TripleLift

What TripleLift does

TripleLift is a programmatic advertising technology company that operates as a Creative Supply-Side Platform (SSP), founded in 2012 and headquartered in New York City, with a secondary office in Chicago (opened June 2026) and additional entities in the UK, Ireland, Canada, and Australia. The company is majority-owned by private equity firm Vista Equity Partners (acquired 2021). TripleLift's platform connects data, creative, and supply into one coordinated system across web, mobile, and Connected TV, with a curated inventory footprint spanning more than 5,000 publishers and ads served across 195+ countries.

The product architecture centers on TL Spark, an agentic intelligence layer launched April 2026 that unifies supply curation, creative transformation, audience targeting, measurement, and continuous optimization into a single orchestration system, and TL Direct, a self-serve platform launched June 2026 enabling buyers and sellers to build and launch deals in minutes. The platform supports a portfolio of differentiated ad formats including industry-first programmatic Pause Ads on CTV (validated by proprietary eye-tracking research showing 100% viewer attention, 98% message recall, and 91% aided brand recall) and a suite of non-standard CTV formats (Social to CTV, Product Spotlight, Enhanced Spots, In-Show Ads). Offsite retail media capabilities include Adaptive Commerce Solutions and shoppable formats integrated natively with Amazon DSP.

TripleLift monetizes primarily through programmatic transaction fees — it earns a commission on each auction run through its exchange connecting publishers and demand partners across 60+ DSPs including Amazon DSP, The Trade Desk, DV360, Adobe, Magnite, Index Exchange, and others. A managed service tier provides hands-on campaign support to enterprise clients on multi-year contracts. Revenue is not publicly disclosed. Customers span enterprise advertisers and agencies across beauty (KIKO Milano), food and beverage (GUESS Fragrances), telecommunications (Vodafone), retail, toys, home and living, and financial services, with named agency partners including Publicis Media, StackAdapt, Flywheel, and ameo Mindgruve. The company has approximately 251–500 employees and operates six global offices.

Name

TripleLift

Legal name

Triple Lift, Inc.

Website

https://triplelift.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

TripleLift is a New York-based Creative SSP that operates a programmatic advertising platform connecting data, creative, and supply across web, mobile, and CTV for advertisers, publishers, and agencies in over 195 countries. It is majority-owned by Vista Equity Partners and monetizes through programmatic transaction fees via 60+ DSP integrations.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology (Creative SSP)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Programmatic advertising
• Supply-side platform
• Native advertising
• CTV ad formats
• Retail media solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising Commission: TripleLift operates as a Supply-Side Platform (SSP) facilitating the sale and purchase of advertisements programmatically. The primary revenue comes from auctions run on their platform where they invite demand partners to bid on opportunities to serve ads on supply partners' sites, apps, or digital services. TripleLift earns commission on each transaction.
2. Platform Services: Revenue from providing access to TL Direct (self-serve platform), TL Spark (intelligence layer), managed services, and programmatic access through DSP integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TripleLift operates as a Creative Supply-Side Platform (SSP) that connects data, creative, and supply into a single coordinated system for programmatic advertising. It monetizes publisher inventory and delivers advertiser demand through TL Direct (self-serve platform), TL Spark (agentic intelligence layer), and Managed Service offerings across CTV, native, video, display, and retail media formats on web and mobile.

Differentiator

Problem solved

Functional benefit

Brands

• TL Spark: Intelligence layer that unifies supply, curation, creative, audience data, and measurement for outcome-driven advertising in the agentic era
• TL Direct

Products and services

• TL Direct Self-serve platform for sell-side orchestration across web, mobile, and Connected TV. Enables buyers and sellers to build and launch deals in minutes with access to proprietary behavioral and contextual segments. Targeted at agencies, publishers, and brands seeking programmatic advertising execution without extensive onboarding.
• TL Spark Agentic intelligence layer that unifies supply, curation, creative, audience data, and measurement for outcome-driven advertising. Connects every campaign signal and continuously improves how advertising performs via autonomous orchestration. Targeted at enterprise advertisers, agencies, and programmatic buyers.
• Managed Service Hands-on support service for enterprise clients requiring dedicated assistance to plan, launch, and optimize programmatic advertising campaigns across TripleLift's formats and inventory. Targeted at enterprise advertisers and agencies seeking strategic guidance and bespoke campaign execution.

Quantifiable outcome

• 3.6x brand lift in CTV campaigns
• +12 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• StackAdaptcoreTechnology or Integration · 25 June 2026StackAdapt is a programmatic advertising platform that partnered with TripleLift for campaign execution. Campaigns with GUESS Fragrances demonstrated how premium native video, custom audience strategy, and real-time optimization helped brands perform during competitive advertising windows.
• VodafonecoreStrategic or Co-development Partner · 24 June 2026Vodafone partnered with TripleLift for event-based media campaigns, particularly around the London Marathon. Campaign achieved 5x increase in purchase intent and 6x increase in message association versus industry benchmarks. Results build on growing partnership following Vodafone's 2025 display campaign.
• PhilocoreTechnology or Integration · 19 June 2026Philo, a San Francisco-based live TV streaming service, partnered with TripleLift to launch Pause Ads across its full ad-supported footprint. TripleLift was among the first in the industry to bring pause ads to market through programmatic channels.
• 1plusXcoreStrategic or Co-development Partner · 21 March 2022Acquired Swiss publisher data company 1plusX for $150 million to enhance first-party data activation platform. The deal strengthens TripleLift's focus on CTV and identity solutions, especially in post-cookie advertising, by leveraging 1plusX's technology to improve audience targeting and data privacy.
• iSpotcoreTechnology or IntegrationPartnership enables brands to find and measure unduplicated audience reach for CTV campaigns, incremental to existing linear TV activity.
• TransUnioncoreTechnology or IntegrationPartnership offers brands a powerful supply-side CTV targeting solution, allowing them to find their precise audience at scale.
• Scope3 / Green Media ProductminorStrategic or Co-development PartnerPartnership offers Scope3 certified, Green Media Product deals allowing brands to reduce their carbon emissions through curated private marketplace deals.
• MediaScienceminorStrategic or Co-development PartnerPartnership with neuromarketing research company to measure and quantify incremental brand impact of Enhanced CTV Spots through consumer research.
• MagnitecoreChannel Partner/ Reseller/ DistributorMajor streaming sell-side platform partner enabling programmatic access to TripleLift's inventory and formats.
• Index ExchangecoreChannel Partner/ Reseller/ DistributorProgrammatic advertising exchange partner for inventory distribution and campaign activation.
• KargominorChannel Partner/ Reseller/ DistributorMobile advertising platform partner for programmatic inventory activation.
• OpenXminorChannel Partner/ Reseller/ DistributorProgrammatic advertising exchange partner.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magnite: Magnite is the largest independent SSP in connected TV and omnichannel programmatic, formed by the merger of Rubicon Project and Telaria. It is the most direct competitor to TripleLift's SSP business, particularly in CTV monetization, and partners and competes with TripleLift across streaming inventory.
• PubMatic: PubMatic is an independent SSP serving publishers and buyers across CTV, online video, and display, with an emphasis on header bidding and supply path optimization. It competes directly with TripleLift for publisher ad inventory and is similarly positioning around AI-driven curation and Activate.
• Index Exchange: Index Exchange is a global ad exchange and SSP with deep CTV and omnichannel supply. Listed as a TripleLift channel partner, it operates overlapping curation capabilities and competes for the same publisher-direct relationships and DSP demand.
• OpenX: OpenX is an independent omnichannel SSP providing curated inventory across CTV, video, and display. As another TripleLift channel partner, it overlaps directly on supply-side technology and competes for programmatic ad spend and publisher relationships.
• Teads: Teads is a global SSP focused on outcome-driven video and native advertising across premium publishers. It is comparable to TripleLift's earliest native advertising heritage and competes for the same brand-awareness and upper-funnel budgets.
• Outbrain: Outbrain operates a native advertising platform for publisher monetization and has expanded into CTV via its Teads merger in progress. Its native content recommendation heritage and publisher network closely parallel TripleLift's origin story and SSP model.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent demand-side platform with extensive CTV and retail media capabilities. While DSP-side, it integrates with TripleLift as a partner and competes indirectly via its Kokai AI and UID 2.0 identity stack that encroaches on SSP curation.
• Google Ad Manager: Google Ad Manager is the dominant global ad exchange and SSP. As the largest incumbent in programmatic, it exerts pricing and inventory pressure on independent SSPs like TripleLift, particularly in non-CTV supply.

Emerging players

• Nativo: Nativo is a native advertising technology platform for in-feed content formats. It is comparable to TripleLift's premium native business on web, though smaller and more specialized in publisher-branded content rather than omnichannel orchestration.
• StackAdapt: StackAdapt is a programmatic DSP and native advertising platform that has been a TripleLift demand partner on campaigns (e.g., GUESS Fragrances). It represents the demand-side counterpart that activates TripleLift supply and competes for client relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TripleLiftHQ
• Facebookfacebook.com/TripleLiftHQ
• LinkedInlinkedin.com/company/triplelift

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TripleLift