What Outback Presents does

Outback Presents is a Nashville-based, privately held live entertainment promoter and producer founded in 1996 and currently owned by private equity firm Raven Capital (which assumed control via a 2021 COVID-era restructuring). The company promotes and produces comedy tours, music concerts, and festival events across 300+ North American cities, with an extended international footprint in the UK and Europe following its 2022 acquisition of Robomagic Live. It owns and operates three branded comedy festivals — the Nashville Comedy Festival, the 312 Comedy Fest (Chicago), and Bert Kreischer's Fully Loaded Comedy Festival — alongside individual touring engagements.

The underlying business model is event-driven promotion: Outback books talent, secures venues, markets events, and sells tickets through its own website, Ticketmaster, and venue box offices, earning promoter fees and transaction-based ticket revenue. Its core technology stack is described as live event promotion and ticketing infrastructure, without disclosed AI or proprietary software products. Distribution is omnichannel — organic social (Instagram, TikTok, Facebook, X), email newsletter, and website sweepstakes — and customer relationships span three sides of the marketplace: comedy and music artists (talent supply), venues (capacity), and live entertainment audiences (ticket demand).

Scale metrics indicate an enterprise-sized promoter: 2,200+ shows produced in the trailing year, 5.5M+ tickets sold, ranking as the #9 promoter globally by Pollstar (2025) and #10 by Billboard (2025). The company has won multiple IEBA Promoter of the Year awards (2022, 2024, 2025) and received Pollstar's Bill Graham Award for Promoter of the Year in 2026. Revenue is not publicly disclosed; the comedy business is reported to generate close to $1 billion in annual gross ticket sales, from which Outback earns a percentage take. In May 2026, AEG Presents acquired a minority stake in the comedy business, validating the segment's value while Raven Capital retained the music operations and "data-driven audience engagement platforms."

Name

Outback Presents

Legal name

Outback Presents, LLC

Website

https://outbackpresents.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Outback Presents is a Nashville-based independent live entertainment promoter producing comedy, music, and festival events across 300+ North American cities, with international reach in the UK and Europe following its 2022 Robomagic Live acquisition and minority investment from AEG Presents in 2026.

Ownership category

akta.pro rank

Product category

Live Entertainment Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Live entertainment promotion
• Comedy tour production
• Music festival production
• Live event ticketing
• Independent concert promotion

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live comedy, music, and festival events. The company promotes tours and events, generating revenue through ticket sales at venues across North America.
2. Event Production and Promotion Fees: Revenue from producing and promoting live entertainment events, including comedy tours, music festivals, and special events. The company serves as the promoter for events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Outback Presents is the leading independent, full-service promoter of live entertainment in North America, producing comedy, music, and festival events on multi-city tours and at landmark venues. The company books talent, manages event production and promotion, and sells tickets through its own website, third-party platforms such as Ticketmaster, and venue box offices, operating across 300+ cities and producing branded comedy festivals such as Nashville Comedy Festival, 312 Comedy Fest, and Bert Kreischer's Fully Loaded Comedy Festival.

Product overview

Outback Presents operates as a unified live entertainment promotion company offering comedy, music, and festival events. The company produces its own branded comedy festivals including Nashville Comedy Festival, 312 Comedy Fest, and Bert Kreischer's Fully Loaded Comedy Festival, while also promoting individual comedy and music shows across North America. The portfolio is unified under the Outback Presents brand as a full-service promoter rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Nashville Comedy Festival Annual comedy festival produced by Outback Presents, showcasing a diverse roster of comedians in Nashville, marketed and ticketed through the dedicated festival site.
• 312 Comedy Fest Annual comedy festival produced by Outback Presents in Chicago, drawing comedians to perform at venues across the market.
• Bert Kreischer's Fully Loaded Comedy Festival Annual comedy festival produced in partnership with and headlined by comedian Bert Kreischer, featuring multiple comedians and performances at venues across cities.
• Outback Presents Live Event Promotion (Comedy, Music, and Festival Tours) Full-service live entertainment promotion spanning talent booking, event production, venue partnerships, marketing, and ticketing for multi-city comedy and music tours and festivals across 300+ cities in North America (with global expansion via Robomagic Live to the US, UK, and Europe).

Quantifiable outcome

• 2,200+ shows produced in the past year
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AEG PresentscoreStrategic or Co-development Partner · 4 May 2026AEG Presents acquired a minority stake in Outback Presents' comedy business in a milestone transaction. Raven Capital sold this stake as part of its value realization strategy. The partnership expands AEG's presence in the comedy market while Outback retains ownership of music and data-driven audience engagement platforms.
• Robomagic LivecoreStrategic or Co-development Partner · 19 May 2022Outback Presents acquired Robomagic Live, creating a joint entity to expand global tour offerings across the US, UK, and Europe. The partnership aims to foster more equitable touring opportunities for artists through combined operations, emphasizing transparency, innovation, and quality in live entertainment promotion.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AEG Presents: AEG Presents is a top-tier global concert and comedy promoter and direct competitor for headline tours and festival dates; it now also holds a minority stake in Outback's comedy business, making it both a peer and strategic partner.
• Jam Productions: Jam Productions is a long-standing independent concert and comedy promoter in the U.S. Midwest, directly comparable to Outback as a mid-size independent promoter competing for headline tours in regional markets.
• C3 Presents: C3 Presents is an independent festival and concert promoter (Bonnaroo, Austin City Limits), directly comparable to Outback's festival and touring promotion capabilities for both music and comedy.
• Beaver Productions: Beaver Productions is an independent comedy and entertainment producer/promoter, directly comparable to Outback in its specialization in comedy tours and specials for top-tier talent.
• Nederlander Concerts: Nederlander Concerts is an established independent promoter of live music and comedy events across the Western U.S., comparable to Outback in its independent, full-service promotion model and touring focus.

Broad incumbents

• WME (William Morris Endeavor): WME is a major talent agency that books comedians and music artists into live tours, often overlapping with promoters like Outback; its Endeavor-owned live events division makes it a partial competitor for tour production work.
• Live Nation Entertainment: The world's largest live entertainment promoter and ticketing operator (parent of Ticketmaster), Live Nation competes directly with Outback for touring comedy and music acts across North America and globally, but at much greater scale and vertical integration.
• Creative Artists Agency (CAA): CAA is a global talent agency representing many of the same comedians and music artists that Outback promotes, often co-producing tours and sharing economics with independent promoters like Outback.
• United Talent Agency (UTA): UTA represents comedians and musicians and increasingly participates in live touring, competing with Outback for the same talent relationships and tour-promotion mandates.

Regional players

• Levity Live: Levity Live is a comedy-focused live entertainment promoter operating clubs and tours primarily in the Northeast U.S., directly comparable to Outback's comedy-centric touring model in a more regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OutbackPresents
• Facebookfacebook.com/OutbackPresents
• Instagraminstagram.com/outbackpresents
• TikToktiktok.com/@outback.presents
• LinkedInlinkedin.com/company/outback-presents

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outback Presents