21st Century HealthCare

What 21st Century HealthCare does

21st Century HealthCare, Inc. is a privately held U.S. corporation founded in 1991 that manufactures and sells vitamins, nutritional supplements, gummies, and pet supplements directly to consumers through its e-commerce website 21stcenturyvitamins.com. The company operates an FDA-compliant manufacturing facility in Tempe, Arizona, producing under Good Manufacturing Practices and selling a broad catalog that spans vitamins A–K, minerals, herbs, teas, specialty supplements, multivitamins (adult, 50+, children's, prenatal), and beauty/probiotic products, organized under multiple sub-brands including Alaska Wild, Arthri-Flex Advantage, Full Fuel 365, ImmuBlast, Kalos & Splendor, VitaJoy, Zoo Friends, and the pet-focused Petnc brand.

The company's go-to-market is direct-to-consumer e-commerce with both one-time purchases and a Subscribe & Save subscription program offering a 10% recurring discount, no commitment, and free standard shipping on orders over $25. Customer segments span general adult consumers, children, women's health buyers, athletes and fitness enthusiasts, 50+ health seekers, and pet owners. Products are priced from approximately $8.99 to $24.99 per SKU, with bundles offering 20% savings and seasonal promotional campaigns (e.g., free shipping in July). The company ships internationally to a broad list of countries across North America, Europe, and Asia Pacific. Marketing is driven by social media (Facebook, Instagram, TikTok, LinkedIn), a Wellness Resources blog, email/Subscribe & Save, and the e-commerce storefront itself.

Recent strategic activity has emphasized product line expansion, including the launch of Full Fuel 365 Creatine Monohydrate and Electrolyte Hydrate Gummies, a Kalos & Splendor vaginal probiotic, deeper promotion of the Petnc pet supplements brand, and industry recognition as Food Business Review's Nutritional Supplements Manufacturer of the Year 2026. The company reports selling over 15 million products in the prior year.

Name

21st Century HealthCare

Legal name

21st Century HealthCare, Inc.

Website

https://www.21stcenturyvitamins.com/

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

21st Century HealthCare is a privately held U.S. vitamin and nutritional supplement manufacturer founded in 1991, operating an FDA-compliant facility in Tempe, Arizona and selling direct-to-consumer via 21stcenturyvitamins.com across multiple sub-brands for adults, women, children, athletes, and pet owners.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Children’s Vitamins & Supplements (CRADAGAJ), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Nutritional supplements
• Vitamin manufacturing
• Gummy vitamins
• Pet supplements
• Sports nutrition

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of vitamins and supplements through the company's e-commerce website. Customers can buy individual products or bundle savings.
2. Subscribe & Save Program: Recurring subscription model offering 10% discount on automatic deliveries. Customers can customize their recurring orders, skip deliveries, change products, or cancel anytime with no penalties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

21st Century HealthCare manufactures vitamins and nutritional supplements at its FDA-registered, GMP-compliant facility in Tempe, Arizona, and sells them directly to consumers through its 21stcenturyvitamins.com e-commerce site under multiple proprietary sub-brands covering human and pet nutrition, sports nutrition, herbal teas, and specialty supplements.

Differentiator

Problem solved

Functional benefit

Brands

• Alaska Wild: Fish oil supplement brand
• Arthri-Flex Advantage
• Full Fuel 365
• Herbal Slimming Tea
• ImmuBlast
• Kalos & Splendor
• VitaJoy
• Zoo Friends
• Petnc

Products and services

• Alaska Wild Alaska Wild is a proprietary sub-brand of nutritional supplements sold through the 21st Century Vitamins direct-to-consumer e-commerce store, targeting health-conscious individual consumers.
• Arthri-Flex Advantage Arthri-Flex Advantage is a joint-health nutritional supplement sub-brand sold through the 21st Century Vitamins DTC website to consumers seeking joint support.
• Full Fuel 365 Full Fuel 365 is a sports/fitness nutrition sub-brand of 21st Century Vitamins sold to active and fitness-oriented consumers via the company's DTC e-commerce site.
• Herbal Slimming Tea Herbal Slimming Tea is an herbal slimming/weight-management tea sub-brand sold by 21st Century Vitamins to consumers through its DTC website.
• ImmuBlast ImmuBlast is an immune-support nutritional supplement sub-brand sold by 21st Century Vitamins to health-conscious consumers through the company's DTC website.
• Kalos & Splendor Kalos & Splendor is a beauty/wellness nutritional supplement sub-brand sold by 21st Century Vitamins through its DTC e-commerce site to consumers seeking beauty-from-within products.
• VitaJoy VitaJoy is a gummy vitamin sub-brand of 21st Century Vitamins sold to consumers seeking chewable vitamin formats through the company's DTC website.
• Zoo Friends Zoo Friends is a pet nutritional supplement sub-brand sold by 21st Century Vitamins to pet owners through the company's DTC e-commerce site.
• Petnc Petnc is a pet nutritional supplement sub-brand of 21st Century Vitamins sold directly to pet owners through the company's DTC website.
• Subscribe & Save Auto-Ship Program Subscribe & Save is a recurring auto-ship subscription program offering consumers a 10% discount on regularly delivered 21st Century Vitamins products purchased through 21stcenturyvitamins.com.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature Made (Pharmavite): One of the largest US vitamin and supplement brands, with a similarly broad multivitamin and single-nutrient portfolio and mass-market positioning. Directly comparable as a national vitamin brand competing for the same mass-market DTC and retail consumers.
• NOW Foods: Vertically integrated family-owned supplement manufacturer and DTC brand with a very broad catalog of vitamins, minerals, sports nutrition, and specialty supplements. Comparable in scale, product breadth, and direct-to-consumer e-commerce model.
• Nature's Bounty: Long-standing US supplement manufacturer with a broad multivitamin, specialty, and beauty/holistic product line. Comparable in catalog breadth, DTC footprint, and mass-market pricing.
• Garden of Life: Branded supplement company (now under Nestlé Health Science) with a wide catalog of vitamins, probiotics, sports nutrition, and wellness products. Comparable in DTC positioning and category breadth.
• Thorne: Premium US supplement brand with strong DTC e-commerce and a broad catalog of vitamins, minerals, sports nutrition, and specialty formulas. Comparable in DTC-first model and product breadth, though at a premium price tier.
• Life Extension: Long-established DTC supplement brand with a deep catalog of vitamins, specialty, and healthy-aging formulations. Comparable in longevity, catalog depth, and direct-to-consumer e-commerce model.
• Pet Honesty: DTC pet supplement brand offering soft chews and wellness products for dogs and cats. Directly comparable to 21st Century's Petnc brand in format, target buyer, and category.

Broad incumbents

• Centrum (Haleon): Flagship mass-market multivitamin brand owned by a large CPG conglomerate (Haleon). Directly overlapping in adult, children's, prenatal, and 50+ multivitamins, but with broader corporate resources and broader retail distribution.

Emerging players

• Ritual: DTC-native multivitamin and supplement brand targeting the same general-consumer wellness segment with a premium, transparent-supply positioning. Comparable as a direct DTC competitor, albeit at a higher price point and more focused catalog.
• Olly: DTC brand (owned by Unilever) focused on gummy vitamins, beauty, sleep, and kids supplements. Directly comparable in gummy format (VitaJoy, Zoo Friends) and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/21stCenturyVitamins
• LinkedInlinkedin.com/company/21st-century-healthcare
• Instagraminstagram.com/21stcenturyvitamins_usa
• TikToktiktok.com/@21stcenturyvitamins_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21st Century HealthCare