Introducer
Introducer Pty Ltd is a Sydney-based online marketplace that connects Australian small businesses with 20-80+ lenders across ten business financing products, earning commissions on settled loans via its direct platform, whitelabel partners, and QR-code shopfront program.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Introducer does
Introducer Pty Ltd operates an online business-loan marketplace headquartered in Sydney that aggregates access to between 20 and 80+ Australian lenders for small and medium businesses. The platform offers a horizontal comparison layer covering ten financing product types — unsecured business loans, lines of credit, invoice finance, merchant cash advances, equipment finance, hire purchase, commercial bills of exchange, traditional bank-style loans, personal loans used for business, and business credit cards — with ticket sizes ranging from $5,000 to $12 million and most originations settling within 24 hours. Supporting tools include a free loan calculator and Drift-powered live chat, while distribution extends beyond the proprietary site through a 100% whitelabel partner program (50/50 commission split) and a QR-code shopfront program paying $50 per qualified enquiry. The group also operates Cashflow Finance as a wholly-owned lending subsidiary, with credit-insurance support from IMC Trade Credit Solutions. Revenue is generated exclusively from lender commissions on settled deals (approximately $5,000 per $100,000 originated, with partners receiving half) plus partner referral fees; the service is 100% free to Australian borrowers. Introducer serves a fragmented SMB long tail including sole traders, seasonal operators, startups under 12 months trading, and established SMEs across all Australian states and territories, and the company is privately held under founder/CEO Don Hesh, with only a small catalytic funding round ($10,000 from Catalysr in January 2020) disclosed.
Introducer firmographics
Firmographics- Name
- Introducer
- Legal name
- Introducer Pty Ltd
- Website
- https://introducer.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Introducer Pty Ltd is a Sydney-based online marketplace that connects Australian small businesses with 20-80+ lenders across ten business financing products, earning commissions on settled loans via its direct platform, whitelabel partners, and QR-code shopfront program.
- Ownership category
- akta.pro rank
Introducer industry classification
Industry- Product category
- Business Loan Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
Keywords
Where Introducer is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Introducer business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission from Lenders: Introducer earns commission when loans are settled through their platform. Partners receive half of the commission (e.g., $2,500 per $100,000 loan at ~$5,000 average commission)
- Partner Program Revenue Share: Whitelabel partners and QR code stand operators earn commissions for generating qualified loan enquiries that complete applications with lenders
- QR Code Stand Program: $50 payment for every qualified enquiry from shopfront QR code displays where the enquiry completes an application
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for borrowers - 100% no cost access to 20+ lenders |
| Transaction based/ take rate | Pay-as-you-go | Partner commission structure - 50% of platform commission |
| Transaction based/ take rate | Pay-as-you-go | QR Code Stand Program - $50 per qualified enquiry |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Introducer product offering
Product offeringCore offering
Introducer operates an online business loan marketplace that aggregates 20-80+ Australian lenders into a single comparison platform for small and medium businesses. Borrowers can access ten distinct financing categories (including unsecured loans, lines of credit, invoice finance, merchant cash advances, equipment finance, hire purchase, commercial bills of exchange, traditional bank loans, business credit cards, and personal loans) ranging from $5,000 to $12 million, with most loans settled within 24 hours at no cost to the borrower. Revenue is earned through commissions from lenders on settled deals and through partner revenue-share programs (whitelabel and QR code).
Product overview
Introducer operates as an online business loan marketplace that merges online and offline broker methods, allowing Australian businesses to compare and access financing from multiple lenders. The core platform offers a portfolio of 10 distinct loan products including unsecured business loans, secured business loans, lines of credit, invoice finance, merchant cash advances, equipment finance, hire purchase, commercial bills of exchange, business credit cards, and traditional bank loans. Supporting tools include a business loan repayment calculator. The platform also includes partner programs: a White Label Solution enabling partners to rebrand and offer the marketplace under their own brand, and a QR Code Solution for shopfront businesses to generate loan enquiries. Finance amounts range from $5,000 to $12 million with processing times from same-day to several weeks depending on product type.
Differentiator
Problem solved
Functional benefit
Brands
- Cashflow Finance: Subsidiary financing organization mentioned in privacy policy as part of the Introducer Group
Products and services
- Unsecured Business Loan
Quantifiable outcome
- Most loans settled within 24 hours
- +3 more outcomes
Companies that use Introducer
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Introducer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Introducer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered secondary and minor.
- Whitelabel PartnerssecondaryBusiness partners who white-label the Introducer platform to offer business loans under their own brand. Partners receive 50% commission on deals and have dedicated account managers.
- QR Code Stand OperatorsminorShopfront businesses that display QR code stands at cashier locations. Earn $50 per qualified enquiry where the customer completes a loan application.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Introducer competitors and assessment
Company assessmentBroad incumbents
- OnDeck Australia: Established Australian SMB online lender providing term loans and lines of credit; competes both as a potential lender partner and direct originator to Introducer's customer base.
- Capify: Australian SMB working capital and merchant cash advance provider - one of the lender-types Introducer routes to and an adjacent direct competitor.
- Moula: Australian online business lender focused on working capital and expansion finance for SMEs; shares target audience and loan-product categories with Introducer.
- Prospa: Australia's largest dedicated online small business lender, offering a wide suite of products including unsecured loans, line of credit and equipment finance - directly overlapping with Introducer's product catalogue.
- Spotcap: Australian online small business lender providing working capital lines; overlaps with Introducer's line-of-credit and unsecured loan categories.
Direct peers
- Lumi: Australian online lending platform focused on small business working capital and loans, offering a multi-product marketplace similar to Introducer's small-business focus.
- Valiant Finance: Australian commercial loan broker/marketplace connecting SMEs with lenders across unsecured, secured, equipment and working-capital products - the closest direct analogue to Introducer's model.
- Joust: Australian business loan marketplace that connects SMEs with multiple lenders for comparison - competing head-to-head with Introducer on a similar product set.
- Bizcap: Australian alternative SMB lender providing unsecured loans, merchant cash advance and invoice finance - directly substitutable with several of Introducer's routed products.
Emerging players
- Lendi: Australian digital lending aggregator operating as a multi-lender comparison platform; same brokerage/introducer model as Introducer but with residential mortgage focus and growing SME business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Introducer social profiles
Digital presenceIntroducer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Introducer leadership team
Management profileNumber of profiles
Profiles1 record
Introducer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Introducer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Introducer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Introducer
What does Introducer do?
Introducer operates an online business loan marketplace that aggregates 20-80+ Australian lenders into a single comparison platform for small and medium businesses. Borrowers can access ten distinct financing categories (including unsecured loans, lines of credit, invoice finance, merchant cash advances, equipment finance, hire purchase, commercial bills of exchange, traditional bank loans, business credit cards, and personal loans) ranging from $5,000 to $12 million, with most loans settled within 24 hours at no cost to the borrower. Revenue is earned through commissions from lenders on settled deals and through partner revenue-share programs (whitelabel and QR code).
Is Introducer a public or private company?
Introducer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Introducer founded?
Introducer was founded in 2018. It employs 1 to 10 people.
Where is Introducer based?
Introducer is headquartered in Sydney, Australia, in the Oceania region.
How does Introducer make money?
Three revenue lines are on record. Commission from Lenders are the primary driver. The others are partner Program Revenue Share and QR Code Stand Program.
Who are Introducer's main competitors?
Broad incumbents on record are OnDeck Australia, Capify, Moula, Prospa and Spotcap. Direct peers are Lumi, Valiant Finance, Joust and Bizcap. Lendi is listed as an emerging player.
Does Introducer have an API?
No public API is recorded for Introducer.
What industry is Introducer in?
Introducer's product category is Business Loan Marketplace. Its primary akta.pro industry code is FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 52231 and its SIC code is 6163.