What Cozy does

Cozy, operating at cozy.co, is an online property management platform now marketed as Rental Manager under the Apartments.com brand of CoStar Group (NASDAQ: CSGP). Originally founded as an independent Portland-based startup in 2012 with backing from Social Capital, General Catalyst, and Google Ventures (~$18.4M disclosed funding across 2012–2016), Cozy was acquired by CoStar and merged into its Apartments.com ecosystem. The product offers individual landlords and small property management businesses a free, all-in-one suite covering property listing, tenant screening, online rent collection (with Express Pay 2-day payouts), digital lease generation, maintenance tracking, expense logging, rent comparable reports, Matterport 3D virtual tours, built-in messaging, and renters insurance.

The underlying technology is a cloud-based SaaS platform tightly coupled with the Apartments.com marketplace network. Listings published through Rental Manager syndicate automatically to Homes.com, ForRent.com, and ApartmentFinder.com, giving landlords exposure to 81 million monthly renter visits. The platform processes roughly $400 million in monthly rent payments and serves approximately 1 million property owners, making the integrated distribution and payment rails the central technical asset rather than any proprietary algorithmic layer.

The go-to-market is product-led and direct-to-consumer, with no subscription required and self-serve onboarding. Revenue is generated from advertising/listing fees within the Apartments.com network and from transaction-based fees on rent payment processing; pricing for core landlord tools is freemium, with newer monetization vectors such as renters insurance introduced in 2025. The target customer segments are individual landlords and small-scale property management businesses in North America (primarily the United States), with educational content, state rental law guides, and organic SEO acting as top-of-funnel acquisition channels.

Name

Cozy

Legal name

CoStar Group, Inc.

Website

https://cozy.co

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Cozy (Rental Manager) is a free cloud-based property management SaaS platform operated under Apartments.com by CoStar Group, serving individual landlords and small property managers with listing syndication, rent collection, tenant screening, lease generation, and maintenance tracking across a network reaching 81 million monthly renter visits.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Listing Fees: Revenue generated from property owners listing their rentals on the platform. The platform enables property visibility to 81 million monthly renter visits.
2. Rent Payment Processing: Revenue derived from processing rent payments. The platform processes $400 million in monthly rent payments, with Express Pay offering faster 2-day payout capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Cozy (operating as Rental Manager by Apartments.com) provides free online property management software for individual landlords and small property owners. The platform enables users to list rental properties across major listing networks, screen prospective tenants, collect rent online, generate leases, track maintenance requests, and log property expenses, all from a single cloud-based dashboard.

Product overview

Cozy (at cozy.co) offers Rental Manager, a single unified property management software platform by Apartments.com/CoStar Group. The platform integrates core property management tools including property listing distribution across Apartments.com and Homes.com, online rent collection with Express Pay, tenant screening, lease generation, maintenance tracking, expense logging, Matterport 3D virtual tours, rent comparable reports, and renters insurance — all accessible through a single dashboard without subscription fees.

Differentiator

Problem solved

Functional benefit

Brands

• Rental Manager: Online property management tool providing free tools for landlords to list properties, screen tenants, collect rent, manage leases, and track maintenance.

Products and services

• Rental Manager (by Apartments.com)

Quantifiable outcome

• $400 million in monthly rent payments processed
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Homes.comcoreTechnology or IntegrationStrategic integration partnership where listings published through the Rental Manager platform automatically syndicate to Homes.com, the fastest-growing real estate website, providing property owners enhanced visibility to renters through the expanded network.
• CoStar GroupcoreOthersCoStar Group, Inc. is the parent company and owner of the Apartments.com network and the Rental Manager (Cozy) product. CoStar Group is a leading provider of commercial real estate information and online marketplace.
• Serandipians ConsortiumminorOthersNote: This affiliation appears to relate to Cozy Travel (a separate luxury host agency), not to the Cozy property management software product. Industry network consortium for travel/luxury hospitality sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buildium: Property management SaaS for individual landlords and SMB property managers offering tenant screening, rent collection, lease management, and accounting — a direct functional competitor to Cozy/Rental Manager in the SMB segment.
• AppFolio: Cloud-based property management software serving SMB and mid-market residential landlords with rent collection, tenant screening, leasing, and maintenance — competing head-to-head with Rental Manager for the same SMB customer.
• RentRedi: All-in-one landlord software for rent collection, tenant screening, lease management, and listing syndication, primarily targeting individual and small-portfolio landlords — closely overlapping with Cozy's core feature set and SMB ICP.
• TenantCloud: Free and freemium property management platform for individual landlords and small property managers offering rent collection, screening, maintenance, and accounting — a direct SMB-tenant alternative to Cozy/Rental Manager.
• Avail: Landlord software owned by Move/Realtor.com providing listing syndication, tenant screening, and online rent collection for DIY landlords — a near-twin to Cozy's offering and a direct competitor for individual landlords.
• TurboTenant: Freemium property management platform for independent landlords covering listings, applications, screening, leases, and rent collection — competing for the same SMB landlord segment with a similar free-led GTM.
• Hemlane: Property management software and services for individual and small-portfolio landlords offering leasing, rent collection, maintenance coordination, and tenant screening — overlapping with Rental Manager's SMB feature set.
• Stessa: Free property management and rental property accounting software for individual landlords and small investors, now part of Roofstock — competing with Cozy for landlord workflows focused on expense tracking and portfolio analytics.

Broad incumbents

• Zillow: Major residential real estate marketplace that owns Avail; its rental listings reach and advertising business overlap with Apartments.com/Rental Manager, making it a broad incumbent competing for landlord attention and renter traffic.

Emerging players

• DoorLoop: Modern cloud-based property management platform gaining traction with SMB landlords and growing into mid-market, offering rent collection, accounting, and tenant portals — emerging as a feature-rich competitor to Cozy in the same SMB lane.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CozyCo
• YouTubeyoutube.com/user/apartmentscom
• Facebookfacebook.com/socozy
• LinkedInlinkedin.com/company/cozy
• Instagraminstagram.com/apartmentscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cozy