ITG
ITG is a Bridgepoint-backed UK-headquartered technology-led marketing services business operating in 22 offices across 5 continents. It delivers AI-powered agile content through its proprietary Storyteq platform — combining CMP, DAM, creative automation, and Halo Intelligence — serving 170+ enterprise brands including KFC, Haleon, JLR, Walgreens, Microsoft, and Walmart across retail, automotive, F&B, pharma, and technology sectors.
- Company typePrivate
- Founded2009
- HeadquartersBirmingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What ITG does
ITG (Inspired Thinking Group) is a Birmingham, UK-headquartered technology-led marketing services business founded in 2009 and operating as a Bridgepoint-backed private platform. The company delivers AI-powered, agile content through its proprietary Storyteq platform, which combines Content Marketing Platform (CMP), Digital Asset Management (DAM), creative automation, and content production workflows under a proprietary Halo Intelligence layer that predicts content performance and orchestrates customer journeys. ITG also runs global AI/AR-enabled Capture Studios for film and photography production and integrates natively with Salesforce (Marketing Cloud, Einstein, Agentforce) and Adobe Firefly. The business serves 170+ enterprise brands across retail, automotive, hospitality, food & beverage, pharmaceuticals, and technology sectors — including KFC, Haleon, JLR, Walgreens, Microsoft, BMW, Renault, Nike, Walmart, Kroger, Albertsons, and Tractor Supply Co. — with 4,600 Storyteq users active across 80 countries. ITG operates from 22 offices across 5 continents with 2,000+ employees, communicating in 14 languages.
Revenue is generated through a hybrid model: annual recurring subscription licensing for the Storyteq platform (tiered by active users, number of countries/brands, and storage) plus professional services for content production, creative, and Halo content strategy delivery. Pricing includes a one-off implementation charge. Enterprise sales are direct and field-based, with go-to-market organized around flagship customer outcomes (e.g., 32% email marketing cost reduction at Tractor Supply Co., 45% conversion uplift at JLR, 40% cost reduction with Brand Portals). The company has executed a buy-and-build strategy under Bridgepoint ownership, having acquired Storyteq (2021), Brand Machine (2022), Emerald Thinking Group (2022), and PureRED (2025), and is recognized by Gartner as a Magic Quadrant Leader for both CMP and DAM for four consecutive years.
ITG firmographics
Firmographics- Name
- ITG
- Legal name
- Inspired Thinking Group (ITG) Limited
- Website
- https://inspiredthinking.group
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ITG is a Bridgepoint-backed UK-headquartered technology-led marketing services business operating in 22 offices across 5 continents. It delivers AI-powered agile content through its proprietary Storyteq platform — combining CMP, DAM, creative automation, and Halo Intelligence — serving 170+ enterprise brands including KFC, Haleon, JLR, Walgreens, Microsoft, and Walmart across retail, automotive, F&B, pharma, and technology sectors.
- Ownership category
- akta.pro rank
ITG industry classification
Industry- Product category
- Content Marketing Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Operations & Workflow Management (BPAFAIAI)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where ITG is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices22 records
Markets served
ITG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Storyteq Platform Licensing: Annual recurring license fee for Storyteq platform access with tiered pricing based on active user tiers, number of countries/brands managed, and storage allocation. One-off implementation charge plus annual subscription.
- Content Production Services: AI-enabled, agile content production through Capture Studios, creative services, and Halo content strategy delivery. Supports hero creative translation into channel-specific content at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Active user tiers - pricing by broad user tiers rather than per user |
| Subscription | Annual | Countries/Brands tier - global brands, teams, workflows and assets management |
| Unit Pricing | Annual | Storage tier - 5TB included with no storage limits |
| One time/ perpetual license | Pay-as-you-go | Implementation - one-off setup charge |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ITG product offering
Product offeringCore offering
ITG delivers AI-powered content marketing through its proprietary Storyteq platform combined with a global Halo content production service. The Storyteq platform unifies content marketing, digital asset management, creative automation and content production workflows, while ITG's global teams and AI/AR-enabled Capture Studios produce, adapt, and distribute on-brand marketing content at scale for major enterprise brands.
Product overview
ITG (Inspired Thinking Group) is a technology-led marketing business offering a platform-plus-modules architecture centered on its AI-powered Storyteq content marketing platform. The core Storyteq platform provides strategic intelligence, digital asset management, creative automation and content production workflows, available as four distinct modules: Storyteq CMP (enterprise Content Marketing Platform), Storyteq DAM (Digital Asset Management), Storyteq Professional (pre-configured solution for smaller operations), and Storyteq Commerce Engine (retail-focused promotion management). Additional modules include AgentConsole (AI agents marketplace) and Brand Portals (self-service hubs). The proprietary Halo Intelligence layer serves as the AI backbone across all products, enabling predictive analytics, content generation, and optimization. ITG's service offering is built around its Halo content strategy delivering AI-enabled agile content through four pillars: Capture (AI & AR-enabled studios for film/photography), Create (omnichannel content production), Automate (workflow and creative automation), and Integrate (connected customer experiences via Salesforce integration). The platform serves major global brands across retail, automotive, hospitality, and life sciences sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Storyteq: AI-powered Content Marketing Platform (CMP) and Digital Asset Management (DAM) that unifies strategic intelligence, creative automation, and content production workflows. Recognized by Gartner as a Leader in both CMP and DAM Magic Quadrants for four consecutive years.
- Deployteq
- Capture Studios
- AgentConsole
- Halo
- Halo Intelligence
Products and services
- Storyteq AI-powered content marketing platform that brings together strategic intelligence, digital asset management, creative automation and content production workflows for enterprise marketing teams.
- Storyteq CMP Enterprise Content Marketing Platform that orchestrates the full content lifecycle from strategy and planning through creation, adaptation, distribution, and optimization with campaign intelligence and workflow automation.
- Storyteq DAM Award-winning Digital Asset Management solution that centralizes assets with governance, workflows, and four-layer AI analysis including natural language search and Brand Portals.
- Storyteq Professional Pre-configured edition of the Storyteq platform for less complex marketing operations, including Collaboration Hub, Adaptation Studio, and Content Portal.
- Storyteq Commerce Engine Retail-configured Storyteq platform for creating, managing, and activating promotional content across digital and print channels, including Store Ordering Portals and PIM integration.
- AgentConsole Central storefront marketplace for deploying, managing, and scaling marketing AI agents across the Storyteq platform, with third-party agent integration.
- Halo Intelligence Proprietary AI layer that analyzes customer data and brand intent to predict content performance and power predictive analytics, segmentation, and optimization across all Storyteq products.
- Halo Content Strategy ITG's holistic Halo content service that transforms hero creative into channel-specific, personalized content at scale across four pillars: Capture, Create, Automate, and Integrate.
- Capture Studios AI and AR-enabled studios for high-volume film and photography production, featuring Virtual Production, XR, Infinity Cove, automated photography, and bespoke set builds.
Quantifiable outcome
- 32% reduction in email marketing costs (Tractor Supply Co.)
- +8 more outcomes
Companies that use ITG
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
ITG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability15 records
Feature8 records
ITG partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- AdobecoreITG integrated Adobe Firefly's generative AI capabilities into its Storyteq content marketing platform. The integration enhances content creation and management by providing seamless access to Adobe's creative models, improving efficiency, personalization, and creative output for users globally.
- Tractor Supply Co.flagshipTractor Supply Co. partnered with ITG in late 2025 to deploy Storyteq's AI-powered platform for centralized marketing content management. The partnership delivered a 32% reduction in email marketing costs while enabling content distribution across additional touchpoints without increasing budget or headcount. The scalable model is expected to generate further savings as the collaboration expands.
- SalesforcecoreITG's Integrate solutions are built natively within Salesforce ecosystem including Salesforce Marketing Cloud, Einstein, and Agentforce. ITG is certified across SFMC, Einstein, and Agentforce, enabling real-time automation and orchestration of customer journeys.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
ITG competitors and assessment
Company assessmentDirect peers
- Bynder: Enterprise digital asset management platform also evaluated in the Gartner Magic Quadrant for DAM alongside Storyteq — direct platform competitor for ITG's Storyteq DAM offering.
- Accenture Song: Accenture's creative and marketing technology arm combining agency services, content production, and MarTech transformation at global enterprise scale — directly comparable to ITG's Halo content partner model and enterprise field sales motion.
- Hogarth Worldwide: WPP-owned production and content adaptation specialist serving global brands with multichannel content production — competes with ITG's Create and Capture pillars for enterprise brand production budgets.
- Monks (S4 Capital): AI-powered, content-at-scale digital marketing services business with global production capabilities serving major enterprise brands — highly comparable business model to ITG's combination of content production services with technology-led delivery.
- Aprimo: Enterprise marketing resource management and content operations platform competing directly with Storyteq CMP/DAM in the Gartner Magic Quadrant for Content Marketing Platforms.
Emerging players
- Adobe Experience Cloud (Workfront / AEM Assets): Adobe's content workflow, DAM, and creative automation stack — competes with Storyteq CMP/DAM and is also a strategic partner via Adobe Firefly integration, creating an ambiguous competitor-partner dynamic.
- Dept Agency: Global digital agency combining technology, creative, and data services for enterprise brands — comparable hybrid agency-plus-technology model targeting similar global enterprise customers.
Broad incumbents
- WPP: World's largest marketing services group with extensive content production and MarTech offerings — competes with ITG across enterprise content production and marketing transformation engagements.
- Publicis Groupe (Publicis Sapient / Leo / Digitas): Global marketing services holding company with content production, MarTech, and customer experience capabilities — competes for ITG's enterprise brand clients across multiple service lines.
- Stagwell: Digital-first marketing services holding company with content, communications, and technology capabilities — comparable scope to ITG's enterprise content and technology offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ITG social profiles
Digital presenceITG compliance and trust
Trust signalCompliance5 records
ITG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITG leadership team
Management profileNumber of profiles
Profiles16 records
ITG subsidiaries and ownership
Company hierarchySubsidiaries5 records
ITG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITG M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITG
What does ITG do?
ITG delivers AI-powered content marketing through its proprietary Storyteq platform combined with a global Halo content production service. The Storyteq platform unifies content marketing, digital asset management, creative automation and content production workflows, while ITG's global teams and AI/AR-enabled Capture Studios produce, adapt, and distribute on-brand marketing content at scale for major enterprise brands.
Is ITG a public or private company?
ITG is a private company. It is classified as private equity controlled and is currently operating.
When was ITG founded?
ITG was founded in 2009. It employs 1,001 to 5,000 people.
Where is ITG based?
ITG is headquartered in Birmingham, United Kingdom, in the Europe region.
How does ITG make money?
Two revenue lines are on record. Storyteq Platform Licensing is the primary driver. The others are content Production Services.
Who are ITG's main competitors?
Direct peers on record are Bynder, Accenture Song, Hogarth Worldwide, Monks (S4 Capital) and Aprimo. Emerging players are Adobe Experience Cloud (Workfront / AEM Assets) and Dept Agency. Broad incumbents are WPP, Publicis Groupe (Publicis Sapient / Leo / Digitas) and Stagwell.
Does ITG have an API?
Yes. Storyteq DAM delivers assets with metadata intact via APIs, webhooks, MCP (Model Context Protocol), or brand portals. The platform supports prebuilt connectors to email, web, social, ads, commerce and more. Storyteq CMP provides DAM integration capabilities allowing seamless connection to any enterprise DAM.
What industry is ITG in?
ITG's product category is Content Marketing Platform. Its primary akta.pro industry code is BPAFAIAI, Content Operations & Workflow Management, with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5132 and its SIC code is 7310.