What Amobee does

Amobee is an AI-powered digital advertising technology company that operates as a wholly owned subsidiary of the Nexxen Group (formerly Tremor International Ltd, publicly traded on the London Stock Exchange under ticker TRMR). Founded in 2005 and headquartered in Redwood City, California, with 501–1,000 employees, the company runs a global programmatic advertising platform serving advertisers, agencies, publishers, app developers, and data vendors across the United States, United Kingdom, Germany, Australia, New Zealand, Japan, Israel, and Canada. Following a 2012 acquisition by Singtel for approximately $310M, subsequent M&A activity (Turn, Kontera, Adconion, Videology), a 2019 merger with Tremor International's Unruly entity, and a 2021 rebrand to the Nexxen Group, Amobee now operates as a brand within a multi-product ad tech portfolio.

The company's core technology stack consists of four integrated products: the Amobee Demand Side Platform (DSP) for programmatic ad buying, the Unruly Platform (formerly RhythmOne) for video and CTV advertising, the Tremor Video DSP, and the Unruly Data Management Platform (DMP). Distinguishing technical components include AI-powered audience targeting for Connected TV, an Automatic Content Recognition (ACR) system deployed on Smart TV platforms (Hisense, VIDAA) that captures audio fingerprints to derive viewing data, and cross-device identity resolution integrated with LiveRamp. The platform processes structured data signals including device identifiers, IP addresses, mobile advertising IDs, geolocation, and behavioral data to power audience segmentation across web, mobile, and CTV environments.

Amobee's commercial model is enterprise B2B sales via quote-based annual contracts with no publicly disclosed pricing tiers. Revenue streams include DSP platform fees and usage-based charges, recurring revenue from data and audience services, and transaction-fee-based revenue share with publishers and app developers. Go-to-market is direct enterprise field sales with a contact-form-driven funnel segmenting buyers by type (Data Provider, Ad Tech, Agency/Brand, Publisher/Broadcaster) and interest area, supported by analyst recognition in CTV advertising publications. The company maintains compliance infrastructure for GDPR, CCPA, and other privacy regimes across US, UK, and EMEA jurisdictions.

Name

Amobee

Legal name

Amobee, Inc.

Website

https://amobee.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amobee, now part of the Nexxen Group (Tremor International), operates an AI-powered programmatic advertising platform combining DSP, DMP, and Connected TV (CTV) capabilities. It serves advertisers, agencies, publishers, and data vendors globally through enterprise sales across eight countries.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Programmatic advertising
• Connected TV advertising
• Demand side platform
• Audience targeting
• Data management platform

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Demand Side Platform Services: Platform fees and usage-based revenue from providing programmatic advertising technology to advertisers and agencies for campaign management and audience targeting.
2. Data and Audience Services: Revenue from providing audience segments, data analytics, and measurement solutions to advertisers and publishers.
3. Publisher Monetization: Revenue share with publishers and app developers for providing advertising inventory and audience data through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Amobee operates an AI-powered advertising technology platform that provides a Demand Side Platform (DSP), Data Management Platform (DMP), and Connected TV (CTV) advertising solutions. The platform enables programmatic ad buying, audience segmentation, cross-device identity resolution, and campaign optimization for advertisers, agencies, publishers, and data vendors across web, mobile, and CTV channels. It now operates as part of the Nexxen Group (formerly Tremor International Ltd).

Product overview

Amobee is now part of the Nexxen Group (formerly Tremor International Ltd.). The company operates a unified advertising technology platform comprising multiple products: Amobee DSP (the core Demand Side Platform providing programmatic advertising buying and AI-powered audience targeting), the Unruly Platform (video advertising and CTV capabilities formerly known as RhythmOne), Tremor Video DSP, and the Unruly DMP for data management. These products work together to enable advertisers and publishers to deliver personalized advertising across web, mobile, and Connected TV channels.

Differentiator

Problem solved

Functional benefit

Brands

• Unruly Platform: Platform formerly known as RhythmOne Platform, providing video advertising services
• Tremor Video DSP
• Unruly DMP

Products and services

• Amobee Demand Side Platform (DSP) An AI-powered Demand Side Platform that enables advertisers and agencies to buy targeted advertising programmatically across digital channels including web, mobile, and Connected TV (CTV). The platform provides audience segmentation, cross-device targeting, and campaign optimization capabilities.
• Unruly Platform A video advertising platform (formerly known as RhythmOne Platform) that helps brands and publishers connect with audiences through personalized video advertising across CTV, mobile, and desktop environments.
• Tremor Video DSP A demand-side platform focused on video advertising that enables advertisers to execute programmatic video campaigns across premium video inventory.
• Unruly Data Management Platform (DMP) A data management platform that enables business partners to collect, store, and analyze audience data for creating customized audience segments and improving advertising targeting.

Quantifiable outcome

• CTV advertising identified as fastest-growing application segment at 23.01% CAGR
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Google Cloud and Amazon Web ServicescoreTechnology or IntegrationCloud computing service providers used for data processing and storage. These providers are prohibited from using information for purposes other than performing services for Amobee or as contractually agreed.
• LiveRampcoreTechnology or IntegrationNon-cookie technology provider for identity resolution. LiveRamp has its own opt-out mechanism for non-cookie technology. Amobee uses LiveRamp for identity graphing and cross-device targeting.
• Smart TV Manufacturers (Hisense, VIDAA)coreTechnology or IntegrationACR technology deployment on Smart TVs for viewing data collection and CTV advertising services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/amobee
• Facebookfacebook.com/Amobee
• LinkedInlinkedin.com/company/amobee

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amobee