Umpf

What Umpf does

Umpf Limited is a UK integrated communications agency headquartered in Leeds, founded in 2009 by Adrian Johnson as one of the country's first combined PR and social media agencies. It operates three offices (Leeds HQ, London, Cardiff) and offers four core services: Public Relations (consumer, B2B, crisis, digital, newsjacking, stunts), Social Media (strategy, content, community management, paid social), Influencer Marketing (end-to-end talent identification through reporting), and Creative (brand identity, graphic design, web design). In February 2026, the firm transitioned to an Employee Ownership Trust, making it majority-owned by its workforce with RSM acting as adviser.

The agency's revenue model is professional services fees billed via project, retainer, and campaign structures, with disclosed pricing bands ranging from £2,000–£3,000/month for small-business social media retainers to £10,000+/month for enterprise engagements. Customer concentration is anchored in retail shopping centres (notably the Landsec portfolio including Trinity Leeds, Bluewater, St David's, Gunwharf Quays, Clarks Village, Braintree Village), with secondary verticals in travel and leisure (Thomas Cook, Cook's Club), homes and interiors (Harrison Spinks, Keepmoat Homes), food and drink (Belling, Divine Chocolate), and public sector (NHS). Campaign outputs include stunts generating 70m combined reach (Clarks Village Lando Norris F1), 821 pieces of media coverage (Trinity Leeds Bielsa Way), 125m reach over two years (Harrison Spinks), and 2,000+ worldwide coverage pieces (Thomas Cook relaunch).

Umpf's competitive positioning rests on integrated delivery, sustained industry recognition (80+ awards including 10 Agency of the Year wins and 4 consecutive Integrated Agency of the Year titles from PR Moment, CIPR, Revo, and others between 2011 and 2026), and an employee-owned structure intended to secure independence and talent retention. The firm does not develop proprietary technology or AI platforms; its recent addition of GEO (Generative Engine Optimization) is a service-line extension rather than a technical product. Revenue is not publicly disclosed and the firm has no external funding, operating as a privately held limited company registered in England and Wales.

Name

Umpf

Legal name

Umpf Limited

Website

https://umpf.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Umpf is a UK-based integrated communications agency offering PR, social media, influencer marketing, and creative services to enterprise clients in retail, travel, homes and interiors, food and drink, and public sectors. Founded in Leeds in 2009, the firm operates from Leeds, London, and Cardiff, and transitioned to employee ownership in February 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - PR and Communications Fees: Umpf generates revenue through professional service fees for PR campaigns, social media management, influencer marketing, and creative services. Work is delivered on project, retainer, and campaign basis. Pricing varies by service scope, with social media services ranging from £2,000-3,000 per month for small businesses to over £10,000 per month for large enterprise engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Umpf is an integrated communications agency delivering Public Relations, Social Media, Influencer Marketing, and Creative services to mid-market and enterprise clients across the UK. Work is delivered through retainer, project, and campaign engagements, with social media monthly fees ranging from £2,000-3,000 for small businesses to over £10,000 for large enterprise clients. The agency operates from Leeds, London, and Cardiff, executing campaigns for clients such as Landsec, NHS, Belling, Harrison Spinks, and Divine Chocolate.

Product overview

Umpf is a PR, social media, influencer marketing, and creative design agency. The company offers four integrated core services: Public Relations (PR), Social Media, Influencer Marketing, and Creative. These services work together as an integrated marketing offering, combining traditional and digital PR, social media management and campaigns, influencer partnerships, and design services to deliver creative campaigns that drive measurable business results for clients across retail, travel, homes, and food & drink sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR) Traditional and digital PR campaigns covering B2B PR, consumer PR, crisis communications, digital PR, events and experiential PR, newsjacking, online PR, and PR stunts, delivered for enterprise and mid-market clients across the UK.
• Social Media Social media strategy, content creation, community management, social listening, analytics and reporting, paid social advertising, and social media campaigns and stunts executed across major social channels for mid-market and enterprise clients.
• Influencer Marketing End-to-end influencer marketing engagements covering talent identification, campaign objective setting, content creation oversight, contract negotiation, and reporting and analysis for brands including shopping destinations, household appliances, and travel companies.
• Creative Design services spanning brand identity development, graphic design, social content, animation, custom illustration, and responsive web design, delivered to create impactful brand experiences for consumer and retail clients.

Quantifiable outcome

• 821 pieces of media coverage generated for single Trinity Leeds PR campaign
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RSMsupportingOthers · 20 February 2026RSM provided advisory services to Umpf on the transition to employee ownership through an Employee Ownership Trust. RSM acted as professional adviser during the structural change.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Speed Communications: UK-based integrated PR and influencer marketing agency of comparable size, offering consumer PR, social media, and creative campaign services to retail and consumer clients. Closely comparable in service mix and boutique positioning to Umpf.
• The PHA Group: UK independent integrated communications agency spanning PR, social, influencer, and creative services with multi-sector expertise. Comparable scale and integrated agency model to Umpf, including named awards and consumer-led client base.
• Beattie Communications: UK integrated communications group offering PR, social media, influencer, and creative services across consumer and B2B verticals. Comparable in integrated service offering and mid-market positioning to Umpf.
• BRAVE Communications: UK creative PR and influencer agency focused on consumer brands and entertainment-led campaigns. Comparable in integrated PR + influencer + creative mix and boutique agency positioning to Umpf.
• W Communications: UK PR and influencer marketing agency with strong consumer and entertainment credentials. Comparable in offering integrated PR, social, and influencer-led campaigns to enterprise and brand clients like Umpf.
• Hotwire: Global communications agency with strong UK presence spanning PR, social media, and influencer marketing. Comparable in integrated B2B and B2C communications offering, though with broader international scale than Umpf.
• The Romans: London-based creative PR and communications agency combining earned media, social, and creative services. Comparable in integrated agency positioning and consumer client base to Umpf.

Broad incumbents

• Ketchum: Global PR and communications network with UK operations offering PR, social media, influencer, and creative services across industries. Broader incumbent with similar service lines but materially larger scale and global footprint than Umpf.
• Edelman: World's largest PR firm with UK offices delivering PR, social, influencer, creative, and brand marketing services. Overlaps with Umpf's integrated communications offering but operates at significantly larger scale and global reach.
• FleishmanHillard: Global PR and integrated communications network with established UK presence serving consumer, healthcare, travel, and corporate clients. Comparable service offering to Umpf but with broader portfolio and international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/umpf
• Instagraminstagram.com/instaumpf
• Xx.com/Umpf
• Facebookfacebook.com/UmpfPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umpf