Realty ONE Group

What Realty ONE Group does

Realty ONE Group is a global real estate franchise founded in 2005 in Las Vegas by Kuba Jewgieniew. The company licenses its brand, technology platform, and operating model to 450+ franchise locations spanning nearly 30 countries, with a network of 20,000+ real estate professionals serving residential home buyers, sellers, and investors. Its defining commercial differentiator is a 100% commission model that eliminates desk fees and high agent splits, positioning the company as an alternative to traditional brokerages.

The company's core technology offering is ZONE Pro, an AI-enabled proprietary CRM and business management platform that integrates lead generation, marketing automation, and agent productivity tools. Sub-brands extend the platform vertically: ONE Luxe targets luxury representation, ONE University provides agent education and training, ONE Cares anchors community engagement, and ONE Toolchest bundles operational resources. Strategic partnerships with Google, Buffini & Company, EPIQ Lending, Agoyu, Cloze, and Pairgap add lead generation, coaching, lending, and fintech capabilities to the stack.

Realty ONE Group generates revenue primarily through franchise royalties and fees tied to franchisee gross commission income, supplemented by technology and training revenue. The company remains privately held and family-owned. It has ranked No. 1 in Entrepreneur's Franchise 500 for five consecutive years, a recognition that functions as a marketing and franchise sales accelerant. The primary risk factors are housing market cyclicality, regulatory and litigation exposure (including the Tuccori settlement and Cwynar lawsuit), and execution risk in newly entered international markets.

Name

Realty ONE Group

Legal name

Realty One Group, Inc.

Website

https://realtyonegroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Realty ONE Group is a global real estate franchise operating 450+ locations in nearly 30 countries with 20,000+ agents, built on a 100% commission model and the ZONE Pro AI-powered platform serving residential buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Franchising

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate franchising
• Brokerage franchise services
• Real estate technology platform
• Agent coaching programs
• Commission-based brokerage

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees and Royalties: The company generates revenue by selling franchise rights to entrepreneurs who want to own a Realty ONE Group brokerage office. Franchisees pay fees and ongoing royalties for the right to use the brand, systems, technology, and support.
2. Technology Platform Licensing: Revenue from providing proprietary technology platforms like ZONE Pro, Connect, and other digital tools to franchisees and agents within the network.
3. Training and Coaching Services: ONE University provides training programs, with partnerships like the '100 Days to Greatness' program through Buffini & Company, generating revenue from educational services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Realty ONE Group is a global real estate franchisor that sells franchise rights to entrepreneurs who want to own and operate brokerage offices under the Realty ONE Group brand. Franchisees and their agents receive a proprietary AI-powered technology platform (ZONE Pro), comprehensive coaching and education through ONE University, marketing and lead-generation tools, and operate under a 100% commission model where agents retain their full earned commission.

Product overview

Realty ONE Group operates as a modern real estate franchise brand offering a unified platform-plus-modules architecture centered on its ZONE Pro AI-powered tech ecosystem. The core platform (ZONE Pro) provides AI Growth Coach, Global Referral Network, and digital support concierge capabilities. Supporting modules include ONE University for coaching and education, the ONE Toolchest for CRM/marketing/lead generation tools, Connect for technology infrastructure, and the 100% Commission Model as a key differentiator. Sub-brands include ONE Luxe (luxury segment), ONE Cares (charitable foundation), ONE Summit International (annual conference), ONE Basecamp (leadership conference), and the ONE on ONE Podcast. The company operates under its 'UNBrokerage' model, positioning itself as an alternative to traditional brokerages.

Differentiator

Problem solved

Functional benefit

Brands

• ZONE Pro: AI-powered proprietary tech platform for real estate professionals featuring AI Growth Coach, Global Referral Network, and digital support concierge.
• ONE Luxe
• ONE University
• ONE Cares

Products and services

• Realty ONE Group Franchise
• ZONE Pro
• ONE University (ONE.U)
• ONE Toolchest
• Connect
• ONE Luxe
• 100% Commission Model

Quantifiable outcome

• 100% commission retention for agents vs. traditional splits
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Buffini & CompanycoreStrategic or Co-development Partner · 4 February 2026Strategic partnership to offer the '100 Days to Greatness' training program to Realty ONE Group agents through ONE University. The program aims to improve lead generation and sales results, with participating agents averaging seven transactions and $75,500 in gross commission income.
• ONE Marketplace PartnerscoreGTM or Marketing PartnerONE Marketplace is the company's partner network connecting agents with technology tools, services, and business solutions. Partners get access to network newsletters, sponsored blogs, system ad placements, co-branding opportunities, and the ONE approval seal for trust and visibility.
• EPIQ LendingminorGTM or Marketing PartnerPreferred mortgage lender partner referenced on the home buying guide page, offering mortgage pre-approval services to clients of Realty ONE Group agents.
• UnitedHealthcareminorOthersPartnership for health insurance offerings for agents, with transparency in coverage agreements and machine readable files as required by law.

Scale indicators15 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Coldwell Banker: Coldwell Banker is a long-established real estate franchise network with global reach, offering comparable agent support, technology, and franchise economics. It competes head-to-head with Realty ONE Group for agents, franchisees, and consumer mind share.
• Compass: Compass is a tech-enabled residential real estate brokerage that has invested heavily in proprietary technology and agent platforms, competing for high-producing agents and franchises. Its technology-first model is a relevant comparison to Realty ONE Group's ZONE Pro strategy.
• Keller Williams Realty: Keller Williams is one of the largest real estate franchises in the world by agent count, with a comparable model combining agent-centric economics, training/coaching platforms, and technology tools. It is a primary competitor for both agent recruitment and franchise sales.
• Century 21 Real Estate: Century 21 is a globally recognized real estate franchise brand operating in dozens of countries, with a similar franchise-fee revenue model and comparable agent recruitment and brand-building playbook.
• RE/MAX: RE/MAX is a global real estate franchise network with a similar agent/franchisee business model, generating revenue through franchise fees and royalties. Both compete directly for agent recruitment and franchise sales across global markets.
• eXp World Holdings (eXp Realty): eXp Realty is a cloud-based, agent-ownership-focused real estate brokerage and franchise with a global footprint, offering high commission splits and a tech-driven model. It competes directly with Realty ONE Group for agent recruitment in the US and internationally.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network with strong brand affiliation (Warren Buffett's Berkshire Hathaway), offering a similar franchise model and competing for premium agent and franchisee segments.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused real estate franchise network with global brand recognition, providing a comparable high-end franchise offering to Realty ONE Group's ONE Luxe sub-brand.

Emerging players

• The Agency: The Agency is a fast-growing boutique real estate brokerage with a luxury focus and international expansion, named alongside Realty ONE Group in commission litigation (Tuccori/Cwynar). It is a relevant emerging peer in the luxury and franchise brokerage segments.

Regional players

• Howard Hanna Real Estate Services: Howard Hanna is a large US-based (primarily Northeast/Midwest) real estate brokerage with a mix of company-owned and franchise offices, providing a useful comparison for franchise model economics and US-centric scale dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RealtyONEGroup
• Facebookfacebook.com/realtyonegroup
• LinkedInlinkedin.com/company/realty-one-group
• Instagraminstagram.com/realtyonegroup/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty ONE Group