The Kraft Group
- Company typePrivate
- Founded1972
- HeadquartersFoxboro, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
The Kraft Group firmographics
Firmographics- Name
- The Kraft Group
- Legal name
- Kraft Group LLC
- Website
- http://www.thekraftgroup.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
The Kraft Group industry classification
Industry- Product category
- Conglomerate Holding Company
- NAICS
- Sports Teams and Clubs (711211), Offices of Other Holding Companies (551112), Management of Companies and Enterprises (551)
- SIC
- Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)
Keywords
Where The Kraft Group is headquartered
LocationHeadquarters
- HQ city
- Foxboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Kraft Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Paper & Packaging Manufacturing: Manufacturing and sale of paper and packaging products through multiple subsidiaries including Rand-Whitney Container, Rand-Whitney Containerboard, Rand-Whitney Mid-Atlantic, International Forest Products LLC, New-Indy Container Corporation, and UN1F1ED2 Global Packaging Group
- Sports & Entertainment: Revenue from professional sports teams (New England Patriots NFL, New England Revolution MLS), stadium operations (Gillette Stadium), and entertainment venues (Patriot Place)
- Real Estate Development: Real estate development and investment activities
- Data Analytics: Kraft Analytics Group (KAGR) providing analytics services
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
The Kraft Group product offering
Product offeringCore offering
The Kraft Group is a privately held holding company that owns and operates a diversified portfolio of businesses, including paper and packaging manufacturing subsidiaries (Rand-Whitney Container, Rand-Whitney Containerboard, New-Indy Container Corporation, International Forest Products LLC, UN1F1ED2 Global Packaging Group), professional sports franchises (New England Patriots NFL and New England Revolution MLS), the Gillette Stadium venue, the Patriot Place mixed-use entertainment complex, and Kraft Analytics Group (KAGR). The company also runs real estate development, investments, and philanthropy programs.
Product overview
The Kraft Group is a diversified holding company comprising multiple business divisions: Paper & Packaging (Rand-Whitney Container, Rand-Whitney Containerboard, Rand-Whitney Mid-Atlantic, International Forest Products LLC, New-Indy Container Corporation, UN1F1ED2 Global Packaging Group), Sports + Entertainment (Gillette Stadium, New England Patriots, New England Revolution, Patriot Place, KAGR), Real Estate Development, Investments, Sustainability, and Philanthropy. This is not a unified software platform but a portfolio of distinct operating companies spanning manufacturing, professional sports, entertainment venues, and analytics services.
Differentiator
Problem solved
Functional benefit
Brands
- Rand-Whitney Container: Paper and packaging manufacturing company
- Rand-Whitney Containerboard
- International Forest Products LLC
- New-Indy Container Corporation
- UN1F1ED2 Global Packaging Group
- Gillette Stadium
- New England Patriots
- New England Revolution
- Patriot Place
- KAGR (Kraft Analytics Group)
Products and services
- Rand-Whitney Container A paper and packaging manufacturing company within The Kraft Group's portfolio, producing containerboard and corrugated packaging solutions for enterprise customers.
- Rand-Whitney Containerboard A containerboard production business unit within The Kraft Group's paper and packaging division, serving enterprise buyers of containerboard.
- Rand-Whitney Mid-Atlantic A regional paper and packaging subsidiary within The Kraft Group's manufacturing segment.
- International Forest Products LLC An international forest products company operating within The Kraft Group's paper and packaging segment, handling forest products trading.
- New-Indy Container Corporation A containerboard corporation operating within The Kraft Group's paper and packaging business, producing containerboard products for enterprise buyers.
- UN1F1ED2 Global Packaging Group A global packaging group within The Kraft Group's paper and packaging division, providing global packaging solutions.
- Gillette Stadium A multi-purpose sports and entertainment stadium operated by The Kraft Group, home to the New England Patriots (NFL) and New England Revolution (MLS).
- New England Patriots An NFL professional football team wholly owned by The Kraft Group, one of the most successful teams in NFL history.
- New England Revolution A Major League Soccer team founded by The Kraft Group as one of the league's 10 charter clubs in 1996, advanced to the MLS Cup five times in its first 20 years.
- Patriot Place A mixed-use entertainment complex developed by The Kraft Group, opened in 2008 as an extension of Gillette Stadium providing year-round dining, entertainment, hospitality, specialty retail, lodging, and healthcare.
- KAGR (Kraft Analytics Group) A data analytics business unit within The Kraft Group's sports and entertainment operations, providing analytics services.
Quantifiable outcome
- MLS Cup five times in first 20 years
- +1 more outcomes
Companies that use The Kraft Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Kraft Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Kraft Group partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights4 records
The Kraft Group competitors and assessment
Company assessmentBroad incumbents
- International Paper: Largest publicly traded containerboard and packaging producer in North America. Comparable to the Kraft Group's Rand-Whitney Container, Rand-Whitney Containerboard, and New-Indy Container Corporation paper/packaging subsidiaries.
- Cargill: Largest privately held US company and a diversified holding company spanning agricultural commodities, food ingredients, and industrial operations. Comparable to the Kraft Group's privately held, family-controlled diversified conglomerate structure.
- Smurfit Westrock: Global containerboard and corrugated packaging leader formed by the merger of Smurfit Kappa and WestRock. Directly comparable to Rand-Whitney Container and New-Indy Container Corporation across containerboard product lines and customer segments.
- Packaging Corporation of America: Major US containerboard and corrugated packaging manufacturer. Comparable to the Kraft Group's paper/packaging manufacturing subsidiaries in product mix (containerboard, corrugated) and target end markets.
Emerging players
- Legends Hospitality: Hospitality and venue services company co-founded by the New York Yankees and Dallas Cowboys ownership. Comparable to the Kraft Group's Gillette Stadium and Patriot Place venue operations, with overlapping service offerings in stadium hospitality, premium seating, and venue sales.
Direct peers
- Liberty Media: Holding company that owns Formula 1, the Atlanta Braves, and other sports and entertainment assets under a centralized corporate structure. Comparable as a diversified entity owning controlling stakes in major sports properties.
- Kroenke Sports & Entertainment: Closest comparable — a privately held multi-team, multi-venue holding company (Arsenal, LA Rams, Denver Nuggets, Colorado Avalanche, Colorado Rapids) operating sports franchises, real estate development, and arena/stadium assets. Closely aligned with Kraft Group's multi-team-owner-plus-real-estate model.
- Fenway Sports Group: Privately held multi-team ownership group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, RFK Racing) with a holding-company structure spanning sports franchises and real estate. Directly comparable as a diversified family-controlled sports holding company.
- Harris Blitzer Sports & Entertainment: Multi-franchise ownership and operating platform (Philadelphia 76ers, New Jersey Devils, Crystal Palace) with venue and real estate operations. Comparable as a multi-team owner with a focus on venue monetization and brand building.
- Pegula Sports & Entertainment: Family-owned multi-team holding company (Buffalo Bills, Buffalo Sabres) operating franchises, venue assets, and hospitality. Directly comparable to the Kraft Group's sports franchise and Patriot Place-style venue-anchored mixed-use model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Kraft Group social profiles
Digital presenceThe Kraft Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kraft Group leadership team
Management profileNumber of profiles
Profiles3 records
The Kraft Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
The Kraft Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kraft Group M&A and investment
M&A and investmentM&A
Investments47 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kraft Group
What does The Kraft Group do?
The Kraft Group is a privately held holding company that owns and operates a diversified portfolio of businesses, including paper and packaging manufacturing subsidiaries (Rand-Whitney Container, Rand-Whitney Containerboard, New-Indy Container Corporation, International Forest Products LLC, UN1F1ED2 Global Packaging Group), professional sports franchises (New England Patriots NFL and New England Revolution MLS), the Gillette Stadium venue, the Patriot Place mixed-use entertainment complex, and Kraft Analytics Group (KAGR). The company also runs real estate development, investments, and philanthropy programs.
Is The Kraft Group a public or private company?
The Kraft Group is a private company. It is classified as family owned and is currently operating.
When was The Kraft Group founded?
The Kraft Group was founded in 1972. It employs 5,001 to 10,000 people.
Where is The Kraft Group based?
The Kraft Group is headquartered in Foxboro, United States, in the North America region.
How does The Kraft Group make money?
Four revenue lines are on record. Paper & Packaging Manufacturing is the primary driver. The others are sports & Entertainment, real Estate Development and data Analytics.
Who are The Kraft Group's main competitors?
Broad incumbents on record are International Paper, Cargill, Smurfit Westrock and Packaging Corporation of America. Legends Hospitality is listed as an emerging player. Direct peers are Liberty Media, Kroenke Sports & Entertainment, Fenway Sports Group, Harris Blitzer Sports & Entertainment and Pegula Sports & Entertainment.
Does The Kraft Group have an API?
No public API is recorded for The Kraft Group.
What industry is The Kraft Group in?
The Kraft Group's product category is Conglomerate Holding Company. Its primary akta.pro industry code is MPAKABAJ, Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies). Its NAICS code is 711211 and its SIC code is 2600.