What Insider Intelligence does

Insider Intelligence, operating commercially as EMARKETER (legal entity EMARKETER Inc.), is a digital market research subscription and advisory firm headquartered at 685 Third Avenue, New York, founded in 1996 and operating with 251-500 employees. The company produces forecasts, charts, and reports across media, advertising, commerce, retail/ecommerce, financial services, technology, and health verticals, and distributes them through the EMARKETER PRO+ subscription platform augmented by EM Advisory customized engagements, advertising/sponsorship media programs, and an in-house 'Behind the Numbers' podcast and content/newsletter engine.

The technology stack centers on a proprietary research methodology with rigorously sourced and vetted data, built around exclusive datasets and reusable, citable charts. Recent product surface area adds an AI Search capability for contextual navigation across the research corpus and an AI Visibility Index that measures brand exposure inside AI-driven discovery environments. The customer base includes named enterprise subscribers such as Adobe, The Trade Desk, Shutterstock, Colgate-Palmolive, Net Conversion, Digital Marketing Group, Doner Media, Veritone One, and DEPT Agency, served by an enterprise field-sales motion with quote-based, multi-year contracts and 'Become a Client' / 'Get a Demo' conversion pathways.

Revenue is generated primarily through recurring PRO+ subscriptions and multi-year EM Advisory engagements, supplemented by brand advertising and sponsorship media programs on the EMARKETER platform. The company operates globally across North America, Western Europe, Asia-Pacific, Latin America, Central & Eastern Europe, and the Middle East & Africa, and supports direct enterprise field sales alongside a digital self-serve platform for mid-market access. Pricing is opaque; no revenue, ARR, funding, headcount trend, or M&A disclosures are available, so financial scale is estimable only by proxy.

Name

Insider Intelligence

Legal name

EMARKETER Inc.

Website

https://insiderintelligence.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Insider Intelligence (operating as EMARKETER) is a digital market research firm that sells PRO+ subscriptions and EM Advisory engagements to enterprise marketers, retailers, financial services, technology, and health companies seeking vetted forecasts, benchmarks, and customized strategic recommendations across global markets.

Ownership category

akta.pro rank

Product category

Market Research & Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Embedded & OEM Analytics (HDAEAMAC)

Keywords

• Market research subscriptions
• Digital forecasts analysis
• Media commerce intelligence
• Advertising benchmarks data
• Industry research advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. EMARKETER PRO+ Subscription: Premium subscription product providing access to thousands of ready-made forecasts, charts, reports, and exclusive data sets with interactive forecasting capabilities
2. EM Advisory: Customized advisory sessions that bring trusted data and insights to life with tailored recommendations for client-specific challenges
3. Advertising & Sponsorship: Media programs enabling brands to boost their visibility and generate demand through EMARKETER's platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insider Intelligence, operating under the EMARKETER brand, provides subscription-based digital market intelligence — forecasts, charts, reports, and exclusive data sets covering digital media, advertising, and commerce. Its flagship EMARKETER PRO+ platform delivers thousands of ready-made forecasts and interactive analysis, supplemented by EM Advisory sessions that provide customized strategic recommendations.

Product overview

Insider Intelligence operates EMARKETER as a unified platform-plus-modules architecture offering digital market intelligence. The core product, EMARKETER PRO+, provides the foundational research, forecasts, charts, and reports library. Module add-ons include EM Advisory (customized advisory sessions), AI Visibility Index (AI visibility metrics tracking), and AI Search (AI-powered research navigation). Together, these offerings provide gold-standard forecasts, analysis, and benchmarks for media, advertising, and commerce decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• EMARKETER PRO+: Premium research and forecasting tool providing detailed market data and analysis.
• EM Advisory
• AI Visibility Index
• Behind the Numbers

Products and services

• EMARKETER PRO+

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDC: IDC is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, with a subscription research model very similar to EMARKETER's PRO+ platform.
• The NPD Group: NPD Group is a market research firm providing point-of-sale tracking, consumer panel, and forecasting services across consumer industries, comparable to EMARKETER's data-and-forecasts product model.
• Euromonitor International: Euromonitor provides global market research on consumer markets, industries, and economies, with comparable subscription-based country and industry research products and a similar enterprise customer base.
• Mintel: Mintel is a global market research firm specializing in consumer products, retail, and lifestyle intelligence, serving similar enterprise consumer-goods clients with subscription-based research and reports.
• Forrester Research: Forrester is a publicly recognized peer offering subscription-based research and advisory services to enterprise technology, marketing, and digital transformation leaders, with a comparable B2B research-and-advisory model and overlapping customer base.
• IRI: IRI provides market research, shopper insights, and predictive analytics for the consumer packaged goods and retail industries, with a comparable mix of subscription data and customized advisory.

Emerging players

• CB Insights: CB Insights is a tech-focused market intelligence platform offering company intelligence, market analytics, and the Mosaic algorithm, with overlapping sales motion into enterprise technology and strategy buyers.

Broad incumbents

• Gartner: Gartner is the largest publicly traded IT research and advisory firm, with a much broader portfolio spanning IT, HR, finance, and supply chain. EMARKETER competes with its digital advertising and marketing research practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emarketer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insider Intelligence