What Blubrry does

Blubrry, legally Rawvoice, Inc., is a Columbus, Ohio-based podcast hosting and creator-tools platform founded in 2005 by CEO Todd Cochrane. The company operates as an SMB-focused, product-led SaaS serving individual podcasters, hobbyists, networks, businesses, and WordPress users who publish audio content. Its core offering is subscription podcast hosting with tiered plans (Starter through Professional), automatic RSS feed distribution to all major podcast directories (Spotify, Apple Podcasts, Amazon Music, YouTube, iHeart, Pandora, Podcast Index), and IAB-certified analytics. The platform is built on AWS infrastructure and delivered via CDN for media, with PowerPress — described as the No. 1 WordPress podcast publishing plugin since 2008 — serving as a flagship distribution and acquisition channel through the official WordPress repository.

The company's product surface extends well beyond hosting into monetization (Dynamic Ad Insertion, Programmatic Advertising, Premium Podcasting with Apple Podcasts Subscriptions integration), production (Blubrry Pro Production, Auphonic media mastering), analytics (Podcast Statistics, Audience Surveys, Podcast Media Kit), and a recently introduced AI suite (Podcast AI Assistant / PAI, Vid2Pod video-to-audio conversion) bundled under the Thrive Bundle. The PowerPress plugin and automatic RSS syndication create ecosystem lock-in, while a concierge onboarding service, free migration, and an affiliate program support self-serve SMB conversion.

Commercially, Blubrry monetizes primarily through monthly and annual subscription hosting plans, with a $40/month standard plan as a reference point, complemented by professional services, programmatic ad revenue share, premium subscriber revenue share, and add-on fees. Go-to-market is product-led via free trial sign-up and the PowerPress plugin, augmented by content marketing (Podcast Insider podcast, blog), an active Facebook community, social presence across Instagram/YouTube/Twitter/TikTok/LinkedIn, an affiliate program, and event presence. The company remains founder-owned, privately held, and bootstrapped with no disclosed funding rounds or external investment.

Name

Blubrry

Legal name

Rawvoice, Inc.

Website

https://blubrry.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Blubrry is a privately held, bootstrapped podcast hosting and creator-tools platform founded in 2005, serving individual podcasters, networks, and WordPress users with subscription hosting, IAB-certified analytics, monetization, AI production tools, and the PowerPress WordPress plugin.

Ownership category

akta.pro rank

Product category

Podcast Hosting and Distribution

NAICS

Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)

akta.pro secondary industries

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast hosting platform
• Podcast statistics analytics
• WordPress podcast plugin
• Dynamic ad insertion
• Programmatic podcast advertising

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Podcast Hosting Plans: Subscription-based podcast hosting with tiered plans (Starter, Unlimited, Advanced, Professional). Monthly or annual billing with free trial available. Professional hosting includes unlimited storage and dynamic ad insertion.
2. Podcast Statistics: Analytics and statistics services, included with hosting plans. Advanced statistics available on higher-tier plans.
3. Programmatic Advertising: Revenue share program for podcasters allowing them to earn money through dynamically inserted advertisements. Podcaster earns when advertisers run campaigns against their content.
4. Premium Podcasting Subscriptions: Creators can offer paid premium content including bonus episodes, early releases, and ad-free content. Blubrry handles subscription management and payment processing.
5. Professional Production Services: Blubrry Pro Production offers professional podcast production including Launch Plan for new podcasters and Auto-Pilot for established shows.
6. Affiliate Program: Commission earned when affiliates refer new customers. First two months free for referred customers; affiliate earns commission equal to one month's payment after customer makes two payments. Annual bonus based on total gross sales.
7. Add-on Services: Transcription and closed captioning, media mastering by Auphonic, Thrive Bundle (dynamic ads, advanced analytics, AI tools). $10 per additional program for Professional hosting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blubrry provides podcast hosting, distribution, analytics, and monetization tools on a subscription SaaS basis, anchored by the PowerPress WordPress plugin. Its platform enables creators to publish, distribute to all major podcast directories via RSS, measure audience statistics (IAB-certified on higher tiers), monetize through dynamic ad insertion, programmatic ads, and premium subscriber content, and leverage AI-driven production tools. The company also offers professional production services and a free managed WordPress site to support creator launches.

Product overview

Blubrry is a podcast hosting and related services provider founded in 2005, operating as a platform-plus-modules architecture. The core product is the Podcast Hosting platform, which is supplemented by a suite of specialized modules including PowerPress (the No. 1 WordPress podcast publishing plugin), Professional Podcast Hosting (for networks and advanced creators), Podcast Statistics (IAB-certified analytics), Dynamic Ad Insertion, Programmatic Advertising, Premium Podcasting, Podcast AI Assistant (PAI), Vid2Pod (YouTube-to-audio conversion), and Thrive Bundle (bundled advanced features). Additional services include Free WordPress Site hosting, Blubrry Pro Production, Audience Surveys, Podcast Media Kit, Transcriptions, Concierge Onboarding, and an Affiliate Program. Blubrry also integrates with Podpage (website building), Apple Podcasts Subscriptions, SoundCloud, and Auphonic to extend platform capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Podcast Hosting Tiered podcast hosting platform enabling creators to publish, store, and distribute audio and video content to all major podcast directories and players via RSS feeds, with plans ranging from free entry-level to Professional tiers.
• PowerPress WordPress Plugin The No. 1 WordPress podcast publishing plugin since 2008, enabling podcasters to publish and manage their show from their own WordPress site with access to stats, widgets, subscribe buttons, and SEO tools. Free to all podcasters.
• Professional Podcast Hosting Enterprise-grade hosting tier for podcast networks, businesses, and advanced creators, offering unlimited monthly storage, 1TB monthly bandwidth, dynamic ad insertion, advanced statistics, free phone and email support, and additional programs at $10 each.
• Podcast Statistics Audience analytics platform providing download data, geographic distribution, app and device breakdowns, and IAB-certified statistics for advertising measurement. Integrates with Audience Surveys and Media Kits.
• Dynamic Ad Insertion Programmatic ad insertion system enabling pre-roll, mid-roll, and post-roll ad campaigns with real-time campaign control, included in Professional Hosting plans for monetizing podcast content.
• Programmatic Advertising Automated advertising monetization platform enabling podcasters to earn revenue immediately from their shows through programmatically inserted ad campaigns.
• Premium Podcasting Subscription-based monetization feature allowing creators to offer premium, bonus, ad-free, and early-release episodes to paying listeners, with integration to Apple Podcasts Subscriptions.
• Podcast AI Assistant (PAI) AI-powered suite for podcast planning (topics, guest questions, outlines), production (transcripts, show summaries, episode artwork, chapter files), and promotion (social media captions, email promotions). Part of the Thrive Bundle.
• Vid2Pod Video-to-podcast conversion tool that automatically transforms YouTube video playlists into audio podcasts via RSS feeds, enabling wider distribution across all major podcast platforms. Free with Advanced and Professional Hosting plans.
• Free WordPress Site Free, easy-to-use managed WordPress website included with hosting plans, enabling podcasters to establish a web presence without separate hosting costs.
• Blubrry Pro Production Professional podcast production service offering Launch Plans for new podcasters and Auto-Pilot Plans for established shows, with a production team delivering professional-grade sound and tone.
• Podcast Transcriptions and Closed Captioning Text transcription and closed captioning service converting podcast audio content to written text for accessibility, SEO, and content repurposing.
• Thrive Bundle Comprehensive bundled offering combining dynamic ads, advanced analytics, episode comparisons, AI tools (PAI), Podcasting 2.0 features, and additional premium capabilities at a bundled price.
• Media Mastering by Auphonic Audio mastering add-on powered by Auphonic, providing podcasters with professionally mastered audio files that meet podcast industry standards and technical specifications.
• Concierge Onboarding Service Personalized setup service where a Blubrry Concierge assists podcasters in launching their podcast, configuring settings, and getting started with the platform.
• Blubrry Affiliate Program Referral and commission program allowing podcasters, digital creators, and influencers to earn commissions by promoting Blubrry hosting plans, with first-two-months-free offers for referred customers and annual bonuses based on gross sales.

Quantifiable outcome

• 20+ years of podcast innovation and industry leadership
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core, infrastructure and minor.

• PodpagecoreTechnology or Integration · 19 May 2026Exclusive partnership announced May 19, 2026 where Podpage's SEO-optimized podcast website platform replaces Blubrry's existing landing page feature. All Blubrry hosting customers gain access to professional website builder with existing podcast website URLs preserved. Integration automatically generates and updates podcast-focused websites from RSS feeds.
• Amazon Web ServicesinfrastructureTechnology or IntegrationCloud hosting and infrastructure provider used by Blubrry for podcast media delivery and storage services.
• ZendeskinfrastructureTechnology or IntegrationCustomer support and ticketing system provider used by Blubrry for support operations.
• PodcastMusic.Blubrry.comminorStrategic or Co-development PartnerOfficial podsafe music library endorsed by Blubrry for podcasters to find legal music for their shows. Extensive library of podsafe music that can be licensed.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Libsyn: Libsyn is one of the original podcast hosting platforms, founded in 2004, offering hosting, distribution, monetization, and statistics to podcasters. It is the most direct historical peer to Blubrry, competing in the same SMB and independent podcaster segment with comparable hosting tiers and RSS-based distribution.
• Buzzsprout: Buzzsprout is a popular podcast hosting platform targeting beginner and intermediate podcasters with a strong focus on ease-of-use and educational content. It competes directly with Blubrry for individual and SMB podcasters with similar subscription-based hosting tiers and distribution to major directories.
• Podbean: Podbean offers podcast hosting with built-in monetization through its advertising program and premium podcasting features. It competes directly with Blubrry across hosting, monetization (programmatic ads, premium subscriptions), and distribution to major podcast directories.
• Transistor.fm: Transistor is a podcast hosting platform serving B2B and professional podcasters with unlimited shows on its plans and team collaboration features. It overlaps with Blubrry's Professional Hosting tier and competes for podcast networks and businesses managing multiple shows.
• Simplecast: Simplecast is a podcast hosting and analytics platform serving professional podcasters, networks, and brands. It competes directly with Blubrry's Professional Hosting and Podcast Statistics offerings, particularly for enterprise customers requiring advanced analytics and distribution capabilities.
• Captivate: Captivate is a podcast hosting platform focused on independent creators and small businesses with built-in monetization, audience growth tools, and IAB-compliant analytics. It overlaps with Blubrry across hosting, statistics, and monetization features, targeting a similar SMB podcaster segment.
• RSS.com: RSS.com is a podcast hosting platform offering unlimited hosting, monetization tools, and distribution to major directories. It competes directly with Blubrry's hosting plans with comparable subscription-based pricing for individual podcasters and businesses.

Broad incumbents

• Spotify for Podcasters (formerly Anchor): Spotify for Podcasters (originally Anchor, acquired by Spotify in 2019) is a free podcast creation and hosting platform tightly integrated with the Spotify streaming ecosystem. As a broad incumbent, it competes with Blubrry on hosting and distribution but offers substantially more reach through Spotify's audience and free tier that undercuts paid hosting economics.
• Acast: Acast is a global podcast hosting and monetization platform serving professional podcasters with open marketplace advertising and dynamic ad insertion. It competes with Blubrry's Professional Hosting and programmatic advertising offerings at the enterprise and network tier, with broader international reach.
• SoundCloud: SoundCloud is a major audio streaming and creator platform that also functions as a podcast distribution channel and ad technology provider integrated with Blubrry. As a broad incumbent, it competes with Blubrry's hosting on the distribution side while serving as a partner for ad insertion features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blubrry
• YouTubeyoutube.com/@blubrry
• Facebookfacebook.com/blubrry
• LinkedInlinkedin.com/company/rawvoice
• Instagraminstagram.com/blubrry_podcasting
• TikToktiktok.com/@blubrry_podcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blubrry