FranklinCovey

What FranklinCovey does

FranklinCovey is a publicly traded (NYSE: FC) global leadership and organizational performance company founded in 1983 and headquartered in Salt Lake City, Utah. The company develops and delivers research-backed content, training programs, and technology that target leadership effectiveness, trust-based culture, and execution discipline, serving enterprises across healthcare, hospitality, finance, education, government, and other verticals, plus the K-12 segment through its Leader in Me sub-brand (8,000+ schools in 50+ countries). The portfolio centers on flagship frameworks such as The 7 Habits of Highly Effective People, The 4 Disciplines of Execution (4DX), Leading at the Speed of Trust, and Trust & Inspire, alongside newer offerings including 'Leading AI Adoption' and 'Working With AI.'\n\nThe company's technology stack is anchored by the All Access Pass subscription and the Impact Platform, a cloud-based learning system that supports multiple delivery formats (Live In-Person, Live Online, On Demand) across desktop and mobile, integrates the FranklinCovey AI Coach for learner guidance, and is complemented by 4DXos execution management software. FranklinCovey has invested over $200 million in research, content, and technology development.\n\nRevenue is generated primarily through the All Access Pass subscription (three tiers: Personal Effectiveness Pass, All Access Pass, All Access Pass Plus) plus professional services delivered by 250+ senior consultants and 150+ executive coaches, supplemented by one-time workshop purchases and book sales. Go-to-market relies on enterprise direct sales with quote-based pricing, complemented by free webinars, industry conferences, a speakers bureau, and self-serve digital access via the Impact Platform. The company operates in 160+ countries and conducts 15,000+ client engagements annually, with FY2025 revenue of approximately $267 million and FY2026 guidance reaffirmed at $265-$275 million.

Name

FranklinCovey

Legal name

Franklin Covey Co.

Website

https://franklincovey.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FranklinCovey is a global leadership and organizational performance company that delivers subscription-based training, coaching, and consulting to enterprises and schools across 160+ countries, anchored by the All Access Pass and Impact Platform.

Ownership category

akta.pro rank

Product category

Leadership Development and Organizational Performance Training

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Leadership development
• Executive coaching services
• Organizational performance training
• Learning subscription platform
• Professional development consulting

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. All Access Pass Subscription: Subscription-based access to FranklinCovey's content library, tools, and technology. The subscription service has generated $100 million in revenue (per 2021 data) and provides flexible access across multiple delivery formats.
2. Executive and Leadership Coaching: Personalized coaching services including executive coaching, leadership coaching, and group coaching delivered by a team of 150+ coaches worldwide. Coaching achieves 97%+ success rate.
3. Consulting Services: Customized consulting and training experiences delivered by 250+ senior-level consultants providing tailored on-site experiences with follow-up support for behavior change.
4. Personal Workshops: Individual and small organization training programs available through Live Online, Live In-Person, and On Demand formats, purchased on a per-person basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

FranklinCovey sells subscription-based leadership development and organizational performance content through the All Access Pass, delivered via its Impact Platform and supported by executive/leadership coaching and on-site consulting. Its core products are research-backed frameworks (The 7 Habits, 4DX, Speed of Trust, Trust & Inspire) and newer AI adoption courses, packaged for enterprise buyers across healthcare, hospitality, finance, education, government, and other industries.

Product overview

FranklinCovey is a leadership and organizational performance company offering a platform-plus-modules architecture centered on the All Access Pass subscription and Impact Platform technology. The core portfolio includes flagship programs (The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 5 Choices to Extraordinary Productivity) alongside newer AI-focused solutions (Leading AI Adoption, Working With AI) and specialized offerings in trust-based leadership (Trust & Inspire, Leading at the Speed of Trust), sales performance (Helping Clients Succeed), change management (Change), and DEI (Unconscious Bias, Inclusive Leadership). These are delivered through multiple channels: the Impact Platform (web/mobile), All Access Pass (subscription with tiered levels), Coaching Services (executive/leadership/group), Consulting, Webcasts, and direct workshop delivery. Additional offerings include Leader in Me (education sub-brand), 4DXos execution platform, Conferences, Speakers Bureau, and published Books. The ecosystem is designed around Impact Journeys that combine content, expert consultants, and technology to drive measurable behavior change.

Differentiator

Problem solved

Functional benefit

Brands

• All Access Pass: Subscription-based development delivery system providing unlimited access to FranklinCovey's content, tools, and technology for leadership and organizational performance transformation
• Impact Platform
• Leader in Me
• 4DX (4 Disciplines of Execution)

Products and services

• All Access Pass Subscription-based development delivery system providing unlimited access to FranklinCovey's content library, expert consultants, and technology platform through Live In-Person, Live-Online, and On Demand formats with tiered options (Personal Effectiveness Pass, All Access Pass, All Access Pass Plus).
• Impact Platform Learning management and delivery platform that integrates world-class leadership content, expert guidance, and cutting-edge technology with flexible delivery through desktop and mobile app, powered by FranklinCovey AI Coach.
• Coaching Services Personalized coaching partnerships including Executive Coaching (97%+ success rate), Leadership Coaching (1-on-1 personalized development), and Group Coaching for teams or cohorts.
• 4DXos Execution management platform supporting The 4 Disciplines of Execution methodology with real-time scoreboards, transparent tools, and accountability systems used by over 100,000 teams globally.
• Consulting Services Customized consulting and training experiences delivered by 250+ senior-level consultants drawn from nearly every industry, providing tailored on-site experiences with follow-up support for behavior change.
• Leader in Me Education-focused whole-school leadership program for K-12 schools based on the 7 Habits framework, helping develop student leadership capabilities; implemented in 8,000+ schools across 50+ countries.
• The 7 Habits of Highly Effective People Flagship leadership and personal effectiveness program based on universal principles, empowering individuals to gain essential human skills including emotional intelligence, proactive problem-solving, and building high-trust relationships.
• The 4 Disciplines of Execution (4DX) Globally recognized strategy execution system empowering leaders to focus on wildly important goals, align teams, and execute on most critical priorities, used by over 100,000 teams globally.
• The 5 Choices to Extraordinary Productivity Time management and productivity program that helps learners make highest-impact choices about time, attention, and energy investment to achieve extraordinary productivity.
• 6 Critical Practices for Leading a Team Leadership development program equipping leaders at every level with essential skills and tools to get work done with and through others, especially useful when transitioning new leaders from individual contributors.
• The 4 Essential Roles of Leadership Leadership program developing leaders who can think big, adapt quickly, and translate strategy into meaningful work, focusing on inspiring trust, creating vision, executing strategy, and coaching potential.
• Trust & Inspire Modern, human-centered leadership program equipping leaders to unleash greatness in others through a trust-based framework that creates conditions for people to do their best work.
• Multipliers: How the Best Leaders Ignite Everyone's Intelligence Leadership program helping leaders become Multipliers who bring out intelligence in others, driving innovation, energy, and growth to achieve better organizational results.
• Leading at the Speed of Trust Leadership program using trust as a performance multiplier to help leaders propel their teams further, faster, creating a measurable culture of high-trust.
• Helping Clients Succeed: Strikingly Different Selling Consultative selling program equipping sales teams to differentiate based on what matters most to customers, positioning them as trusted advisors while consistently delivering predictable sales results.
• Change: How to Turn Uncertainty Into Opportunity Change management program helping employees at all levels accelerate and optimize change, turning the uncertainty of change into opportunity.
• Disrupt Everything: Innovate for Impact Innovation program using the Disruptive Loop framework (Discern, Behave, Achieve, Refine) to help leaders navigate toughest challenges, spark innovation, and make smarter faster decisions.
• Leading AI Adoption AI-focused leadership program equipping leaders to build AI momentum on their teams, rooted in empathy and action; when leaders create right conditions, they speed adoption, boost engagement, and deliver higher value faster.
• Working With AI: Essentials for Working Smarter Together AI integration course equipping leaders and teams to confidently integrate AI into daily work by recognizing that AI is amplified when paired with human capabilities, building confidence to turn fear into clarity.
• Personal Workshops Individual-focused workshops available Live Online, Live In-Person, or On Demand, purchased on a per-person basis for individuals and small organizations.
• Books Published books by FranklinCovey authors including The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, Trust & Inspire, and other leadership titles.

Quantifiable outcome

• Teams led by great leaders are 6x more likely to deliver results
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered regional and minor.

• Greatness CenterregionalChannel Partner/ Reseller/ Distributor · 18 June 2026Greatness Center operates as a FranklinCovey partner serving organizations across Mexico, Central America, Dominican Republic, and Spain. The partnership enables FranklinCovey's leadership and organizational performance solutions to reach organizations in Latin America and Spanish-speaking markets, with Greatness Center providing local delivery and support for transformation initiatives.
• Cloud Security AllianceminorStrategic or Co-development Partner · 9 June 2026FranklinCovey Institute partnered with Cloud Security Alliance to conduct joint research on AI governance, publishing surveys revealing significant gaps in AI training and governance across organizations. The research found that 62% of organizations use AI agents but 41% are unaware of AI security incidents.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is a direct competitor offering AI-enabled executive and leadership coaching combined with learning content for enterprise customers, serving the same Fortune 1000 L&D buyer with a similar coaching-plus-content model.
• Skillsoft: Skillsoft is a direct competitor in the corporate learning content and subscription market, offering leadership, technology, and compliance training courses on a per-seat subscription model to enterprise buyers overlapping with All Access Pass.
• Dale Carnegie & Associates: Dale Carnegie is a direct legacy competitor in leadership, sales, and interpersonal-skills training, with a global instructor-based delivery network structurally similar to FranklinCovey's consultant-led model.
• Development Dimensions International (DDI): DDI is a direct competitor focused on leadership assessment, development, and selection for enterprises — overlapping with FranklinCovey on first-time leader, mid-level leader, and executive development programs at large organizations.
• Center for Creative Leadership (CCL): CCL is a direct competitor in executive leadership development and organizational leadership research, serving Fortune 500 clients with programs that overlap with FranklinCovey's Trust & Inspire and 4DX offerings.
• The Ken Blanchard Companies: Blanchard is a direct competitor offering Situational Leadership and other time-tested leadership frameworks via training and coaching, competing with FranklinCovey on similar flagship-methodology positioning and enterprise customers.

Broad incumbents

• Korn Ferry: Korn Ferry is a broad incumbent whose Leadership Development Solutions unit competes with FranklinCovey on executive assessment, coaching, and enterprise leadership programs as part of a much larger talent consulting portfolio.
• Harvard Business Publishing Corporate Learning: Harvard Business Publishing's Corporate Learning arm is a broad incumbent in premium executive education content, often competing with FranklinCovey on similar enterprise leadership curricula backed by Harvard Business School brand equity.
• LinkedIn Learning: LinkedIn Learning is a broad incumbent in enterprise video-based learning subscriptions, competing with All Access Pass at the per-seat subscription layer and capturing mid-market and SMB segments FranklinCovey largely does not.

Emerging players

• CoachHub: CoachHub is an emerging peer in digital coaching platforms for enterprises, overlapping with FranklinCovey's executive and leadership coaching arm with a more technology-first, scalable delivery model and a similar global enterprise go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/franklincovey
• YouTubeyoutube.com/channel/UCRXz_Dh-KJQ1YpIHH-btzTw
• Facebookfacebook.com/FranklinCovey
• LinkedInlinkedin.com/company/franklincovey
• Instagraminstagram.com/franklincovey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranklinCovey