Sacramento Kings

What Sacramento Kings does

The Sacramento Kings are a professional National Basketball Association franchise competing in the Western Conference's Pacific Division, headquartered in Sacramento, California and playing home games at Golden 1 Center (opened 2016). The franchise traces its heritage to 1921 (originally the Rochester Seagrams) and has been based in Sacramento since 1985; it is privately owned by a group led by Chairman and CEO Vivek Ranadivé following the 2013 purchase. Following the February 2025 trade of De'Aaron Fox to the San Antonio Spurs, the organization is in a deliberate multi-year rebuild, finishing 2025-26 at 22-60 and using the 2026 NBA Draft to add Darius Acuff Jr. (7th overall), Alex Karaban (via Cleveland trade), and Emanuel Sharp, while clearing salary by trading Devin Carter to Atlanta.

The core product is NBA basketball entertainment, distributed through Golden 1 Center (single-game tickets, season memberships, premium seating, suites, group packages) and via NBA League Pass streaming. Revenue is generated across ticket sales, league-collective broadcasting, sponsorship and partnerships (including Ramp, Delta Dental's Tip Off Tastes program, and the US Embassy India), merchandise through kingsteamstore.com and licensed retailers, and ancillary arena events including the co-hosted California Classic NBA Summer League. Secondary products include the wholly-owned Stockton Kings G League affiliate, Kings+ subscription streaming, the Kings App, Royalty Pass loyalty programs, and community and youth development initiatives (Jr. NBA, Junior Kings, Kids Club, foundation programs). Customer segments span general NBA fans, season ticket members, and youth and families. The franchise employs 1,001–5,000 people and is governed by Ranadivé alongside co-owners Andrew Miller, Chris Kelly, and Jennifer Carrico, with Scott Perry serving as General Manager of basketball operations.

Name

Sacramento Kings

Legal name

Sacramento Kings

Website

https://Kings.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Sacramento Kings are a privately owned NBA franchise in Sacramento, California, competing in the Western Conference at Golden 1 Center. They generate revenue from tickets, broadcasting, merchandise, sponsorships, and arena events while undergoing a post-De'Aaron Fox rebuild around young draft picks.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Merchandising, Character & Brand Licensing (MPADALAF), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Professional basketball team
• NBA franchise operations
• Sports entertainment services
• Live event ticketing
• Team merchandise sales

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

The Sacramento Kings operate a professional NBA basketball franchise competing in the Western Conference Pacific Division, playing home games at Golden 1 Center in Sacramento. The team sells game tickets, season memberships, premium seating, merchandise, and subscriptions (Kings+), while also running community programs and operating the Stockton Kings G League affiliate.

Product overview

The Sacramento Kings operate as a professional NBA franchise offering basketball entertainment and community programs. The core product is the NBA team competing in the Western Conference, supported by the Golden 1 Center venue and the Stockton Kings G League affiliate. The organization also provides subscription streaming through Kings+, hosts the California Classic Summer League, and runs community foundation programs. A strategic partnership with financial automation platform Ramp was announced in May 2026. The team's current strategy focuses on rebuilding around young talent including rookie point guard Darius Acuff Jr., forward Keegan Murray, and center Maxime Raynaud.

Differentiator

Problem solved

Functional benefit

Brands

• Kings+: Subscription streaming service for Kings content
• Kings App

Products and services

• Sacramento Kings NBA Team (Live Game Entertainment) Professional NBA basketball team competing in the Western Conference Pacific Division, providing live sports entertainment to fans at Golden 1 Center and through broadcast/streaming channels.
• Golden 1 Center The team's home arena and entertainment venue in Sacramento, California, hosting Kings home games and other events including the California Classic NBA Summer League.
• Stockton Kings

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• RampminorStrategic or Co-development Partner · 20 May 2026The Sacramento Kings and Ramp announced a strategic partnership. Ramp is a financial technology company. The specific details and scope of the partnership were not specified in the available source.
• Delta Dental of CaliforniaminorStrategic or Co-development PartnerThe Sacramento Kings and Delta Dental of California partnered on Tip Off Tastes, a program celebrating Sacramento culinary entrepreneurs through pop-up concessions at Golden 1 Center. Six local small businesses were highlighted, each receiving customized Kings jerseys and financial contributions from Delta Dental to support their growth.
• US Embassy IndiaminorStrategic or Co-development PartnerThe Sacramento Kings collaborated with the US Embassy India for basketball development events in New Delhi, featuring NBA Hall of Famer Vlade Divac conducting drills and skills sessions with over 100 students from schools across Delhi.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memphis Grizzlies: NBA franchise with comparable small-market dynamics, ticket and sponsorship revenue structure, and Western Conference alignment. Direct comparable for NBA team-level economics and rebuilding cycles.
• Los Angeles Lakers: Pacific Division opponent operating an NBA franchise. Comparable in core product (NBA basketball, arena events, merchandise, media rights) and competes for California regional sponsorship and viewership.
• Phoenix Suns: Pacific Division NBA peer with the same business model: live game operations, arena revenue, broadcasting participation, sponsorship sales, and merchandise. Comparable franchise-level economics.
• Oklahoma City Thunder: NBA franchise of similar small-market scale that has demonstrated a successful rebuild trajectory. Comparable in core product, fan engagement strategies, and G League integration through the Oklahoma City Blue.
• Minnesota Timberwolves: NBA franchise operating from a comparable mid-market context with similar revenue mix and Western Conference footprint. Useful comparable for franchise-level valuation and operating benchmarks.
• Charlotte Hornets: NBA franchise of similar mid-market size with parallel recent rebuild history. Comparable in business model (ticketing, local broadcasting, sponsorship, arena revenue) and franchise-level operating context.
• Detroit Pistons: NBA franchise also navigating a multi-year rebuild with young draft-pick cores. Comparable in current operational profile, roster construction, and the challenges of returning to playoff contention.
• LA Clippers: Same Pacific Division NBA franchise with overlapping product offerings (live games, season tickets, premium seating, merchandise) and competes in the same regional market footprint in California.
• Utah Jazz: NBA franchise of similar mid-market scale. Comparable in product offering (live NBA games, season memberships, arena events) and faces similar small-market revenue constraints and rebuild dynamics.
• Golden State Warriors: Same NBA Pacific Division rival and co-host of the California Classic NBA Summer League. Both teams operate NBA franchises, share the Sacramento/Northern California market, and pursue comparable ticket, merchandise, and sponsorship revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SacramentoKings
• Facebookfacebook.com/sacramentokings
• Instagraminstagram.com/sacramentokings
• LinkedInlinkedin.com/company/sacramento-kings

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento Kings