What Cleanly does

Cleanly (operating commercially as ByNext) is a technology-enabled laundry, dry cleaning, and home cleaning pickup-and-delivery service founded in 2013 and headquartered in Brooklyn, NY. The company serves both residential consumers and commercial clients across four primary U.S. metropolitan markets — New York City, New Jersey, the D.C. Metro Area, and Los Angeles — operating under a mobile-first model with iOS and Android apps for self-serve scheduling and real-time order tracking. Its service catalog spans seven core lines: Wash & Fold, Dry Cleaning, Laundered Shirts, Home Cleaning, Office & Commercial Cleaning, Sneaker Cleaning, and Alterations & Tailoring, complemented by a "Reserve Membership" subscription product and multi-year commercial contracts with hotels, offices, gyms, salons, restaurants, and short-term rentals.

The underlying platform is built around an AI-driven logistics engine launched in October 2023 that powers same-day pickup scheduling and route optimization in dense U.S. urban markets. Cleanly operates a 40,000 sq.ft processing facility, a 40-vehicle electric delivery fleet, and a network of 33+ marquee store partners that extend geographic coverage and processing capacity. Cumulative operational metrics reported on its own channels include 19M+ lbs processed in wash & fold, 5.8M+ pieces dry cleaned, 3.4M+ laundered shirts, 30K+ home cleaning bookings, and 345K+ customers served, alongside 46,000+ Google reviews.

Revenue is generated through three streams: (1) transaction-based pay-per-service fees for residential orders at unit pricing, (2) recurring commercial/B2B contracts with tailored pricing across multiple verticals, and (3) the recurring Reserve Membership subscription offering reserved pricing and priority scheduling. Customer acquisition combines a product-led mobile app funnel, social media presence across Facebook, X, Instagram, and LinkedIn, PR coverage in The New York Times, Fortune, TechCrunch, and Entrepreneur, an affiliate program, and a high-touch referral program offering up to $20,000 per business referral. The company has raised approximately $13.8M in disclosed venture funding across three rounds (2015, 2017, and March 2018) from investors including Y Combinator, 500 Global, Initialized Capital, AltaIR Capital, and AddVenture, with no additional funding round disclosed since 2018.

Name

Cleanly

Legal name

Cleanly Inc.

Website

https://cleanly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleanly (DBA ByNext) is a tech-enabled laundry, dry cleaning, and home cleaning pickup-and-delivery service operating across four U.S. metros. It serves 345K+ residential customers and commercial clients via a mobile-first app, AI-driven logistics, EV fleet, and subscription membership model.

Ownership category

akta.pro rank

Product category

On-demand Laundry & Dry Cleaning Services

NAICS

Local Messengers and Local Delivery (4922), Couriers and Messengers (492), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210), Sanitary Services (4950)

akta.pro primary industry

Dry Cleaning Pickup & Delivery (HSAJACAK)

akta.pro secondary industries

Residential Pickup & Delivery Wash-and-Fold (HSAJACAA), Same-Day/Express Turnover Cleaning (HSAEAEAJ), Courier, Pickup & Delivery (Non-commercial) (HSACAIAD)

Keywords

• Laundry pickup delivery
• Dry cleaning services
• Wash and fold
• Commercial cleaning services
• Home cleaning services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. On-demand Laundry and Dry Cleaning Services: Pay-per-service model where customers pay for individual laundry, dry cleaning, wash & fold, and other cleaning services with pickup and delivery. Pricing is transaction-based, with same-day service available.
2. Commercial/B2B Cleaning Contracts: Bespoke commercial cleaning and laundry services for businesses including hotels, offices, gyms, salons, and restaurants with tailored contract pricing.
3. Membership Subscription: Reserve Membership program offering cost savings for frequent users through reserved pricing and priority scheduling.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cleanly (d/b/a ByNext) provides on-demand laundry, dry cleaning, and home cleaning services through a mobile app-driven pickup and delivery model. The company serves both individual consumers across major U.S. urban markets (NYC, New Jersey, D.C. Metro, Los Angeles) and commercial clients (hotels, offices, gyms, salons, restaurants, short-term rentals) with tailored contracts. An AI-driven logistics platform enables same-day scheduling, supported by a 40,000 sq.ft processing facility and a 40-vehicle electric fleet.

Product overview

Cleanly (operating as ByNext) is a technology-enabled laundry and dry cleaning pickup and delivery service. The company operates as a unified platform offering seven core service products: Wash & Fold, Dry Cleaning, Laundered Shirts, Home Cleaning, Office & Commercial Cleaning, Sneaker Cleaning, and Alterations & Tailoring. Services are delivered through a mobile app with pickup and delivery logistics, supported by an AI-driven logistics platform launched in October 2023 for same-day service in U.S. urban markets. The company also offers a business/commercial tier for enterprise clients including hotels, restaurants, and offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Wash & Fold Professional wash and fold laundry service offering expert garment care with gentle, skin-safe detergents, sorting and separation prior to washing, and neatly folded delivery. Designed for urban residents and busy professionals seeking time savings through scheduled pickup and delivery. Available 7 days a week.
• Dry Cleaning Eco-friendly, perc-free dry cleaning service using stain and odor removal techniques safe for delicate and designer garments. Includes crisp pressing and seamless pickup and delivery via the ByNext app. Targets consumers with workwear, formalwear, and high-end garments.
• Laundered Shirts Premium shirt laundry service delivering expert care, professional stain and odor removal, eco-friendly cleaning agents, and perfectly pressed and packaged shirts. Targeted at professionals and consumers who need consistent, boardroom-ready shirt finishing.
• Home Cleaning Professional residential home cleaning service offering customized room-to-room cleaning, decluttering and home organization, detailed kitchen and bathroom cleaning, and dust-free, sanitized surfaces. Designed for modern urban living with flexible 7-day scheduling.
• Office & Commercial Cleaning Commercial cleaning service for offices and businesses providing daily or scheduled cleaning, workspace and conference room detailing, restroom and pantry sanitization, trash removal, recycling, and dust-free polished surfaces. Delivered under tailored commercial contracts.
• Sneaker Cleaning Premium sneaker cleaning and restoration service that deep cleans from sole to laces using gentle, sneaker-safe, eco-friendly solutions for stain, dirt, and odor removal. Targets sneaker enthusiasts and premium/luxury consumers seeking to restore box-fresh appearance.
• Alterations & Tailoring Expert alterations and tailoring service covering casual, formal, and designer wear with skilled craftsmanship, in-person fittings and consultations, and custom alterations to ensure perfect fit and comfort.
• Business Laundry & Commercial Cleaning Services Comprehensive commercial laundry and cleaning solution bundle for businesses such as hotels, offices, gyms, salons, restaurants, and short-term rentals. Includes luxury linen care, table linens, uniform laundry, towel turnover, and workspace cleaning delivered under bespoke multi-year contracts.
• Reserve Membership Recurring membership subscription offering reserved pricing, cost savings, and priority scheduling for frequent users of Cleanly's laundry and dry cleaning services. Available on a monthly billing cadence and positioned to lock in recurring consumer revenue.
• AI-Driven Same-Day Pickup Logistics Platform AI-driven logistics platform launched in October 2023 that powers same-day pickup scheduling and route optimization for Cleanly's laundry and dry cleaning services across U.S. urban markets. Operates as a standalone technology capability supporting the broader service offering rather than being sold as a separate customer product.

Quantifiable outcome

• Saves time through on-demand pickup and same-day delivery service
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Hospitality BrandscoreStrategic or Co-development PartnerByNext has expanded into the commercial sector by partnering with renowned brands in the hospitality industry, providing linen and towel turnover services for hotels and guest accommodations.
• Corporate/Business ClientscoreStrategic or Co-development PartnerPartnerships with corporate businesses for office cleaning services, including daily or scheduled cleaning, workspace detailing, and restroom sanitization.
• Food Industry PartnersminorStrategic or Co-development PartnerCommercial cleaning partnerships with restaurants, including table linens and uniform cleaning services.
• Marquee Store PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 33+ professional marquee store locations that process dry cleaning and laundry orders, extending service coverage and processing capacity.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rinse: Rinse is a direct on-demand laundry and dry cleaning pickup/delivery competitor in the US with the same app-based scheduling model, urban D2C customer base, and B2B (hotel/restaurant) contracts as Cleanly. It is the most directly comparable US peer.
• Mulberrys Garment Care: Mulberrys is a tech-enabled dry cleaning and laundry chain with pickup/delivery, eco-friendly cleaning, and B2B services in US urban markets. It competes head-on with Cleanly in dry cleaning pickup and commercial linen services.
• Tumble Laundry: Tumble offers on-demand wash-and-fold and dry cleaning pickup/delivery via mobile app in US urban markets, with a focus on premium garment care. Directly comparable business model and target customer to Cleanly.
• SudShare: SudShare is a peer-to-peer on-demand laundry platform connecting customers with washer/dryer hosts. It is a direct competitor in the on-demand laundry category with a different (marketplace) operating model.
• DRYV by Shipt: DRYV (acquired by Shipt) provided on-demand dry cleaning pickup and delivery in major US metros. As a former direct competitor with a similar app-first model, it represents the same category positioning as Cleanly.
• Press Cleaners: Press is a New York-based eco-friendly dry cleaning and laundry service with pickup/delivery. Direct overlap with Cleanly in NYC on eco-conscious positioning and on-demand dry cleaning.

Regional players

• Zipjet: Zipjet is a UK/Europe-based on-demand laundry and dry cleaning pickup/delivery service. Comparable business model and tech-enabled approach, but operates in a different geography than Cleanly's core US markets.
• Washmen: Washmen is a Middle East-based on-demand laundry and dry cleaning pickup/delivery platform. Same app-first, tech-enabled business model targeting urban professionals, but operating regionally in UAE/KSA.

Broad incumbents

• Lapels Dry Cleaning: Lapels is a larger US dry cleaning franchise and pickup/delivery operator with broad geographic coverage. Overlaps with Cleanly on dry cleaning services but operates as a franchise-led incumbent rather than a tech-native D2C platform.

Others

• Alfred: Alfred is a residential concierge and home services platform offering laundry, cleaning, and errands in urban markets. Adjacent competitor in shared customer base (urban professionals) with overlapping service categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/poweredbynext
• Facebookfacebook.com/poweredbynext
• LinkedInlinkedin.com/company/5230579
• Instagraminstagram.com/poweredbynext

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanly