Rocklands Farm Winery

What Rocklands Farm Winery does

Rocklands Farm Winery is a privately held, family-owned winery and working farm operating since 2010 on a 34-acre historic estate in Poolesville, Maryland, within the state's Agricultural Reserve and bordering Seneca Creek State Park. The business produces low-intervention, handcrafted wines using native yeast fermentation, with most wines bottled unfined and unfiltered. Viticulture spans a 12-acre estate vineyard plus sourced fruit from Maryland and the Mid-Atlantic, yielding a portfolio of approximately 20 SKUs across reds (e.g., Chambourcin, Hillside, Montevideo Syrah), whites (e.g., Chardonel, Grüner Veltliner, barrel-aged Chardonnay), rosés, skin-macerated orange wines (Sungold), ancestral method pét-nat sparklings, traditional-method sparklings, and artisanal ciders. Production yields are kept low (3 tons/acre reds, 4 tons/acre whites) to maximize color, complexity, and flavor.

The business operates a multi-revenue direct-to-consumer model anchored by an on-site tasting room (open Fri-Sun), a tiered quarterly wine subscription called the Cellar Club (3, 6, or 12 bottles with 10-25% discounts), and a wedding and private event venue business utilizing a historic Bank Barn (capacity 120), Stone House, Tasting Room, and Corn Crib. Additional lines include guided 5-wine tastings ($22 per person), on-farm grass-fed meats and free-range eggs sold at an on-site market, the Sungold Flower Co. floral sub-brand for events, and ancillary agritourism services such as Farm Camp and Chick Rental. Distribution extends online via club.rocklandsfarmmd.com for pickup and shipping to MD, VA, DC and other states.

Customer segments are diversified across wine enthusiasts and locavores, wedding couples (mid-market, May/June/September/October only), group and corporate event hosts, families, and wine club members. Marketing is concentrated locally through Instagram, Facebook, email newsletter, Google SEO, Yelp, and earned media including a Bethesda Magazine feature. The core team comprises founders Greg Glenn (CEO/Farm Manager) and Shawn Eubank (COO/Winemaker), winemaker Chris Ahn, events manager Jeni Treseler, and the Glenn family as estate owners. No external equity, venture capital, or parent company has been disclosed; a small Maryland Department of Commerce grant ($7,659) was received on 2025-04-30.

Name

Rocklands Farm Winery

Legal name

Rocklands Farm Winery

Website

https://rocklandsfarmmd.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocklands Farm Winery is a family-owned, low-intervention winery and working farm on 34 acres in Poolesville, Maryland, selling estate-grown wines, a quarterly wine club, wedding and event venue rentals, and farm products direct-to-consumer.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate winery
• Low-intervention wine
• Wine club membership
• Wedding venue rental
• Farm-to-table products

Headquarters

HQ city

Poolesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of estate-grown and sourced wines by the bottle, glass, and flight. Includes red blends, steel-aged whites, amber/orange wines, and sparkling wines.
2. Wine Club Memberships: Recurring quarterly subscription memberships with wine shipments (3, 6, or 12 bottles per quarter), discounts on purchases, and member-only privileges including tastings and events.
3. Tasting Fees: Guided 5-wine tasting experiences at $22 per person. Walk-in tastings and flights available without reservation.
4. Wedding & Event Venue Rental: Private event bookings including weddings (limited Saturdays in May, June, September, October), corporate events, and private gatherings in historic barns and spaces. Venue fees and minimum wine purchase requirements.
5. Space Rental: Rental of event spaces including the Corn Crib ($650 for 3 hours), Tasting Room, and Main Barn for private events with capacity up to 120 guests.
6. Food & Retail: On-site rotating food vendors on weekends, local snacks and charcuterie in tasting room, farm-fresh products, gift cards (e-gift and physical).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rocklands Farm Winery produces low-intervention, handcrafted wines from estate-grown and Mid-Atlantic fruit on a 34-acre family farm in Poolesville, Maryland. The winery sells bottles, glasses, and flights directly through an on-site tasting room, an online shop, and a quarterly wine club (Cellar Club). It also operates as a destination venue hosting weddings, private events, and farm experiences alongside regenerative farm products such as grass-fed meats, eggs, wildcrafted florals, and educational programs.

Product overview

Rocklands Farm Winery is a family-owned, low-intervention winery and working farm operating since 2010 on 34 acres in Poolesville, Maryland. The product portfolio centers on handcrafted wines produced from estate-grown fruit and regional vineyard partners, encompassing reds (Farmhouse, Hillside, Sandstone, C&O, Rockridge, Montevideo), whites (Springhouse, Honey Blossom, Graze, Fieldwork, White Oak, Quarry), rosé and orange wines (Anna's Rosé, Sungold), sparkling wines (Ancestry Pét-Nat, Medley District), and artisanal ciders (Bounty, Kingsbury Reserve, Partnership). Supporting services include the Cellar Club membership program (3/6/12 bottle tiers), venue rentals for private events (Corn Crib, Tasting Room, Main Barn), full wedding services, farm products (grass-fed meats, free-range eggs), and seasonal experiences like Farm Camp and Chick Rental. The winery operates a low-intervention, minimal-intervention philosophy using native yeast fermentations, with many wines bottled unfiltered.

Differentiator

Problem solved

Functional benefit

Brands

• Cellar Club: Wine club membership program offering quarterly wine shipments, discounts, and exclusive member events.
• Sungold Flower Co.
• Rocklands Farm

Products and services

• Reds (Wine Collection) Red wines ranging from light, fruity steel-aged Farmhouse to complex cellar-worthy Montevideo blends, produced from estate-grown and regional fruit using native-yeast fermentation.
• Whites (Wine Collection) White wines showcasing a variety of grapes, winemaking styles, and aging techniques including Chardonel, Vidal Blanc, Grüner Veltliner, Sauvignon Blanc/Chardonnay blends, and barrel-aged Chardonnay.
• Rosé and Orange Wines Steel-aged dry rosé (Anna's Rosé) and skin-macerated amber/orange wine (Sungold) made from 100% Viognier with 15-day skin contact.
• Sparkling Wines Bottle-fermented and naturally sparkling wines including Ancestry Pét-Nat (Ancestral Method Chardonnay) and Medley District (Traditional Method Sparkling Chambourcin).
• Ciders Artisanal ciders including Bounty (Peach Cider with local apples and peaches), Kingsbury Reserve (Cherry Cider with sweet cherries), and Partnership (Rosé Cider co-fermented with Petit Verdot grapes).
• Cellar Club (Wine Club Membership) Wine club membership offering four seasonal shipments per year with three tiers (3, 6, or 12 bottles), wine discounts (10–25%), complimentary tastings, member-only events, barrel tastings, and access to limited library releases.
• Venue Rental (Corn Crib, Tasting Room, Main Barn) Private event venue rentals including the rustic Corn Crib ($650 for 3 hours, 30–35 guests), the temperature-controlled Tasting Room (50–80 guests), and the historic Bank Barn (120 guests) for weddings, corporate events, and celebrations.
• Wedding Services Full-service wedding hosting including multiple ceremony and reception sites (Stone House, Stone House Lawn, Bank Barn, Upper Barn Yard, Stone Fire Pit), wildcrafted florals by Sungold Flower Co., estate wine selection, and day-of coordination, with capacity up to 120 guests on Saturdays in May, June, September, and October.
• Farm Products (Meats and Eggs) 100% grass-fed and pasture-raised meats and free-range eggs sold at the on-farm market, produced under regenerative agriculture practices on the 34-acre farm.
• Guided Wine Tastings Seated 5-wine tasting experience guided by tasting room associates at $22 per person, with 3-wine flights (pre-selected or pick-your-own), wine by the glass, and bottle sales available.
• Farm Camp Seasonal farm camp programs for children offering hands-on farm education, available through online registration.
• Chick Rental Rental program allowing visitors to interact with farm chicks through online booking.
• Gift Cards E-gift cards (emailed directly) and physical plastic gift cards available for purchase for various occasions and gifting.

Quantifiable outcome

• Low fruit yields (3 tons/acre reds, 4 tons/acre whites) enhance color, complexity, and flavor in wines
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Maryland Wine AssociationminorOthersRocklands Farm Winery is a member of the Maryland Wine Association, which supports and promotes Maryland wineries. The winery displays the association's logo as a proud partner.
• Slow Food DCminorStrategic or Co-development PartnerRocklands Farm Winery received the Snail of Approval from Slow Food DC, recognizing their commitment to good, clean, and fair food. This aligns with their regenerative agriculture and farm-to-table philosophy.
• National Wildlife FederationminorStrategic or Co-development PartnerRocklands Farm Winery is a Certified Wildlife Habitat through the National Wildlife Federation, demonstrating their commitment to creating wildlife-friendly spaces on their regenerative farm.
• DrinkLocalminorOthersPartner of DrinkLocal initiative supporting local wine production and awareness in the Maryland region.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stolpman Vineyards: California estate producer known for low-intervention, dry-farmed wines from a working farm estate; analogous in winemaking philosophy though different geography.
• Wölffer Estate Vineyard: Long Island estate winery combining estate wines, tasting room, and events; comparable integrated destination model though operating in a different region.

Direct peers

• Early Mountain Vineyards: Virginia estate winery combining premium estate wines with an event-hosting hospitality model; competes for the same mid-Atlantic premium DTC customer.
• Elk Run Vineyards: Maryland estate winery emphasizing small-lot estate wines and on-site hospitality; comparable in scale, geography, and DTC positioning to Rocklands.
• Black Ankle Vineyards: Maryland estate winery focused on estate-grown, sustainably-farmed wines with a tasting-room and event model similar to Rocklands' integrated farm/winery concept.
• Chrysalis Vineyards: Small Virginia estate winery focused on estate-grown, low-intervention wines with on-site hospitality; analogous in philosophy and operating scale.
• Stone Tower Estate Winery: Virginia estate winery with comparable DTC strategy, tasting room, event venue, and wine club serving a DC-metro and Northern Virginia customer base.
• Old Westminster Winery: Family-owned Maryland estate winery with a similar low-intervention, regenerative-farming philosophy and DTC sales mix; offers a comparable small-batch, terroir-driven portfolio.

Broad incumbents

• Boordy Vineyards: Long-established Maryland winery with a much broader portfolio and broader distribution; competes for the same DC-area tasting-room and wine-club consumer.
• Linganore Winecellars: Largest Maryland winery with broad varietal portfolio, on-site events, and wine club; serves a similar DC-area catchment but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocklandsfarm
• Instagraminstagram.com/rocklandsfarm
• Xx.com/rocklandsfarm
• LinkedInlinkedin.com/company/rockland-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocklands Farm Winery