Changing Health
Changing Health is a UK-based digital health company that delivers evidence-based, behaviour-change programmes via a subscription platform for Type 2 diabetes, pre-diabetes, weight management, and COVID-19 recovery, sold to NHS trusts, healthcare providers, and employers.
- Company typePrivate
- Founded2016
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Changing Health does
Changing Health is a UK-based digital health company that delivers evidence-based, behaviour-change programmes for chronic conditions, with a primary focus on Type 2 diabetes, pre-diabetes, and weight management, and an expanded offering into COVID-19 recovery support. The platform targets three end-user customer groups: individuals managing chronic conditions, NHS trusts and healthcare providers requiring population-health solutions, and employers seeking workforce wellness and chronic-condition support programmes. The platform's value proposition centres on applying behavioural and data science to deliver measurable, rigorously evaluated outcomes rather than generic wellness content.
The underlying product is a single digital behaviour-change platform accessible via web and mobile/smart-device applications. The company emphasises "outcome-focused" programmes across four named verticals: Management (diabetes), Weight, Prevention, and COVID-19. The technology stack is built on mainstream cloud infrastructure (AWS and Google Cloud Storage), with standard SaaS operational tooling (Sentry for monitoring, Mailjet for email, Typeform for data capture, Zendesk for support, iubenda for consent management). Proprietary differentiation is claimed in the application of behavioural science methodology rather than in disclosed AI/ML model technology, and the platform holds ISO 27001, Cyber Essentials, QISMET, and QiC Diabetes certifications that function as procurement credentials within NHS commissioning frameworks.
The business operates on a subscription or programme-licensing model, selling to enterprise buyers (NHS, healthcare providers, employers) through a sales-led go-to-market motion. Pricing is not publicly disclosed. The company has raised approximately $7.59M across six funding rounds from 2016 through 2021, primarily from Northstar Ventures with strategic participation from SHIFT Invest and Tate & Lyle Ventures, and was supported by the DigitalHealth.London Accelerator. Geographic operations are confined to the United Kingdom, and the company is privately held with 11-50 employees.
Changing Health firmographics
Firmographics- Name
- Changing Health
- Legal name
- Changing Health Ltd.
- Website
- https://changinghealth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Changing Health is a UK-based digital health company that delivers evidence-based, behaviour-change programmes via a subscription platform for Type 2 diabetes, pre-diabetes, weight management, and COVID-19 recovery, sold to NHS trusts, healthcare providers, and employers.
- Ownership category
- akta.pro rank
Changing Health industry classification
Industry- Product category
- Digital Behaviour Change Platform
- NAICS
- Diet and Weight Reducing Centers (812191), Social Assistance (624)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Weight Management & Behavior Change Education (EDAAAHAF)
Keywords
Where Changing Health is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Changing Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Digital Health Programme Licensing: Platform and programmes for chronic conditions coaching delivered via subscription or programme licensing model to healthcare providers and organisations
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Changing Health product offering
Product offeringCore offering
Changing Health provides personalised, digital behaviour change programmes applying behavioural and data science to chronic conditions including Type 2 diabetes, pre-diabetes, and weight management. Programmes are delivered via a web platform and mobile applications to patient populations accessed through healthcare provider, NHS, and employer partners.
Product overview
Changing Health offers a single unified digital health platform that delivers behavioural and data science-driven coaching and support programmes for chronic conditions. The platform integrates evidence-based behaviour change methodologies with data analytics to provide outcome-focused interventions across multiple health programme areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Changing Health Digital Behaviour Change Platform Personalised digital behaviour change platform that applies behavioural and data science to deliver programmes for Type 2 diabetes, pre-diabetes, and weight management via a web portal and mobile applications; sold primarily to healthcare provider, NHS, and employer partners.
- Type 2 Diabetes Management Programme
Companies that use Changing Health
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Changing Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Changing Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google LLC / Google Ireland LimitedcoreGoogle provides multiple services including Google Analytics 4 for web traffic analysis, Google Fonts for typeface visualisation, and Google Cloud Storage for hosting and backend infrastructure. Processing locations include United States and Ireland.
- Amazon Web Services (AWS)coreAmazon Web Services provides hosting and backend infrastructure for the Changing Health platform. Data processed in the United Kingdom.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Changing Health competitors and assessment
Company assessmentEmerging players
- DarioHealth: Digital therapeutics company for chronic conditions (diabetes, hypertension, behavioural health) sold to employers and payers. Comparable in multi-condition digital health platform approach.
- Vida Health: Virtual chronic-condition care platform combining coaching with behavioural health for diabetes, weight, and hypertension. Comparable in integrated digital coaching for chronic conditions sold to employers/payers.
Direct peers
- Liva Healthcare: Digital health coaching platform focused on chronic disease management (diabetes, obesity, cardiovascular) delivered through NHS and European health systems. Closely comparable in programme design, evidence-led approach, and NHS go-to-market.
- WellDoc: Digital chronic-condition management platform with a strong diabetes focus, combining behavioural coaching with data-driven insights. Comparable in evidence-based positioning and payer/employer channel.
- Second Nature (formerly OurPath): UK digital behaviour-change programme for Type 2 diabetes prevention and weight management, sold to NHS and private health insurers. Direct competitor in the same NHS diabetes-remission tender landscape.
- Oviva: UK/Europe-based digital behaviour-change platform delivering evidence-based weight management and Type 2 diabetes programmes via NHS and insurers. Most directly comparable to Changing Health in customer base, programme mix, and clinical-evidence positioning.
Broad incumbents
- Roche Diabetes Care (mySugr): Large incumbent diabetes management platform (mySugr) within a major medtech company, offering behaviour-tracking and coaching. Comparable in evidence-based diabetes self-management, though bundled with device-led hardware.
- Noom: Large-scale consumer and employer behaviour-change platform for weight management. While broader and more consumer-led, it competes for the same employer-wellness and chronic-condition budgets in the UK market.
- Omada Health: US-based digital behaviour-change platform for diabetes prevention, hypertension, and weight management sold to employers and payers. Highly comparable in evidence-based, cohort-driven programme design, though at a much larger scale.
Regional players
- Cignpost Diagnostics / Xyla Health & Wellbeing: UK-based NHS-commissioned provider of digital weight-management and diabetes prevention programmes (e.g., NHS Low Calorie Diet Programme). Direct competitor for NHS framework contracts in the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Changing Health social profiles
Digital presenceChanging Health compliance and trust
Trust signalCompliance4 records
Changing Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changing Health leadership team
Management profileNumber of profiles
Profiles4 records
Changing Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changing Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changing Health
What does Changing Health do?
Changing Health provides personalised, digital behaviour change programmes applying behavioural and data science to chronic conditions including Type 2 diabetes, pre-diabetes, and weight management. Programmes are delivered via a web platform and mobile applications to patient populations accessed through healthcare provider, NHS, and employer partners.
Is Changing Health a public or private company?
Changing Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Changing Health founded?
Changing Health was founded in 2016. It employs 11 to 50 people.
Where is Changing Health based?
Changing Health is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Changing Health make money?
One revenue line is on record: digital Health Programme Licensing.
Who are Changing Health's main competitors?
Emerging players on record are DarioHealth and Vida Health. Direct peers are Liva Healthcare, WellDoc, Second Nature (formerly OurPath) and Oviva. Broad incumbents are Roche Diabetes Care (mySugr), Noom and Omada Health. Cignpost Diagnostics / Xyla Health & Wellbeing is listed as a regional player.
Does Changing Health have an API?
No public API is recorded for Changing Health.
What industry is Changing Health in?
Changing Health's product category is Digital Behaviour Change Platform. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 812191 and its SIC code is 8090.