What Midea does

Midea, operating through its wholly-owned US subsidiary Midea America Corp. headquartered in Parsippany, New Jersey, is a global home appliance manufacturer and seller with a portfolio spanning kitchen appliances, laundry, cooling and heating, small kitchen appliances, and commercial HVAC. The company's US catalog includes French Door, Top Freezer, Bottom Freezer, Side-by-Side, and compact refrigerators; convertible freezers such as the 50/50 Flex 3-Way; slide-in and freestanding ranges; built-in and countertop dishwashers with STRAWash technology; washers, dryers, and combo units; window, portable, and PTAC air conditioners; dehumidifiers, humidifiers, heaters, and water heaters; plus a small-appliance lineup including the Flexify French Door Air Fryer Oven, HeatXpress 9-in-1 Air Fryer, WideMax pressure cookers, and a 10-in-1 fully automatic espresso machine. Notable proprietary technologies include the 50/50 Flex convertible freezer architecture with SmartHome app control, HeatXpress multi-directional airflow convection, STRAWash dishwasher technology, the H-Pack hybrid heat pump (A+++ energy class, MCE Excellence Award), and the V9 VRF commercial HVAC system with the first TÜV three-tier safety certification for flammable refrigerant VRF systems. The connected appliance ecosystem is unified through the MSmartHome mobile app with Google Assistant voice integration.

The business model is hardware sales through a dual-channel approach: direct-to-consumer e-commerce on midea.com with free shipping and no minimum purchase, plus an authorized dealer network spanning Amazon, Home Depot, Lowe's, Costco, Walmart, Target, Wayfair, NFM, Menards, and regional specialty retailers. Pricing is value-tier across categories with unit-level transactions (e.g., HeatXpress air fryer at $79.99) supplemented by 2-year limited warranties and optional extended service plans. Midea serves individual residential consumers as its primary customer segment, with secondary exposure to retail distribution partners and small commercial buyers via the V9 VRF system. Midea America Corp. is a wholly-owned subsidiary of Midea Group Co., Ltd., a publicly-traded Chinese conglomerate (Shenzhen Stock Exchange: 000333.SZ) that reported approximately $51 billion in revenue in 2022 and operates wholly-owned subsidiaries in India, Philippines, Australia, and Europe in addition to the US.

Name

Midea

Legal name

Midea America Corp.

Website

https://midea.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Midea, through Midea America Corp., manufactures and sells home appliances including refrigerators, freezers, dishwashers, washers, dryers, air conditioners, and small kitchen appliances to US residential consumers via midea.com D2C and major retailers like Amazon, Home Depot, Lowe's, Costco, and Walmart.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Major Household Appliance Manufacturing (335220), Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Laundry Major Appliance Retail (Washers, Dryers, Washer-Dryers) (CRACACAC), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Kitchen Countertop Appliances Retail (CRACADAA), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Home appliances
• Smart appliances
• Kitchen appliances
• HVAC systems
• Laundry appliances

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Appliance Sales: Midea generates revenue primarily through the sale of physical home appliances including refrigerators, freezers, washing machines, air conditioners, air fryers, microwaves, dishwashers, and other household appliances. Products are sold through direct-to-consumer e-commerce (midea.com), authorized dealers, and major retail partners.
2. Warranty and Extended Services: Products are backed by 2-year limited warranties with optional extended service plans. Customer service and repair services provide ongoing revenue through warranty claims and out-of-warranty repairs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midea manufactures and sells a comprehensive portfolio of home appliances spanning kitchen, laundry, and climate comfort categories. The product line includes refrigerators, freezers, ranges, microwaves, dishwashers, washers, dryers, window and portable air conditioners, dehumidifiers, water heaters, and small kitchen appliances such as air fryers, pressure cookers, and espresso machines. Connected products are integrated via the MSmartHome mobile application for remote control, energy monitoring, and diagnostics.

Product overview

Midea is a comprehensive home appliance company offering a broad portfolio spanning multiple product categories. The US lineup includes smart window air conditioners and portable AC units with Wi-Fi connectivity and Google Assistant integration; full refrigerator lines (French Door, Top Freezer, Bottom Freezer, Side-by-Side, Compact); freezers including the innovative 50/50 Flex 3-Way Convertible Freezer with SmartHome app connectivity; ranges with self-clean and steam clean features; built-in and countertop dishwashers with STRAWash technology; laundry appliances (washers, dryers, combos); microwaves (countertop, over-the-range, drawer); water heaters (electric tank, gas tankless, electric tankless); and small kitchen appliances including air fryers (Flexify French Door, HeatXpress, 8-in-1 Dual-Zone), pressure cookers (WideMax 13-in-1), espresso machines (10-in-1 Fully Automatic), stand mixers, and more. The product ecosystem is tied together through the MSmartHome mobile app enabling remote control, energy monitoring, and diagnostics. Beyond residential products, Midea serves commercial HVAC markets with the V9 VRF system and serves European markets with the H-Pack hybrid heat pump.

Differentiator

Problem solved

Functional benefit

Brands

• Flexify: French Door Air Fryer Oven product line featuring dual-door design and large capacity for versatile cooking.
• HeatXpress
• 50/50 Flex
• WideMax

Products and services

• Smart Window Air Conditioners

Quantifiable outcome

• H-Pack hybrid heat pump achieves A+++ energy class certification
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SF International (SF Thailand, SF Singapore, SF Malaysia, SF Indonesia)minorChannel Partner/ Reseller/ Distributor · 9 December 2025SF International unveiled Asia-Pacific bulky-goods logistics service at launch event in Bangkok covering four Southeast Asian markets. The one-stop solution combines bulky-goods express delivery, full-truckload logistics, and ten value-added services including delivery, installation, warehousing, and returns management to support Chinese brands expanding overseas. SF Thailand signed MOUs with major Chinese appliance makers Midea and TCL.
• Shopify (E-commerce Platform)coreTechnology or IntegrationMidea uses Shopify platform and payment processors for its e-commerce operations on midea.com and shop.midea.com. The company utilizes third-party service providers to host its e-commerce site and process all payments.
• Google AnalyticscoreTechnology or IntegrationMidea uses Google Analytics for website analytics, which identifies the frequency of use of certain areas of its services and identifies user preferences. Google Analytics uses cookies to collect and share information about website usage.
• MSmartHome App EcosystemcoreTechnology or IntegrationMidea operates the MSmartHome mobile application that enables users to control connected appliances including air conditioners, dehumidifiers, and other smart home devices. The app provides features like remote monitoring, temperature control, energy usage tracking, and self-diagnostics for compatible Midea products.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Whirlpool Corporation: US-headquartered major-appliance incumbent (Whirlpool, KitchenAid, Maytag, Amana) with deep US service network. Competes with Midea across kitchen, laundry, and refrigeration at mass and premium retail.
• Haier: Chinese home appliance conglomerate with overlapping refrigeration, laundry, and kitchen-appliance portfolios and an even larger global share. Owner of GE Appliances; competes head-to-head with Midea in both OEM/ODM and branded sales across multiple continents.
• Hisense: Chinese electronics and appliance maker with rapidly expanding refrigerator, kitchen, and HVAC offerings. Competes directly with Midea on price-tier refrigerator/freezers, small appliances, and US retail distribution through Costco, Home Depot, and Walmart.
• BSH Hausgeräte (Bosch Home Appliances): Bosch/Thermador/Gaggenau parent; Europe's largest appliance maker with growing US share in premium dishwashers, refrigeration, and laundry. Competes with Midea at the premium end that Midea is targeting via KBIS 2026.
• Electrolux: Global Swedish appliance manufacturer (Electrolux, Frigidaire) with strong US presence in kitchen and laundry. Direct head-to-head competitor with Midea across mass-market major appliances at US retailers.
• GE Appliances (a Haier company): Major US appliance brand owned by Haier, selling refrigerators, ranges, dishwashers, washers, and dryers. Competes with Midea across virtually the same US product portfolio and retailers.
• LG Electronics: Korean appliance manufacturer with strong US share in refrigerators, washers/dryers, dishwashers, and air conditioners. Competes with Midea on the same US retail shelves, especially in HVAC and laundry.
• Samsung: Korean electronics and home-appliance conglomerate with comparable portfolio of refrigerators, laundry, cooking, dishwashers, and HVAC. Uses smart-home (SmartThings) integration analogous to Midea's MSmartHome app and contests premium US segments directly.

Regional players

• Gree Electric: World's largest residential AC manufacturer by volume, China-domiciled, with overlap to Midea's room-Air-Conditioner, heat-pump, and VRF portfolio. Notable reference competitor for Midea's HVAC segment growth globally.

Emerging players

• TCL: Chinese consumer-electronics company expanding into home appliances and HVAC, recently co-launching SE Asia distribution with Midea via SF International. Sibling positioning makes it a near-term strategic peer for cross-brand expansion into appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midea
• YouTubeyoutube.com/mideaamerica
• Facebookfacebook.com/MideaIndia
• Instagraminstagram.com/midea_us

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midea