ITG

What ITG does

ITG (Inspired Thinking Group) is a Birmingham, UK-headquartered technology-led marketing services business founded in 2009 and operating as a Bridgepoint-backed private platform. The company delivers AI-powered, agile content through its proprietary Storyteq platform, which combines Content Marketing Platform (CMP), Digital Asset Management (DAM), creative automation, and content production workflows under a proprietary Halo Intelligence layer that predicts content performance and orchestrates customer journeys. ITG also runs global AI/AR-enabled Capture Studios for film and photography production and integrates natively with Salesforce (Marketing Cloud, Einstein, Agentforce) and Adobe Firefly. The business serves 170+ enterprise brands across retail, automotive, hospitality, food & beverage, pharmaceuticals, and technology sectors — including KFC, Haleon, JLR, Walgreens, Microsoft, BMW, Renault, Nike, Walmart, Kroger, Albertsons, and Tractor Supply Co. — with 4,600 Storyteq users active across 80 countries. ITG operates from 22 offices across 5 continents with 2,000+ employees, communicating in 14 languages.

Revenue is generated through a hybrid model: annual recurring subscription licensing for the Storyteq platform (tiered by active users, number of countries/brands, and storage) plus professional services for content production, creative, and Halo content strategy delivery. Pricing includes a one-off implementation charge. Enterprise sales are direct and field-based, with go-to-market organized around flagship customer outcomes (e.g., 32% email marketing cost reduction at Tractor Supply Co., 45% conversion uplift at JLR, 40% cost reduction with Brand Portals). The company has executed a buy-and-build strategy under Bridgepoint ownership, having acquired Storyteq (2021), Brand Machine (2022), Emerald Thinking Group (2022), and PureRED (2025), and is recognized by Gartner as a Magic Quadrant Leader for both CMP and DAM for four consecutive years.

Name

ITG

Legal name

Inspired Thinking Group (ITG) Limited

Website

https://inspiredthinking.group

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ITG is a Bridgepoint-backed UK-headquartered technology-led marketing services business operating in 22 offices across 5 continents. It delivers AI-powered agile content through its proprietary Storyteq platform — combining CMP, DAM, creative automation, and Halo Intelligence — serving 170+ enterprise brands including KFC, Haleon, JLR, Walgreens, Microsoft, and Walmart across retail, automotive, F&B, pharma, and technology sectors.

Ownership category

akta.pro rank

Product category

Content Marketing Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Operations & Workflow Management (BPAFAIAI)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Content marketing platform
• Digital asset management
• Creative automation
• AI marketing services
• Multichannel content production

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Storyteq Platform Licensing: Annual recurring license fee for Storyteq platform access with tiered pricing based on active user tiers, number of countries/brands managed, and storage allocation. One-off implementation charge plus annual subscription.
2. Content Production Services: AI-enabled, agile content production through Capture Studios, creative services, and Halo content strategy delivery. Supports hero creative translation into channel-specific content at scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ITG delivers AI-powered content marketing through its proprietary Storyteq platform combined with a global Halo content production service. The Storyteq platform unifies content marketing, digital asset management, creative automation and content production workflows, while ITG's global teams and AI/AR-enabled Capture Studios produce, adapt, and distribute on-brand marketing content at scale for major enterprise brands.

Product overview

ITG (Inspired Thinking Group) is a technology-led marketing business offering a platform-plus-modules architecture centered on its AI-powered Storyteq content marketing platform. The core Storyteq platform provides strategic intelligence, digital asset management, creative automation and content production workflows, available as four distinct modules: Storyteq CMP (enterprise Content Marketing Platform), Storyteq DAM (Digital Asset Management), Storyteq Professional (pre-configured solution for smaller operations), and Storyteq Commerce Engine (retail-focused promotion management). Additional modules include AgentConsole (AI agents marketplace) and Brand Portals (self-service hubs). The proprietary Halo Intelligence layer serves as the AI backbone across all products, enabling predictive analytics, content generation, and optimization. ITG's service offering is built around its Halo content strategy delivering AI-enabled agile content through four pillars: Capture (AI & AR-enabled studios for film/photography), Create (omnichannel content production), Automate (workflow and creative automation), and Integrate (connected customer experiences via Salesforce integration). The platform serves major global brands across retail, automotive, hospitality, and life sciences sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Storyteq: AI-powered Content Marketing Platform (CMP) and Digital Asset Management (DAM) that unifies strategic intelligence, creative automation, and content production workflows. Recognized by Gartner as a Leader in both CMP and DAM Magic Quadrants for four consecutive years.
• Deployteq
• Capture Studios
• AgentConsole
• Halo
• Halo Intelligence

Products and services

• Storyteq AI-powered content marketing platform that brings together strategic intelligence, digital asset management, creative automation and content production workflows for enterprise marketing teams.
• Storyteq CMP Enterprise Content Marketing Platform that orchestrates the full content lifecycle from strategy and planning through creation, adaptation, distribution, and optimization with campaign intelligence and workflow automation.
• Storyteq DAM Award-winning Digital Asset Management solution that centralizes assets with governance, workflows, and four-layer AI analysis including natural language search and Brand Portals.
• Storyteq Professional Pre-configured edition of the Storyteq platform for less complex marketing operations, including Collaboration Hub, Adaptation Studio, and Content Portal.
• Storyteq Commerce Engine Retail-configured Storyteq platform for creating, managing, and activating promotional content across digital and print channels, including Store Ordering Portals and PIM integration.
• AgentConsole Central storefront marketplace for deploying, managing, and scaling marketing AI agents across the Storyteq platform, with third-party agent integration.
• Halo Intelligence Proprietary AI layer that analyzes customer data and brand intent to predict content performance and power predictive analytics, segmentation, and optimization across all Storyteq products.
• Halo Content Strategy ITG's holistic Halo content service that transforms hero creative into channel-specific, personalized content at scale across four pillars: Capture, Create, Automate, and Integrate.
• Capture Studios AI and AR-enabled studios for high-volume film and photography production, featuring Virtual Production, XR, Infinity Cove, automated photography, and bespoke set builds.

Quantifiable outcome

• 32% reduction in email marketing costs (Tractor Supply Co.)
• +8 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability15 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AdobecoreTechnology or Integration · 15 January 2026ITG integrated Adobe Firefly's generative AI capabilities into its Storyteq content marketing platform. The integration enhances content creation and management by providing seamless access to Adobe's creative models, improving efficiency, personalization, and creative output for users globally.
• Tractor Supply Co.flagshipStrategic or Co-development Partner · 1 December 2025Tractor Supply Co. partnered with ITG in late 2025 to deploy Storyteq's AI-powered platform for centralized marketing content management. The partnership delivered a 32% reduction in email marketing costs while enabling content distribution across additional touchpoints without increasing budget or headcount. The scalable model is expected to generate further savings as the collaboration expands.
• SalesforcecoreTechnology or IntegrationITG's Integrate solutions are built natively within Salesforce ecosystem including Salesforce Marketing Cloud, Einstein, and Agentforce. ITG is certified across SFMC, Einstein, and Agentforce, enabling real-time automation and orchestration of customer journeys.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bynder: Enterprise digital asset management platform also evaluated in the Gartner Magic Quadrant for DAM alongside Storyteq — direct platform competitor for ITG's Storyteq DAM offering.
• Accenture Song: Accenture's creative and marketing technology arm combining agency services, content production, and MarTech transformation at global enterprise scale — directly comparable to ITG's Halo content partner model and enterprise field sales motion.
• Hogarth Worldwide: WPP-owned production and content adaptation specialist serving global brands with multichannel content production — competes with ITG's Create and Capture pillars for enterprise brand production budgets.
• Monks (S4 Capital): AI-powered, content-at-scale digital marketing services business with global production capabilities serving major enterprise brands — highly comparable business model to ITG's combination of content production services with technology-led delivery.
• Aprimo: Enterprise marketing resource management and content operations platform competing directly with Storyteq CMP/DAM in the Gartner Magic Quadrant for Content Marketing Platforms.

Emerging players

• Adobe Experience Cloud (Workfront / AEM Assets): Adobe's content workflow, DAM, and creative automation stack — competes with Storyteq CMP/DAM and is also a strategic partner via Adobe Firefly integration, creating an ambiguous competitor-partner dynamic.
• Dept Agency: Global digital agency combining technology, creative, and data services for enterprise brands — comparable hybrid agency-plus-technology model targeting similar global enterprise customers.

Broad incumbents

• WPP: World's largest marketing services group with extensive content production and MarTech offerings — competes with ITG across enterprise content production and marketing transformation engagements.
• Publicis Groupe (Publicis Sapient / Leo / Digitas): Global marketing services holding company with content production, MarTech, and customer experience capabilities — competes for ITG's enterprise brand clients across multiple service lines.
• Stagwell: Digital-first marketing services holding company with content, communications, and technology capabilities — comparable scope to ITG's enterprise content and technology offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inspired-thinking-group-itg-
• Instagraminstagram.com/weareitg
• Xx.com/weareitg_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITG