Share Reuse Repair Initiative

What Share Reuse Repair Initiative does

Share Reuse Repair Initiative (SRRI) is a Vancouver-based non-profit charitable organization founded in 2017-2018 that operates as a circular economy convener in British Columbia, Canada. SRRI brings together government, business, nonprofits, and community stakeholders to advance sharing, reuse, and repair practices through five core programs: NICE (Network for Inclusive Circular Employment, connecting circular economy employers with employment service providers for people facing barriers to work), Stuff in Flux (consumer research on demand for circular goods), SHIFT (a workshop program applying the SHIFT Framework for marketing and behavioral change to circular products), Repair (repair café expansion, producer durability, and Right to Repair policy advocacy), and Reuse (scaling reuse at recycling centres and community-led textile reuse). The organization is structured as a project under the MakeWay Shared Platform, its fiscal sponsor since 2019, and is funded primarily through grants from BC Ministry of Post-Secondary Education and Future Skills, the Catherine Donnelly Foundation, the McConnell Family Foundation, and Vancity's enviroFund program.

SRRI's go-to-market is community-led rather than commercial: it delivers value through collaborative consulting engagements, stakeholder workshops, public research reports, and a free Resource Hub of toolkits and case studies. Customers and partners include Metro Vancouver (repair café expansion across 21 municipalities), UBC (residential reuse model), IKEA Canada (past partner), BCIT (sustainable business certificate and food service ware study), and the Government of BC. The organization has a women-led core team of fewer than 10 staff and contractors, led by Executive Director Rosemary Cooper, supported by a Steering Committee with representation from Recycling Council of BC, Recycling Alternative, and others. SRRI is currently operating in a paused mode, having stepped back from active programming to reassess strategic direction.

There is no proprietary technology platform underlying SRRI's offerings; the value proposition rests on convening power, proprietary frameworks (SHIFT Framework, co-developed with Sitra), research IP (Stuff in Flux, co-led with Alice Labs), and policy advisory relationships. Revenue flows entirely from grants and philanthropic contributions — there are no disclosed commercial pricing models, no paying customer contracts, and no venture funding. Named grantor relationships include Vancity ($85,000 in November 2023) and BC Ministry sector labor market partnership funding.

Name

Share Reuse Repair Initiative

Legal name

Share Reuse Repair Initiative

Website

https://sharereuserepair.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Share Reuse Repair Initiative is a Vancouver-based non-profit charitable organization that convenes government, business, nonprofits, and community stakeholders to advance circular economy practices (sharing, reuse, repair) in British Columbia and Canada through programs like NICE, SHIFT, and Stuff in Flux.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant Funding: SRRI operates as a charitable project under the MakeWay Shared Platform, funded primarily through grants from government programs (BC Ministry of Post-Secondary Education and Future Skills' Sector Labour Market Partnerships), foundations (Catherine Donnelly Foundation, McConnell Family Foundation), and corporate sponsors (Vancity enviroFund).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SRRI is a non-profit organization that convenes governments, businesses, nonprofits, and community members to advance circular economy adoption in Canada. Through programs such as NICE (Network for Inclusive Circular Employment), Stuff in Flux research, the SHIFT Program for behavioral change marketing, and dedicated Repair and Reuse initiatives, SRRI delivers consulting, research, education, and community building services. Its work covers policy development, circular economy infrastructure planning, and program implementation for sustainability-focused stakeholders.

Product overview

Share Reuse Repair Initiative (SRRI) is a non-profit organization focused on advancing the circular economy in Canada through share, reuse, and repair practices. Rather than a single software product, SRRI offers a portfolio of programs and research initiatives: the NICE (Network for Inclusive Circular Employment) program connecting employers with employment service providers; Stuff in Flux consumer research providing insights on circular behavior; the SHIFT Program teaching marketing tactics for sustainable behavior change; and dedicated Repair and Reuse programs. Additionally, the Resource Hub serves as a central library of guides, toolkits, and educational materials including the Share Reuse Repair Action Guide and various research reports. These offerings work together to engage communities, businesses, and governments in sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• NICE: Network for Inclusive Circular Employment - connects employers in the circular economy with organizations that support people experiencing barriers to employment.
• SHIFT
• Stuff in Flux

Products and services

• Network for Inclusive Circular Employment (NICE) A network connecting employers in the circular economy with organizations that support people experiencing barriers to employment. The project raises awareness of inclusive circular employment, makes connections between circular employers and employment service providers, and identifies regional priority actions for inclusive employment in Canada's circular economy.
• Stuff in Flux Research-based insights exploring how leading-edge consumers are shaping mass market opportunities for circular goods in Canada. The Stuff in Flux 2 report examines changing consumer attitudes towards consumer goods and provides insights for innovators and entrepreneurs in Canada.
• SHIFT Program A program teaching messaging and tactics to enhance uptake of circular products or services using scientifically-proven tools based on the SHIFT Framework for marketing and behavioral change. The program offers workshops and expert feedback to help participants evaluate and redesign messaging and offerings to drive sustainable consumer behaviors.
• Repair Program Initiatives working to make repair a normal, accessible, and affordable option. The program convenes stakeholders to develop strategies for repair, focuses on people (repair cafés), producers (designing durable products), and policy (Right to Repair legislation).
• Reuse Program Initiatives creating pathways for usable items to avoid landfill and find their way to those who need them. The program supports local governments in reducing waste through sharing, reuse and repair, and includes projects such as scaling reuse at recycling centers and community-led textiles reuse.
• Resource Hub A collection of resources including guides, reports, webinars, podcasts, and newsletters about circular economy, share, reuse, and repair. Includes the Share Reuse Repair Action Guide, research reports, best practices toolkits, and educational materials for all actors in the circular economy space.

Quantifiable outcome

• 450+ circular employers and employment service providers engaged across all 8 BC regions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• MakeWay Shared PlatformcoreStrategic or Co-development Partner · 1 January 2019SRRI became a project of the MakeWay Shared Platform in 2019, gaining charitable expertise and operational and governance support. MakeWay provides infrastructure for Canadian charities and non-profits.
• One Earth LivingcoreStrategic or Co-development PartnerCo-convenor of SRRI's origins. Provided initial spark through Lighter Footprint strategy for City of Vancouver. Rosemary Cooper was a Senior Associate with One Earth Living.
• Vancouver Economic CommissioncoreStrategic or Co-development PartnerCo-convenor of SRRI's origins in late 2017. Former steering committee member Dagmar Timmer was from this organization.
• Recycling Council of BCcoreStrategic or Co-development PartnerCo-convenor of SRRI's origins. Steering committee member Lyndsay Poaps (Former Executive Director) represents this organization.
• Recycling AlternativecoreStrategic or Co-development PartnerCo-convenor of SRRI's origins. Co-founder & Co-owner Louise Schwarz serves on SRRI's Steering Committee.
• The ThingerycoreStrategic or Co-development PartnerCo-convenor of SRRI's origins. Former steering committee member Chris Diplock represents this organization.
• Metro VancouvermajorStrategic or Co-development PartnerPartner on reuse initiatives at recycling and waste centres, bulky item pickup programs, and repair café expansion across 21 municipalities.
• University of British Columbia Sauder School of BusinessmajorStrategic or Co-development PartnerDr. Kate White, Professor of Marketing and Behavioural Science, collaborated on SHIFT Program development based on the SHIFT Framework.
• Alice LabsmajorStrategic or Co-development PartnerCo-lead for global Stuff in Flux project and methodology. Oskar Korkman represents Alice Labs on the project team.
• Circular Citizen ConsultingmajorStrategic or Co-development PartnerLindsey Boyle, Principal of Circular Citizen Consulting, served as Canadian project co-lead for Stuff in Flux 2.
• SitramajorStrategic or Co-development PartnerDeveloped the SHIFT Framework for marketing and behavioural change. Markus Terho, Project Director at Sitra, serves as an SRRI advisor.
• BCITminorStrategic or Co-development PartnerPartner on sustainable business certificate program and feasibility study for sustainable food service ware.
• Government of BCmajorStrategic or Co-development PartnerSupported SRRI through various programs including Sector Labour Market Partnerships. Union of BC Municipalities resolutions on Right to Repair.
• National Association of Charitable Textiles Recycling (NACTR)majorStrategic or Co-development PartnerCommissioned SRRI to conduct study on best practices for community-led textile reuse initiatives.
• National Zero Waste CouncilmajorStrategic or Co-development PartnerSRRI Executive Director advised on development of six reuse case studies as member of the Reuse Working Group.
• EquiterreminorStrategic or Co-development PartnerSRRI served as advisors for Equiterre report on barriers to repair for consumers and Right to Repair policy solutions.
• City of VancouvermajorStrategic or Co-development PartnerCollaborative partner in prototype repair café design and facilitation. Partner in laying foundation for Metro Vancouver's repair café support.
• IKEA CanadaminorOthersPast partner supporting circular economy initiatives.
• iFixit CanadaminorOthersRepair ally and partner in the repair ecosystem.
• Mobile KlinikminorOthersRepair ally and partner in the repair ecosystem.
• Repair.orgminorOthersRepair ally and partner in the repair ecosystem.
• Brands for BetterminorStrategic or Co-development Partner2024 engagement through Springboard Program to refresh SRRI branding, visual identity, and brand story.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ellen MacArthur Foundation: Leading global circular economy charity that convenes governments, businesses, and academia around reuse, repair, and circularity. Closest peer to SRRI's convening-and-research model and SHIFT/Stuff-in-Flux-style knowledge products.
• National Zero Waste Council: Canadian council advancing waste prevention and reuse through business, government, and institutional engagement. Overlaps directly with SRRI's Reuse Working Group work and reuse-case-study mandates.
• Circular Innovation Council: Canadian non-profit advancing circular economy and zero-waste policy and programs across provinces. Directly comparable convening role and policy-advocacy mandate to SRRI's, but with broader provincial reach.
• Equiterre: Quebec-based environmental non-profit working on consumer behaviour, sustainable mobility, and circular economy including repair. Already a documented SRRI collaborator on Right to Repair work.
• Sitra: Finnish innovation fund that originated the SHIFT Framework used by SRRI. Functions as both a research producer and a national-level circular economy convenor, making it a strategic-knowledge peer.
• Product Stewardship Institute: US non-profit focused on product end-of-life policy, reuse, and recycling — closely comparable to SRRI's policy, repair, and reuse programming with overlapping funder audiences.
• One Earth Living: Consultancy that incubated SRRI through its Lighter Footprint strategy for the City of Vancouver. Directly comparable circular-economy strategy and behaviour-change consulting practice.

Broad incumbents

• Closed Loop Partners: US-based circular economy investment and advisory platform operating across capital, consulting, and convening. Comparable as a multi-stakeholder convenor funding and building circular economy infrastructure, but with a larger investment-management arm.
• MakeWay: Canadian charity that provides fiscal sponsorship, governance, and operational infrastructure to philanthropic projects including SRRI. Parent/fiscal sponsor rather than a peer, but operates the broader platform SRRI sits within.

Regional players

• Recycling Council of British Columbia: BC-focused recycling and waste-reduction organization; one of SRRI's original co-convenors. Comparable mandate on reuse and waste reduction in the same provincial geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=AoMBEFzzd7k&ab_channel=AliceHenry
• Xx.com/SRRInitiative
• Facebookfacebook.com/SRRInitiative
• LinkedInlinkedin.com/company/share-reuse-repair-initiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share Reuse Repair Initiative