Dynamic Map Platform North America

What Dynamic Map Platform North America does

Dynamic Map Platform North America is a geospatial measurement and software company that builds high-definition (HD) maps and supporting software for advanced driver assistance systems (ADAS) and autonomous vehicle platforms. The company's core offering is a LiDAR-based HD map dataset with less than 15 cm absolute accuracy, covering more than 975,000 miles in North America and 1.1 million miles globally across 26 countries, with 450+ road attributes per segment including observable features (lane markings, signs, traffic signals) and virtual features (lane centerlines, trajectories, virtual lane edges). Its software portfolio centers on the ADM E-Horizon platform — a lane-level path planning engine with up to 2,000m forward horizon, optimized for automotive-grade embedded hardware (QNX, aarch64) and compliant with ISO-26262 ASIL B(D) — alongside on-vehicle and cloud-based map update modules, OpenDRIVE-compatible developer tools, and ODD scenario analytics.

The company operates a B2B enterprise licensing model, selling HD map data and ADM E-Horizon software directly to automotive OEMs (including GM, Cadillac, Nissan, and Subaru) for embedded integration into production vehicle ADAS platforms, with custom map formats and attributes negotiated per OEM under multi-year contracts. Pricing is not publicly disclosed. A secondary GTM motion targets government agencies, transportation planners, logistics firms, and AEC companies for infrastructure, simulation, and asset management applications. DMP NA is a wholly-owned subsidiary of Tokyo-based Dynamic Map Platform Co., Ltd., following DMP's 2019 acquisition of Ushr Inc. (rebranded DMP NA in February 2023), with significant co-investment from Japan Overseas Infrastructure Investment Corporation for Transport & Urban Development (JOIN).

Name

Dynamic Map Platform North America

Legal name

Dynamic Map Platform North America, Inc.

Website

https://dmp-maps.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Dynamic Map Platform North America provides LiDAR-based high-definition maps and ADM E-Horizon software for automotive OEM ADAS and autonomous driving programs, covering 975,000+ miles in North America. It licenses HD map data and embedded path-planning software to OEMs such as GM, Nissan, and Subaru under multi-year enterprise contracts.

Ownership category

akta.pro rank

Product category

HD Mapping for Autonomous Driving

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (54136)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

HD Maps & Localization for Autonomous/ADAS (BPAMANAL)

akta.pro secondary industries

Autonomous Vehicles & Ground Mobility (HDAAAIAF), Transit, Traffic & Mobility Data Platforms (BPAMANAH), Domain-Specific Training Data Solutions (e.g., medical, AV, geospatial) (HDAAALAL), V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)

Keywords

• HD mapping technology
• Autonomous driving maps
• ADAS map data
• Geospatial measurement software
• Road feature extraction

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. HD Map Data Licensing: DMP licenses its high-definition map data to automotive OEMs for use in advanced driver assistance and autonomous driving systems. The map data is customized in format (XML, CSV, ATD, NDS, NDS Live, or proprietary UDBX PostgreSQL-based format) and attributes per OEM specification. Revenue is generated through licensing agreements that cover map data supply, updates, and attribute customization.
2. ADM E-Horizon Software Licensing: DMP licenses its ADM E-Horizon software to OEMs for integration into vehicle embedded systems. The software delivers lane-level road detail for path planning and vehicle control, with additional modules for on-vehicle map updates (ADM Data Store Update Module) and cloud-based update management (ADM Data Store Update Management Module).
3. Data Analytics and Developer Services: DMP offers engineering services including data analytics for Operational Design Domain (ODD) scenario planning, export of data in OpenDRIVE or .fbx format for CAE simulation tools, and custom analytics identifying road segments with specific slope, camber, speed, and curvature characteristics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dynamic Map Platform North America builds high-definition (HD) maps from vehicle-mounted LiDAR and camera data and licenses the resulting map data, along with its on-vehicle ADM E-Horizon software, directly to automotive OEMs for advanced driver assistance and autonomous driving systems. The company also supplies precision LiDAR and imagery data and engineering services for operational design domain (ODD) analysis and ADAS/AV simulation.

Product overview

Dynamic Map Platform North America offers a comprehensive HD mapping and software platform for autonomous driving and advanced driver assistance systems. The core product is HD Maps (formerly Ushr brand) with 15cm absolute accuracy, supplemented by Precision LiDAR & Imagery data collection services. The software portfolio includes ADM E-Horizon for on-vehicle lane-level path planning, ADM Data Store Update modules for map maintenance, plus developer tools for simulation integration (OpenDRIVE conversion, Coverage Layer). Consulting services include Data Analytics for Operational Design Domains and Simulation for ADAS/AV testing. The company has mapped over 975,000 miles in North America and 1.1M miles globally across 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ushr: The Ushr brand licenses automotive products under its trade name; it was the world's first HD map in mass production in 2017 and is the brand name familiar to the industry prior to the 2023 rebranding.

Products and services

• HD Maps High-definition 3D maps with centimeter-level absolute accuracy (less than 15 cm RMSE) covering more than 975,000 miles in North America and 1.1 million miles globally. Maps contain qualified road geometry, lane markings, curvature, slope, camber, traffic signs, and virtual features such as lane centerlines and trajectories, licensed to automotive OEMs for ADAS and autonomous driving applications.
• Precision LiDAR & Imagery Survey-grade LiDAR point clouds and imagery data captured using DMP's mobile mapping systems equipped with LiDAR and cameras. Used to extract observable road features such as lane dividers, pedestrian crossings, stop signs, and other road objects with high precision for automotive, government, and transportation customers.
• ADM E-Horizon Software Active Driver Map (ADM) E-Horizon software licensed to OEMs for on-vehicle integration. Delivers lane-level road detail for most-probable path planning, with 3D measurements of gradient, camber, curvature, and road features at a horizon distance of up to 2000 meters ahead and 200 meters behind. Optimized for automotive-grade embedded hardware (QNX, aarch64), compatible with OpenDRIVE 1.4, and compliant with ISO-26262 ASIL B(D) process requirements.
• Data Analytics for Operational Design Domains Expert engineering service enabling automotive OEMs and Tier 1 suppliers to identify road segments with specific slope, camber, speed, and curvature characteristics within DMP's map coverage area for scenario planning and Operational Design Domain (ODD) analysis.
• Simulation Services for ADAS/AV Engineering service exporting DMP map data in OpenDRIVE or .fbx file format for integration into leading CAE simulation tools used by OEMs and Tier 1s for ADAS and autonomous vehicle feature validation and testing.

Quantifiable outcome

• Absolute accuracy of <15 cm RMSE for safety-critical road features
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered significant, core and minor.

• PTV Group (part of Umovity)significantStrategic or Co-development Partner · 5 January 2025DMP signed a MOU with PTV Group for the development of simulation technology in automotive and transportation engineering. DMP will combine its High-Precision 3D Map data with PTV's traffic simulation software 'PTV Vissim' to provide a more sophisticated simulation environment. DMP aims to further utilize 3D Map data in simulations, while PTV aims to expand adoption of PTV Vissim in the automotive industry. The signing ceremony was held at the Transportation Research Board (TRB) Annual Meeting 2025 in Washington, D.C.
• SolDrivecoreStrategic or Co-development Partner · 29 June 2023DMP selected SolDrive as its primary supplier in South Korea, enabling DMP to quickly and efficiently establish mapping operations in the country. SolDrive serves as DMP Korea's primary data supplier for HD map production in South Korea.
• Mitsubishi Electric Automotive AmericacoreTechnology or Integration · 5 January 2023Ushr (DMP) worked with Mitsubishi Electric to integrate HD map data into Nissan's ProPILOT Assist 2.0. Ushr provides HD map data to Mitsubishi Electric, which leverages it in its High-Definition Location Module (HDLM). The combination enables Nissan to deliver an accurate and confident hands-off driving experience.
• SAE InternationalminorGTM or Marketing Partner · 14 April 2021Ushr (DMP) announced a four-year sponsorship of SAE International's AutoDrive Challenge II university competition. DMP provides HD Maps of each team's local course and the Mcity Test Facility (University of Michigan-Ann Arbor) to ten competing university teams developing autonomous vehicles.
• Toyota TRI-AD (Automated Mapping Platform)significantStrategic or Co-development Partner · 17 March 2020Toyota TRI-AD and DMP entered a proof-of-concept partnership to build automated change detection for HD map updates. TRI-AD's AMP (Automated Mapping Platform) software uses image recognition to automatically detect changes in lane-level road features based on data collected from vehicle sensors, enabling more efficient and cost-effective map updates. The PoC began in April 2020, aiming for operation from fiscal year 2021.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• HERE Technologies: HERE is the leading global HD map provider for ADAS and autonomous driving, supplying OEMs such as BMW, Mercedes-Benz, Audi, and others. It is the closest direct competitor to DMP in HD map licensing for automotive OEMs globally.
• TomTom: TomTom is a global map and navigation provider that has pivoted into HD maps for ADAS/AV, supplying multiple automotive OEMs. It directly competes with DMP in HD map licensing and traffic data services.
• Mobileye (Intel): Mobileye provides REM-sourced HD maps and AV perception stacks to global OEMs, with massive crowdsourced data scale. It is a direct competitor in HD map data licensing for ADAS and AV.
• Mapbox: Mapbox provides mapping and location platform services with an automotive ADAS/AV focus, including HD map capabilities. It competes with DMP in licensing map data and software to OEMs and adjacent markets.

Emerging players

• Waymo: Waymo maintains proprietary HD maps for its autonomous ride-hail and trucking operations. While primarily vertically integrated, it represents the broader AV/HD map competitive set and could license maps selectively in the future.
• Civil Maps: Civil Maps offers HD mapping and localization technology for autonomous vehicles, with a focus on crowdsourced data collection. It is an emerging competitor in the AV HD map space with partial overlap to DMP's offering.

Broad incumbents

• NVIDIA (DRIVE Maps): NVIDIA's DRIVE ecosystem includes HD map and simulation tools for AV development, and the company partners with mapping providers. As a broad automotive compute incumbent, it competes in adjacent parts of the HD map and AV stack.

Others

• Esri: Esri is the leading GIS and geospatial analytics platform, serving government, transportation, and AEC markets. It is an adjacent player in the broader geospatial data ecosystem that DMP also targets for government and infrastructure use cases.
• Trimble: Trimble provides geospatial, mapping, and surveying solutions for construction, transportation, and infrastructure. It is an adjacent technology provider in the high-precision mapping ecosystem relevant to DMP's AEC and government customers.

Regional players

• Sanborn Map Company: Sanborn specializes in high-resolution aerial imagery, LiDAR, and geospatial data services primarily for U.S. government and commercial customers. It is a regional peer in the high-precision mapping services market adjacent to DMP's government/AEC offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ushr-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Map Platform North America