Go—PopUp
Go—PopUp is a Barcelona-based marketplace platform connecting brands and agencies with property owners to book temporary commercial spaces for pop-up stores, brand activations, corporate events, and filming across 15 European and US cities.
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Go—PopUp does
Go—PopUp is a Barcelona-headquartered marketplace platform that connects brands and agencies with property owners offering temporary commercial spaces for pop-up stores, brand activations, corporate events, and filming locations across Europe and selected North American markets. The platform lists more than 3,000 spaces across 15 cities — including Barcelona, Madrid, Berlin, Paris, London, Amsterdam, Milan, New York, and Los Angeles — and operates in English, French, German, and Spanish. Underlying technology is a web-based marketplace (app.gopopup.com) with a three-step booking flow (search, contact, book), owner-side publishing tools, integrated payment processing with installment disbursement, and optional insurance products covering liability, cancellation, and contingency risk.
The company operates a hybrid revenue model. On the marketplace side, Go—PopUp earns a transaction commission on each space rental, with a minimum €20 fee per booking and owner payment split 50/50 between booking confirmation and space transfer. On the agency side, a services team delivers end-to-end turnkey production — concept, design, production, and operations — for enterprise clients requiring hands-on execution, priced per project with a typical 50% deposit requirement. This dual structure serves a primary customer base of fashion, lifestyle, beauty, and consumer brands (including Adidas, Puma, Pop Mart, and Cold Culture) on one side, and property owners seeking to monetize vacant or underutilized space on the other, with a secondary segment of corporate event planners and film/production clients.
The business is operated through three related Spanish legal entities — GO POPUP & EVENTS SL (primary), POP CORNER NETWORK SL, and ANGEL SOUND SL — all domiciled in Barcelona, with no disclosed institutional or venture capital backing beyond approximately €1.48 million in cumulative funding across rounds from The Crowd Angel (2015), Lanzadera (2019), and a 2025 round led by Ona Capital with ENISA and Atomic4VC. Go—PopUp has expanded via acquisition, having absorbed PopPlaces in 2017 and YOOCHAI in 2019, and maintains three registered trademarks (Go-PopUp, ShopLive, Go-Logic) alongside an editorial sub-brand, Go—PopUp Magazine.
Go—PopUp firmographics
Firmographics- Name
- Go—PopUp
- Legal name
- GO POPUP & EVENTS SL
- Website
- https://gopopup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go—PopUp is a Barcelona-based marketplace platform connecting brands and agencies with property owners to book temporary commercial spaces for pop-up stores, brand activations, corporate events, and filming across 15 European and US cities.
- Ownership category
- akta.pro rank
Go—PopUp industry classification
Industry- Product category
- Short-Term Commercial Space Rental Marketplace
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG), Pop-Up / Temporary Variety Stores (CRAGAJAJ)
Keywords
Where Go—PopUp is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Go—PopUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction Commission: Go-PopUp charges a commission on each space rental transaction. For owners, a percentage of the Base Price is deducted from transaction revenue. Minimum fee of €20 per transaction regardless of price. Payment to owners is made in two installments: 50% upon booking confirmation, remainder after space transfer.
- Agency/Consulting Services: Full-service agency offerings for brands requiring turnkey production including concept, design, production, and operation. Pricing varies by project scope with deposits of at least 50% typically required. Monthly retainer options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model for space rentals |
| Other | Multi-year contract | Consulting/Agency project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Go—PopUp product offering
Product offeringCore offering
Go-PopUp operates a curated online marketplace where brands and agencies can search, contact and book temporary commercial spaces (retail shops, event venues, filming locations) for pop-up stores, brand activations, corporate events and photo/video shoots. The platform lists 3,000+ spaces across 15+ European and US cities and is complemented by a turnkey agency service that delivers end-to-end pop-up production from concept and design through execution and operations. Optional insurance coverage (liability, cancellation, contractual legal assistance, contingency) is integrated into the booking flow.
Product overview
Go—PopUp operates a dual-mode platform consisting of a space marketplace (the core product) and agency services (the add-on service layer). The marketplace is a technology platform connecting brands and agencies with property owners offering temporary commercial spaces across Europe and select North American cities, with a catalog exceeding 3,000 spaces. The platform enables self-service booking (search, contact, and book online) as one pathway, while the agency services module provides full turnkey production including concept, design, production, and operations for brands seeking hands-on execution support. Additional modules include space publishing for landlords, space scouting, premium projects, insurance services, and the Go—PopUp Magazine editorial sub-brand. The company serves multiple event types: pop-up stores, corporate events, and filming/photography productions.
Differentiator
Problem solved
Functional benefit
Brands
- ShopLive: Trademark owned by Go-PopUp for pop-up retail and events services
- Go-Logic
Products and services
- Space Marketplace Online marketplace enabling brands, agencies and individuals to search, contact and book temporary commercial spaces (shops, event venues and filming locations) across 15+ European and US cities. For brands and agencies seeking pop-up stores, brand activations, corporate events or shoots.
- Agency Services Full-service turnkey production for brands requiring hands-on execution, covering concept development, design, production and operational management of pop-up experiences. Targets enterprise brands such as Adidas, Puma and Pop Mart.
- Space Publishing (for Landlords) Service for property owners and landlords to list, publish and manage temporary commercial spaces on the platform, with reservation management and protected two-installment payment processing (50% on booking confirmation, remainder after space transfer).
- Insurance Services Optional add-on insurance for space rental transactions, providing liability coverage, cancellation insurance, contractual legal assistance and contingency coverage for external event disruptions. Available to brands and space owners using the marketplace.
- Premium Projects High-end curated project management offering for brands requiring elevated execution of pop-up activations and brand experiences. Premium tier of agency services targeting enterprise customers with sophisticated brand aesthetics.
- Space Scouting Concierge service that identifies and secures optimal temporary spaces based on brand requirements, location preferences, and event objectives. Aimed at brands needing help beyond the self-serve marketplace.
Quantifiable outcome
- 3,000+ unique spaces available for booking
- +1 more outcomes
Companies that use Go—PopUp
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Go—PopUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Go—PopUp partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Go—PopUp competitors and assessment
Company assessmentDirect peers
- Appear Here: Appear Here is the leading global marketplace for short-term retail space rentals, founded in London. It directly competes with Go-PopUp across European cities (London, Paris, Berlin, Madrid) and has expanded to the US, serving the same brand activation and pop-up customer base with similar self-serve booking flow.
- Peerspace: Peerspace operates a marketplace for hourly rentals of unique spaces for events, meetings, and productions. It directly overlaps with Go-PopUp's corporate event and filming location categories, particularly in the US (NYC, LA) where Go-PopUp also operates.
- We Are Pop Up: We Are Pop Up is a UK-based online marketplace connecting brands with short-term retail spaces. It competes head-to-head with Go-PopUp in the British pop-up market and shares the same target customer (fashion and lifestyle brands seeking temporary retail space).
- Popupanywhere: Popupanywhere is a marketplace platform for booking pop-up shops and short-term retail spaces, primarily in the UK and Europe. It targets the same brand and agency customer segments as Go-PopUp for product launches, brand activations, and market testing.
- Splacer: Splacer is a marketplace for unique event and production spaces, competing in the corporate event and filming location segments of Go-PopUp's offering. It serves similar customers (corporate event planners, production companies) with a curated inventory of distinctive venues.
- The Trampery: The Trampery operates creative workspace and pop-up venues across London. It shares the same hybrid model (operating venues directly plus providing brand activation services) and competes for the same fashion and creative brand customer base as Go-PopUp's agency services arm.
- Tagvenue: Tagvenue is an online marketplace for booking event venues and unique spaces across Europe, Australia, and the US. It directly competes with Go-PopUp's corporate event venue category and shares the same SMB-to-enterprise customer mix.
Broad incumbents
- Storefront: Storefront (operated by The Popup Company) is one of the largest global short-term retail rental marketplaces with presence across Europe, US, and Asia. It overlaps directly with Go-PopUp's pop-up store marketplace but operates at broader geographic scale and serves enterprise clients globally.
- Eventbrite: Eventbrite is a large-scale event management and ticketing platform that has expanded into venue booking and event space marketplace features. It serves a broader audience but competes with Go-PopUp's corporate event venue offering for professional event organizers.
Regional players
- Headbox: Headbox is a UK-focused meeting and event venue marketplace that overlaps with Go-PopUp's corporate event venue offering. It primarily serves the British market but shares similar product mechanics and target customers as Go-PopUp's event venue category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Go—PopUp social profiles
Digital presenceGo—PopUp compliance and trust
Trust signalCompliance2 records
Go—PopUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go—PopUp leadership team
Management profileNumber of profiles
Profiles4 records
Go—PopUp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go—PopUp M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go—PopUp
What does Go—PopUp do?
Go-PopUp operates a curated online marketplace where brands and agencies can search, contact and book temporary commercial spaces (retail shops, event venues, filming locations) for pop-up stores, brand activations, corporate events and photo/video shoots. The platform lists 3,000+ spaces across 15+ European and US cities and is complemented by a turnkey agency service that delivers end-to-end pop-up production from concept and design through execution and operations. Optional insurance coverage (liability, cancellation, contractual legal assistance, contingency) is integrated into the booking flow.
Is Go—PopUp a public or private company?
Go—PopUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Go—PopUp founded?
Go—PopUp was founded in 2014. It employs 11 to 50 people.
Where is Go—PopUp based?
Go—PopUp is headquartered in Barcelona, Spain, in the Europe region.
How does Go—PopUp make money?
Two revenue lines are on record. Transaction Commission is the primary driver. The others are agency/Consulting Services.
Who are Go—PopUp's main competitors?
Direct peers on record are Appear Here, Peerspace, We Are Pop Up, Popupanywhere, Splacer, The Trampery and Tagvenue. Broad incumbents are Storefront and Eventbrite. Headbox is listed as a regional player.
Does Go—PopUp have an API?
No public API is recorded for Go—PopUp.
What industry is Go—PopUp in?
Go—PopUp's product category is Short-Term Commercial Space Rental Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of MPAAAGAG, Retail & Pop-up Experiences (In-store/Pop-ups). Its SIC code is 7900.