What CoachHub does

CoachHub is a Berlin-headquartered digital coaching platform founded in 2018 that enables large enterprises to deploy professional coaching at workforce scale. The company serves 1,000+ enterprise customers including Coca-Cola, Toyota, Schneider Electric, KPMG, LVMH, Booking.com, Sodexo, and Twitter across 90+ countries and 80+ languages, supported by a curated network of 3,500+ certified coaches. Its use cases span executive coaching, leadership development, team effectiveness, performance coaching, and DEI initiatives for Fortune 500 and global enterprise accounts.

The product portfolio comprises CoachHub Individual (1:1 coaching), CoachHub Collective (group/co-development hubs), CoachHub Executive (senior leadership coaching), AIMY™ (an AI conversational coach introduced in 2024 and iterated to version 2.0 in November 2025), CoachHub Academy (a library of 8,000+ personalized learning resources), and CoachHub Insights (analytics for measuring coaching ROI). The platform combines proprietary AI-driven matching algorithms, a unique coach identification system, and integrations with Salesforce, Workday, HubSpot, Microsoft Azure, and AWS. CoachHub holds ISO 27001 and ISO 9001 certifications, is GDPR-compliant, and operates an Innovation Lab and Coaching Lab dedicated to R&D, with 25% of staff allocated to R&D and innovation functions.

CoachHub generates revenue primarily through annual subscription licensing of its coaching platform and through session-credit and program-bundle purchases, with quote-based pricing tied to employee counts, coach counts, and program scope. Distribution combines direct enterprise field sales, inside sales for inbound and mid-market demand, and a self-serve platform motion for smaller organizations. The company is privately held and backed by Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech, RTP Global, Draper Esprit, Signals Venture Capital, and HSBC Innovation Banking UK, having raised over $330 million in cumulative funding through 2024.

Name

CoachHub

Legal name

CoachHub GmbH

Website

https://coachhub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

CoachHub is a Berlin-based AI-powered digital coaching platform serving 1,000+ enterprise customers across 90+ countries through 3,500+ certified coaches, offering individual, group, and executive coaching augmented by its AI assistant AIMY™.

Ownership category

akta.pro rank

Product category

Enterprise Digital Coaching Platform

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Digital coaching platform
• AI coaching software
• Leadership development
• Enterprise coaching services
• Talent development SaaS

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Coaching Platform Subscription: Annual or multi-year subscription-based licensing of the digital coaching platform. Organizations pay based on number of employees, coaches, or tier of service. Includes platform access, matching technology, session management, and analytics.
2. Coaching Sessions and Programs: Revenue generated from delivering coaching sessions through the platform. Organizations purchase coaching credits, session packages, or program bundles. Includes 1:1 sessions, group coaching, and cohort-based programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CoachHub is a global AI-powered digital coaching platform that connects enterprise organizations with a network of 3,500+ certified coaches across 90+ countries and 80+ languages. The platform delivers one-on-one coaching, group/cohort coaching, and executive coaching, supplemented by the AIMY™ conversational AI coach for on-demand support and the CoachHub Academy resource library. Customers subscribe to platform access and purchase coaching credits/session packages for their workforce.

Product overview

CoachHub is a global digital coaching platform offering a multi-product portfolio that includes CoachHub Individual (one-on-one coaching), CoachHub Collective (team/group coaching), and CoachHub Executive (leadership coaching), all powered by the AI coach AIMY™. The platform includes CoachHub Academy for personalized content resources and CoachHub Insights for measuring coaching ROI. With 3,500+ certified coaches across 90+ countries in 80+ languages, serving 1,000+ enterprise clients, the platform enables scalable, measurable digital coaching integrated into organizational operations.

Differentiator

Problem solved

Functional benefit

Brands

• CoachHub Individual: Individual coaching solution for employee growth and organizational transformation.
• CoachHub Collective
• CoachHub Executive™
• AIMY™
• CoachHub Academy
• CoachHub Insights™
• Innovation Lab
• CoachHub4Good
• CoachHub Coaching Lab

Products and services

• CoachHub Individual One-on-one digital coaching platform pairing employees with certified coaches for personalized development, designed for enterprise customers to scale professional coaching across their workforce.
• CoachHub Collective Group and team-based coaching offering co-development hubs designed to build a culture of collaboration and multiply workforce potential through shared learning formats.
• CoachHub Executive Targeted executive coaching program for senior leaders and C-suite executives focused on unlocking leadership excellence and lasting organizational impact.
• AIMY™ AI Coach AI-powered conversational coaching assistant delivering 24/7 personalized, goal-oriented coaching at scale, using behavioral science and evidence-based coaching frameworks with scenario-based coaching, roleplay practice, and real-time feedback.
• CoachHub Coaching Platform End-to-end digital platform orchestrating coaching deployment at scale, including AI-powered coach matching, session scheduling, progress tracking, and measurement of business impact from behavioral change.
• CoachHub Academy Content platform providing access to 8,000+ personalized recommended resources with intelligent content matching, supporting continuous development across the coachee's growth journey.
• CoachHub Insights Real-time analytics platform measuring how coaching impacts company-wide performance, enabling coachees to track personal growth while organizations monitor progress against business goals.

Quantifiable outcome

• Organizations can scale coaching to thousands of employees simultaneously
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationTechnology integration partner providing cloud infrastructure and platform interoperability. CoachHub leverages Microsoft Azure for platform hosting and potentially integrates with Microsoft Teams and other enterprise tools.
• HubSpotcoreTechnology or IntegrationCRM integration enabling seamless data synchronization between HubSpot's marketing and sales platform and CoachHub's coaching management system.
• SalesforcecoreTechnology or IntegrationCRM integration allowing organizations to manage coaching data alongside customer relationship information within Salesforce.
• WorkdaycoreTechnology or IntegrationHCM integration enabling coaching data to flow between Workday's human capital management system and CoachHub's platform.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure partner providing scalable computing resources for CoachHub's global platform operations.
• ICF-Charter Chapter Germany e.VcoreStrategic or Co-development PartnerInternational Coach Federation charter chapter partnership providing coach certification standards and professional development frameworks. This partnership ensures coach quality and professional credibility in the German-speaking market and beyond.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is the largest direct competitor to CoachHub, offering AI-enabled 1:1 coaching, team coaching, and leadership development to enterprise customers globally. Both platforms target Fortune 500 L&D buyers with combined human + AI coaching delivery.
• Torch: Torch provides leadership coaching and development programs for enterprise teams and individuals, including manager development. It is a direct comparable in the enterprise leadership-coaching category, though with a smaller coach network and less global reach than CoachHub.
• Sounding Board: Sounding Board is an enterprise coaching platform that matches employees with vetted coaches and includes analytics for measuring coaching ROI. It targets the same enterprise L&D buyer as CoachHub, particularly in mid-market and large North American organizations.
• CoachLogix: CoachLogix is an enterprise coaching management platform that helps organizations run internal coaching programs at scale with software, credentialed coaches, and analytics. It overlaps with CoachHub's platform and analytics offerings for enterprise L&D buyers.
• EZRA: EZRA (by LHH, a division of Adecco Group) is a global digital coaching platform offering 1:1 coaching and leadership development to enterprises. EZRA competes head-to-head with CoachHub in multinational enterprise accounts and also pairs technology with a coach network.

Broad incumbents

• Degreed: Degreed is a learning and development platform used by enterprises to manage upskilling, with adjacent capabilities in skill development and content personalization. While broader than coaching, Degreed competes for the same enterprise L&D budget as CoachHub and increasingly bundles coaching partners into its platform.
• Culture Amp: Culture Amp is an employee experience platform covering engagement, performance, and development for enterprises. It is an incumbent in the broader HR/L&D software category that CoachHub's buyers typically also evaluate.
• 15Five: 15Five provides performance management and employee engagement software with adjacent manager development content. It competes for HR-tech budget rather than coaching specifically, but is often evaluated in the same enterprise buying cycle as CoachHub.
• Lattice: Lattice is a people management platform for performance, engagement, and career development used by enterprises. It is a broader incumbent HR-tech player that has expanded into development and could bundle or compete with CoachHub's coaching analytics and executive offerings.
• LinkedIn Learning: LinkedIn Learning (Microsoft-owned) is the dominant enterprise online learning platform and competes for L&D budgets by offering self-paced courses plus coaching add-ons. As a broad incumbent, it represents the alternative enterprise buyers evaluate against purpose-built coaching platforms like CoachHub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoachHubIO
• Xx.com/coachhub_io
• LinkedInlinkedin.com/company/coachhub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachHub