Jenny Craig
Jenny Craig is a US-based weight loss company founded in 1983 that sells calorie-controlled, dietitian-designed meal subscriptions and à la carte meals directly to consumers via its website, mobile app, and home delivery across the contiguous US and parts of Canada.
- Company typePrivate
- Founded1983
- HeadquartersCarlsbad, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Jenny Craig does
Jenny Craig is a US-based weight loss, weight management, and nutrition company founded in 1983, operating as a wholly-owned brand under JCR Holdings II, LLC (Fort Washington, PA). The company sells calorie-controlled, dietitian-designed meals (all under 300 calories) directly to consumers through a web e-commerce platform (jennycraig.com), iOS and Android mobile applications, telephone ordering, and live chat support. Its product portfolio spans three core programs: the structured Jenny Craig Program (bi-weekly auto-ship deliveries of 14 breakfasts, lunches, dinners, and snacks), Meal Delivery Plans (bi-weekly shipments with bundled Club Jenny membership and coaching), and Club Jenny (a flexible $12.99/month à la carte subscription with no minimum purchase). Individual meals, protein shakes, starter kits, and snacks are also sold at unit prices ranging from $2.50 to $14.99.
The technology stack consists of a standard DTC e-commerce platform with subscription/auto-ship management, a mobile app offering food journaling, progress tracking, and exercise/water intake monitoring, and integration with shipping/logistics partners for frozen-meal fulfillment to the contiguous US and select Canadian provinces (British Columbia, Alberta, Ontario). Personalization is delivered through human 1-on-1 coaching rather than AI-driven systems. Marketing is multi-channel: email, SMS, push notifications, paid social, organic social (Facebook, Instagram, X/Twitter), and promotional codes (e.g., $50 off via JENNY50).
Revenue is generated through recurring subscription auto-ship meal deliveries, the $12.99/month Club Jenny membership, and unit-priced à la carte meal purchases, with tiered discounts for prepaying multiple shipments (10% off for 2 shipments, 15% off for 4 shipments). The customer base is exclusively individual consumers (B2C), with no enterprise contracts. The company operates alongside sister brands Nutrisystem, Wellful, Adaptive Health, and Healthy Directions under common ownership. As of December 2025, Jenny Craig filed for bankruptcy after 40 years of operation, though its website and product offerings remain active, suggesting either post-bankruptcy continuation or ongoing restructuring under new ownership.
Jenny Craig firmographics
Firmographics- Name
- Jenny Craig
- Legal name
- JCR Holdings II, LLC
- Website
- https://jennycraig.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jenny Craig is a US-based weight loss company founded in 1983 that sells calorie-controlled, dietitian-designed meal subscriptions and à la carte meals directly to consumers via its website, mobile app, and home delivery across the contiguous US and parts of Canada.
- Ownership category
- akta.pro rank
Jenny Craig industry classification
Industry- Product category
- Weight Loss Services
- NAICS
- Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), General Nutrition Coaching (HSADAFAA)
Keywords
Where Jenny Craig is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jenny Craig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Meal Delivery Sales: Jenny Craig generates primary revenue through the sale of calorie-controlled, pre-portioned meals and snacks delivered directly to customers. Meals are available in various categories including breakfast, lunch, dinner, and desserts, with pricing ranging from $2.50 to $14.99 per item. The company offers subscription-based auto-ship plans with bi-weekly deliveries, providing customers with ongoing meal supply for weight management.
- Club Jenny Subscription: Club Jenny is a monthly membership subscription ($12.99/month) that provides access to the full Jenny Craig menu, personalized coaching, wellness tools, guides, and exclusive savings. Members receive free shipping on orders $100+ and additional discounts on auto-ship orders.
- Guided Program Plans: The Jenny Craig Program offers structured weight loss plans with all daily meals included (breakfast, lunch, dinner, and snack), designed by dietitians for complete daily nutrition. These plans are sold through bi-weekly auto-ship deliveries with prepay options for 2 or 4 shipments at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Jenny Craig Program - Guided Meal Delivery Plan with all meals included |
| Subscription | Monthly | Club Jenny - Flexible meal ordering subscription |
| Unit Pricing | Pay-as-you-go | Individual Meal Items |
| Unit Pricing | Pay-as-you-go | Protein Shakes and Supplements |
| Unit Pricing | Pay-as-you-go | Meal Kits and Bundles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Jenny Craig product offering
Product offeringCore offering
Jenny Craig sells and delivers pre-portioned, dietitian-designed, calorie-controlled meals (all under 300 calories) directly to individual consumers for weight loss and weight management. The core offering combines three program tiers — the Jenny Craig Program (full daily meal plan with coaching), Meal Delivery Plans (bi-weekly auto-ship of breakfast/lunch/dinner/snacks), and Club Jenny (flexible à la carte subscription at $12.99/month) — with one-on-one personal coaching and a mobile app for tracking.
Product overview
Jenny Craig is a weight loss and wellness company offering a multi-tiered meal delivery and coaching platform. The core offerings consist of three main programs: the Meal Delivery Plans (bi-weekly shipments of daily meals), the Jenny Craig Program (comprehensive all-meals-included weight loss plan), and Club Jenny (flexible à la carte subscription service). The company also provides individual meals across breakfast, lunch, dinner, and snack categories, all under 300 calories, along with protein shakes, bars, and starter kits. The platform is complemented by a mobile app offering food journaling, progress tracking, and 1-on-1 coaching services.
Differentiator
Problem solved
Functional benefit
Brands
- Club Jenny: A flexible weight loss and wellness subscription program allowing customers to order individual meals and snacks from the Jenny Craig menu with no minimum purchase required, includes app access, coaching, and wellness tools. Membership is $12.99/month.
Products and services
- Meal Delivery Plans
Quantifiable outcome
- 4 out of 5 people agree Jenny Craig is the most effective weight loss plan they've tried (December 2024 survey, 542 responses)
- +3 more outcomes
Companies that use Jenny Craig
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Jenny Craig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jenny Craig partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jenny Craig competitors and assessment
Company assessmentDirect peers
- Noom: Digital-first weight loss program combining coaching, psychology-based curriculum, and food tracking. Competes with Jenny Craig's coaching-and-meal approach via a pure-app, no-meal-delivery model.
- Nutrisystem: Direct competitor in portion-controlled, home-delivered weight loss meal programs. Notably, Nutrisystem is now a sister brand under the same parent (JCR Holdings II, LLC), making it the closest operational and strategic peer.
- Optavia: Meal-replacement-based weight loss program operated via coach network and MLM distribution. Competes directly for the same portion-controlled, coaching-supported customer segment.
- SlimFast: Iconic weight loss brand built around meal replacement shakes, bars, and snacks. Comparable on customer demographic and weight-loss orientation, though distributed through retail rather than subscription.
- South Beach Diet: Branded weight loss meal delivery program offering portion-controlled, home-delivered meals and snacks. Directly comparable in product, target customer, and direct-to-consumer subscription model.
- Weight Watchers (WW International): Long-established direct competitor offering structured weight loss programs with coaching and digital tools. Competes for the same demographically similar customers seeking accountable weight management.
Emerging players
- HelloFresh: Largest meal kit subscription company in the US. Competes with Jenny Craig for weekly meal occasions and household food budgets, though its value proposition is cooking vs. weight loss.
- MyFitnessPal: Largest calorie and nutrition tracking app. Indirectly competes with Jenny Craig's mobile tracking and coaching features, though it does not deliver meals; serves as a free DIY alternative.
- Factor (formerly Factor 75): Prepared, chef-cooked meal delivery service. Targets health-conscious consumers seeking calorie-controlled ready-to-eat meals without the weight-loss-program wrapper that Jenny Craig sells.
Broad incumbents
- Medifast: Public company and parent of Optavia, operating the broader 'Medifast' meal replacement brand alongside its coaching channel. Comparable as a larger incumbent in the clinician-style weight loss category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jenny Craig social profiles
Digital presenceJenny Craig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jenny Craig leadership team
Management profileNumber of profiles
Profiles5 records
Jenny Craig subsidiaries and ownership
Company hierarchySubsidiaries4 records
Jenny Craig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jenny Craig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jenny Craig
What does Jenny Craig do?
Jenny Craig sells and delivers pre-portioned, dietitian-designed, calorie-controlled meals (all under 300 calories) directly to individual consumers for weight loss and weight management. The core offering combines three program tiers — the Jenny Craig Program (full daily meal plan with coaching), Meal Delivery Plans (bi-weekly auto-ship of breakfast/lunch/dinner/snacks), and Club Jenny (flexible à la carte subscription at $12.99/month) — with one-on-one personal coaching and a mobile app for tracking.
Is Jenny Craig a public or private company?
Jenny Craig is a private company. It is classified as corporate owned and is currently operating.
When was Jenny Craig founded?
Jenny Craig was founded in 1983. It employs 1,001 to 5,000 people.
Where is Jenny Craig based?
Jenny Craig is headquartered in Carlsbad, United States, in the North America region.
How does Jenny Craig make money?
Three revenue lines are on record. Meal Delivery Sales are the primary driver. The others are club Jenny Subscription and guided Program Plans.
Who are Jenny Craig's main competitors?
Direct peers on record are Noom, Nutrisystem, Optavia, SlimFast, South Beach Diet and Weight Watchers (WW International). Emerging players are HelloFresh, MyFitnessPal and Factor (formerly Factor 75). Medifast is listed as a broad incumbent.
Does Jenny Craig have an API?
No public API is recorded for Jenny Craig.
What industry is Jenny Craig in?
Jenny Craig's product category is Weight Loss Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 2030.