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First Internet Bank

Full company profile

uuid0005uhq

Namestring
First Internet Bank
Legal namestring
First Internet Bank of Indiana
Websiteurl
firstib.com
Company typeenum
Public
Founded yearint
1999
Descriptiontext

First Internet Bank of Indiana is a state-chartered, FDIC-insured digital-first bank founded on February 22, 1999 by David Becker as the first internet-only bank of its kind in the United States. Operating exclusively through digital channels with no physical branches, the bank is a wholly-owned subsidiary of publicly traded First Internet Bancorp (ticker: INBK) and serves consumer and commercial customers nationwide. As of late 2025, the bank held approximately $5.6-6.1 billion in total assets and employed 355 full-time equivalents from its headquarters in Fishers, Indiana.

The bank's product platform spans consumer banking (checking, savings including a Money Market Savings paying 3.09% APY, CDs, auto and student loans, a cashback Visa credit card, HSA accounts, and Kids Savings) and commercial banking (Do More Business Checking with unlimited transactions and no monthly fees, Business Savings and CDs, commercial checking, SBA lending, commercial banking, dealer services, and equipment leasing). The technology stack is built on FiNet, the bank's proprietary real-time internet banking platform that processes transactions without batch delays, protected by 128-bit SSL encryption and firewall servers. AI capabilities are deployed primarily through partnerships: the Parlay Finance AI-native Loan Intelligence System integrated into SBA underwriting and the Lumos AI platform for SBA delinquency monitoring, supplemented by an internally developed predictive analytics tool for loan performance forecasting. Distribution is multi-modal: direct-to-consumer via website and iOS/Android mobile apps, dedicated commercial and SBA servicing portals, and banking-as-a-service partnerships with Pool United (multi-user accounts with Visa debit), Jaris/Paysafe (instant payouts to SMBs), and Parlay Finance.

The business model is anchored in net interest income from loans and securities net of deposit costs, augmented by transaction and service fees and credit card income. Q3 2025 adjusted total revenue grew 30% year-over-year to $43.5 million, and Q1 2026 reported revenue of $43.12 million with EPS of $0.29 substantially beating analyst expectations of $0.08. The bank differentiates on a no-branch cost structure that funds competitive deposit rates, fee-free core business checking, and AI-accelerated SMB lending, and pursues growth through embedded-banking partnerships and veteran-business lending initiatives rather than branch expansion.

Short descriptiontext

First Internet Bank is a digital-first, FDIC-insured community bank founded in 1999, operating without physical branches to serve US consumers and small businesses nationwide through online and mobile channels. Its product suite spans consumer deposit and lending products, commercial banking, SBA lending, and fintech partnership (BaaS) offerings, with assets of approximately $5.6-6.1 billion.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersFishers, United States
HQ citystring
Fishers
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online banking services, consumer banking accounts, small business lending, commercial banking services, SBA loan programs
Industry5 codes
1Digital Retail Banking (Online & Mobile)
CodeFSABAAAFPrimaryYes
2Digital Banking & Neobank Platforms
CodeBPAMAFADPrimaryNo
3Embedded Lending & Credit (POS, Working Capital, Credit Lines)
CodeFSAGALADPrimaryNo
4Open Banking, Account Aggregation & Payment Initiation APIs
CodeBPAMAFAJPrimaryNo
5Embedded Deposit Accounts & Digital Wallet Infrastructure
CodeFSAGALAEPrimaryNo
NAICS code3 codes
  • Commercial Banking52211
  • Depository Credit Intermediation5221
  • Savings Institutions and Other Depository Credit Intermediation522180
SIC code3 codes
  • State Commercial Banks6022
  • Personal Credit Institutions6141
  • Functions Related To Depository Banking, Nec6099
Product category
Retail Banking
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model3 records
1Net Interest Income
TypeSubscription Recurring
Description

Interest earned on loans and investment securities minus interest paid on deposits. Primary revenue driver for the bank holding company.

businesswire.com
2Transaction and Service Fees
TypeTransaction Fee
Description

Fees from account maintenance, wire transfers, ATM usage, overdraft services, and other banking transaction services

firstib.com
3Credit Card Income
TypeSubscription Recurring
Description

Interest income on credit card balances, annual fees, late fees, and interchange fees on Commercial Classic and Cashback credit cards

firstib.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details5 tiers
1Do More Business Checking: No minimum balance, no monthly fees, unlimited transactions, Zelle enabled
ModelOtherBilling cadenceMonthly
Notes

No monthly maintenance fee; unlimited transactions; dollar amount restrictions may apply

firstib.com
2Personal Money Market Savings: 3.09% APY with $100 minimum opening deposit
ModelSubscriptionBilling cadenceMonthly
Notes

As of 4/20/2026, earns 5x the national average (0.57% FDIC weekly rate); requires $4,000 average daily balance to avoid monthly maintenance fee

firstib.com
3Business Checking: Earn 0.50% APY with $10,000 average daily balance
ModelSubscriptionBilling cadenceMonthly
Notes

Interest earned on average daily balance of $10,000; competitive rate for business deposits

firstib.com
4Commercial Classic Credit Card: Prime Rate + 7.99% margin for purchases
ModelSubscriptionBilling cadenceMonthly
Notes

APR for Purchases: Prime + 7.99%; APR for Advances: Prime + 10.99%; APR for Balance Transfers: Prime + 7.99%; No annual fee; Late fee: $25; Foreign transaction: 3%

firstib.com
5Commercial Cashback Credit Card: $29 annual fee, 1% cash back on purchases
ModelSubscriptionBilling cadenceAnnual
Notes

Annual fee billed on first statement; 1% cash back on net purchases; rewards have no expiration date

firstib.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

First Internet Bank is a digital-first, FDIC-insured bank operating entirely online since 1999. It provides consumer banking products (checking, savings, CDs, auto and student loans, credit cards, HSAs) and business banking services (business checking, savings, CDs, SBA loans, commercial banking, dealer services, equipment leasing, fintech partnerships). The bank differentiates through real-time transaction processing, no physical branches, competitive interest rates, and AI-driven lending tools.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Earn 3.09% APY on Money Market Savings, 5x the national average of 0.57%
+3 more records
Product overview1 text field

First Internet Bank is a digital-first banking platform offering a comprehensive suite of consumer and business banking products. The platform operates on a unified digital banking infrastructure with products organized into Personal Banking (checking, savings, CDs, loans, credit cards) and Business Banking (checking, savings, CDs, commercial services, SBA loans, equipment leasing, fintech partnerships). Key differentiators include AI-powered lending tools (Parlay Finance LIS, Lumos predictive analytics), Zelle integration for instant payments, and the Balance Optimizer feature for automatic fund optimization. The bank serves both consumer and commercial customers nationwide through fully digital channels, with no physical branches.

Product and service1 record
1Personal Checking
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-05-04
Description

Anne Sharkey, SVP and Chief Risk Officer, participates as panelist at IBA MEGA 2026 Conference focusing on elevating risk management practices and building partnerships between risk and business functions in community banking.

2Nacha
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-04-08
Description

First Internet Bank speaks at Nacha Smarter Faster Payments 2026 Conference on spotlight session 'A Collaborative Vision of Customer Experience for the Future' exploring how FIs and fintechs can strengthen customer experience in digital payments.

stocktitan.net
Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2026-03-06
Description

Collaboration to promote veteran business ownership through sponsorship of the Entrepreneurship Through Acquisition (ETA) program, including educational initiatives, Dallas veteran event, and new lending modules focused on acquisition finance supporting veteran economic mobility.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-19
Description

Jaris expanded partnership with Paysafe to offer Jaris Instant Payouts to tens of thousands of SMBs across Paysafe's U.S. merchant network. First Internet Bank provides banking services and credit products integrated with Paysafe's existing Jaris-powered business loan offerings.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-19
Description

Paysafe merchant network partnership enabling Jaris Instant Payouts for SMBs. First Internet Bank provides banking services and credit products integrated into Paysafe's payment ecosystem.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-10-07
Description

Partnership to launch Pool multi-user financial account with Visa debit card enabling consumers to add multiple users with role-based permissions. Pool raised $4.5M in venture capital and the product targets collaborative money management for shared households, community organizations, and small groups.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-04-17
Description

Partnership to modernize SBA lending through implementation of Parlay's AI-native Loan Intelligence System (LIS) enabling faster loan decisions, increased application processing efficiency, and improved borrower experience.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Direct digital-first retail bank competitor explicitly named in First Internet Bank's GTM materials. Both offer online checking, savings, CDs, and consumer lending with no physical branches and competitive deposit rates, targeting the same nationwide digital-first consumer base.

TypeDirect peer
Description

Named direct competitor in First Internet Bank's GTM materials. SoFi is a larger digital-first platform combining banking, lending, and investing — competing head-to-head for the same digitally native consumer and small business customer segments with broader product breadth.

TypeDirect peer
Description

Public digital-focused bank with deep specialization in SBA lending and fintech-banking partnership infrastructure. Highly comparable business model to First Internet Bank's SBA + fintech partnership strategy, making it the closest pure-play peer for the bank's growth narrative.

TypeDirect peer
Description

Digital-first FDIC-insured bank offering consumer and business banking products online with no physical branches. Comparable model of nationwide digital distribution, competitive deposit pricing, and growing commercial / SBA presence, though at meaningfully larger scale.

TypeDirect peer
Description

Digital-first bank holding company (post-bank charter acquisition) offering deposit products alongside consumer and SMB lending. Comparable in digital-only distribution and rate-competitive deposit gathering, with overlap in unsecured consumer credit and small-business finance.

TypeBroad incumbent
Description

Large direct-to-consumer bank and card issuer with branchless deposit gathering, credit cards, and personal loans. Overlaps with First Internet Bank in cashback card product, deposit account competition, and digital-only consumer acquisition motion.

TypeBroad incumbent
Description

Major digital-first consumer lender and deposit gatherer with branchless Synchrony Bank. Comparable in credit card income streams, deposit gathering via rate-led proposition, and digital-first consumer acquisition — though Synchrony's primary orientation is private-label and partner card financing.

TypeRegional player
Description

Commercial and digital-bank holding company operating Customers Bank with a digital-banking focus. Comparable commercial banking, embedded banking / BaaS offerings, and SBA-adjacent commercial credit — relevant peer for the bank's commercial and fintech partnership revenue streams.

TypeEmerging player
Description

Digital banking and money movement platform serving underbanked consumers and fintech partners via Banking-as-a-Service infrastructure. Highly comparable to First Internet Bank's BaaS motion (Pool, Jaris, Parlay) and provides a benchmark for BaaS-led deposit and fee monetization.

TypeEmerging player
Description

Oklahoma-chartered bank heavily focused on Banking-as-a-Service and fintech partnerships. Comparable as a sponsor bank for embedded finance products and as a reference point for how a regional community bank can scale via BaaS revenue without branches.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks2 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

First Internet Bank

Retail Bankingfirstib.com

First Internet Bank is a digital-first, FDIC-insured community bank founded in 1999, operating without physical branches to serve US consumers and small businesses nationwide through online and mobile channels. Its product suite spans consumer deposit and lending products, commercial banking, SBA lending, and fintech partnership (BaaS) offerings, with assets of approximately $5.6-6.1 billion.

What First Internet Bank does

First Internet Bank of Indiana is a state-chartered, FDIC-insured digital-first bank founded on February 22, 1999 by David Becker as the first internet-only bank of its kind in the United States. Operating exclusively through digital channels with no physical branches, the bank is a wholly-owned subsidiary of publicly traded First Internet Bancorp (ticker: INBK) and serves consumer and commercial customers nationwide. As of late 2025, the bank held approximately $5.6-6.1 billion in total assets and employed 355 full-time equivalents from its headquarters in Fishers, Indiana.

The bank's product platform spans consumer banking (checking, savings including a Money Market Savings paying 3.09% APY, CDs, auto and student loans, a cashback Visa credit card, HSA accounts, and Kids Savings) and commercial banking (Do More Business Checking with unlimited transactions and no monthly fees, Business Savings and CDs, commercial checking, SBA lending, commercial banking, dealer services, and equipment leasing). The technology stack is built on FiNet, the bank's proprietary real-time internet banking platform that processes transactions without batch delays, protected by 128-bit SSL encryption and firewall servers. AI capabilities are deployed primarily through partnerships: the Parlay Finance AI-native Loan Intelligence System integrated into SBA underwriting and the Lumos AI platform for SBA delinquency monitoring, supplemented by an internally developed predictive analytics tool for loan performance forecasting. Distribution is multi-modal: direct-to-consumer via website and iOS/Android mobile apps, dedicated commercial and SBA servicing portals, and banking-as-a-service partnerships with Pool United (multi-user accounts with Visa debit), Jaris/Paysafe (instant payouts to SMBs), and Parlay Finance.

The business model is anchored in net interest income from loans and securities net of deposit costs, augmented by transaction and service fees and credit card income. Q3 2025 adjusted total revenue grew 30% year-over-year to $43.5 million, and Q1 2026 reported revenue of $43.12 million with EPS of $0.29 substantially beating analyst expectations of $0.08. The bank differentiates on a no-branch cost structure that funds competitive deposit rates, fee-free core business checking, and AI-accelerated SMB lending, and pursues growth through embedded-banking partnerships and veteran-business lending initiatives rather than branch expansion.

First Internet Bank firmographics

Firmographics
Name
First Internet Bank
Legal name
First Internet Bank of Indiana
Website
https://firstib.com
Company type
Public
Founded year
1999
Operating status
Operating
Headcount range
251–500 employees
Short description
First Internet Bank is a digital-first, FDIC-insured community bank founded in 1999, operating without physical branches to serve US consumers and small businesses nationwide through online and mobile channels. Its product suite spans consumer deposit and lending products, commercial banking, SBA lending, and fintech partnership (BaaS) offerings, with assets of approximately $5.6-6.1 billion.
Ownership category
akta.pro rank

First Internet Bank industry classification

Industry
Product category
Retail Banking
NAICS
Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)
SIC
State Commercial Banks (6022), Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)
akta.pro primary industry
Digital Retail Banking (Online & Mobile) (FSABAAAF)
akta.pro secondary industries
Digital Banking & Neobank Platforms (BPAMAFAD), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

Keywords

  • Online banking services
  • Consumer banking accounts
  • Small business lending
  • Commercial banking services
  • SBA loan programs

Where First Internet Bank is headquartered

Location

Headquarters

HQ city
Fishers
HQ country
United States
HQ region
North America

Offices2 records

Markets served

First Internet Bank business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Net Interest Income: Interest earned on loans and investment securities minus interest paid on deposits. Primary revenue driver for the bank holding company.
  2. Transaction and Service Fees: Fees from account maintenance, wire transfers, ATM usage, overdraft services, and other banking transaction services
  3. Credit Card Income: Interest income on credit card balances, annual fees, late fees, and interchange fees on Commercial Classic and Cashback credit cards

Pricing tiers

ModelBillingPrice
OtherMonthlyDo More Business Checking: No minimum balance, no monthly fees, unlimited transactions, Zelle enabled
SubscriptionMonthlyPersonal Money Market Savings: 3.09% APY with $100 minimum opening deposit
SubscriptionMonthlyBusiness Checking: Earn 0.50% APY with $10,000 average daily balance
SubscriptionMonthlyCommercial Classic Credit Card: Prime Rate + 7.99% margin for purchases
SubscriptionAnnualCommercial Cashback Credit Card: $29 annual fee, 1% cash back on purchases

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

First Internet Bank product offering

Product offering

Core offering

First Internet Bank is a digital-first, FDIC-insured bank operating entirely online since 1999. It provides consumer banking products (checking, savings, CDs, auto and student loans, credit cards, HSAs) and business banking services (business checking, savings, CDs, SBA loans, commercial banking, dealer services, equipment leasing, fintech partnerships). The bank differentiates through real-time transaction processing, no physical branches, competitive interest rates, and AI-driven lending tools.

Product overview

First Internet Bank is a digital-first banking platform offering a comprehensive suite of consumer and business banking products. The platform operates on a unified digital banking infrastructure with products organized into Personal Banking (checking, savings, CDs, loans, credit cards) and Business Banking (checking, savings, CDs, commercial services, SBA loans, equipment leasing, fintech partnerships). Key differentiators include AI-powered lending tools (Parlay Finance LIS, Lumos predictive analytics), Zelle integration for instant payments, and the Balance Optimizer feature for automatic fund optimization. The bank serves both consumer and commercial customers nationwide through fully digital channels, with no physical branches.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Checking

Quantifiable outcome

  • Earn 3.09% APY on Money Market Savings, 5x the national average of 0.57%
  • +3 more outcomes

Companies that use First Internet Bank

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles5 records

First Internet Bank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

First Internet Bank partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor, strategic and core.

  • Indiana Bankers AssociationminorGTM or Marketing Partner · 4 May 2026Anne Sharkey, SVP and Chief Risk Officer, participates as panelist at IBA MEGA 2026 Conference focusing on elevating risk management practices and building partnerships between risk and business functions in community banking.
  • NachaminorGTM or Marketing Partner · 8 April 2026First Internet Bank speaks at Nacha Smarter Faster Payments 2026 Conference on spotlight session 'A Collaborative Vision of Customer Experience for the Future' exploring how FIs and fintechs can strengthen customer experience in digital payments.
  • Owners In Honor™strategicStrategic or Co-development Partner · 6 March 2026Collaboration to promote veteran business ownership through sponsorship of the Entrepreneurship Through Acquisition (ETA) program, including educational initiatives, Dallas veteran event, and new lending modules focused on acquisition finance supporting veteran economic mobility.
  • JariscoreChannel Partner/ Reseller/ Distributor · 19 February 2026Jaris expanded partnership with Paysafe to offer Jaris Instant Payouts to tens of thousands of SMBs across Paysafe's U.S. merchant network. First Internet Bank provides banking services and credit products integrated with Paysafe's existing Jaris-powered business loan offerings.
  • PaysafecoreChannel Partner/ Reseller/ Distributor · 19 February 2026Paysafe merchant network partnership enabling Jaris Instant Payouts for SMBs. First Internet Bank provides banking services and credit products integrated into Paysafe's payment ecosystem.
  • Pool United, Inc.coreTechnology or Integration · 7 October 2025Partnership to launch Pool multi-user financial account with Visa debit card enabling consumers to add multiple users with role-based permissions. Pool raised $4.5M in venture capital and the product targets collaborative money management for shared households, community organizations, and small groups.
  • Parlay FinancecoreTechnology or Integration · 17 April 2025Partnership to modernize SBA lending through implementation of Parlay's AI-native Loan Intelligence System (LIS) enabling faster loan decisions, increased application processing efficiency, and improved borrower experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

First Internet Bank competitors and assessment

Company assessment

Direct peers

  • Ally Financial: Direct digital-first retail bank competitor explicitly named in First Internet Bank's GTM materials. Both offer online checking, savings, CDs, and consumer lending with no physical branches and competitive deposit rates, targeting the same nationwide digital-first consumer base.
  • SoFi Technologies: Named direct competitor in First Internet Bank's GTM materials. SoFi is a larger digital-first platform combining banking, lending, and investing — competing head-to-head for the same digitally native consumer and small business customer segments with broader product breadth.
  • Live Oak Bancorp: Public digital-focused bank with deep specialization in SBA lending and fintech-banking partnership infrastructure. Highly comparable business model to First Internet Bank's SBA + fintech partnership strategy, making it the closest pure-play peer for the bank's growth narrative.
  • Axos Financial: Digital-first FDIC-insured bank offering consumer and business banking products online with no physical branches. Comparable model of nationwide digital distribution, competitive deposit pricing, and growing commercial / SBA presence, though at meaningfully larger scale.
  • LendingClub: Digital-first bank holding company (post-bank charter acquisition) offering deposit products alongside consumer and SMB lending. Comparable in digital-only distribution and rate-competitive deposit gathering, with overlap in unsecured consumer credit and small-business finance.

Broad incumbents

  • Discover Financial Services: Large direct-to-consumer bank and card issuer with branchless deposit gathering, credit cards, and personal loans. Overlaps with First Internet Bank in cashback card product, deposit account competition, and digital-only consumer acquisition motion.
  • Synchrony Financial: Major digital-first consumer lender and deposit gatherer with branchless Synchrony Bank. Comparable in credit card income streams, deposit gathering via rate-led proposition, and digital-first consumer acquisition — though Synchrony's primary orientation is private-label and partner card financing.

Regional players

  • Customers Bancorp: Commercial and digital-bank holding company operating Customers Bank with a digital-banking focus. Comparable commercial banking, embedded banking / BaaS offerings, and SBA-adjacent commercial credit — relevant peer for the bank's commercial and fintech partnership revenue streams.

Emerging players

  • Green Dot Corporation: Digital banking and money movement platform serving underbanked consumers and fintech partners via Banking-as-a-Service infrastructure. Highly comparable to First Internet Bank's BaaS motion (Pool, Jaris, Parlay) and provides a benchmark for BaaS-led deposit and fee monetization.
  • Stride Bank: Oklahoma-chartered bank heavily focused on Banking-as-a-Service and fintech partnerships. Comparable as a sponsor bank for embedded finance products and as a reference point for how a regional community bank can scale via BaaS revenue without branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

First Internet Bank social profiles

Digital presence

First Internet Bank compliance and trust

Trust signal

Compliance3 records

First Internet Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Internet Bank leadership team

Management profile

Number of profiles

Profiles6 records

First Internet Bank subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

First Internet Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Internet Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Internet Bank

What does First Internet Bank do?

First Internet Bank is a digital-first, FDIC-insured bank operating entirely online since 1999. It provides consumer banking products (checking, savings, CDs, auto and student loans, credit cards, HSAs) and business banking services (business checking, savings, CDs, SBA loans, commercial banking, dealer services, equipment leasing, fintech partnerships). The bank differentiates through real-time transaction processing, no physical branches, competitive interest rates, and AI-driven lending tools.

Is First Internet Bank a public or private company?

First Internet Bank is a public company. It is classified as public and is currently operating.

When was First Internet Bank founded?

First Internet Bank was founded in 1999. It employs 251 to 500 people.

Where is First Internet Bank based?

First Internet Bank is headquartered in Fishers, United States, in the North America region.

How does First Internet Bank make money?

Three revenue lines are on record. Net Interest Income is the primary driver. The others are transaction and Service Fees and credit Card Income.

Who are First Internet Bank's main competitors?

Direct peers on record are Ally Financial, SoFi Technologies, Live Oak Bancorp, Axos Financial and LendingClub. Broad incumbents are Discover Financial Services and Synchrony Financial. Customers Bancorp is listed as a regional player. Emerging players are Green Dot Corporation and Stride Bank.

Does First Internet Bank have an API?

No public API is recorded for First Internet Bank.

What industry is First Internet Bank in?

First Internet Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAF, Digital Retail Banking (Online & Mobile), with a secondary code of BPAMAFAD, Digital Banking & Neobank Platforms. Its NAICS code is 52211 and its SIC code is 6022.

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Business Wire BlogFirst Internet Bancorp to Announce Third Quarter 2026 Financial Results on Thursday, October 29First Internet Bancorp will release its third quarter 2026 financial results after the market closes on Thursday, October 29. The company plans to host a conference call and webcast at 5:00 p.m. Eastern Time on the same day to review these findings. This event follows the standard schedule for public companies reporting quarterly earnings.GurufocusFirst Internet Bank Report Finds U.S. Consumers Take Charge of FFirst Internet Bank's survey of 1,000 U.S. adults found 46% budgeted, 36% reduced debt, and 31% built emergency savings in the past six months. Budgeting and spending tools ranked first at 29% for building financial confidence. The bank introduced a beta Model Context Protocol to connect account data to AI assistants.Stock TitanFirst Internet Bank Survey: 46% Followed BudgetsFirst Internet Bank's survey of 1,000 U.S. adults found 46% followed a budget in the past six months, with 36% reducing debt and 31% building emergency savings. Budgeting and spending tools ranked first at 29% for building financial confidence, and 76% are optimistic about their financial situation over the next year.MorningstarFirst Internet Bank Report Finds U.S. Consumers Take Charge of Finances; However, They Seek Easier AnswersA First Internet Bank survey of 1,000 U.S. adults found 46% budgeted, 36% reduced debt, and 31% built emergency savings in the past six months. Budgeting and spending tools ranked first at 29% for building financial confidence. The bank introduced a beta Model Context Protocol to connect account data to AI assistants.GurufocusFirst Internet Bank Promotes Nick Campbell to Chief Lending OffiFirst Internet Bank promoted Nick Campbell to Senior Vice President, Chief Lending Officer, leading its lending organizations including SBA, commercial real estate, and consumer lending. He will drive lending strategy and portfolio growth, having joined the bank in 2017 with over two decades of experience.MorningstarFirst Internet Bank Promotes Nick Campbell to Chief Lending OfficerFirst Internet Bank promoted Nick Campbell to Senior Vice President, Chief Lending Officer, effective immediately. He will lead lending across SBA, commercial real estate, ADC, C&I, consumer, and business lending, with responsibility for strategy and portfolio growth. Campbell joined the bank in March 2017 and brings over two decades of lending experience.citybizFirst Internet Bank Promotes Nick Campbell to Chief Lending OfficerFirst Internet Bank promoted Nick Campbell to senior vice president and chief lending officer, expanding his oversight of lending organizations and portfolio growth. The branchless bank had $5.6 billion in assets as of June 30, 2026, and Campbell will lead small business, commercial real estate, and consumer lending.GurufocusFirst Internet Bank Promotes Nick Campbell to Chief Lending OffiFirst Internet Bank promoted Nick Campbell to Senior Vice President, Chief Lending Officer, effective today. He will lead lending across small business, commercial real estate, and consumer segments, overseeing strategy and portfolio growth. Campbell joined the bank in March 2017 and brings over two decades of lending experience.FinancialContent Business PageFirst Internet Bank Promotes Nick Campbell to Chief Lending OfficerFirst Internet Bank promoted Nick Campbell to Senior Vice President, Chief Lending Officer, effective today. He will lead lending across small business, commercial real estate, and consumer lines, overseeing strategy and portfolio growth. Campbell joined the bank in March 2017 and brings over two decades of lending experience.Stock TitanFirst Internet Bank Names Campbell Chief Lending OfficerFirst Internet Bank promoted Nick Campbell to Senior Vice President, Chief Lending Officer, effective today. He will lead lending organizations across small business, commercial real estate, and consumer lending, overseeing strategy and portfolio growth. Campbell joined the bank in March 2017 and brings over two decades of lending experience.