Superloop
Superloop is an ASX-listed Australian independent telecommunications provider selling NBN broadband plans (25 to 1000 Mbps) to residential, business, enterprise, and white-label ISP customers, operating its own high-speed backbone network and acquired platforms including Exetel, Anex, and VostroNet.
- Company typePublic
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Superloop does
Superloop is an Australian independent telecommunications provider headquartered in Brisbane, listed on the ASX (ticker SLP) with a market capitalization of approximately A$1.83 billion as of June 2026 and 501-1000 employees. The company sells NBN broadband plans across speed tiers from NBN 25 to NBN 1000 directly to residential consumers, and provides dedicated connectivity, managed services, and white-label ISP infrastructure to business, enterprise, and wholesale customers. Its core technology is a proprietary high-speed backbone network, validated by Ookla as Australia's fastest fixed network for H2 2025 (second consecutive period), combined with acquired platforms including the Anex white-label ISP system (Acurus, 2022), VostroNet's FTTP and WiFi networks serving approximately 40,000 student beds (2022), and Exetel's ISP subscriber base (2021).
Revenue is generated through recurring subscription plans across consumer, enterprise, and wholesale segments, supplemented by managed services and consulting for non-telco brands. Go-to-market spans direct-to-consumer online sales, enterprise field sales, and channel/reseller relationships via white-label partners. Pricing uses promotional introductory rates (e.g., AU$79/month for NBN 1000) with planned wholesale-driven increases of AU$3-AU$6/month from July 2026, and a recently launched PriceLock feature (one-off AU$25 for 24-month price guarantee).
The company has pursued an aggressive acquisition strategy totaling approximately A$175 million in disclosed deal value across Exetel, Acurus, VostroNet, and Uecomm, reaching A$288M in 2025 revenue with 31% year-over-year growth. Operational scale has been amplified through AI-driven automation of customer interactions and a March 2026 partnership with Aria Systems to consolidate fragmented legacy billing systems in preparation for further expansion.
Superloop firmographics
Firmographics- Name
- Superloop
- Legal name
- Superloop Limited
- Website
- https://superloop.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Superloop is an ASX-listed Australian independent telecommunications provider selling NBN broadband plans (25 to 1000 Mbps) to residential, business, enterprise, and white-label ISP customers, operating its own high-speed backbone network and acquired platforms including Exetel, Anex, and VostroNet.
- Ownership category
- akta.pro rank
Superloop industry classification
Industry- Product category
- Telecommunications / Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111)
- akta.pro primary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
- akta.pro secondary industry
- Wholesale Fixed Access & Bitstream Providers (HDAIABAF)
Keywords
Where Superloop is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Superloop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Consumer Connectivity Services: Recurring subscription revenue from consumer NBN broadband plans across various speed tiers (NBN 25 to NBN 1000), sold directly to residential customers.
- Business and Enterprise Connectivity: Connectivity services for business customers including dedicated broadband and network solutions.
- Wholesale Services: Wholesale broadband and connectivity services offered to other ISPs and telecommunications providers, including white-label ISP services gained through the Acurus acquisition.
- Managed Services and Consulting: Managed services and consulting capabilities acquired through Acurus, allowing Superloop to provide white label ISP, managed services, and technology consulting to partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NBN 500 plan - mid-tier speed |
| Subscription | Monthly | NBN 1000 plan - gigabit speed tier |
| Subscription | Monthly | NBN 100, NBN 500, NBN 750 plans - various speed tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Superloop product offering
Product offeringCore offering
Superloop is an Australian telecommunications provider selling NBN broadband internet plans across multiple speed tiers (NBN 25 through NBN 1000) to residential customers, alongside business and enterprise connectivity, wholesale and white-label ISP services, and managed services to partners. The company operates its own high-speed backbone network, with acquired brands (Exetel, Anex, VostroNet) extending its reach into ISP, property, and managed-services segments.
Product overview
Superloop is an Australian telecommunications provider offering a portfolio of NBN internet plans across multiple speed tiers (NBN 25 through NBN 1000) for residential, business, and wholesale customers. The company operates as a challenger telco with offerings including consumer plans, white-label ISP services, managed services, and business connectivity. The product suite has been expanded through acquisitions including Exetel (ISP services), Acurus (ISP platform Anex and MSP business), and VostroNet (FTTP and WiFi networks). Optional features such as PriceLock allow customers to freeze their monthly rates. The company also utilizes Aria Systems' Billing Cloud platform for consolidated billing and rating operations across its diverse service offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Anex: ISP platform acquired as part of Acurus acquisition
- PriceLock
Products and services
- NBN Broadband Plans Subscription-based NBN broadband internet plans across multiple speed tiers (NBN 25, NBN 50, NBN 100, NBN 500, NBN 750, NBN 1000) sold to Australian residential and small-business customers on monthly contracts, with optional PriceLock add-on at AU$25 to freeze monthly price for 24 months.
- Business and Enterprise Connectivity Services Dedicated business-grade broadband and network connectivity solutions for Australian business and enterprise customers, including non-telco brands, delivered over Superloop's high-speed backbone network.
- Anex White-label ISP Platform White-label ISP platform acquired through Acurus, enabling retail ISPs and large non-telco brands to deliver branded broadband services using Superloop's high-speed backbone network and NBN connectivity.
- VostroNet FTTP and WiFi Networks Wholesale Fibre-to-the-Premises (FTTP) and managed WiFi network services for student accommodation, new developments, and broadacre property projects, covering approximately 40,000 student beds.
- Exetel ISP Services Consumer and business ISP and connectivity services operated under the Exetel brand, expanding Superloop's subscriber base across Australia and APAC with a target post-acquisition revenue of approximately AU$261 million.
- Acurus Managed Services and Consulting Managed services provider (MSP) and technology consulting business acquired through Acurus, delivering white label ISP support, managed services, and consulting to non-telco brands and enterprise partners in Australia.
Quantifiable outcome
- 31% annual revenue growth in 2025
- +2 more outcomes
Companies that use Superloop
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Superloop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
Superloop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aria SystemscoreSuperloop selected Aria Systems' Aria Billing Cloud platform to modernize and consolidate its legacy billing systems across consumer, white-label, business, and wholesale services. The SaaS platform, powered by Allegro usage processing engine and AI capabilities, will replace multiple in-house billing platforms accumulated through organic growth and acquisitions, supporting Superloop's next phase of expansion after delivering 31% annual revenue growth in 2025.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Superloop competitors and assessment
Company assessmentOthers
- NBN Co: Wholesale open-access network operator that supplies the underlying Layer 2 bitstream and backhaul to Superloop (and every other Australian ISP); structural counterpart rather than a direct retail competitor but central to the operating model.
Emerging players
- Launtel: Smaller Australian NBN and fibre ISP with strong customer-service reputation; competes in a similar niche challenger segment to Superloop, particularly in regional Tasmania and the mainland.
- Starlink (SpaceX): Satellite broadband service that competes with NBN fixed wireless and ADSL in regional Australia, overlapping with Superloop's broadband subscriber pool where terrestrial NBN coverage is weak.
Broad incumbents
- Telstra: Australia's incumbent dominant telco with the largest fixed and mobile network; overlaps Superloop in NBN retail, business connectivity and wholesale services as the market-share leader.
- TPG Telecom: One of Australia's largest fixed-line and mobile telcos, offering NBN, mobile and enterprise services; competes with Superloop across the consumer and business segments with a much broader portfolio.
- Optus (Singtel): Second-largest Australian telco offering NBN, mobile and enterprise services; a primary full-portfolio competitor to Superloop's consumer and business connectivity offerings.
Direct peers
- Aussie Broadband: ASX-listed challenger Australian NBN-focused ISP selling consumer, business and wholesale broadband across the same speed tiers as Superloop, making it the most head-to-head comparable in the portfolio.
- Dodo Services: Budget Australian NBN and energy reseller targeting price-sensitive residential customers; competes head-to-head with Superloop's lower-tier NBN 25/50 plans on promotional pricing.
- MyRepublic Australia: NBN-focused challenger ISP selling consumer and business broadband plans in Australia, competing with Superloop in the same speed-tier, online-direct go-to-market.
- Vocus Communications: ASX-listed Australian wholesale and retail fibre/network operator with NBN and enterprise services, overlapping Superloop in wholesale broadband, dark fibre and business connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superloop social profiles
Digital presenceSuperloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superloop leadership team
Management profileNumber of profiles
Profiles5 records
Superloop subsidiaries and ownership
Company hierarchySubsidiaries3 records
Superloop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superloop M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superloop
What does Superloop do?
Superloop is an Australian telecommunications provider selling NBN broadband internet plans across multiple speed tiers (NBN 25 through NBN 1000) to residential customers, alongside business and enterprise connectivity, wholesale and white-label ISP services, and managed services to partners. The company operates its own high-speed backbone network, with acquired brands (Exetel, Anex, VostroNet) extending its reach into ISP, property, and managed-services segments.
Is Superloop a public or private company?
Superloop is a public company. It is classified as public and is currently operating.
When was Superloop founded?
Superloop was founded in 2015. It employs 501 to 1,000 people.
Where is Superloop based?
Superloop is headquartered in Brisbane, Australia, in the Oceania region.
How does Superloop make money?
Four revenue lines are on record. Consumer Connectivity Services are the primary driver. The others are business and Enterprise Connectivity, wholesale Services and managed Services and Consulting.
Who are Superloop's main competitors?
NBN Co is listed as an others. Emerging players are Launtel and Starlink (SpaceX). Broad incumbents are Telstra, TPG Telecom and Optus (Singtel). Direct peers are Aussie Broadband, Dodo Services, MyRepublic Australia and Vocus Communications.
Does Superloop have an API?
No public API is recorded for Superloop.
What industry is Superloop in?
Superloop's product category is Telecommunications / Broadband Internet Services. Its primary akta.pro industry code is HDAIADAA, Residential/Broadband ISPs (Consumer Internet), with a secondary code of HDAIABAF, Wholesale Fixed Access & Bitstream Providers. Its NAICS code is 517111.