Zitro
Zitro is a privately held B2B gaming content provider founded in 2007, supplying proprietary gaming cabinets, slot games, and video bingo titles to land-based casino operators and online iGaming operators across regulated markets in Europe, the Americas, and Asia.
- Company typePrivate
- Founded2007
- HeadquartersEschette, Luxembourg
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zitro does
Zitro is a privately held B2B gaming content provider founded in 2007 and headquartered in Luxembourg (holding entity), with operational headquarters in Madrid, Spain and technology campuses in Barcelona and Bangalore, India. It employs 501–1,000 people across a corporate group spanning more than ten jurisdictions including Spain, Malta, Luxembourg, the United States, Argentina, Colombia, Peru, Mexico, and India. The company serves two primary customer segments: land-based casino operators that purchase its gaming cabinets and content, and online iGaming operators that license its digital portfolio through the Zitro Digital division.
Its core products are a portfolio of proprietary gaming cabinets — the FANTASY, Concept (Prime, Prime-J, Deluxe), Glare (Allure, Illusion, Altius, Fusion), One, Blackwave, and Bluewave series — paired with an extensive library of exclusive slot games and video bingo titles including the Dragon Win, Dragon Lamp 3, Energy, and Show Time series. Game development and R&D run across 20,000+ square meters of technology campus infrastructure in Barcelona and Bangalore, with manufacturing through Zitro Factory in Spain. The FANTASY cabinet, launched at G2E Las Vegas 2025 and premiered in Europe at ICE Barcelona 2025, is the current flagship platform and is being deployed across six U.S. states in 2026.
Zitro generates revenue through two streams: hardware sales of gaming cabinets to casino operators, and content licensing/royalties across both land-based and digital channels. Go-to-market is enterprise field sales direct to casino properties combined with event-driven marketing at major industry trade shows (ICE Barcelona, G2E Las Vegas, Zitro Experience Peru) and digital distribution partnerships with iGaming operators such as Solbet in Paraguay. The company operates under a Malta Gaming Authority corporate group critical gaming supply licence (MGA/CRP/285/2014), ISO 27001 certifications at both technology campuses, and a GLI Responsible Gaming Seal in Spain.
Zitro firmographics
Firmographics- Name
- Zitro
- Legal name
- ZITRO TECHNOLOGIES, S.L.U.
- Website
- https://zitrogames.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zitro is a privately held B2B gaming content provider founded in 2007, supplying proprietary gaming cabinets, slot games, and video bingo titles to land-based casino operators and online iGaming operators across regulated markets in Europe, the Americas, and Asia.
- Ownership category
- akta.pro rank
Where Zitro is headquartered
LocationHeadquarters
- HQ city
- Eschette
- HQ country
- Luxembourg
- HQ region
- Europe
Offices10 records
Markets served
Zitro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Gaming Cabinet Sales: Sale of proprietary gaming cabinets (Fantasy, Concept, Glare, One, Blackwave, Bluewave) to casino operators for land-based deployment.
- Gaming Content Licensing: Licensing of slot games and video bingo titles to online and land-based gaming operators, including digital distribution through partnerships.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Zitro product offering
Product offeringCore offering
Zitro designs, manufactures, and distributes proprietary gaming cabinets (FANTASY, Concept, Glare, One, Blackwave, Bluewave) together with an exclusive library of slot games and Video Bingo titles, deploying them to land-based casino operators and licensing them to online gaming operators through its Zitro Digital division.
Product overview
Zitro is a B2B provider of gaming entertainment offering a comprehensive portfolio of land-based and digital gaming products. The company provides gaming cabinets (FANTASY, Concept, Glare, One, Blackwave, Bluewave) along with an extensive library of slot games and Video Bingo titles. Zitro Digital serves the online gaming market by providing digital versions of their content to iGaming operators. The product ecosystem includes linked games, progressive jackpots, and multimedia entertainment experiences designed for casino floors.
Differentiator
Problem solved
Functional benefit
Brands
- Zitro Digital: Digital/online gaming division of Zitro offering slot games and Video Bingo titles for online operators
- Zitro Laboratory
- Zitro Factory
Products and services
- FANTASY Gaming Cabinet Premium slot gaming cabinet featuring dynamic lighting, sound, and innovative multimedia graphics, designed to deliver an immersive sensory experience for casino floors.
- Concept Cabinet Series Slot gaming cabinet line including Concept Prime, Concept Prime-J, and Concept Deluxe variants featuring link games and progressive jackpot mechanics such as Devil's Link, Ancient Link, and merging jackpot features.
- Glare Cabinet Series Gaming cabinet line including Allure Glare, Illusion Glare, Altius Glare, and Fusion Glare variants featuring link games and specialized multimedia displays for casino floors.
- One Cabinet Series Gaming cabinet line including Fusion One, Allure One, and Illusion One variants for slot machine deployment.
- Blackwave Cabinet Slot gaming cabinet product line within Zitro's portfolio.
- Bluewave Cabinet Slot gaming cabinet product line within Zitro's portfolio.
- Video Bingo Games Library Digital bingo games portfolio including Dragon Win Series, Dragon Lamp 3 Series, Energy Series, Show Time Series, and Electronic Bingo offerings for the video bingo market segment.
- Zitro Digital Digital division offering online access to Zitro's full portfolio of slot games and Video Bingo titles to iGaming operators in regulated markets.
Companies that use Zitro
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Zitro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zitro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SolbetcoreZitro Digital partnership with Paraguayan iGaming operator Solbet, granting Solbet users access to Zitro Digital's full portfolio of slot games and Video Bingo titles. Deal is part of Zitro Digital's continued expansion across Latin America with Paraguay identified as a key market.
- Live! Casino & Hotel PhiladelphiacoreFirst Pennsylvania deployment of Zitro slot machines including CONCEPT cabinet with Legendary Sword game. Represents significant step in company's state-wide growth strategy with both parties expressing optimism about expanding partnership further.
- Hard Rock Hotel & Casino Atlantic CitycoreAtlantic City debut location for Legendary Sword slot machine game by Zitro USA
- Ocean Casino ResortcoreNew Jersey premier gaming destination where Zitro's CONCEPT cabinet is now live, continuing company's momentum in the New Jersey market
- Golden Palace Casino PeruminorPeruvian casino receiving FANTASY cabinet installation featuring game content, reinforcing Zitro's presence in the Peruvian market
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Zitro competitors and assessment
Company assessmentDirect peers
- Aristocrat Leisure: Aristocrat is one of the world's largest slot machine and gaming content manufacturers with global casino and digital footprints. It directly competes with Zitro across slot cabinets, premium hardware, and digital games.
- IGT (International Game Technology): IGT is a global leader in slot machines, casino systems, and digital/iLottery content. It is a direct competitor to Zitro in both land-based cabinets and online gaming content.
- Light & Wonder: Light & Wonder (formerly Scientific Games) is a major slot machine, table products, and iGaming content provider. It competes with Zitro across slot cabinets, content, and digital distribution.
- Novomatic: Novomatic is a European-based gaming equipment and content manufacturer with a strong slot cabinet portfolio and an online arm (Greentube). It is a direct competitor and a talent feeder for Zitro Digital's CEO.
- Konami Gaming: Konami Gaming is a leading supplier of slot machines and casino management systems, with strong North American placements. It competes head-to-head with Zitro for US casino floor share.
- PlayAGS: PlayAGS designs and supplies slot machines, table products, and online gaming content primarily to the North American market. It is a direct competitor to Zitro's US slot cabinet business.
- Everi Holdings: Everi supplies gaming machines, casino financial technology, and player loyalty solutions to casino operators. It is a direct competitor in slot machines and adjacent casino-floor technology.
- Inspired Entertainment: Inspired Entertainment is a supplier of gaming hardware, virtual sports, and digital iGaming content across regulated markets. It competes with Zitro in slot cabinets, server-based gaming, and online content.
- Merkur Gaming: Merkur Gaming is a German slot machine and gaming equipment manufacturer with strong presence across European and Latam markets. It is a direct competitor in slot cabinets and video bingo-adjacent products.
- Greentube: Greentube is Novomatic's digital gaming and iGaming content division, supplying online slots and bingo to operators globally. It is the most direct competitor to Zitro Digital's online slot and video bingo portfolio.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Customer concentration
Zitro social profiles
Digital presenceZitro compliance and trust
Trust signalCompliance4 records
Zitro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zitro leadership team
Management profileNumber of profiles
Profiles3 records
Zitro subsidiaries and ownership
Company hierarchySubsidiaries11 records
Zitro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zitro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zitro
What does Zitro do?
Zitro designs, manufactures, and distributes proprietary gaming cabinets (FANTASY, Concept, Glare, One, Blackwave, Bluewave) together with an exclusive library of slot games and Video Bingo titles, deploying them to land-based casino operators and licensing them to online gaming operators through its Zitro Digital division.
Is Zitro a public or private company?
Zitro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zitro founded?
Zitro was founded in 2007. It employs 501 to 1,000 people.
Where is Zitro based?
Zitro is headquartered in Eschette, Luxembourg, in the Europe region.
How does Zitro make money?
Two revenue lines are on record. Gaming Cabinet Sales are the primary driver. The others are gaming Content Licensing.
Who are Zitro's main competitors?
Direct peers on record are Aristocrat Leisure, IGT (International Game Technology), Light & Wonder, Novomatic, Konami Gaming, PlayAGS, Everi Holdings, Inspired Entertainment, Merkur Gaming and Greentube.
Does Zitro have an API?
No public API is recorded for Zitro.