Say I do
Say I do is a Melbourne-based cloud SaaS platform for engaged couples that consolidates wedding websites, online RSVPs with smart QR codes, guest-list management, seating planners, and digital invitations, delivered via a freemium self-serve model serving 359,000+ couples worldwide.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Say I do does
Say I do is a cloud-based wedding planning SaaS platform founded in 2015 and headquartered in Melbourne, Australia, that consolidates wedding websites, digital invitations, online RSVPs, guest lists, seating charts, and planning timelines into a single connected hub for engaged couples. The platform's core technology stack is a web-based, mobile-responsive SaaS application built around a customizable website builder with themed templates; an online RSVP engine supporting smart QR codes (for paper invitations), custom RSVP questions (dietary, plus-one, song requests), and real-time syncing between guest-facing forms and the couple's guest-list dashboard; a drag-and-drop seating planner; multilingual RSVP support across 13-14 languages; password-protected websites and custom domain mapping; and a personalized planning checklist with reminder emails. The company has both iOS and Android app presences and operates on a global, mobile-friendly web product.
The go-to-market is product-led and self-serve: couples sign up directly at sayi.do, use core features (website, RSVPs, basic guest list, save-the-dates, checklist) for free up to 85 guests, and convert to paid tiers when their wedding scales beyond that threshold or they want premium features. Revenue is generated through (a) a $150 one-time premium payment covering RSVP tracking, dietary requirements, seating, and QR-code functionality for larger weddings, and (b) an annual subscription tier unlocking SMS invitations, custom domains, password protection, advanced analytics, and priority support. Distribution is dominated by organic SEO, an extensive wedding-planning blog, Instagram and Facebook presence, email newsletters, and a referral/affiliate partnership program; no paid sales motion exists. The customer base is exclusively consumer/B2C (individuals planning weddings), and the company reports cumulative adoption by 359,504+ couples across Australia, the United Kingdom, the United States, Canada, South Africa, New Zealand, Ireland, the Netherlands, Switzerland, and additional countries.
Say I do is registered as Say I do Wedding Planning Pty Ltd, an Australian proprietary limited company, and appears to be bootstrapped: the only disclosed capital event is a ~$9,139 grant from RMIT Activator (an Australian university accelerator) in August 2018, with no subsequent venture or private equity funding rounds, no parent company, and no subsidiaries. The company operates with 1-10 employees, which is consistent with a small, capital-efficient bootstrap. Strategic events include free extensions of subscriptions during COVID-19 postponements (2020) and a planned refresh of the wedding website experience for the 2026 season. The primary competitive risks are commoditization pressure from other wedding-tech platforms and the absence of any disclosed AI/ML capability, which could become a structural disadvantage as AI-native wedding assistants enter the market.
Say I do firmographics
Firmographics- Name
- Say I do
- Legal name
- Say I do Wedding Planning Pty Ltd
- Website
- https://sayi.do
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Say I do is a Melbourne-based cloud SaaS platform for engaged couples that consolidates wedding websites, online RSVPs with smart QR codes, guest-list management, seating planners, and digital invitations, delivered via a freemium self-serve model serving 359,000+ couples worldwide.
- Ownership category
- akta.pro rank
Say I do industry classification
Industry- Product category
- Wedding Planning Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding Registry & Gift Management (HSACABAO)
Keywords
Where Say I do is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Say I do business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Freemium SaaS Subscription: Free tier with basic features up to 85 guests; paid tiers unlock premium features like unlimited guests, dietary requirements tracking, QR codes, seating planner, custom domain, and password protection. Revenue generated through tiered subscriptions and one-time payments.
- Premium Upgrades: One-time payment option of $150 for comprehensive features including RSVP tracking, dietary requirements, and seating arrangements. Additional premium features include password protection, custom domain, and advanced analytics.
- Text/SMS Invitations: Premium tier enables text message invitation delivery option for couples wanting SMS-based communication with guests
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with essential features for small weddings |
| One time/ perpetual license | Pay-as-you-go | One-time payment comprehensive package |
| Subscription | Annual | Premium subscription with advanced features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Say I do product offering
Product offeringCore offering
Say I do provides a cloud-based wedding planning SaaS platform that lets engaged couples build a customized wedding website, manage online RSVPs, organize guest lists, send digital invitations and save-the-dates, create drag-and-drop seating charts, and track wedding checklists in one connected hub. The platform is sold directly to consumers on a freemium basis, with a free tier for up to 85 guests and paid premium upgrades unlocking unlimited guests, QR codes, seating planners, custom domains, and password-protected sites.
Product overview
Say I do is a comprehensive wedding planning platform that consolidates multiple tools into a single connected digital hub. The core offering includes a Wedding Website Builder for creating personalized wedding pages, Online RSVP Management for collecting guest responses, and a Wedding Guest List Manager for organizing attendees. Additional integrated modules include Custom Wedding Checklists, Online Wedding Invitations, Digital Save the Dates, Seating Planners with drag-and-drop functionality, and Announcements/Reminders for guest communication. The platform also offers a multi-language RSVP feature supporting 13 languages. The platform operates on a freemium model with a free tier supporting up to 80-85 guests and premium paid packages for larger weddings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Website Builder A customizable wedding website platform that lets couples create personalized themed pages containing events, photos, videos, accommodation details, and other information for their wedding guests. Sold to engaged couples as part of the freemium SaaS offering.
- Online RSVP Management Online RSVP system that lets wedding guests respond digitally via smartphone or computer, tracks attendance in real time, collects dietary requirements and meal preferences, and supports custom RSVP questions. Available to engaged couples on the freemium platform.
- Wedding Guest List Manager Comprehensive guest management tool that enables couples to build, organize, and manage their wedding guest list with features for group creation, filtering, and contact information collection. Sold as part of the Say I do platform.
- Custom Wedding Checklist Personalized wedding planning checklist that provides couples with timeline-based tasks and reminders leading up to their wedding day, with customizable due dates. Included in the Say I do platform offering.
- Online Wedding Invitations Digital wedding invitation creation and distribution system that lets couples design invitations and send them to guests via email or SMS. Sold as part of the Say I do platform.
- Digital Save the Dates Free digital save-the-date notifications that couples can send to guests to announce their upcoming wedding before formal invitations. Included in the Say I do platform.
Quantifiable outcome
- Users report saving approximately one week of work during wedding planning
- +1 more outcomes
Companies that use Say I do
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Say I do technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Say I do partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Say I do competitors and assessment
Company assessmentDirect peers
- Joy: Wedding website and planning app that combines websites, RSVPs, guest lists, and save-the-dates. Closely comparable freemium SaaS model targeting the same engaged-couple segment.
- Paperless Post: Digital invitation and event website platform serving weddings, parties, and corporate events. Directly comparable in digital invitations and event RSVP functionality.
- Appy Couple: Wedding website and app builder covering RSVPs, guest lists, and event management. Directly comparable feature set with focus on mobile-first experiences.
- Zola: End-to-end wedding planning platform offering wedding websites, RSVPs, registries, and vendor marketplace. Most directly comparable in product scope and freemium-style onboarding, but with significantly more capital, registry business, and scale.
- Riley & Grey: Design-led wedding website platform for modern couples. Comparable in website builder scope and aesthetic positioning, though narrower feature set focused on design.
Emerging players
- Basic Invite: Wedding invitation and stationery platform with website functionality. Partial overlap in invitations and RSVP, primarily competing in print + digital hybrid stationery.
Regional players
- Hitched: UK-focused wedding planning platform with website builder, RSVP tools, and vendor directory. Comparable planning suite but primarily serves the UK market — a key geography for Say I do.
Broad incumbents
- Minted: Online retailer of wedding stationery, invitations, and design-led products with adjacent website tools. Overlaps in digital invitations and stationery, with stronger brand and design assets.
- WeddingWire: Major wedding vendor marketplace and planning platform with website-building and RSVP functionality. Comparable in the wedding planning tool layer but its primary differentiator is vendor directory monetization.
- The Knot Worldwide (XO Group): Largest wedding planning and vendor marketplace in North America, offering websites, RSVPs, planning tools, and a vendor directory. Comparable as a one-stop planning hub but operates a much broader content and marketplace business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Say I do social profiles
Digital presenceSay I do financial estimates
Financial estimateRevenue estimate
Valuation estimate
Say I do leadership team
Management profileNumber of profiles
Say I do funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Say I do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Say I do
What does Say I do do?
Say I do provides a cloud-based wedding planning SaaS platform that lets engaged couples build a customized wedding website, manage online RSVPs, organize guest lists, send digital invitations and save-the-dates, create drag-and-drop seating charts, and track wedding checklists in one connected hub. The platform is sold directly to consumers on a freemium basis, with a free tier for up to 85 guests and paid premium upgrades unlocking unlimited guests, QR codes, seating planners, custom domains, and password-protected sites.
Is Say I do a public or private company?
Say I do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Say I do founded?
Say I do was founded in 2015. It employs 1 to 10 people.
Where is Say I do based?
Say I do is headquartered in Melbourne, Australia, in the Oceania region.
How does Say I do make money?
Three revenue lines are on record. Freemium SaaS Subscription is the primary driver. The others are premium Upgrades and text/SMS Invitations.
Who are Say I do's main competitors?
Direct peers on record are Joy, Paperless Post, Appy Couple, Zola and Riley & Grey. Basic Invite is listed as an emerging player. Hitched is listed as a regional player. Broad incumbents are Minted, WeddingWire and The Knot Worldwide (XO Group).
Does Say I do have an API?
No public API is recorded for Say I do.
What industry is Say I do in?
Say I do's product category is Wedding Planning Software. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 5182 and its SIC code is 7330.