Raya Power
Raya Power designs and sells plug-and-play, modular solar-battery pod systems for residential renters and low-income households excluded from traditional rooftop solar, distributing direct-to-consumer and via community financing and installer-training partners in Puerto Rico and California.
- Company typePrivate
- Founded-
- HeadquartersSan Juan, Puerto Rico
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raya Power does
Raya Power is a San Juan, Puerto Rico-based hardware startup (with Stanford-credentialed U.S. founders) that designs and sells plug-and-play solar-battery "pod" systems for residential renters and lower-income households who are excluded from traditional rooftop solar. The product integrates 1.35kW of solar generation with 2.5kWh of battery storage per pod, installs in under three hours, requires no home modifications, no permits, and no utility interconnection because the system never backfeeds into home wiring — a deliberate architectural choice that sidesteps UL/NEC barriers affecting balcony solar in the U.S. Architecture is modular: customers can add additional pods over time, relocate the system when they move, or resell it on the aftermarket. Smart energy management features blend grid and solar power, prioritize solar savings, and enable virtual power plant (VPP) participation.
The company makes money primarily through one-time hardware sales at approximately $6,790–$7,000 per system, supplemented by a $125/month financing/subscription option designed to bring the product within reach of lower-income households. Go-to-market is direct-to-consumer via a Shopify storefront, with planned channel partnerships through Puerto Rico community lending cooperatives (financing) and Grid Alternatives (local installer training). Customers are individual renters and low-income households, with eight pilot units deployed in Culebra, Puerto Rico as proof-of-concept under Environmental Defense Fund backing. The company also operates the Raya Empower Fund, a non-profit donation program that distributes systems to vulnerable populations during grid failures.
To date Raya Power has raised approximately $1.04M in non-dilutive and early-stage capital ($40K Parallel18 grant in 2025 and a $1M round closed February 2026 from Endeavor Puerto Rico, Parallel18, and Popular Impact Fund). It is preparing a limited 2026 commercial launch in Puerto Rico and California with pre-orders being accepted, and has accumulated substantial earned-media coverage (Forbes, Inc., Canary Media, PV Magazine USA) plus accelerator and pitch-competition recognition (Peerless top-5 finalist). Headcount remains 1–10, no revenue has been disclosed, and no patents or trademarks have been filed.
Raya Power firmographics
Firmographics- Name
- Raya Power
- Legal name
- Raya Power
- Website
- https://rayapower.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raya Power designs and sells plug-and-play, modular solar-battery pod systems for residential renters and low-income households excluded from traditional rooftop solar, distributing direct-to-consumer and via community financing and installer-training partners in Puerto Rico and California.
- Ownership category
- akta.pro rank
Raya Power industry classification
Industry- Product category
- Residential Solar Battery Systems
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)
Keywords
Where Raya Power is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Markets served
Raya Power business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain
Revenue model
- Hardware Sales: Sale of portable solar-battery systems (Raya solar pods) as a one-time purchase. Systems are priced at approximately $6,790-$7,000 upfront with modular expansion pods available.
- Financing / Subscription Payments: Monthly financing option at $125/month for the solar-battery system, enabling lower upfront cost entry. Users pay monthly over time rather than full upfront cost.
- Modular Expansion Pods: Additional pods can be purchased as users save, creating a land-and-expand revenue dynamic where customers grow their system over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base Raya Solar System with modular expansion pods |
| Subscription | Monthly | Monthly financing option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Raya Power product offering
Product offeringCore offering
Raya Power designs, manufactures, and sells a portable plug-and-play solar-battery system that integrates 1.35kW of solar generation with 2.5kWh of battery storage. The system installs in under three hours without permits, home modifications, or utility interconnection, and is sold primarily through the company's own e-commerce storefront with a base price of approximately $7,000 or $125/month financing. Modular expansion pods allow customers to add capacity over time, making solar accessible to renters and lower-income households excluded from traditional rooftop solar.
Product overview
Raya Power offers a single unified product: the Raya Solar System, a portable solar-battery system designed for both renters and homeowners. The core system includes integrated solar panels and 2.5kWh battery storage with 1.35kW generation capacity, deployable in under 3 hours without permits or structural modifications. The product is modular—users can expand capacity by adding additional Raya Solar Pods. The company also maintains a charitable Raya Empower Fund for donating systems to vulnerable communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Raya Solar System A portable, plug-and-play residential solar-battery system that integrates 1.35kW of solar generation with 2.5kWh of battery storage. Designed for renters and lower-income households, it installs in under 3 hours with no permits, no home modifications, and no utility interconnection required. The system never backfeeds to home wiring, avoiding UL/NEC barriers that block balcony-style solar in the U.S. Priced at approximately $7,000 upfront or $125/month with financing, available through the company's Shopify storefront.
- Raya Solar Pods Modular expansion units that can be added to the core Raya Solar System over time, allowing customers to incrementally scale solar generation and battery storage capacity as they save money. The modular architecture also makes the system relocatable and resaleable on the aftermarket, supporting renter use cases.
Quantifiable outcome
- Installs in under 3 hours vs. months for traditional rooftop solar
- +3 more outcomes
Companies that use Raya Power
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Raya Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Raya Power partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Environmental Defense FundcoreThe Environmental Defense Fund backed the deployment of eight pilot units of Raya Power's solar-battery systems in Culebra, Puerto Rico as a proof-of-concept for modular, community-based solar solutions.
- Grid AlternativescoreRaya Power is training local installers through Grid Alternatives to support community-based deployment of its systems in Puerto Rico.
- Puerto Rico Community Lending CooperativescoreRaya Power is exploring financing partnerships through Puerto Rico's community lending cooperatives to enable lower-income households to access the system through community-based financing options.
- Parallel18coreRaya Power completed the Pre18 Accelerator by Parallel18 — Puerto Rico's premier program for early-stage startups — and received a Fast Pass into the international Parallel18 program with $40K in non-dilutive funding and the Aeronot Internet Prize.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Raya Power competitors and assessment
Company assessmentEmerging players
- Span.IO: Smart home electrical panel maker enabling distributed energy management. Span's smart panel integrates with solar and battery systems to optimize loads — overlapping with Raya Power's smart energy management and VPP participation features.
- Goal Zero: Portable solar and power station brand owned by NRG Energy. Goal Zero serves the outdoor and emergency backup segment overlapping with Raya Power's lower-income resilience use case, though without integrated grid-bill optimization.
- Jackery: Portable power station and solar generator maker. Jackery competes in the renter-friendly and emergency backup power category that Raya Power targets, but focuses on smaller, non-permanent solutions without grid-tied bill savings.
- EcoFlow: Portable power station and balcony solar product maker. EcoFlow's DELTA series and plug-in solar offerings target renters and portable use cases similar to Raya Power, with stronger brand recognition but U.S. regulatory limitations on backfeeding.
- Lumio: Emerging renter-focused solar startup offering portable balcony and backyard solar solutions. Lumio is the closest direct peer to Raya Power in targeting the same renter and multi-family solar-excluded segment with similar plug-and-play approaches.
Broad incumbents
- Sunrun: U.S. residential solar and battery leasing leader. While Sunrun focuses on owned-rooftop customers with longer timelines, it represents the incumbent Raya Power is positioning against for renter and lower-income household solar access via financing.
- Enphase Energy: Leading supplier of microinverters and IQ battery systems for residential solar. Enphase's modular battery architecture and installer network represent both a competitive threat and a potential component supplier relationship for Raya Power.
- SunPower: Residential solar and storage provider (now operating as Complete Solar). SunPower serves a similar homeowner segment but requires professional installation and home ownership, contrasting Raya Power's renter-friendly approach.
- Generac: Leading home backup generator and battery storage maker. Generac's PWRcell battery system competes in the residential backup power space Raya Power targets, though at higher price points and with installer-required installation.
- Tesla Energy: Maker of the Powerwall home battery and integrated solar products. Tesla Energy overlaps with Raya Power on residential battery backup and smart energy management, though its products require professional installation and home ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Raya Power social profiles
Digital presenceRaya Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raya Power leadership team
Management profileNumber of profiles
Profiles2 records
Raya Power funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raya Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raya Power
What does Raya Power do?
Raya Power designs, manufactures, and sells a portable plug-and-play solar-battery system that integrates 1.35kW of solar generation with 2.5kWh of battery storage. The system installs in under three hours without permits, home modifications, or utility interconnection, and is sold primarily through the company's own e-commerce storefront with a base price of approximately $7,000 or $125/month financing. Modular expansion pods allow customers to add capacity over time, making solar accessible to renters and lower-income households excluded from traditional rooftop solar.
Is Raya Power a public or private company?
Raya Power is a private company. It is classified as venture growth investor backed and is currently operating.
When was Raya Power founded?
Raya Power was founded in -1. It employs 1 to 10 people.
Where is Raya Power based?
Raya Power is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does Raya Power make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are financing / Subscription Payments and modular Expansion Pods.
Who are Raya Power's main competitors?
Emerging players on record are Span.IO, Goal Zero, Jackery, EcoFlow and Lumio. Broad incumbents are Sunrun, Enphase Energy, SunPower, Generac and Tesla Energy.
Does Raya Power have an API?
No public API is recorded for Raya Power.
What industry is Raya Power in?
Raya Power's product category is Residential Solar Battery Systems. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization). Its NAICS code is 221114 and its SIC code is 3600.