation. DXC partnered with Suntory Oceania on the $30 million IT transformation centered on SAP S/4 HANA that underpinned the carbon-neutral Swanbank facility.
• Dylan Alcott FoundationsupportingOthers · 24 February 2026Three-year partnership investing more than $450,000 to support young adults living with disability in Australia. Funding supports programs focused on building confidence, strengthening independence, and creating pathways into education, employment and community participation. Aligns with 'Growing for Good' philosophy with employee volunteering and skills-based support.
• Recreate NZsupportingOthers · 24 February 2026Three-year partnership investing more than $450,000 (shared with Dylan Alcott Foundation) to support young adults living with disability in New Zealand. Funding supports programs focused on building confidence, strengthening independence, and creating pathways into education, employment and community participation.
• AccenturecoreImplementation/ SI/ Consulting PartnerAccenture partnered with Suntory Oceania and DXC Technology on the $30 million IT transformation project that earned the 2025 SAP Best Tech Award for Customer Experience. The project centered on SAP S/4 HANA implementation at the Swanbank facility.
• SedexsupportingStrategic or Co-development PartnerSuntory Group became a Sedex member in 2019 and won a Sedex Global Sustainability award in 2023. Sedex provides an online platform for managing and improving working conditions in global supply chains including supply chain transparency, risk assessment and ethical data exchange.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Pernod Ricard: Global premium spirits group with substantial ANZ distribution; overlaps with Suntory Oceania in whisky, gin and RTDs but is not present in functional non-alcoholic beverages, energy or soft drinks.
• Diageo Australia: Global spirits leader with significant Australia and New Zealand presence across whisky, gin and RTDs; competes head-to-head with Suntory Oceania's Hibiki, Roku, Maker's Mark and Jim Beam franchises but does not overlap in non-alcoholic beverages.

Regional players

• Treasury Wine Estates: Largest Australian-listed wine company with extensive ANZ and global distribution; comparable alcohol-beverage manufacturer profile in Oceania, though focused exclusively on wine rather than Suntory Oceania's multi-category portfolio.

Direct peers

• Lion (Kirin Holdings): ANZ-based beverage and brewing company owned by Kirin Holdings, operating across beer, dairy, juice and spirits with comparable manufacturing footprint and distribution into the same on-premise and off-premise customers as Suntory Oceania.
• Asahi Beverages: Suntory Oceania's primary domestic multi-beverage competitor in Australia and New Zealand, manufacturing and distributing alcoholic and non-alcoholic brands including Solo, Schweppes, Pepsi (in selected markets), Vodka Cruiser and Carlton & United Breweries portfolio — directly comparable in scale, channel and category mix.
• Coca-Cola Europacific Partners (CCEP): Largest bottler and distributor of Coca-Cola products in Australia and New Zealand; directly competes with Suntory Oceania across CSDs, energy, sports drinks and licensed non-alcoholic brands with overlapping route-to-market into the same retailers and wholesalers.
• Monster Beverage: Global energy drink competitor whose products are distributed in ANZ via Coca-Cola Amatil/CCEP; competes directly with V Energy, Rockstar and Celsius across convenience, petrol and grocery channels.
• Red Bull Australia: Category-defining energy drink operator with strong ANZ brand equity; directly competes with V Energy, Rockstar and Celsius for the same energy-drink occasions and consumer segments in Australia and New Zealand.

Emerging players

• Fever-Tree: Premium global mixer brand growing rapidly in ANZ; competes with Suntory Oceania's positioning around premium spirits occasions and adjacent to its Jim Beam, Roku and Maker's Mark portfolio where mixer selection is increasingly brand-curated.
• Bundaberg Brewed Drinks: Australian family-owned brewed soft drink and mixer brand now part of Asahi; competing in the same non-alcoholic beverage aisle with an iconic local brand story that targets similar ANZ retail customers as Suntory Oceania's licensed CSD portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0hXBLs6aWzghD5ui1jKuMA
• LinkedInlinkedin.com/company/suntory-oceania/posts/?feedView=all

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suntory Oceania