jaris
Jaris is a private embedded finance platform founded in 2018 that enables payment companies, ISOs, PSPs, SaaS platforms, and banks to white-label business loans, instant payouts, and banking services to their SMB merchant customers through a single API integration.
- Company typePrivate
- Founded2018
- HeadquartersBurlingame, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What jaris does
Jaris is a private financial technology company founded in 2018 and headquartered in Burlingame, California, that provides embedded finance infrastructure to payment companies, independent sales organizations (ISOs), payment service providers (PSPs), SaaS platforms, and banks. The company enables these partners to white-label three core financial products — business loans, instant payouts, and banking services — alongside merchant onboarding and managed settlement infrastructure, all through a single integration. Its technology stack is processor-agnostic and supports multiple integration paths: a low-code embed (Jaris Connect, requiring three lines of JavaScript), a no-code hosted application (FastTrack), and full API customization. Regulated credit and FDIC-insured deposits are issued through First Internet Bank of Indiana, with which Jaris operates as a bank program manager; this relationship provides over $1 billion in annual financing capacity.
The platform's product surface comprises Business Loans (same-day approval and funding with automated repayment as a percentage of card sales), Instant Payouts (real-time access to settled card volume with multi-network routing across FedNow, RTP, and OCT and limits up to $20K daily), Banking Services (savings accounts and business accounts through First Internet Bank), Merchant Onboarding (single-application multi-product enrollment with automated KYB/KYC and AI-assisted underwriting), and Managed Settlements (flexible money movement across processors with fee collection, reserve management, and real-time disbursement tracking). Jaris is PCI DSS validated and SOC 2 compliant, holds 50-state US licensing, and integrates with Plaid for bank connectivity and Mastercard MATCH for card-network screening.
Jaris's business model is B2B and partner-led, with no direct merchant sales force. Revenue is generated through transaction fees on instant payouts, loan origination and servicing fees (via First Internet Bank), managed-settlement services, and revenue share on banking products. Named partners include Paysafe, Worldline, HoneyBook, SpotOn, TouchBistro, JustiFi, Dart Bank, Flute, VizyPay, and Agile Financial Systems; the company has deployed over $1 billion in capital cumulatively and reports partner-side outcomes of 40% higher retention, 2x customer lifetime value, and 50%+ revenue increase for partners embedding the full product suite. Backed by a $31 million Series B closed in August 2021 (led by GSR Ventures with Wing Venture Capital, Franklin Templeton, and individual investors), Jaris operates in the United States and Europe (notably Belgium through its Worldline partnership).
jaris firmographics
Firmographics- Name
- jaris
- Legal name
- Jaris, Inc.
- Website
- https://jaris.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jaris is a private embedded finance platform founded in 2018 that enables payment companies, ISOs, PSPs, SaaS platforms, and banks to white-label business loans, instant payouts, and banking services to their SMB merchant customers through a single API integration.
- Ownership category
- akta.pro rank
jaris industry classification
Industry- Product category
- Embedded Finance Platform (Credit-as-a-Service)
- NAICS
- Activities Related to Credit Intermediation (5223), Mortgage and Nonmortgage Loan Brokers (52231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- SIC
- Finance Services (6199), Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
Keywords
Where jaris is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
jaris business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Transaction Fees - Instant Payouts: Jaris charges transparent per-transaction fees for instant payout acceleration services. Merchants pay a small fee to receive immediate access to settled card transaction funds rather than waiting 1-3 business days for traditional settlement.
- Embedded Lending Origination: Jaris facilitates business loans originated through partner banks (First Internet Bank), earning revenue from loan origination fees and ongoing servicing. Loans are repaid automatically through percentage deductions on merchant card sales.
- Managed Settlements Services: Revenue generated from settlement management services including fee collection, reserve management, and real-time disbursement tracking across partner processor portfolios.
- Banking Services Revenue Share: Jaris earns revenue from banking products (savings accounts, transfers) provided by First Internet Bank, potentially including interest spread and account maintenance fees.
- Multi-Product Revenue Expansion: Partners who embed multiple Jaris products (loans, instant payouts, banking) report revenue increases of 50%+ through expanded merchant wallet share and cross-product adoption, with Jaris sharing in this incremental revenue.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
jaris product offering
Product offeringCore offering
Jaris provides a single-integration embedded finance platform that enables payment companies, ISOs, PSPs, SaaS platforms, and banks to offer white-labeled Business Loans, Instant Payouts, and Banking Services to their SMB merchant customers. Partners access the platform through a REST API with a JavaScript SDK, a low-code Jaris Connect option, or a no-code FastTrack hosted application. Banking and lending products are issued through partner bank First Internet Bank of Indiana (Member FDIC), and the company provides supporting infrastructure including AI-assisted underwriting, automated KYB/KYC, multi-network payout routing, and managed settlements across any payment processor.
Product overview
Jaris is an embedded finance platform that provides a unified suite of financial products for payment and software companies to offer to their small and medium-sized business (SMB) customers. The platform operates on a modular architecture with three core products (Business Loans, Instant Payouts, and Banking Services) delivered through a single integration alongside supporting infrastructure products (Merchant Onboarding and Managed Settlements). The product portfolio includes: Business Loans providing same-day approval and funding with personalized offers based on processing history; Instant Payouts enabling early access to earned revenue up to $20K daily with multi-network routing; and Banking Services (via First Internet Bank) including savings accounts and business accounts. Supporting infrastructure includes Merchant Onboarding for seamless multi-product enrollment with AI-powered KYB/KYC automation, and Managed Settlements for flexible money movement across processors. Integration options include low-code Jaris Connect (3 lines of JavaScript), no-code FastTrack hosted solution, and full API access. Partners gain access to a processor-agnostic system with over $1 billion in capital capacity across all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Loans
- Instant Payouts Real-time early access to earned card-sale revenue for SMB merchants, with near-real-time funding up to $20K daily, available 24/7 including nights, weekends, and holidays, via secure push-to-card technology. Includes scheduled payouts and intelligent multi-rail routing with real-time routing number validation and automatic fallback between FedNow, RTP, and OCT networks.
- Banking Services FDIC-insured banking products provided through First Internet Bank of Indiana, including interest-bearing savings accounts, transfers between accounts and external banks, and Jaris business accounts for receiving settled funds from any payment processor. Deposits are held at First Internet Bank of Indiana, Member FDIC.
- Merchant Onboarding Platform Single-application multi-product enrollment solution that enables merchants to apply for payment processing, business loans, instant payouts, and banking services through one online application. Features real-time KYB/KYC, automated decisioning, instant Jaris business account creation, and reduced correction timelines from days to hours.
- Managed Settlements Flexible money movement infrastructure enabling partners to control funding instructions across any processor, automatically create Jaris business accounts for settled funds, and track disbursements in real time from a unified dashboard. Supports fee collection, reserve management, and standardized funding flows across multiple processors.
- Jaris Connect (Low-Code Integration) Low-code embedded integration that allows partners to embed Jaris's pre-built, white-label financial product UI into their own platforms using 3 lines of JavaScript and a single API call, while retaining full API availability for further customization.
- FastTrack (No-Code Hosted Solution) No-code, Jaris-hosted application that partners can direct their customers to for loan applications, enabling rapid deployment without development resources and serving as a launch path before partners move to full Jaris Connect or API integration.
- Capital Connect (Flex Loans via Paysafe) White-label small business lending program branded as Capital Connect through the Paysafe/PCS channel, offering Flex Loans with apply-in-minutes same-day decisions, tailored offers based on card sales, and automated repayments through daily revenue with transparent fixed fees.
Quantifiable outcome
- Partners see 40% higher customer retention when embedding Jaris products
- +6 more outcomes
Companies that use jaris
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
jaris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
jaris partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- VizyPayminorVizyPay partnered with Jaris to bring embedded business lending access directly within the VizyPay payment platform for independent small business merchants. The integration allows merchants to apply for business loans in minutes without leaving the platform, with instant payouts in development as the next phase.
- Dart Bank (via WestTown Payments)coreDart Bank launched its merchant onboarding solution powered by Jaris, enabling automated enrollment in payment processing, business loans, instant payouts, and banking services. Dart Bank, a Michigan-based community bank founded in 1925 with $1.3 billion in assets and 13 offices across 28 states, runs its entire payment infrastructure—including merchant onboarding and managed settlements—on the Jaris platform.
- JustiFicoreJustiFi, the embedded fintech platform for software platforms and franchise networks serving SMBs, integrated Jaris's merchant onboarding solution to enable frictionless multi-product enrollment. The partnership enables JustiFi partners to onboard merchants for financial products through a single smart user flow, achieving higher adoption and stronger activation rates.
- Flute (formerly Aurora Payments)coreFlute implemented Jaris's automated KYB/KYC and AI underwriting platform, transforming their risk assessment workflow. The partnership eliminated traditional back-and-forth error correction, enabling faster merchant onboarding with confidence. Flute is backed by Corsair Capital and provides financial tools for growing businesses.
- PaysafecoreExpanded partnership to offer Jaris Instant Payouts to tens of thousands of SMBs across Paysafe's U.S. merchant network. The integration combines instant payouts with existing business loans within Paysafe's payment ecosystem. Paysafe (NYSE: PSFE) is a global payments platform with $152 billion annualized transactional volume, enabling ISO and Agent partners to deliver embedded financial services to SMB customers.
- Agile Financial Systems (AFS)minorAFS became the first partner to launch Jaris Instant Payouts, offering both Instant Payouts and Commercial Lending with a single onboarding journey. The Southlake, TX-based omni-channel payments provider offers multiple liquidity options to help businesses manage cash flow and invest in growth.
- HoneyBookcoreHoneyBook partnered with Jaris to launch HoneyBook Capital, providing white-labeled embedded lending to independent businesses managing client relationships, contracts, invoicing, and payments. The partnership delivers capital directly through the HoneyBook platform with seamless loan repayment integrated into daily transactions. Since partnering four years ago, HoneyBook's loan origination volume has grown 75% year-over-year with a 90% loan renewal rate.
- WorldlinecoreEuropean partnership with Worldline (Euronext: WLN), the European leader in payment and transactional services, to provide embedded credit solutions to small businesses. The Jaris solution integrates into Worldline's payment system, offering fixed-rate loans repaid through percentage deductions on daily card sales. First launched in Belgium in July 2019 with planned European expansion.
- SpotOn CapitalminorJaris partnered with SpotOn to extend $350 million in loan offers to small and mid-sized businesses through SpotOn Capital, enabling SMBs to access affordable working capital through the SpotOn platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
jaris competitors and assessment
Company assessmentDirect peers
- Highnote: Highnote is a B2B embedded finance platform enabling companies to launch card programs, accounts, and payments via APIs. While broader in product scope (more card-focused), it competes with Jaris for the same embedded-finance-for-platforms buyer.
- Finix: Finix provides payments infrastructure (merchant onboarding, underwriting, settlement, payouts) for software platforms and ISOs. Its merchant onboarding and managed settlement capabilities directly overlap with Jaris's processor-agnostic offering to similar buyer personas.
- Parafin: Parafin provides embedded capital (working capital loans and capital advances) to small businesses through software platforms and marketplaces, using a sponsor-bank model closely analogous to Jaris's approach. Both compete to be the embedded lending infrastructure layer for vertical SaaS and marketplaces.
- Kanmon: Kanmon offers embedded working capital and credit products to SMBs through vertical SaaS platforms, with similar underwriting on payment processing history and automated repayment flows. Direct competitor in the embedded-SMB-lending-for-SaaS category.
- Behalf: Behalf offers merchant financing integrated into B2B payment platforms, providing working capital to SMBs. Operates in the same embedded-financing-for-merchants space as Jaris, with a similar sponsor-bank capital model.
- Onramp Funds: Onramp Funds provides embedded working capital and capital advance products to merchants through e-commerce and payments platforms like BigCommerce. Closely aligned with Jaris in revenue-deduction-based repayment and platform partnership model.
Emerging players
- Pipe: Pipe provides revenue-based financing and capital tools to SaaS and SMBs. While its core offering (recurring revenue financing) differs from Jaris's focus, it operates in the embedded capital-for-platforms category and may expand into adjacent SMB lending.
- Resolve (formerly Resolve.ai): Resolve provides B2B embedded payments, credit, and working capital for B2B platforms and marketplaces. Overlaps with Jaris in offering credit and payment infrastructure through software partners, with a focus on B2B use cases.
Broad incumbents
- Square Capital (Block): Block's Square Capital provides working capital loans to Square merchants with automated repayment tied to processing volume. A broad incumbent competitor in embedded SMB lending, though constrained to Square's own payment ecosystem.
- Stripe Capital: Stripe Capital offers embedded working capital and capital advances to Stripe merchants. As a product within Stripe's broader payments stack, it competes indirectly with Jaris for embedded SMB lending — but reaches only Stripe-routed merchants rather than operating processor-agnostically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
jaris compliance and trust
Trust signalCompliance3 records
jaris financial estimates
Financial estimateRevenue estimate
Valuation estimate
jaris leadership team
Management profileNumber of profiles
Profiles6 records
jaris funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jaris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jaris
What does jaris do?
Jaris provides a single-integration embedded finance platform that enables payment companies, ISOs, PSPs, SaaS platforms, and banks to offer white-labeled Business Loans, Instant Payouts, and Banking Services to their SMB merchant customers. Partners access the platform through a REST API with a JavaScript SDK, a low-code Jaris Connect option, or a no-code FastTrack hosted application. Banking and lending products are issued through partner bank First Internet Bank of Indiana (Member FDIC), and the company provides supporting infrastructure including AI-assisted underwriting, automated KYB/KYC, multi-network payout routing, and managed settlements across any payment processor.
Is jaris a public or private company?
jaris is a private company. It is classified as venture growth investor backed and is currently operating.
When was jaris founded?
jaris was founded in 2018. It employs 11 to 50 people.
Where is jaris based?
jaris is headquartered in Burlingame, United States, in the North America region.
How does jaris make money?
Five revenue lines are on record. Transaction Fees - Instant Payouts are the primary driver. The others are embedded Lending Origination, managed Settlements Services, banking Services Revenue Share and multi-Product Revenue Expansion.
Who are jaris's main competitors?
Direct peers on record are Highnote, Finix, Parafin, Kanmon, Behalf and Onramp Funds. Emerging players are Pipe and Resolve (formerly Resolve.ai). Broad incumbents are Square Capital (Block) and Stripe Capital.
Does jaris have an API?
Yes. Jaris offers a REST API and SDK for partner integration. The Jaris API supports webhooks for event-driven architecture, with a standard rate limit of 100 requests per second per partner. The platform provides a sandbox/test environment for development, backward compatibility within major API versions, and 90-day deprecation notices for breaking changes. Partners can embed the Jaris UI with 3 lines of JavaScript via Jaris Connect, or build fully customizable API-based integrations. API Terms of Use are effective March 13, 2026. Developer documentation is at docs.jaris.com.
What industry is jaris in?
jaris's product category is Embedded Finance Platform (Credit-as-a-Service). Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 5223 and its SIC code is 6199.