podcast music

What podcast music does

PodcastMusic.com is a digital music licensing marketplace targeting podcast producers, operated as a brand by SourceAudio LLC, a private music technology company headquartered in Los Angeles and founded in 2019 by CEO Geoffrey Grotz. The platform addresses the fragmented and complex multi-party rights landscape for podcasting (master use, performance, synchronization, and mechanical rights) by offering what it describes as the industry's first podcast-specific music license that consolidates all required rights in a single agreement, delivered through a partnership with SoundExchange announced in August 2019 and operationalized in 2020.

The platform is built on SourceAudio's industry-standard B2B music technology infrastructure, which provides music search, discovery, licensing, and distribution capabilities. Subscribers access 750,000+ production music tracks — including catalogs from Viacom, Netflix, Fox, Showtime, HBO, Starz, and Warner — plus 200,000+ sound effects via tiered subscriptions: Basic at $10/month for one podcast, Advanced at $20/month for up to three, and Producer at $35/month for up to five, with annual options (two months free) and single-track buyouts available. AI-augmented features include Sonic Search (audio similarity matching via third-party ML provider Cyanite.ai), Download Studio (automated transcoding and 15/30/60-second cut-down generation), YouTube Content ID whitelisting, and SA Detect TV monitoring. Platform-level integrations span Adobe Premiere Pro/Audition, Frame.IO, Salesforce, Braintree, PayPal, and HubSpot.

The go-to-market combines product-led growth (self-serve subscriptions targeting individual podcasters and small production houses via podcastmusic.com) with a sales-led enterprise motion for podcast networks requiring custom white-label solutions, multi-login accounts, and bespoke licensing arrangements. Customers span individual creators, independent podcast producers, and major podcast networks including iHeartMedia, Entercom (now Audacy), Cadence13, and hosting platform Blubrry. A separate rights-holder portal enables publishers, labels, and indie artists to license their catalogs into the podcast market via SoundExchange. The product is offered globally with no geographic restrictions, though no international localization or regional offices are disclosed.

Name

podcast music

Legal name

SourceAudio LLC

Website

https://podcastmusic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PodcastMusic.com is a digital music licensing marketplace for podcasters, offering subscriptions and single-track buyouts for 750,000+ production music tracks and 200,000+ sound effects through a podcast-specific rights license built on SourceAudio's B2B music platform.

Ownership category

akta.pro rank

NAICS

Music Publishers (512230)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Podcast Rights Management, IP Licensing & Content Sales (MPACADAH)

akta.pro secondary industries

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast music licensing
• Production music library
• Sound effects library
• Music rights clearance
• Podcast creation tools

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Subscription Licensing: Monthly and annual subscription plans providing unlimited downloads of music tracks and sound effects for podcast use. Plans range from Basic (1 podcast) to Producer (5 podcasts) tiers.
2. Single Track Buyout: One-time purchase option for individual tracks needed for podcast themes, intros, or repeated use without requiring full subscription.
3. Network Enterprise Licensing: Custom pricing solutions for podcast networks and producers requiring multiple logins, white-label private websites, and bespoke licensing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PodcastMusic.com is a digital music licensing marketplace that provides podcasters with subscription-based and one-time buyout access to 750,000+ production music tracks, 200,000+ sound effects, and indie artist catalogs. Its core differentiator is the industry's first podcast-specific music license that bundles master use, performance, synchronization, and mechanical rights in a single agreement, powered by the SourceAudio platform and integrated with SoundExchange for global licensing coverage.

Product overview

PodcastMusic.com is a one-stop music licensing marketplace for podcasters, built on the SourceAudio B2B music technology platform. The core product consists of subscription plans (Basic, Advanced, Producer tiers) offering unlimited downloads of 750,000+ production music tracks, 200,000+ sound effects, indie artist music, and sound design elements, plus single-track buyout options. A key differentiator is the podcast-specific license covering all rights needed (master use, performance, synchronization, mechanical) via a partnership with SoundExchange. The SourceAudio platform powering PodcastMusic.com adds AI capabilities including Sonic Search (audio similarity), Download Studio (automated transcoding), YouTube Content ID whitelisting, SA Detect TV monitoring, E-Commerce storefronts, and Works Registration for PRO compliance. Network and white-label custom solutions are available for larger podcast networks.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Access to 750,000+ production music tracks
• +2 more outcomes

Named customers5 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SoundExchangecoreStrategic or Co-development Partner · 12 August 2019PodcastMusic.com collaborates with SoundExchange to provide comprehensive global licensing for podcast music. This first-of-its-kind partnership provides podcasters with access to SoundExchange's vast membership of music creators and offers licensing for label and publisher-owned music. The collaboration enhances PodcastMusic's database with a global license covering master use, performance, synchronization, and mechanical rights.
• SourceAudiocoreTechnology or IntegrationPodcastMusic.com is powered by SourceAudio, the industry-standard music hosting and search platform. SourceAudio provides the technology infrastructure for music search, discovery, licensing, and distribution. Geoffrey Grotz is CEO/Co-Founder of SourceAudio.
• Music Publishers and LibrariescoreStrategic or Co-development PartnerPodcastMusic.com has partnered with some of the best music publishers, libraries, and catalogs to bring the deepest selection of music and sound design elements. This includes catalogs from Viacom, Netflix, Fox, Showtime, HBO, Starz, Warner, and other major media companies.
• BlubrryminorChannel Partner/ Reseller/ DistributorBlubrry podcast hosting platform partnership for integrated music licensing recommendations and platform co-marketing.
• iHeartMediaminorChannel Partner/ Reseller/ DistributorMajor podcast network utilizing PodcastMusic for music licensing - partnership for platform co-marketing and licensing integration.
• Entercom (now Audacy)minorChannel Partner/ Reseller/ DistributorMajor podcast network (now Audacy) utilizing PodcastMusic for music licensing - partnership for platform co-marketing.
• Cadence13minorChannel Partner/ Reseller/ DistributorPodcast network utilizing PodcastMusic for production music - partnership for platform co-marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epidemic Sound: Subscription music licensing platform for digital creators, podcasters, and brands. Direct comparable given overlapping subscription tiers, unlimited-download model, and explicit creator-economy GTM including podcasters.
• Musicbed: Curated music licensing platform for filmmakers, brands, and creators with subscription and per-track options. Comparable in offering pre-cleared premium music with licensing baked into the product.
• PremiumBeat: Royalty-free production music library with per-track and subscription licensing for video and podcast creators. Direct comparable on music licensing for content creators with single-track and subscription options.
• Soundstripe: Subscription-based music and SFX platform serving YouTubers, filmmakers, and podcasters. Closely aligned unlimited-download subscription model and similar creator-focused pricing tiers.
• Artlist: Subscription-based music and SFX licensing platform targeting content creators. Direct comparable to PodcastMusic's unlimited-download subscription model and tiered creator pricing, though Artlist serves a broader creator base (YouTube, film, social) rather than podcast-specialized.

Broad incumbents

• Audio Network: Large production music library with global rights coverage used across TV, film, advertising, and digital media. Comparable on production music licensing infrastructure and rights clearance, though broader than podcast-only.
• Pond5: Stock media marketplace (now part of Shutterstock) offering royalty-free music, sound effects, and video. Comparable as a marketplace for licensable media with subscription tiers targeting creators.
• Storyblocks: Unlimited-download stock media subscription platform covering video, audio, and images. Comparable subscription mechanic and creator GTM, though broader than music licensing specifically.
• APM Music: Established production music library serving broadcast, advertising, and digital production. Comparable as a rights-cleared production music source for AV content, including podcasts.

Others

• SourceAudio (parent): Wholly-owning parent company providing the underlying B2B music technology platform including Sonic Search, Content ID, and Download Studio. Directly comparable as the technology infrastructure stack PodcastMusic runs on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/podcast-music

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about podcast music