What The Romans does

The Romans is a creative public relations agency founded in 2015 and headquartered in Shoreditch, London, with additional creative hubs in New York, Dubai, Berlin, and Amsterdam. The firm operates as part of the "Mother Family," backed by advertising agency Mother, and serves enterprise clients across consumer, sport, entertainment, corporate, and technology sectors — including Lidl, Nationwide, Dove, OnePlus, Heineken, Martell, Candy Crush, Binance, Santander, Betway, and the Mayor of London.

The agency's core service is earned-media-driven creative PR: it builds campaigns designed to generate organic media coverage, cultural moments, and measurable business outcomes for brand marketers. Documented deliverables include product launches (OnePlus Made of Metal with Lordi, 13% sales increase and 387% website traffic surge), brand collaborations (Lidl Croissant Bag, 811 million earned reach), purpose-led campaigns (Dove Reclaiming School Picture Day, 1.9 billion impressions; cited in UK government policy), and entertainment tie-ins (Candy Crush Sweet Seat with Christian Cowan, 998M+ impressions). Revenue is generated through professional services on project and retainer bases, with pricing tied to scope and not publicly disclosed. A separate direct-to-consumer merchandise line extends the brand beyond services.

Business is sales-led and reputation-driven: clients are acquired via pitches, awards recognition, referrals, and the agency's 20+ named-account portfolio. The company is privately held, UK-domiciled, with no public listing, no disclosed funding rounds, and no M&A activity on record. Continuous award recognition — Agency of the Year every year since 2018 across PRCA, Campaign, PRWeek, The Drum, and EMEA Sabre, plus a 2025 Cannes Lions Grand Prix — has been the primary growth engine, converting creative credibility into enterprise mandates.

Name

The Romans

Legal name

The Romans

Website

https://wearetheromans.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The Romans is a creative PR agency founded in 2015, operating across five global hubs (London, New York, Dubai, Berlin, Amsterdam) and serving enterprise clients in consumer, sport, entertainment, corporate, and technology sectors with earned-media campaigns and brand storytelling.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue from providing creative PR campaigns, earned media strategy, and communications services to brand clients on project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Romans is a global creative PR agency that plans and delivers earned media campaigns, cultural activations, and brand storytelling for major consumer, sport, entertainment, and corporate clients. Founded in 2015 and backed by advertising agency Mother, it operates across five creative hubs (London, New York, Dubai, Berlin, Amsterdam) and specialises in Sport, Influencer, Corporate and Consumer PR. The agency also sells branded merchandise through its online store.

Product overview

The Romans is a creative PR agency founded in 2015 and backed by Mother agency. The company operates as a full-service communications firm offering Creative PR Services as its core product, supplemented by Sport & Entertainment PR, Digital PR, and Corporate Communications specializations. Their integrated approach combines earned media campaigns, social-first content strategies, and cultural storytelling to serve global brands. The agency also sells Agency Merchandise directly to consumers through its online store. With creative hubs in London, New York, Dubai, Amsterdam, and Berlin, the agency delivers both local and global campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative PR Services Full-service public relations offering covering earned media campaigns, culture-driven marketing, and brand storytelling for global brands across sport, influencer, corporate, and consumer sectors.
• Sport & Entertainment PR Specialised PR services for sports and entertainment clients, leveraging cultural moments, athlete partnerships, and fan engagement to drive brand exposure.
• Digital PR Digital-first public relations capabilities including social-led campaigns, creator partnerships, and viral content strategies tailored to online audiences.
• Corporate Communications Corporate PR services encompassing brand reputation management, crisis communications, and B2B campaign strategies for corporate clients.
• Agency Merchandise Branded merchandise including apparel and accessories sold directly to consumers via the agency's online store at wearetheromans.com/merch.

Quantifiable outcome

• 13% sales increase, 387% website traffic surge, 89% subscription growth for OnePlus Nord 4 launch
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• FleishmanHillard: Global PR network (Omnicom) with strong consumer and sports practices. Direct peer for consumer-brand and sport-PR work at enterprise scale across multiple geographies.
• Edelman: World's largest independent PR firm offering consumer, corporate, and entertainment PR with global offices. Directly comparable to The Romans as a creative-led global PR agency competing for the same enterprise clients and Cannes Lions recognition.
• BCW (Burson Cohn & Wolfe): Large global PR agency (WPP) serving consumer, corporate, and entertainment clients. Comparable in scope, global footprint, and ability to deliver earned-media campaigns for major brands.
• Ketchum: Global PR firm (Omnicom) with creative brand marketing, sports, and entertainment capabilities. Direct peer for consumer-brand PR and cultural activations.
• Golin: Global creative PR agency (Interpublic) recognised for bold earned-media campaigns. Comparable in creative ambition, global footprint, and consumer-brand client base.
• Weber Shandwick: Top-tier global PR network (Interpublic Group) delivering consumer marketing, sports, entertainment, and corporate campaigns. Comparable to The Romans in serving marquee global brands with creative earned-media campaigns.

Emerging players

• Hope&Glory: Award-winning independent UK consumer PR agency. Comparable to The Romans as a creative-led indie competing for consumer-brand accounts with strong press credentials.
• Tin Man Media: Creative communications agency with consumer and culture-led campaigns. Partial overlap with The Romans' cultural-activation and earned-media approach, mainly UK-focused.

Broad incumbents

• Ogilvy PR: Global creative/PR network (WPP) with full advertising and PR portfolio. Comparable creative-PR work sits within a much broader agency offering, competing for the same brand-manager budgets.
• Havas PR: PR arm of Havas Creative Network offering consumer and corporate campaigns globally. Comparable for consumer-brand PR work though typically delivered alongside broader Havas services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/helloromans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Romans