ShopHQ

What ShopHQ does

ShopHQ is a digital-first direct-to-consumer e-commerce retailer operating across five core verticals: jewelry, watches, beauty and health, fashion, and home goods. The platform sells curated assortments from a broad brand portfolio including Invicta, Movado, Citizen, Bulova, Peace Jewelers, Morris & David, Gilded Lane, Isomers Skincare, Khold, Christopher & Banks, Waterford Crystal, and ALLE Handbags, with price points ranging from under $20 clearance items to over $8,000 premium jewelry pieces. The platform is built on Shopify's commerce infrastructure, which provides the catalog, checkout, payments (including Shop Pay BNPL for orders $150+), customer accounts, and analytics layer. A dedicated livestream shopping channel and active presence on Facebook, Instagram, TikTok, Pinterest, and YouTube support social commerce and creator-led selling, while the loyalty rewards program incentivizes repeat purchase.

ShopHQ was originally a 35-year-old legacy retail brand in televised and online shopping, previously generating over $500 million in revenue under IV Media, LLC ownership. In October 2025, The Arena Group Holdings, Inc. (NYSE American: AREN) acquired ShopHQ's intellectual property and repositioned it as a digital-first drop-ship commerce platform, integrating it with Arena Group's media brands (Parade, Men's Journal, TheStreet) to enable cross-channel data activation and audience monetization. The platform operates a dropship fulfillment model, ships free on orders over $99, offers an optional paid returns coverage service, and is supported by 501-1,000 employees across its New York headquarters.

Revenue is generated primarily through direct product sales (transaction-based), supplemented by targeted first-party-data advertising/promotional communications and optional paid return coverage. The customer base spans general value-oriented retail consumers and premium jewelry/watch buyers, served through a multi-channel marketing strategy that combines organic social, email, livestream events, SEO-optimized product content, and paid promotional campaigns.

Name

ShopHQ

Legal name

ShopHQ

Website

https://shophq.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ShopHQ is a digital-first direct-to-consumer e-commerce retailer selling curated jewelry, watches, beauty, fashion, and home goods from 50+ brands via its Shopify-powered storefront and livestream shopping channel. The platform operates on a dropship model and is owned by The Arena Group Holdings following its October 2025 acquisition.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Department Stores (4551)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Fashion & Accessories Marketplaces (CRAFABAA), Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)

Keywords

• Online retail platform
• Livestream shopping
• Jewelry and watches
• Drop-ship e-commerce
• Multi-brand marketplace

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales: ShopHQ generates revenue through direct product sales across multiple categories including jewelry, watches, beauty, fashion, and home goods. The platform previously generated over $500 million in revenue under prior ownership and has been repositioned as a digital retail platform with dropship inventory model.
2. Advertising and Promotions: The platform leverages first-party customer data for targeted advertising and promotional communications via email and other marketing channels.
3. Returns Coverage Service: ShopHQ offers optional paid returns coverage service for orders, generating additional revenue from customers who opt to pay for enhanced return protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ShopHQ is a digital-first retail platform that sells curated jewelry, watches, beauty and health products, fashion, and home decor directly to U.S. consumers through its Shopify-powered e-commerce website (shophq.com). The platform aggregates products from over 50 brands and supports commerce via standard online browsing, livestream shopping broadcasts, and a customer loyalty rewards program, with drop-ship fulfillment and Shop Pay installment financing.

Product overview

ShopHQ is a digital retail platform offering curated shopping across multiple categories including jewelry (with sub-brands like Peace Jewelers, 14K Italian Gold, Gilded Lane, Morris & David, and Sabrina Designs), watches (featuring Invicta, Duxot, Movado, Citizen, and Tissot), beauty & health (Isomers Skincare, Khold Skincare, UpCircle), fashion (Christopher & Banks, ALLE Handbags, White Mark), and home décor (Waterford Crystal, Tiffany-Style Lighting, At Home). The platform integrates livestream shopping capabilities for interactive video-based commerce and offers a loyalty rewards program. The company operates on a Shopify-powered e-commerce infrastructure and supports Shop Pay for installment payments.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopHQ E-Commerce Platform Digital retail platform offering curated shopping experiences across jewelry, watches, beauty, fashion, and home categories, integrating commerce, content, and social selling channels for U.S. consumers.
• ShopHQ Livestreams Live shopping video broadcasts that allow customers to watch product demonstrations and make purchases in real-time through interactive video content, with a dedicated livestream shopping page on the ShopHQ website.
• ShopHQ Rewards Customer loyalty program offering points for purchases (1 point per $1 spent), signup bonus (50 points), and redemption options ($1 off per 20 points, with tiers for $10, $20, and $40 discounts).
• Jewelry Collection Product category including rings, bracelets, earrings, necklaces, and pendants featuring various metals (10K, 14K, 18K gold, sterling silver, bronze) and gemstones (diamond, emerald, ruby, sapphire, turquoise), with 346 products in the Diamonds & Gold collection alone.
• Watches Collection Timepieces including quartz, automatic, and mechanical movements from brands like Invicta, Bulova, Citizen, Movado, Tissot, Duxot, Michael Kors, and others, with men's and women's styles.
• Beauty & Health Collection Beauty products including skincare, bath & body, color cosmetics, haircare, oral care, and fitness from brands like Isomers Skincare, Khold Skincare, UpCircle, Amazing Cosmetics, and Simple Science.
• Fashion Collection Apparel and accessories including tops, bottoms, dresses, handbags, sunglasses, footwear, and outerwear from brands like Christopher & Banks, ALLE Handbags, White Mark, and Halftee.
• Home Collection Home décor and goods including bedding, collectibles, flowers & greenery, lighting, and tabletop items from brands like Waterford Crystal, Tiffany-Style Lighting, and At Home.
• Clearance Collection Discounted and closeout merchandise across jewelry, fashion, watches, and home categories at reduced prices, with discounts ranging from 17% to 90% off.
• Returns Coverage Service Optional paid returns coverage service offered to customers, providing enhanced return protection for orders placed on ShopHQ.

Quantifiable outcome

• Historical revenue exceeding $500 million demonstrates scale and market reach of the ShopHQ platform.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopHQ operates on Shopify's e-commerce platform, which handles all related information, content, features, tools, products, and services. Shopify provides the technical infrastructure including payment processing, customer account management, order fulfillment, and website hosting. The platform also uses Shopify's advertising and data analytics features.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QVC Group (QVC US / HSN): Closest direct peer—long-running televised and digital home-shopping retailer offering jewelry, beauty, fashion, and home goods with similar livestream and celebrity/host-driven model. ShopHQ's heritage, category mix, and value-conscious customer overlap closely with QVC/HSN.
• Jewelry Television (JTV): Specialist jewelry and gemstone home-shopping retailer using a televised and livestream digital model. Directly comparable on the highest-emphasis ShopHQ category (jewelry) and on the livestream-shopping channel.
• Shop LC: Value-oriented televised and online retailer with heavy emphasis on jewelry, gemstones, and home goods, sold via livestream and shoppable video. Operates in the same discovery-to-purchase livestream commerce format as ShopHQ.
• Overstock (now part of Beyond Inc.): Online closeout and value retailer across furniture, home decor, jewelry, and apparel. Comparable multi-category breadth, discount-led positioning, and dropship/3PL fulfillment model.
• Blue Nile: Leading online diamond and fine jewelry retailer with curated brand assortment and lab-grown diamond offerings. Directly competes in ShopHQ's core jewelry segment with stronger digital storytelling and authentication guarantees.
• Evine Live (now closed; reference: ShopHQ's predecessor channel model): Former televised and digital home-shopping retailer in jewelry, beauty, fashion, and home goods—operated as a direct competitor to ShopHQ's legacy TV-shopping format.
• Zulily: Online flash-sale retailer offering discounted apparel, home goods, and gifts through a discovery-driven e-commerce experience. Comparable multi-category value-led e-commerce model.

Emerging players

• Brilliant Earth: Online jewelry retailer specializing in ethical and lab-grown diamonds and fine jewelry with strong DTC storytelling. Competes for the same premium jewelry buyer that ShopHQ targets via Peace Jewelers and similar brands.

Broad incumbents

• Wayfair: Large online home goods and furnishings retailer with curated third-party supplier (dropship/3PL) model. Comparable in supplier-fulfilled fulfillment approach and ShopHQ's Home category overlap.
• TJX Companies: Off-price multi-category value retailer (T.J. Maxx, Marshalls, HomeGoods) with deep jewelry, fashion, and home assortments at discount. Comparable value-led, treasure-hunt merchandising approach and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ShopHQ
• Facebookfacebook.com/ShopHQOfficial
• Instagraminstagram.com/shophq
• Pinterestpinterest.com/shophqofficial
• TikToktiktok.com/@shophqofficial?lang=en
• Xx.com/ShopHQOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopHQ