GetLavado
GetLavado is a Lima-based on-demand laundry marketplace aggregating 50+ partner plants, serving residential and B2B customers (hotels, clinics, spas) across Lima Metropolitana, now operating as part of Laundryheap.
- Company typePrivate
- Founded2016
- HeadquartersLima, Peru
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GetLavado does
GetLavado operates an on-demand laundry marketplace headquartered in Lima, Peru, aggregating demand across 50+ partner laundry plants and offering free pickup/delivery service to residential and B2B customers across 17+ districts of Lima Metropolitana. Founded circa 2016 by co-founder and CEO Martín Beas Nuñez and backed by the Rockstart accelerator's 2017 portfolio, the company built a WhatsApp-first ordering flow, a mobile booking experience (now distributed via the Laundryheap iOS/Android app), and a portfolio of verticalized B2B sub-products for hotels, Airbnb hosts, clinics (aesthetic, pediatric, health centers), spas, barber shops, dress-rental businesses, and uniform programs. Pricing on the residential side is per kilogram (from S/7/kg for wash-and-fold) or per garment (S/10–S/35 for dry cleaning), while B2B contracts are quote-based, recurring, and billed monthly via SUNAT electronic invoicing.
The company's core technology stack combines the Laundryheap booking engine, an in-house AI initiative ("GetLavado AI") for photo-to-text digitization of paper service orders and ML-based logistics optimization, and a mobile app for drivers that uses OCR-based photo traceability of signed guides. The business model blends transaction fees on residential orders, managed-service contracts on B2B accounts, marketplace commission/spread across partner plants, and hotel guest-laundry resale commissions. Since August 2024, GetLavado has operated as part of Laundryheap's global on-demand laundry network, retaining the GetLavado brand in Peru while leveraging Laundryheap's booking platform, app distribution, and international reach across co-branded partner storefronts in Ecuador (La Química) and Spain (Tintorería Capricho).
GetLavado firmographics
Firmographics- Name
- GetLavado
- Legal name
- GetLavado.com
- Website
- https://getlavado.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- GetLavado is a Lima-based on-demand laundry marketplace aggregating 50+ partner plants, serving residential and B2B customers (hotels, clinics, spas) across Lima Metropolitana, now operating as part of Laundryheap.
- Ownership category
- akta.pro rank
Where GetLavado is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices8 records
Markets served
GetLavado business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Residential per-kg and per-item laundry: Pay-per-use B2C service priced per kilogram for wash-and-fold (from S/7/kg) and per garment for dry cleaning (S/10 shirts – S/35 suits), with free pickup and delivery in Lima. Same-day express and 24h standard delivery tiers.
- Specialty item cleaning (sneakers, carpets, curtains, sofas, mattresses): Unit-priced specialty services including sneaker cleaning (from S/30), carpet/curtain/sofa/mattress cleaning, wedding dress cleaning, pet items, and costumes — booked individually with custom quotes.
- B2B industrial laundry contracts (recurring): Recurring managed-service contracts for hotels, clinics, spas, restaurants, barbershops, security firms, pilates centers, Airbnb hosts, and dress-rental companies. Pricing depends on volume and frequency; includes free pickup/delivery, dedicated account executive, monthly SUNAT electronic invoicing, and transfer/digital corporate payment terms (no cash).
- Marketplace commission / aggregator spread: Margin earned as a marketplace operator by routing orders across 50+ partner laundry plants, capturing the spread between customer price and partner plant cost. Operates co-branded partner storefronts (e.g., La Química in Ecuador, Tintorería Capricho in Madrid) to extend the network.
- Hotel guest laundry resale commissions: For hotel partners, GetLavado runs the guest-laundry service end-to-end and shares a sales commission with the property, allowing hotels to monetize an amenity without in-house laundry operations.
- Promotional coupons and acquisition discounts: Discount-driven acquisition offers (e.g., S/30 off with code FRESCO30) supported by both online reservations and WhatsApp conversions, functioning as a marketing-subsidized demand engine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wash-and-fold by weight (B2C) |
| Unit Pricing | Pay-as-you-go | Dry cleaning (per garment) |
| Unit Pricing | Pay-as-you-go | Sneaker cleaning |
| Other | Pay-as-you-go | New customer acquisition discount |
| Other | Monthly | B2B / industrial laundry contracts |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
GetLavado product offering
Product offeringCore offering
GetLavado operates an on-demand laundry pickup-and-delivery marketplace in Lima, Peru, routing customer orders to a network of 50+ partner laundry plants for processing. It serves both individual residential customers (pay-per-kg and per-item wash, dry-clean and specialty garment care) and commercial accounts (hotels, clinics, Airbnb hosts, spas, barbershops, uniform-heavy businesses) with managed B2B laundry outsourcing programs, multi-location logistics, and SUNAT-compliant invoicing. Orders are placed through the website, iOS/Android apps, or a 24/7 WhatsApp channel, with free pickup and delivery citywide.
Product overview
GetLavado operates a single integrated on-demand laundry platform (now under the Laundryheap brand) with one core residential delivery product in Lima and a portfolio of specialized B2B sub-products built on top of it. The core offering — "GetLavado Lavandería Delivery" — bundles by-weight wash (Lavado al peso), dry cleaning (Lavado al seco), bedding laundry (Lavado de ropa de cama), sneaker cleaning (Lavado de zapatillas), and professional ironing (Planchado profesional) into a unified free-pickup/free-delivery service booked through the GetLavado App (Laundryheap) or WhatsApp. Layered on this core service is a "Soluciones Empresariales" B2B module that spawns industry-specific sub-products: Lavandería para Hoteles, Lavandería para Anfitriones de Airbnb, Servicio de Lavandería para Centros de Salud / Clínicas Estéticas / Clínicas Pediatras, Servicio de Lavandería para Barberías, Servicio de Lavandería para Spas en Lima, Servicio de Lavandería para Alquiler de Vestidos, and Lavado de uniformes. Behind the scenes, GetLavado AI powers photo-to-digital order digitization (with output to Google Sheets) and ML-based logistics optimization, and the company also lists international partner laundries (La Química in Ecuador, Tintorería Capricho in Spain) within its network.
Differentiator
Problem solved
Functional benefit
Brands
- GetLavado AI: Artificial-intelligence product line for digitalization of service orders and logistics optimization in industrial laundry.
Products and services
- GetLavado On-Demand Laundry Delivery (Residential) Pay-per-kg and per-item wash, dry-clean, ironing, and specialty garment care for households in Lima, with free pickup and delivery via website, mobile apps, and WhatsApp.
- Soluciones Empresariales (B2B Laundry Outsourcing) Managed commercial laundry outsourcing for hotels, clinics, service businesses and multi-location operators, including dedicated account support, SUNAT-compliant invoicing, custom pricing and free trials.
- Lavandería para Anfitriones de Airbnb B2B linen and towel laundry service tailored to Airbnb and short-term rental host turnover cycles, with scheduled pickup and delivery in tourist districts.
- Servicio de Lavandería para Centros de Salud Managed laundry service for health centers, including traceable garment handling, SUNAT-compliant invoicing, and high-volume processing for medical linens and uniforms.
- Servicio de Lavandería para Clínicas Pediatras B2B laundry service for pediatric clinics, with handling protocols and scheduling tuned to pediatric clinic operations.
- Servicio de Lavandería para Clínicas Estéticas
- Servicio de Lavandería para Barberías B2B laundry service for barbershops covering capes, towels, and staff uniforms with regular pickup and delivery.
- Servicio de Lavandería para Spas B2B laundry service for spas covering robes, towels, and treatment linens, with pickup and delivery tailored to spa operating hours.
- Servicio de Lavandería para Alquiler de Vestidos B2B laundry service for dress-rental companies, providing turnaround cleaning and finishing of formal and event dresses between rentals.
- Servicio de Lavado de Uniformes B2B uniform laundry service for businesses with uniformed staff, providing regular pickup, washing, and delivery of branded workwear.
Quantifiable outcome
- 38% reduction in monthly laundry cost and zero guest complaints over 16 months for a 4-star hotel chain with 3 properties in Miraflores and San Isidro
- +3 more outcomes
Companies that use GetLavado
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
GetLavado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature5 records
GetLavado partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- LaundryheapflagshipGetLavado is now part of Laundryheap, the global on-demand laundry platform. GetLavado's Peruvian customers reserve through the Laundryheap booking engine, the Laundryheap mobile app (iOS/Android), and unified pricing — enabling GetLavado to leverage Laundryheap's technology, brand, and operational reach while continuing to operate the local Lima marketplace.
- Asociación Peruana de Recursos Humanos (APERHU)coreCommercial alliance announced December 21, 2020. APERHU is a 50-year-old Peruvian HR association promoting people-management best practices. Through this partnership GetLavado is offered to APERHU member companies as a corporate benefit to help employees with tedious home tasks (laundry, dry cleaning, disinfection, carpet/sofa/shoe cleaning) — paid online, contact-free, supporting remote-work productivity.
- La Química (Ecuador)coreCo-branded partner storefront laquimica.getlavado.com. La Química is Ecuador's first dry cleaner (founded 1938), operates 32 branches in Quito, and offers home-delivery laundry service across the city through GetLavado's platform (disinfection, dry cleaning, wash, ironing, dyeing, garment repair, furniture/mattress/carpet/curtain cleaning, space disinfection).
- Tintorería Capricho (Madrid, Spain)coreCo-branded partner storefront tintoreriacapricho.getlavado.com. Madrid-based dry cleaner specialized in wedding dresses, carpets, and curtains, with quick clothing repairs and home pickup/delivery service routed through the GetLavado platform.
- Laundy laundry partner network ("Aliados GetLavado")coreOnboarding program for partner laundry entrepreneurs (Aliados/Red de lavanderías) with a digital acceleration school ("escuela para lavanderías") covering marketing, growth, technology, startup culture, and sales — delivered via a public YouTube tutorial video series.
Scale indicators9 records
Recent moves7 records
Expansion highlights3 records
GetLavado competitors and assessment
Company assessmentEmerging players
- CLEANLY: US on-demand laundry/dry cleaning app with a marketplace fulfillment model (formerly included partner-plant aggregation). Comparable technology-and-marketplace DNA even though its current footprint is narrower.
Others
- Rockstart (as accelerator/investor): Netherlands-based accelerator that backed GetLavado in its 2017 cohort. Ecosystem adjacent rather than a direct competitor; relevant for understanding prior funding history and accelerator ecosystem exposure.
Direct peers
- Laundryheap: Global on-demand laundry platform; GetLavado's parent company and the engine behind its booking, pricing, and mobile app. Directly comparable business model (pickup-wash-deliver marketplace) and serves as the strategic platform for GetLavado's expansion.
- Rinse: US-based on-demand dry cleaning and laundry pickup/delivery service with both B2C and B2B (hospitality, restaurants) verticals. Closest US analog to GetLavado's residential-plus-industrial model with digital ordering and route-optimized logistics.
- ByNext: US pickup-and-delivery laundry and dry cleaning service operating a multi-city marketplace model with both consumer and small-business clients. Comparable in its focus on scheduled pickup logistics and tiered service catalog.
- Mulberrys Garment Care: US on-demand and drop-off dry cleaning/laundry chain with home pickup-delivery and commercial accounts. Comparable end-to-end consumer and B2B positioning and use of tech-enabled routing.
- DRYV (formerly Press Cleaners): US on-demand dry cleaning and laundry delivery platform with consumer subscription tiers. Comparable marketplace-style aggregation of partner fulfillment capacity and digital-first ordering.
Regional players
- LavanOm: Mexican on-demand laundry pickup-and-delivery service with mobile app ordering and subscription pricing. Comparable in Latam consumer laundry delivery with focus on urban metros.
- Hamperapp: Latin American (Colombia/Mexico) on-demand laundry and dry-cleaning pickup/delivery app with similar WhatsApp-style ordering and partner-plant marketplace mechanics. Comparable regional peer with overlapping target cities (Bogotá).
- EasyWash: Peruvian on-demand laundry/dry cleaning delivery startup operating in Lima with WhatsApp-first ordering. Direct regional competitor with similar pricing tiers and home pickup/delivery motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GetLavado social profiles
Digital presenceGetLavado compliance and trust
Trust signalCompliance3 records
GetLavado financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetLavado leadership team
Management profileNumber of profiles
Profiles1 record
GetLavado subsidiaries and ownership
Company hierarchySubsidiaries2 records
GetLavado funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetLavado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetLavado
What does GetLavado do?
GetLavado operates an on-demand laundry pickup-and-delivery marketplace in Lima, Peru, routing customer orders to a network of 50+ partner laundry plants for processing. It serves both individual residential customers (pay-per-kg and per-item wash, dry-clean and specialty garment care) and commercial accounts (hotels, clinics, Airbnb hosts, spas, barbershops, uniform-heavy businesses) with managed B2B laundry outsourcing programs, multi-location logistics, and SUNAT-compliant invoicing. Orders are placed through the website, iOS/Android apps, or a 24/7 WhatsApp channel, with free pickup and delivery citywide.
Is GetLavado a public or private company?
GetLavado is a private company. It is classified as corporate owned and is currently acquired.
When was GetLavado founded?
GetLavado was founded in 2016. It employs 1 to 10 people.
Where is GetLavado based?
GetLavado is headquartered in Lima, Peru, in the Latin America region.
How does GetLavado make money?
Six revenue lines are on record. Residential per-kg and per-item laundry is the primary driver. The others are specialty item cleaning (sneakers, carpets, curtains, sofas, mattresses), B2B industrial laundry contracts (recurring), marketplace commission / aggregator spread, hotel guest laundry resale commissions and promotional coupons and acquisition discounts.
Who are GetLavado's main competitors?
CLEANLY is listed as an emerging player. Rockstart (as accelerator/investor) is listed as an others. Direct peers are Laundryheap, Rinse, ByNext, Mulberrys Garment Care and DRYV (formerly Press Cleaners). Regional players are LavanOm, Hamperapp and EasyWash.
Does GetLavado have an API?
No public API is recorded for GetLavado.