Retap

What Retap does

Retap ApS is a Danish private limited company founded in 2009 in Agerskov, Denmark, that designs and sells reusable drinkware under the Retap brand. Its core product is the Retap Original borosilicate glass bottle — a seamless, edge-free, one-piece design available in 300ml, 500ml, and 800ml sizes, made from up to 30% recycled glass, free of PVC, BPA, phthalates, lead, and cadmium. The portfolio has expanded to include the Retap Steel stainless-steel line, Retap Go portable bottles, a 1.2L glass carafe, water glasses, glass straws, eco-certified sleeves, thermoplastic elastomer lids in 20+ colors, and handcrafted oak/walnut wooden lids. In fall 2023, Retap launched Retap Flavour, a recurring-consumable line of vitamin-enriched effervescent water-flavoring tablets (Pineapple, Ice Tea Peach, Cranberry Cherry, Guarana Grapefruit, Lemon Lime), currently sold only in Denmark, Germany, and Sweden.

The company operates a hybrid go-to-market model. On the consumer side, Retap sells direct-to-consumer through its own retap.com webshop, with free shipping over 500 DKK and unit pricing ranging from 59 DKK for a water glass to 199 DKK for the carafe. On the B2B side, it runs a custom-logo print business for corporate gifts, employee hydration, events, and promotional merchandise through a network of promotional merchandise agencies and resellers, with low minimum order quantities and free digital print proposals. Customer logos cited include KPMG, Adidas, Dior, Fujitsu, Zeiss, Volvo, Maersk, Lego, L'Oreal, Lavazza, Marriott Copenhagen, UEFA, Swatch, Mazda, Vichy, Stockholm University, Louisiana Museum, and Gubi. Products are sold in 60+ countries through resellers and distributors, with retail presence in Sydney, Tokyo, Paris, Madrid, Berlin, Amsterdam, and Stockholm.

Retap is privately held by three founders and has no institutional venture capital, private equity, or parent company relationships disclosed; the only external funding event in its history is an ~$83,304 EISMEA grant in August 2018. The company is CO2 Neutral certified, aligns with UN Sustainable Development Goals 6, 12, and 14, and uses FSC-certified packaging (FSC-N003022). Independent research by Carbon Footprint Ltd indicates that switching from a 500ml PET bottle to a 500ml Retap bottle saves up to 17.48 kg of CO2e annually, with environmental breakeven after just three refills. Retap's products have been recognized with the Red Dot Design Award, IF Design Award, Good Design Award, and Promotional Gift Award.

Name

Retap

Legal name

Retap ApS

Website

https://retap.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Retap is a Danish company founded in 2009 that designs and sells reusable borosilicate glass and stainless-steel drinkware, plus vitamin-enriched water-flavoring tablets, to consumers in 60+ countries and to enterprise clients for custom-branded corporate hydration and promotional merchandise.

Ownership category

akta.pro rank

Product category

Sustainable Reusable Drinkware

NAICS

Glass Container Manufacturing (327213), Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)

Keywords

• Reusable water bottles
• Borosilicate glass drinkware
• Sustainable hydration products
• Custom branded drinkware
• Effervescent flavor tablets

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales - Consumer drinkware: Direct e-commerce sales of Retap bottles, carafes, water glasses, and accessories to consumers through retap.com. One-time purchase model with optional accessories and replacement parts.
2. Product sales - B2B custom branded drinkware: Bulk sales of custom-printed drinkware to corporate clients for employee gifts, customer giveaways, and promotional merchandise. Products include bottles, carafes, and accessories with company logos. Also includes Retap Flavour for workplace hydration.
3. Retap Flavour sales: Sale of flavor effervescent tablets (100 tablets per box at 315 DKK). Currently available for purchase only in Denmark, Germany, and Sweden. Wooden storage boxes sold separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Retap designs, manufactures, and sells reusable drinkware — primarily borosilicate glass bottles (Original 03/05/08), carafes, water glasses, and stainless-steel bottles — as a sustainable alternative to single-use plastic. The portfolio is complemented by Retap Flavour instant effervescent water flavoring tablets (five flavor variants with vitamin blends) and accessories such as lids, sleeves, wooden lids, and glass straws. The company sells direct-to-consumer via retap.com and globally through resellers and distributors, while offering custom logo printing on drinkware for B2B corporate clients.

Product overview

Retap is a Danish hydration company offering a comprehensive product portfolio centered around sustainable drinking solutions. The core offerings include Retap Flavour (instant effervescent water flavoring tablets in five variants with vitamin blends), Retap Original (reusable borosilicate glass bottles in 300ml, 500ml, and 800ml sizes), Retap Steel (stainless steel bottles), Retap Carafe (1.2L glass carafe), and Retap Water Glass. These are complemented by accessories including protective sleeves, replacement lids in various colors, handcrafted wooden lids, and glass drinking straws. The company follows a no-packaging concept where products typically avoid individual packaging, using FSC-certified inserts instead.

Differentiator

Problem solved

Functional benefit

Brands

• Retap Flavour: Instant water flavouring tabs that transform tap water into flavored beverages with natural fruit and berry infusions, featuring added vitamins. Available in Pineapple, Ice Tea Peach, Cranberry Cherry, Lemon Lime, and Guarana Grapefruit variants.
• Retap Drinkware
• Retap Original
• Retap Steel
• Retap Go

Products and services

• Retap Flavour Instant effervescent flavoring tabs (100 tablets per box at 315 DKK) that dissolve in tap water to add natural fruit flavors; available in Pineapple, Ice Tea Peach, Cranberry Cherry, Guarana Grapefruit, and Lemon Lime variants with vitamin blends. Sold to individual consumers and B2B clients for workplace hydration; bottle and wooden storage box sold separately.
• Retap Original Reusable borosilicate glass water bottles in 300ml (109 DKK), 500ml (129 DKK), and 800ml (159 DKK) sizes, made from up to 30% recycled glass, free of PVC, BPA, and phthalates, with edge-free seamless construction for optimal hygiene; the company's award-winning core product sold to consumers and customizable for B2B clients.
• Retap Steel Reusable stainless-steel water bottle (500ml at 189 DKK) for extra robustness and insulation, designed for life on the go; serves as a metal alternative to the glass Retap Original line for consumers and B2B clients.
• Retap Carafe 1.2L glass water carafe (199 DKK) with award-winning Scandinavian design, simple, elegant, and lightweight; suitable for home or office table settings and used by B2B clients for meetings and hospitality.
• Retap Water Glass Reusable water glass (59 DKK) designed to complement the Retap bottle and carafe drinkware collection.
• Retap Go Portable sports-style reusable bottle available in 500ml (159 DKK) and 800ml (189 DKK) sizes with multiple color choices for life on the go.
• Custom-Branded Retap Drinkware (B2B Service) B2B custom-print service applying client logos to Retap bottles, carafes, and accessories for corporate gifts, employee hydration, customer giveaways, and event merchandise; supported by free digital print proposals, low minimum order quantities, and dedicated business account pricing for enterprise clients.

Quantifiable outcome

• Saves up to 17.48 kg CO2e annually per 500ml bottle compared to single-use PET bottles
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Promotional merchandise agenciescoreChannel Partner/ Reseller/ DistributorStrategic network of promotional merchandise agencies worldwide that distribute Retap custom-printed drinkware to corporate clients. Enables B2B sales and custom branding solutions globally.
• Resellers and distributors networkcoreChannel Partner/ Reseller/ DistributorExtensive global network of resellers and distributors selling Retap products in more than 60 countries. Products available in wide selection of stores and through authorized webshops.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hydro Flask: Largest US reusable drinkware brand (owned by Helen of Troy) with extensive retail and corporate channels. Competes with Retap in the premium reusable bottle space but at a much larger scale and with a colder/active-lifestyle focus.
• KeepCup: Australian reusable coffee cup pioneer with strong B2B customisation and sustainability credentials. Overlaps with Retap in reusable beverage containers and corporate sustainability channel, though centred on cups rather than bottles/carafes.

Direct peers

• 24Bottles: Italian reusable stainless steel bottle brand focused on urban, sustainable hydration, directly overlapping Retap's product range and European D2C + retail distribution model.
• Chilly's Bottles: UK-based reusable drinkware brand selling stainless steel bottles and coffee cups directly comparable to Retap's glass bottles and carafes. Targets the same eco-conscious consumers and B2B gifting channels across Europe.
• Klean Kanteen: US reusable stainless steel bottle and food container brand with strong B-Corp and sustainability credentials. Same product category, similar eco-value proposition, broader US distribution.
• SIGG: Swiss heritage reusable bottle maker with a long-standing European B2B and retail footprint. Directly comparable category (reusable beverage containers), design heritage, and corporate customisation capabilities.
• S'well: US-headquartered premium reusable bottle brand with design-led positioning and broad B2B corporate gifting program. Competes with Retap for the same design-conscious, sustainability-oriented consumer and corporate accounts.
• Dopper: Dutch reusable bottle brand with mission-driven anti-plastic positioning, very similar to Retap's sustainability-led, European consumer + B2B story. Both compete for the same ESG-conscious corporate and consumer customers.

Others

• Nuun Hydration: Effervescent vitamin and electrolyte hydration tablet brand. Directly analogous to Retap's newest Retap Flavour line, though not a drinkware competitor — useful benchmark for the consumable side of Retap's business model.

Emerging players

• Black+Blum: Design-led reusable bottle and lunchbox brand with Scandinavian and UK design heritage. Comparable in design premium positioning but smaller scale and narrower product range than Retap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retap
• LinkedInlinkedin.com/company/retap
• Instagraminstagram.com/retap_official/?hl=en
• Xx.com/retap_dk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retap