What Bynder does

Bynder is an Amsterdam-based provider of an AI-powered Digital Asset Management (DAM) platform founded in 2013. The platform serves as a system of record for enterprise content, centralizing digital assets and enabling brand teams to find, organize, approve, and distribute content across digital touchpoints. Its customer base of 4,000+ organizations spans industries including food and beverage, fashion and apparel, retail, technology, healthcare, automotive, travel and hospitality, and chemicals/energy, with named logos such as Spotify, Siemens Healthineers, PUMA, Mazda, Five Guys, Jägermeister, Caesars Entertainment, Tag Heuer, and Flora Food Group.

The platform is built on a composable, MACH-certified (Microservices, API-first, Cloud-native, Headless) cloud-native architecture with 155+ integrations and an exposed developer toolkit. Core DAM functionality is augmented by modular products including Bynder AI (natural language search, face recognition, OCR, similarity search, speech-to-text), AI Agents for enrichment and compliance, Asset Workflow and Content Workflow for approvals, CX Omnichannel and CX User Community for content delivery, Studio for templated content creation, and Analytics. AI capabilities were deepened through the acquisitions of EMRAYS (AI search, 2023) and GatherContent (content operations, 2022), alongside an earlier 2018 acquisition of Webdam. The platform processes 18+ billion asset requests monthly across 175M+ stored assets and scaled to 141 million requests per hour during Black Friday 2025.

Bynder operates a subscription SaaS business model with quote-based, tiered pricing negotiated through direct enterprise field sales, supported by an inside sales team for mid-market and an SI/consulting partner channel including IBM iX DACH and DEPT. Distribution combines direct sales, a Bynder Marketplace of 155+ integrations, Bynder Connect (an annual customer conference), a Bynder Community, and demand-generation content marketing across web, newsletters, webinars, and analyst reports. The company maintains enterprise-grade security and compliance certifications, including SOC 2 Type 2, ISO 27001/27017/27018, ISO 22301, PCI DSS, HIPAA, GDPR, and CCPA, and has been recognized as a Gartner Magic Quadrant Leader (2025) and Forrester Wave Customer Favorite for DAM Systems (Q1 2026).

Name

Bynder

Legal name

Bynder

Website

https://bynder.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bynder is an Amsterdam-based AI-powered Digital Asset Management platform founded in 2013, serving 4,000+ enterprise customers across consumer brands, retail, healthcare, fashion, and other industries with AI-driven asset search, workflow, and omnichannel content distribution.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

Keywords

• Digital asset management
• DAM software platform
• AI content management
• Brand asset management
• Content workflow automation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Cloud-based Digital Asset Management subscription model with tiered pricing based on organization size and feature requirements. Delivered as a service with annual or multi-year contracts typical for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bynder provides an AI-powered Digital Asset Management (DAM) platform that enables enterprises to centralize, organize, search, distribute, and govern digital content across all channels. The platform offers core DAM capabilities along with modules for AI-driven search, content workflows, omnichannel content experiences, brand-approved content creation, and analytics. It serves as a system of record for enterprise content with composable MACH architecture and 155+ integrations.

Product overview

Bynder is an AI-powered Digital Asset Management (DAM) platform offering a comprehensive portfolio of products and modules. The core Digital Asset Management platform provides centralized asset management with AI-powered search and organization. Key modules include AI Agents for customizable autonomous agents, Bynder AI for intelligence features (natural language search, face recognition, OCR, visual similarity), CX Omnichannel and CX User Community for content experience delivery, Asset Workflow and Content Workflow for approval processes, Analytics for insights, and Studio for content creation. The platform integrates via 155+ integrations and serves 4,000+ enterprise customers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Webdam: A legacy product brand of Bynder, mentioned in the features index and footer as an alternative name for the platform.

Products and services

• Digital Asset Management Centralized DAM platform that uses AI to organize, find, and control access and usage of digital assets through user permissions and rich integration capability. For enterprise marketing, brand, and creative teams.
• AI Agents Customizable, context-aware AI agents for content enrichment, governance, compliance, and hyper-personalization of content at scale. For enterprise teams automating content operations.
• Bynder AI AI-powered capabilities including natural language search, face recognition, duplicate detection, visual similarity search, OCR text-in-image search, and speech-to-text search. For enterprises managing large asset libraries.
• CX Omnichannel Automates asset optimization across digital touchpoints, boosts load speeds and SEO ranks, uses metadata for personalized content delivery. For marketing teams managing multi-channel content delivery.
• CX User Community Enables building narratives around assets for audience-specific experiences, uniting stakeholders on correct content usage, and accelerating go-to-market strategy. For community and marketing teams.
• Asset Workflow Configurable workflows for briefing, proofing, and approving digital assets, ensuring alignment across stakeholders and automatically routing finished assets to DAM. For creative and brand teams.
• Content Workflow Create, review, and approve editorial content at scale with AI acceleration, promoting accountability through transparent production process. For content and marketing teams.
• Analytics Provides intuitive dashboards for workflow bottleneck identification, DAM adoption tracking, and ROI measurement. For marketing and content operations leaders.
• Studio Create on-brand images, videos, and GIFs in minutes with brand-approved templates requiring no design experience, with automation and batch creation capabilities. For marketing and creative teams.

Quantifiable outcome

• Reduced asset upload times by 50% and eliminated metadata errors
• +11 more outcomes

Named customers34 records

Segments18 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature16 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• AnthropicminorGTM or Marketing Partner · 8 June 2026Anthropic served as the headline sponsor of Bynder's third annual AI Innovation Challenge and Hackathon in June 2026. The event brought together employees and partners across product, engineering, legal, marketing, support, and operations to prototype AI-powered solutions.
• SnowflakeminorGTM or Marketing Partner · 8 June 2026Snowflake was a sponsor of Bynder's third annual AI Innovation Challenge and Hackathon, supporting the company's AI innovation initiatives.
• Levi9minorGTM or Marketing Partner · 8 June 2026Levi9 was a sponsor of Bynder's third annual AI Innovation Challenge and Hackathon, supporting enterprise AI development initiatives.
• ENDGAMEminorGTM or Marketing Partner · 8 June 2026ENDGAME was a sponsor of Bynder's third annual AI Innovation Challenge and Hackathon.
• MACH AlliancecoreStrategic or Co-development Partner · 1 January 2026Bynder is a proud member of the MACH Alliance, ensuring a future-proof, flexible, and integrated tech stack. MACH (Microservices, API-first, Cloud-native, Headless) certification validates Bynder's modern composable architecture approach.
• IBM iX DACHminorImplementation/ SI/ Consulting Partner · 1 January 2026IBM iX DACH is listed as a judging panel member for Bynder Spotlight Awards, indicating a consulting/partnership relationship for DAM deployments in DACH region.
• DEPTminorImplementation/ SI/ Consulting Partner · 1 January 2026DEPT is listed as a judging panel member for Bynder Spotlight Awards, indicating a partnership relationship with DEPT's Director of Partnerships & Growth EMEA.
• Santa Cruz Software (Figma Buzz Integration)coreTechnology or Integration · 6 November 2025Santa Cruz Software announced that Figma Buzz integrates directly with Bynder and other leading DAM systems via the LinkrUI connector. This integration allows designers and creative teams to access, preview, and place brand assets within Figma Buzz, enhancing workflow efficiency.
• EMRAYScoreStrategic or Co-development Partner · 20 September 2023EMRAYS was a specialist AI search solutions provider based in Amsterdam. Bynder acquired EMRAYS in September 2023 to enhance DAM capabilities by integrating AI search features that improve asset discovery and management efficiency. This acquisition brought proprietary AI search technology directly into Bynder's platform.
• GatherContentcoreStrategic or Co-development Partner · 3 March 2022GatherContent was a content operations platform acquired by Bynder in March 2022. The acquisition strengthened Bynder's content operations capabilities, adding structured content workflow management to its digital asset management platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adobe (Experience Manager Assets): Adobe Experience Manager Assets is the DAM module within Adobe's Experience Cloud, serving enterprise marketing teams with similar centralization, workflow, and AI capabilities. It is a primary large-suite competitor to Bynder in the enterprise DAM market.
• Box: Box is a broad enterprise content management and file-sharing platform with metadata, workflow, and integration capabilities. It competes with Bynder for asset storage and brand content use cases as part of a wider content suite.
• Microsoft (SharePoint / Microsoft 365): Microsoft SharePoint and Microsoft 365 provide enterprise content management including asset libraries integrated with the broader Office and Teams stack. It is a frequent bundling competitor in large enterprises evaluating DAM alongside productivity suites.

Direct peers

• Aprimo: Aprimo offers DAM plus marketing resource management aimed at enterprise brand and marketing operations. It targets the same marketing-tech buyer personas and competes head-to-head with Bynder on centralization, workflow, and content lifecycle.
• Canto: Canto provides a digital asset management platform focused on brand asset organization, sharing, and distribution for marketing teams. It competes directly with Bynder in the mid-market and enterprise DAM segment.
• Widen (an Acquia company): Widen offers a DAM plus product information management platform used by mid-market and enterprise marketing teams. It overlaps directly with Bynder's asset management, metadata, and distribution capabilities.
• Brandfolder (Smartsheet): Brandfolder, now part of Smartsheet, is a DAM platform serving brand and marketing teams with centralized storage, distribution, and analytics. It is a direct competitor in the enterprise DAM space.
• IntelligenceBank: IntelligenceBank provides DAM, brand management, and marketing operations software for mid-market and enterprise organizations. It competes with Bynder across asset management, brand portals, and workflow automation.

Emerging players

• Cloudinary: Cloudinary specializes in image and video asset management and delivery for developers and digital teams. While more developer/API-led than Bynder, it overlaps in DAM search, transformation, and omnichannel delivery.
• Frontify: Frontify offers brand asset management and brand guidelines tooling focused on brand consistency and creative workflows. It overlaps with Bynder's brand asset management and DAM use cases, particularly for marketing and brand teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/bynder
• Facebookfacebook.com/GetBynder
• LinkedInlinkedin.com/company/bynder
• Instagraminstagram.com/bynder
• Xx.com/bynder

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bynder