Concierge Care Advisors

What Concierge Care Advisors does

Concierge Care Advisors (legal entity: Concierge Care, Inc.) is a privately held senior care placement and advisory service founded in 2009 and headquartered in Seattle, Washington. The company connects families of aging adults with senior living communities and care providers across Washington State, working with a network of 2,200+ vetted communities spanning assisted living, memory care, in-home care, adult family homes, independent living, skilled nursing, and continuing care retirement communities. Services to families are free; the company is compensated via referral fees paid by the senior living communities to which it refers placements, an affiliate/referral revenue model that aligns advisor incentives with placement fit rather than volume.

The core technology product is the Concierge Care Senior Navigator, a patent-pending, AI-powered planning tool featuring a 24/7 conversational AI guide named Navi and cost estimates derived from 3,000+ historical placement records. The Senior Navigator allows families to explore care options, receive personalized recommendations, and estimate costs without creating an account. In October 2024, the company added a strategic partnership with SeniorLife.AI integrating FDA-approved gaze-tracking technology capable of detecting amnestic mild cognitive impairment up to 10 years before clinical diagnosis via a 5-minute iPad test.

Distribution is regional and concentrated in Washington, with documented historical expansion into California (2012). GTM combines direct human-advisor consultations with a self-serve digital channel through Senior Navigator, supported by a content marketing footprint (58+ blog pages, location-specific SEO), the #TheSeniorSpotlight podcast, and a Preferred Professionals Network of 40+ vetted service providers across home care, legal, financial, and hospice categories. A Physician Advisory Board (formed July 2024) provides medical oversight. The company employs 11-50 staff and has not disclosed external funding, suggesting organic or bootstrapped growth.

Name

Concierge Care Advisors

Legal name

Concierge Care, Inc.

Website

https://conciergecareadvisors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Concierge Care Advisors is a Seattle-based senior care placement service that connects Washington families with 2,200+ vetted assisted living, memory care, and home care communities via certified advisors and a patent-pending AI planning tool, compensated through community referral fees.

Ownership category

akta.pro rank

Product category

Senior Care Advisory and Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAIAG

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLADALAB

Care Coordination & Navigation (Multi-Provider)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYBPAJAAAH

Senior Living & 55+ Community Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Senior care advisory
• Senior living placement
• Assisted living referral
• Memory care matching
• Elder care guidance

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Referral Fees from Senior Living Communities: The company provides free senior living guidance and placement services to families. Revenue is generated through referral fees paid by the senior living communities and care providers in their network. This model ensures the company's only obligation is finding the right fit for families, not filling beds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Concierge Care Advisors provides free senior care placement and advisory services to families, connecting them with 2,200+ vetted senior living communities across Washington State (assisted living, memory care, in-home care, adult family homes, independent living, skilled nursing, continuing care). Certified advisors deliver personalized consultations, accompany families on community tours, and provide follow-up support at 3 and 30 days post-move-in. The company supplements human advisory with a patent-pending AI-powered Senior Navigator tool that delivers personalized recommendations and cost estimates based on 3,000+ real placements.

Product overview

Concierge Care Advisors operates as a senior care placement and advisory service built around a core technology product (Senior Navigator) and human advisory services. The flagship product is the Concierge Care Senior Navigator — a free, patent-pending AI-powered tool that provides personalized care recommendations and cost estimates through conversational AI. This core platform is complemented by placement and referral services connecting families with 2,200+ vetted senior care communities across Washington State. Additional offerings include the #TheSeniorSpotlight Podcast (educational content), a Preferred Professionals Network ( vetted professional referrals), Caregiver Resources (educational materials), and the Samaritans Program (pro bono community service). The company generates revenue through commissions from referred communities rather than from families, making services free for those seeking care.

Differentiator

Problem solved

Functional benefit

Brands

• Senior Navigator: A free AI-powered planning tool that helps families explore senior care options, estimate costs, and receive personalized recommendations.
• Concierge Care Samaritans
• #TheSeniorSpotlight

Products and services

• Senior Living Placement & Referral Services
• Concierge Care Senior Navigator

Quantifiable outcome

• 4.9/5 Google Rating with 405 verified reviews
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SeniorLife.AIcoreStrategic or Co-development Partner · 25 October 2024Strategic partnership to improve mobility, reduce fall risk, and transform senior care delivery. SeniorLife.AI provides AI-powered gaze tracking technology that detects amnestic mild cognitive impairment (aMCI) up to 10 years before clinical diagnosis through a simple 5-minute eye-tracking test on iPad. The technology is FDA-approved and HIPAA-compliant.
• Seattle MarinersminorGTM or Marketing Partner · 6 August 2018Ticket giveaway contest awarding free Mariners baseball game tickets to senior residents at assisted living communities and adult family homes in the greater Seattle area. Part of ongoing efforts to foster social connections and community engagement for seniors.
• Tunnel to Towers FoundationminorStrategic or Co-development PartnerThrough the Samaritans Program, the company supports the Tunnel to Towers Foundation which provides mortgage-free homes to families of fallen first responders and Gold Star families, as well as smart homes for injured veterans.
• Federal Way Senior CenterminorGTM or Marketing PartnerConcierge Care Samaritans program donated $1,000 to the Federal Way Senior Center to help maintain charitable services to seniors. The center serves over 300 seniors monthly through its Food Bank and Activity/Food Bank/Meals program.
• Preferred Professional NetworkcoreChannel Partner/ Reseller/ DistributorVetted network of trusted professionals specializing in senior care including: 5 private duty home care providers (EverHome Health Care, Family Resource Home Care, Integrity Care and Staffing, Right at Home, Silver Pacific Home Care), 3 wellness providers, 4 financial/retirement planners, 8 attorneys, 11 real estate/moving professionals, 3 medical equipment suppliers, 2 veterans aid organizations, and 6 hospice care providers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Caring.com: National senior care resource and referral platform providing matching for assisted living, memory care, and in-home care. Directly comparable free-to-family, community-paid referral model.
• CarePatrol: Senior placement service that pairs families with local senior living advisors to assess needs and recommend vetted communities. Closely aligned free-to-family referral model.
• A Place for Mom: Largest national senior living referral and advisory service. Concierge Care Advisors explicitly compares itself as an alternative to A Place for Mom. Both connect families to senior living communities via free advisory services compensated by community referral fees.
• Seniorly: Online senior living marketplace and advisory platform that helps families find assisted living, memory care, and other senior living options. Comparable advisory-plus-tech model.
• SeniorAdvisor.com: Senior care reviews and referral platform (a subsidiary of A Place for Mom) that lists and matches senior living communities. Comparable lead-generation and referral-fee model.
• AssistedLiving.com: Online senior living directory and referral service connecting families with assisted living communities nationally. Overlaps Concierge Care's assisted living and memory care placement focus.
• Oasis Senior Advisors: Local-franchise model for senior living placement advisors who meet with families, evaluate needs, and refer to communities. Operates as a comparable referral-fee placement business.
• FamilyAssets Group: Senior care advisory and placement platform serving families and senior living communities with a SaaS-plus-referral model. Comparable digital placement business.

Broad incumbents

• WellSky: Large healthcare and senior care software provider serving providers and care organizations across the continuum of care. Adjacent incumbent with overlapping customers (senior living operators) but different buyer (B2B operators, not consumer families).

Emerging players

• HelpAdvisor: Senior-focused content and resource platform that publishes guides on senior care, insurance, and benefits, and offers lead-generation tools to senior services providers. Emerging digital-first peer with overlapping content marketing and lead-gen approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOboMytz50ccLE32xga3Tig
• Facebookfacebook.com/ConciergeCareAdvisors
• LinkedInlinkedin.com/company/concierge-care-advisors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concierge Care Advisors