What Gaming Arts LLC does

Gaming Arts LLC is a Las Vegas-based gaming technology company that designs, manufactures, and licenses electronic gaming products for land-based casino operators, with a portfolio spanning bingo, keno, and slot machines. The company was founded in 2009 and operates from its headquarters at 323 Orville Wright Ct., Las Vegas, NV, supplemented by a 23,000-square-foot manufacturing facility called The Forge opened in April 2026. Its product portfolio includes the Optima Keno Games suite (with the 3D Keno Blower and EZ KENO self-service kiosk), the SuperGames bingo suite (including Super Win Bingo's interactive tablet-based system with four formats — Super Match, Super Spin, Super Pick & Win, and Super Scratch), the Super Punch Board progressive, and the KenoCloud mobile/desktop application for players to track keno results, purchase tickets, and view live outcomes. Gaming Arts differentiates by underwriting jackpot liability directly, having paid out nearly $15 million in "Life Changing Jackpots" across its linked progressive networks over five years, transferring financial risk away from casino operators. Its customers include commercial casino operators (Boyd Gaming, Station Casinos, Golden Entertainment, Tropicana Laughlin, Plaza Hotel & Casino, Rampart Casino), tribal gaming operators (Gila River Gaming, Meskwaki, Prairie Band Casino & Resort), and charitable gaming networks (Michigan and Maryland progressive bingo networks), with product installations across Nevada, Mississippi, Michigan, Maryland, New Mexico, and Iowa.

The company's business model combines hardware sales of slot machines, keno equipment, and bingo systems with recurring content licensing and a managed services layer via jackpot risk underwriting. Go-to-market is enterprise field sales directly to casino operators, supported by trade show presence; pricing is custom quote-based with multi-year contracts and not publicly disclosed. Gaming Arts has historically been positioned at the bottom tier of U.S. slot manufacturers and is investing in capacity and content to climb to the middle tier within three to five years. Following the September 2025 acquisition by Germany's Merkur Gaming, the company has moved into a strategic buildout phase, hiring senior commercial leadership from IGT, Aristocrat Technologies, and Bally Technologies (now Light & Wonder), and entering content partnerships with Evolution (to adapt NetEnt online slot titles for land-based casinos, with four titles by late 2025) and Inspired Entertainment. Revenue is not publicly disclosed; the principal revenue streams are gaming equipment sales (slot machines, keno equipment, bingo systems), jackpot-risk underwriting as a managed service, and content licensing royalties.

Name

Gaming Arts LLC

Legal name

Gaming Arts LLC

Website

https://gamingarts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Gaming Arts LLC is a Las Vegas-based gaming technology company that designs, manufactures, and licenses electronic gaming machines, bingo systems, and keno games for land-based U.S. casino operators, assuming jackpot risk on linked progressive networks across multiple states.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)

akta.pro secondary industries

Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• Electronic gaming machines
• Bingo game systems
• Keno games
• Casino gaming technology
• Progressive jackpot networks

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Gaming Equipment Sales: Sale of slot machines, keno equipment, and bingo systems to casino operators. Gaming Arts opened a new 23,000-square-foot manufacturing facility called The Forge, tripling previous workspace, to support production of 1,500 slot units in 2026 with plans to double output again in 2027.
2. Jackpot Risk Assumption: Gaming Arts assumes jackpot risk and responsibility for high jackpot payouts, allowing casino operators to eliminate risk while offering Life Changing Jackpots. Company has awarded nearly $15,000,000 in jackpots over five years.
3. Gaming Content Licensing: Licensing of proprietary game content including bingo games, keno games, and slot titles. Partnership with Evolution to adapt NetEnt online slot games for land-based casinos.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gaming Arts LLC designs, manufactures, and supplies electronic gaming machines, bingo and keno game systems, and casino promotional technology to land-based casino operators in North America. The company produces physical slot machines, self-service keno kiosks, and 3D keno blower devices, alongside proprietary bingo game suites, linked progressive jackpot networks, and a mobile keno tracking application. A distinctive element of its offering is that Gaming Arts underwrites and assumes the jackpot risk for high-payout games, allowing operators to deliver "Life Changing Jackpots" without bearing liability.

Product overview

Gaming Arts LLC is a Las Vegas-based gaming technology company that operates as a product portfolio spanning two core verticals — bingo/keno games and slot machines. The bingo and keno portfolio is built around the Optima® Keno Games suite (including the 3D Keno Blower and EZ KENO® Kiosk), the KenoCloud® mobile app, SuperGames™ bingo with Super Win Bingo™ interactive system, and a Super Punch Board progressive product deployed across a network of casino partners including Boyd Gaming, Golden Entertainment, Station Casinos, and tribal gaming operators. The company also develops slot machines, a product line expanded following Merkur Gaming's acquisition in September 2025, with a new manufacturing facility (The Forge) opened in April 2026 to triple production capacity. Gaming Arts assumes jackpot risk for operators, enabling them to offer Life Changing Jackpots without bearing the financial liability.

Differentiator

Problem solved

Functional benefit

Brands

• KenoCloud: Mobile application allowing players to track keno game results, purchase tickets, and view live results on mobile devices or desktop.
• EZ KENO
• Optima Keno Games
• SuperGames
• Super Win Bingo
• 3D Keno Blower

Products and services

• Slot Machines Physical slot machine units manufactured at Gaming Arts' 23,000-square-foot production facility in Las Vegas, targeting the middle tier of slot manufacturers.
• Optima Keno Games
• 3D Keno Blower A state-of-the-art virtual keno device using 3D technology with a transparent chamber that displays dynamically mixed numbered balls, vibrant graphics, and customizable backgrounds for casino keno floors.
• EZ KENO Kiosk A self-service kiosk for 24-hour keno ticket purchase and redemption without cashier interaction, featuring quick picks, side bets, simultaneous pay/replay, and a library of unique keno games.
• KenoCloud A mobile and web application that allows players to track keno results, purchase tickets for future games at participating casinos, view hot/cold numbers, lucky numbers, previously played games, paytables, and search keno winnings.
• SuperGames Bingo A suite of bingo games with customizable paytables supporting high-stakes and high hit-frequency top prizes, reducing jackpot liability for operators and including variants such as Super Double Dab Coverall, Super Hardway Bingo, Super Spin Coverall, Super Match Lucky 7 Bingo, and Super Bonanza Spin & Win.
• Super Win Bingo A computerized bingo game system that uses mobile tablets for player interaction, with four game formats (Super Match, Super Spin, Super Pick & Win, Super Scratch) displayed on room screens for room-wide participation.
• Super Punch Board Progressive A progressive bingo product with real-time jackpot meters, deployed across multiple casino operators including Boyd Gaming, Golden Entertainment, Station Casinos, Meskwaki, Plaza Hotel & Casino, and Prairie Band Casino.
• Maryland Progressive Bingo Network A multi-location linked progressive bingo network offering Plus+ Progressive games across multiple Maryland bingo operators.
• Life Changing Jackpots Program A jackpot program underwritten by Gaming Arts that delivers high-payout progressive jackpots to players, with nearly $15,000,000 awarded to players across the country over five years.
• NetEnt-Adapted Land-Based Slot Games Land-based adaptations of Evolution's NetEnt online slot games, including multiplayer and persistent bonus features designed to match physical casino experiences, produced in partnership with Evolution.

Quantifiable outcome

• Nearly $15,000,000 in Life Changing Jackpots awarded to thousands of players over 5 years
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Evolution GamingcoreStrategic or Co-development Partner · 18 September 2025Evolution and Gaming Arts partnership to adapt several NetEnt online slot games for land-based casinos in North America. Plans to launch four titles by late 2025, including multiplayer and persistent bonus features to match physical casino experiences.
• Inspired EntertainmentminorStrategic or Co-development Partner · 1 September 2025Content partnership with Inspired Entertainment to adapt online casino games for land-based casinos, complementing the Evolution partnership for expanding gaming content offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aristocrat Leisure Limited: Global slot machine and gaming content leader (Lightning Link, Dragon Link). Directly comparable to Gaming Arts as a slot EGM and game content provider to land-based casinos, though at vastly larger scale.
• Light & Wonder: Major slot machine and casino systems provider formed from Bally Technologies, Scientific Games, and WMS. Directly comparable to Gaming Arts in EGM supply; many of Gaming Arts' recent hires came from Light & Wonder's Bally Technologies legacy unit.
• IGT: Large slot machine and lottery systems provider; recently split from IGT-Nev (Everi). Directly comparable slot EGM supplier serving North American casino operators that also overlap Gaming Arts' customer base.
• Everi Holdings: Casino equipment and FinTech services provider for gaming operators. Comparable as a North American gaming equipment supplier serving the same operator base, though with a wider FinTech/financial services mix.

Direct peers

• Konami Gaming: Slot machine manufacturer serving US land-based casino operators. Direct peer in EGM supply with a comparable target buyer profile and North American go-to-market motion.
• Inspired Entertainment: Slot machine and gaming content provider with both land-based and online offerings. Existing content partnership with Gaming Arts (announced September 2025) underscores comparable scope in casino game publishing.
• PlayAGS: US-focused slot and table game manufacturer serving regional and tribal operators. Closest direct comparable to Gaming Arts in size, customer overlap (regional US/tribal casinos), and EGM product mix.
• Ainsworth Game Technology: Australian slot machine manufacturer with North American operations. Direct peer in slot EGM supply, serving a comparable mix of commercial and tribal operators.

Emerging players

• Interblock USA: Manufacturer of electronic table games and stadium gaming terminals. Overlaps with Gaming Arts' gaming equipment manufacturing scope, particularly on keno terminals and ETG-adjacent technologies.
• Zitro Games: Spanish-origin gaming machine manufacturer expanding into North American markets. Comparable as a smaller, growing EGM and content publisher entering US casino floors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/gamingartsllc
• Facebookfacebook.com/gamingartsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaming Arts LLC