SeniorAdvisor.com
SeniorAdvisor.com is a US and Canada-based senior living review and referral platform, owned by A Place for Mom, Inc., connecting families with senior care providers through verified reviews and free phone-based advisor consultations.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SeniorAdvisor.com does
SeniorAdvisor.com, operating as Senioradvisor.com LLC, is a senior living review and referral platform founded in 2013 and headquartered in Seattle, Washington. The company operates as a wholly-owned subsidiary of A Place for Mom, Inc., the largest senior care referral network in the US, which also owns companion sites including assistedliving.com, alzheimers.net, nursinghomes.com, agingcare.com, and caregivers.com. SeniorAdvisor.com's core product is a consumer-facing directory of senior care providers (assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care) across the United States and Canada, supported by over 150,000 verified consumer reviews curated by an in-house team prior to publication to confirm first-hand experience. The platform also includes the Best of Senior Living Awards program, an educational blog, industry glossaries and checklists, and a Partner Program that allows providers to claim listings and manage their reputation.
The company's business model is a two-sided referral marketplace. The service is free to families seeking care; SeniorAdvisor.com is compensated exclusively by participating senior living communities, which pay a fee only when a referred family completes a move-in. Demand generation is driven primarily through SEO-optimized location-specific pages across US states and Canadian provinces, supplemented by content marketing via the blog, while conversion is handled through a phone-based Senior Living Advisor service that operates extended consultant hours. The platform helps more than 60,000 families annually find senior living options, with Canadian operations supported through A Place for Mom Canada, Inc. (Toronto office) and a US legal department based in Overland Park, Kansas.
SeniorAdvisor.com firmographics
Firmographics- Name
- SeniorAdvisor.com
- Legal name
- Senioradvisor.com LLC
- Website
- https://senioradvisor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeniorAdvisor.com is a US and Canada-based senior living review and referral platform, owned by A Place for Mom, Inc., connecting families with senior care providers through verified reviews and free phone-based advisor consultations.
- Ownership category
- akta.pro rank
SeniorAdvisor.com industry classification
Industry- Product category
- Senior Care Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where SeniorAdvisor.com is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SeniorAdvisor.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Referral Fees from Partner Communities: SeniorAdvisor.com is paid a fee by their partner communities (Participating Communities) only if the family decides to move in. The service is free for families - revenue comes entirely from senior living providers who pay for referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free service for families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SeniorAdvisor.com product offering
Product offeringCore offering
SeniorAdvisor.com is a senior living review and referral marketplace that connects families seeking senior care with senior living communities across the United States and Canada. It provides 150,000+ curated and verified consumer reviews and ratings across assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care providers, supplemented by free phone-based Senior Living Advisors who help match families to appropriate communities.
Product overview
SeniorAdvisor.com is a single unified consumer review and referral platform for senior living services. The core product is the SeniorAdvisor.com Platform, which provides verified consumer reviews and ratings across multiple senior care categories (assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care). This core platform is enhanced by the Partner Program for business owners to manage their listings, Senior Living Advisor Services providing free telephone consultation, the annual Best of Senior Living Awards program, an educational blog with content spanning caregiving, health, and retirement planning, and industry resources including glossaries and evaluation checklists.
Differentiator
Problem solved
Functional benefit
Products and services
- SeniorAdvisor.com Platform A web-based senior living review and referral marketplace providing 150,000+ verified consumer reviews, ratings, photos, and pricing for assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care providers across the US and Canada. The platform is free for families and generates revenue through referral fees paid by participating senior living communities upon move-in.
- SeniorAdvisor.com Partner Program A free listing claiming and management program that allows senior care business owners to claim their business profile, receive notifications of new reviews, respond to reviews, and invite families to submit reviews. It is the supply-side counterpart to the consumer platform, enabling participating senior living communities to manage their presence and referrals.
- Senior Living Advisor Services A free telephone-based advisory service connecting families with senior living consultants who assess family needs, recommend communities, and guide families through the selection and move-in process. Helps over 60,000 families annually.
Quantifiable outcome
- Helps 60,000+ families annually find senior living options
Companies that use SeniorAdvisor.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
SeniorAdvisor.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SeniorAdvisor.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Participating CommunitiescoreSenior living communities that pay a fee to be listed on the platform and receive referrals from SeniorAdvisor.com. These communities are responsible for the quality of care and services they provide. The service is free to families, with communities compensating SeniorAdvisor only when families move in.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SeniorAdvisor.com competitors and assessment
Company assessmentDirect peers
- A Place for Mom: The parent company of SeniorAdvisor.com and the largest senior living referral service in the US, connecting families with assisted living, memory care, and independent living communities via paid advisors — same revenue model and customer base as SeniorAdvisor.com.
- Caring.com: Leading senior care review and referral site covering assisted living, memory care, home care, and hospice; matches SeniorAdvisor's marketplace model, free-for-families positioning, and SEO-driven content marketing.
- Seniorly: Online marketplace and advisory for senior living options, offering listings, pricing transparency, and family-matching services — directly comparable in product and go-to-market to SeniorAdvisor.com.
- AssistedLiving.com: Sister site under A Place for Mom focused on the assisted living vertical; shares the same review/referral infrastructure and revenue model as SeniorAdvisor.com, making it the closest single-vertical comparable.
- AgingCare.com: Sister site under A Place for Mom oriented around caregiver support, elder care resources, and senior care community reviews; overlaps with SeniorAdvisor.com in serving families during the placement journey.
- Alzheimers.net: Sister site under A Place for Mom dedicated to memory care and dementia caregiving content and community; comparable in its review/referral flywheel to SeniorAdvisor but specialized on the memory-care segment.
- NursingHomes.com: Sister site under A Place for Mom targeting skilled nursing placements and reviews; comparable referral monetization and family-focused GTM as SeniorAdvisor.com.
Broad incumbents
- Care.com: Large, publicly-adjacent marketplace for in-home care, senior care, and family caregiving services; broader in scope than SeniorAdvisor but overlaps in senior care search and subscription/lead-fee monetization.
- Yelp: General-purpose consumer reviews platform with senior living, home care, and assisted living listings; comparable on the verified-review side but lacks SeniorAdvisor's deep advisor-conversion layer and senior-only focus.
Others
- Angi: Major home services marketplace (formerly Angie's List) with adjacent home-care and senior-modification categories; comparable on the lead-generation/marketplace business model and review-driven SEO acquisition, though focused on home services broadly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
SeniorAdvisor.com social profiles
Digital presenceSeniorAdvisor.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeniorAdvisor.com leadership team
Management profileNumber of profiles
SeniorAdvisor.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeniorAdvisor.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeniorAdvisor.com
What does SeniorAdvisor.com do?
SeniorAdvisor.com is a senior living review and referral marketplace that connects families seeking senior care with senior living communities across the United States and Canada. It provides 150,000+ curated and verified consumer reviews and ratings across assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care providers, supplemented by free phone-based Senior Living Advisors who help match families to appropriate communities.
Is SeniorAdvisor.com a public or private company?
SeniorAdvisor.com is a private company. It is classified as corporate owned and is currently operating.
When was SeniorAdvisor.com founded?
SeniorAdvisor.com was founded in 2013. It employs 11 to 50 people.
Where is SeniorAdvisor.com based?
SeniorAdvisor.com is headquartered in Seattle, United States, in the North America region.
How does SeniorAdvisor.com make money?
One revenue line is on record: referral Fees from Partner Communities.
Who are SeniorAdvisor.com's main competitors?
Direct peers on record are A Place for Mom, Caring.com, Seniorly, AssistedLiving.com, AgingCare.com, Alzheimers.net and NursingHomes.com. Broad incumbents are Care.com and Yelp. Angi is listed as an others.
Does SeniorAdvisor.com have an API?
No public API is recorded for SeniorAdvisor.com.
What industry is SeniorAdvisor.com in?
SeniorAdvisor.com's product category is Senior Care Marketplace. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120.