RentPath
RentPath was a digital marketing solutions company that operated rental listing platforms, including Rent.com and ApartmentGuide.com, serving multifamily property managers and single-family rental landlords with advertising, targeting, and engagement products, now integrated into the Zillow Rentals Network.
- Company typePrivate
- Founded1989
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What RentPath does
RentPath was a digital marketing solutions company that helped people find apartments and houses for rent, headquartered in Atlanta and founded in 1989. It operated a portfolio of products serving multifamily property managers (buildings with 25+ units, the primary segment) and single-family rental landlords (a secondary segment). The product suite included RentSearch for search-based listing visibility, RentSocial for social media promotion, RentTarget for audience targeting, RentRep for reputation management, RentEngage for renter engagement, Property Sites for property-manager websites, and the RentHQ analytics and reporting dashboard. Listings were distributed across a network of rental sites including Rent.com, ApartmentGuide.com, Redfin.com, Trulia, and HotPads, with iOS and Android mobile apps as the consumer-facing surface. Revenue was generated primarily through recurring listing and advertising fees paid by property managers and landlords for visibility across the network, with a direct-to-consumer funnel layered on top of channel-driven distribution.
On June 15, 2025, the company underwent a transformative shift: Zillow became the sole provider of multifamily listings on the Rent Network, all Rent. Network listings were cancelled, and all of RentPath's Digital Marketing Solutions products and services were discontinued. Going forward, property managers must establish direct advertising contracts with Zillow to list multifamily buildings on Rent.com, ApartmentGuide.com, and Redfin.com, while single-family owners with under 25 units can use Redfin Rental Tools (integrated with TurboTenant) at no cost. The company is now effectively integrated into the Zillow Rentals Network under Zillow Group ownership, with the Rent.com mobile app and website as the principal remaining consumer-facing assets.
RentPath firmographics
Firmographics- Name
- RentPath
- Legal name
- Rent Group Inc.
- Website
- https://rentpath.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RentPath was a digital marketing solutions company that operated rental listing platforms, including Rent.com and ApartmentGuide.com, serving multifamily property managers and single-family rental landlords with advertising, targeting, and engagement products, now integrated into the Zillow Rentals Network.
- Ownership category
- akta.pro rank
RentPath industry classification
Industry- Product category
- Online Rental Listings
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
- akta.pro secondary industry
- Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD)
Keywords
Where RentPath is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
RentPath business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Listing Fees: Property managers and landlords paid for listing their multifamily buildings and single-family rentals on the Rent Network sites. As of June 2025, listings are managed through direct contracts with Zillow.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RentPath product offering
Product offeringCore offering
RentPath operated a digital marketing platform for the multifamily rental industry, distributing property listings across the Rent Network of consumer-facing sites (Rent.com, ApartmentGuide.com, Redfin.com, Trulia, HotPads). Property managers and landlords paid for listing placement to reach prospective renters, while renters used the platform to search apartments, houses, and rental properties across web and mobile channels. As of June 15, 2025, Zillow became the sole provider of multifamily listings on the network and RentPath's direct service offerings were discontinued.
Product overview
RentPath operated a portfolio of digital marketing solutions (DMS) for the multifamily rental industry, including RentSearch, RentSocial, RentTarget, RentRep, RentEngage, and Property Sites, along with an analytics platform called RentHQ. As of June 15, 2025, all these products and services were discontinued following Zillow becoming the sole provider of multifamily listings (25+ unit buildings) on the Rent Network. The remaining active offering is the Rent.com consumer-facing mobile app (iOS and Android) and website, which is now part of the Zillow Rentals Network. The company also provided a payment portal (pay.rent.com) for billing purposes.
Differentiator
Problem solved
Functional benefit
Brands
- Rent.com: Primary rental listing platform operated by Rent Group Inc.
- RentHQ
- RentSearch
- RentSocial
- RentTarget
- RentRep
- RentEngage
- Property Sites
Products and services
- Rent.com Mobile App and Listing Platform Consumer-facing rental listing platform (web and iOS/Android mobile apps) that connects renters searching for apartments, houses, and rental properties with property managers and landlords. Property managers list multifamily buildings (25+ units) or single-family rentals to reach prospective tenants across the Zillow Rentals Network.
- Zillow Rentals Network Listing Service Advertising service for property managers and landlords to list multifamily buildings (25+ units) and single-family rentals across the Zillow Rentals Network, distributed across Rent.com, ApartmentGuide.com, Redfin.com, Zillow, Trulia, and HotPads.
- Redfin Rental Tools (Single-Family) Free self-serve rental listing tool for individual single-family rental owners and small landlords (fewer than 25 units) to post listings, collect leads, and process applications via TurboTenant integration through Redfin.
Companies that use RentPath
Customer profileSegments2 records
Ideal customer profiles3 records
RentPath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
RentPath partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ZillowcoreAs of June 15, 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network. All existing Rent. Network listings were cancelled, and property managers must now establish direct advertising contracts with Zillow to list on Rent.com, ApartmentGuide.com, and Redfin.com.
- The Work NumberminorRent. partners with The Work Number, the national service provider for employment verification, to handle employment verification requests for Rent. employees.
Scale indicators1 record
Recent moves7 records
Expansion highlights2 records
RentPath competitors and assessment
Company assessmentDirect peers
- Apartment List: Consumer-facing rental search platform connecting renters with apartments, with a similar listing-based business model. Competes with Rent.com for renter attention and with multifamily property managers for advertising spend.
- Trulia: Rental and real estate listing site operating within the Zillow network alongside Rent.com. Directly comparable as a sister platform distributing the same rental listings to overlapping renter audiences.
- Redfin: Real estate brokerage and rental platform, now part of Zillow Group, offering rental tools (Redfin Rental Tools) for landlords. Comparable as a co-listed rental marketplace and as the acquirer of RentPath in 2017.
- HotPads: Map-based apartment and rental home search platform, part of the Zillow network alongside Rent.com. Highly comparable as a co-listed rental marketplace with overlapping inventory and renter audience.
- Zumper: Online rental marketplace serving both apartments and houses for rent across the U.S. Comparable as a direct competitor to Rent.com in the rental listing and tenant placement space.
Emerging players
- PadMapper: Map-based apartment and rental home search aggregator. Comparable as an alternative rental listing destination competing for renter search traffic alongside Rent.com.
- Cozy (now part of Apartments.com): Rental listing and tenant screening platform, now part of CoStar's Apartments.com network. Comparable as an adjacent platform serving the same renter and landlord base with overlapping listing distribution.
- Doorsteps (Realtor.com): Rental listings offered within Realtor.com (operated by Move, Inc., a CoStar subsidiary). Comparable as a residential rental search destination competing for the same renter audience as Rent.com.
Broad incumbents
- Zillow Group: Parent company and dominant U.S. residential real estate marketplace. Directly comparable as the controlling entity of the Rent Network and the new sole provider of multifamily listings on Rent.com, ApartmentGuide.com, and Redfin.com as of June 15, 2025.
- Apartments.com (CoStar Group): Leading multifamily rental marketplace owned by CoStar Group. Directly comparable as a primary competitor in online apartment search, serving the same multifamily property manager customer segment that historically anchored RentPath's revenue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RentPath social profiles
Digital presenceRentPath compliance and trust
Trust signalCompliance4 records
RentPath financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentPath leadership team
Management profileNumber of profiles
Profiles7 records
RentPath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentPath M&A and investment
M&A and investmentM&A5 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentPath
What does RentPath do?
RentPath operated a digital marketing platform for the multifamily rental industry, distributing property listings across the Rent Network of consumer-facing sites (Rent.com, ApartmentGuide.com, Redfin.com, Trulia, HotPads). Property managers and landlords paid for listing placement to reach prospective renters, while renters used the platform to search apartments, houses, and rental properties across web and mobile channels. As of June 15, 2025, Zillow became the sole provider of multifamily listings on the network and RentPath's direct service offerings were discontinued.
Is RentPath a public or private company?
RentPath is a private company. It is classified as corporate owned and is currently operating.
When was RentPath founded?
RentPath was founded in 1989. It employs 5,001 to 10,000 people.
Where is RentPath based?
RentPath is headquartered in Atlanta, United States, in the North America region.
How does RentPath make money?
One revenue line is on record: property Listing Fees.
Who are RentPath's main competitors?
Direct peers on record are Apartment List, Trulia, Redfin, HotPads and Zumper. Emerging players are PadMapper, Cozy (now part of Apartments.com) and Doorsteps (Realtor.com). Broad incumbents are Zillow Group and Apartments.com (CoStar Group).
Does RentPath have an API?
No public API is recorded for RentPath.
What industry is RentPath in?
RentPath's product category is Online Rental Listings. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement, with a secondary code of THAMALAD, Channel Managers & Listing Syndication Networks (Distribution to Marketplaces). Its NAICS code is 532 and its SIC code is 6531.