What zulily does

Zulily is a direct-to-consumer e-commerce retailer that sells branded fashion, home, kids', beauty, and health and wellness products through a flash-sale, daily-deal model. The platform presents time-limited, rotating sales events with discounts ranging from 20% to 93% off MSRP, featuring name-brand suppliers such as Ray-Ban, Birkenstock, Dyson, Lancome, adidas, and Columbia, and targeting four primary customer personas: women, parents and families, home shoppers, and health and wellness consumers. Distribution is exclusively online in the United States via the Zulily.com storefront, a mobile app that offers an additional 15% exclusive discount, an email newsletter engine, and organic social channels on X, Facebook, Pinterest, Instagram, and YouTube. Free shipping is offered site-wide and gift cards are available.

The company is built on Shopify's e-commerce infrastructure, with checkout supported by 13 payment processors (Visa, Mastercard, Amex, Discover, PayPal, Apple Pay, Google Pay, Amazon Pay, Shop Pay, Diners Club, JCB, Maestro, Union Pay). The product surface extends beyond first-party retail to a third-party marketplace program ("Sell on Zulily") and a commission-based affiliate program, indicating a deliberate shift from pure flash-sale retailer to a multi-vendor marketplace operator. There is no disclosed proprietary AI or ML capability; merchandising and curation drive the experience.

Zulily was founded in 2009 and raised approximately $194.6M across seed through late-stage rounds (Maveron, August Capital, Meritech Capital, Andreessen Horowitz, and Alibaba Group as a strategic investor in 2015). It was previously listed on NASDAQ under ticker ZU but is now privately held, with no disclosed parent company. The firm is currently headquartered in St. Paul, Minnesota, having vacated its original Seattle headquarters, whose office equipment was donated to Goodwill by the Vanbarton Group in October 2025.

Name

zulily

Legal name

Zulily

Website

https://zulily.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zulily is a US direct-to-consumer flash-sale e-commerce retailer, founded in 2009 and now headquartered in St. Paul, that sells discounted fashion, home, kids', beauty, and wellness products daily through its Shopify-based website and mobile app.

Ownership category

akta.pro rank

Product category

Online Flash Sales Retail

NAICS

All Other Miscellaneous Retailers (45999), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)

akta.pro secondary industries

Off-Price Family Apparel & Value Fashion Retailers (CRAEABAF), Off-Price Kids & Family Department Stores (CRAGAEAE), Off-Price Toys, Games & Family General Merchandise Retail (CRAEACAG)

Keywords

• Flash sales retail
• Online daily deals
• Discount fashion marketplace
• E-commerce apparel
• Family home goods

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Product Sales: Direct retail of fashion, home, kids' items, beauty, health & wellness through flash sales and daily deals. Revenue generated from product transactions with discounts ranging from 20-93% off MSRP.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Zulily is an online flash-sale retailer that operates daily, time-limited sales events featuring discounted merchandise across women's, men's, and kids' fashion, home goods, beauty, and health & wellness categories. Products are sold at 20-93% off MSRP through the Zulily e-commerce website and mobile app, with free shipping offered. The platform also includes a third-party seller program (Sell on Zulily) and an affiliate marketing program.

Product overview

Zulily is a daily deals e-commerce platform that operates as a flash-sale marketplace featuring discounted products across multiple categories including women's, men's, and kids' fashion, home goods, beauty, and health & wellness. The platform runs time-limited sales events and features a "Clear the Shelf" clearance section. Zulily is built on Shopify's e-commerce infrastructure and supports multiple payment processors including Visa, Mastercard, PayPal, and Apple Pay. The platform offers additional services including an affiliate program and a marketplace selling program ("Sell on Zulily"). Mobile app users can access exclusive deals with extra discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Flash Sales (Daily Deals) Time-limited daily sales events featuring discounted fashion, home, kids, beauty, and health & wellness products across multiple brands, with discounts of 20-93% off MSRP.
• Clear the Shelf
• Zulily Mobile App
• Gift Cards
• Sell on Zulily
• Affiliate Program

Quantifiable outcome

• Discounts ranging from 20% to 93% off MSRP on featured products

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

One partnership is on record.

• Vanbarton GroupminorOthers · 27 October 2025Vanbarton Group donated office equipment from the former Zulily headquarters in Seattle to Goodwill. The donation included furniture, IT equipment, and appliances, benefiting Goodwill's facilities and programs while saving costs and reducing landfill waste.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Temu: Ultra-low-price online marketplace rapidly gaining share in apparel, home, and general merchandise. Competes with Zulily on discount depth and discovery-driven browsing for value shoppers.

Broad incumbents

• Amazon: Largest e-commerce platform competing broadly with Zulily across fashion, home, beauty, and consumer goods. Provides the convenience, selection, and fast shipping benchmarks Zulily's flash-sale model is measured against.
• TJX Companies (TJ Maxx / Marshalls / HomeGoods): Operates the largest off-price retail chains in North America. Broad incumbent in off-price apparel and home goods that competes with Zulily for value-seeking fashion and home shoppers across physical and digital channels.
• Ross Stores: Major off-price retailer offering apparel, home, and beauty at deep discounts. Comparable on off-price positioning, category breadth, and discount depth to Zulily's online model.
• Nordstrom Rack: Nordstrom's off-price division offering discounted designer and branded apparel, shoes, and home goods online and in stores. Comparable on discounted branded fashion positioning and online/offline integration.
• Saks Off 5th: Off-price fashion retailer offering designer apparel, accessories, and home goods at discounted prices. Comparable on the discounted-designer value proposition central to Zulily's brand assortment.

Direct peers

• Rue La La: Members-only flash-sale site for apparel, accessories, home goods. Closest direct competitor to Zulily's flash-sale D2C model with overlapping customer base and daily-deal format.
• Beyond Inc. (Overstock): Online discount home and furniture retailer that previously acquired Zulily. Comparable on online discount positioning, broad home goods assortment, and post-restructuring e-commerce operations.
• Wayfair: Online destination for home goods, furniture, and decor at multiple price points. Comparable on e-commerce-only home and lifestyle category breadth that overlaps with a significant portion of Zulily's assortment.
• HauteLook (Nordstrom): Flash-sale members-only site for apparel and accessories, owned by Nordstrom. Direct peer in the flash-sale online apparel category with overlapping brand partnerships and time-limited event format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zulily
• YouTubeyoutube.com/zulily
• Facebookfacebook.com/zulily
• Instagraminstagram.com/zulily
• LinkedInlinkedin.com/company/zulily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zulily