Harvia Oy

What Harvia Oy does

Harvia Oy is a Finland-headquartered, publicly listed (OMX Helsinki) manufacturer of sauna, infrared, steam, spa, and cold therapy products serving residential and commercial customers in over 90 countries. Founded in 1950 and headquartered in Muurame, the company operates a vertically integrated manufacturing base producing more than 200,000 heaters and 20,000 saunas annually, and runs sub-brands including Almost Heaven Saunas, Kirami, and (since July 2024) ThermaSol. Its core technical platform centers on the Harvia Fenix intelligent touchscreen control with WiFi connectivity and learning features, paired with the MyHarvia 2 mobile application offering a freemium Core license and paid Control license for remote operation. The portfolio also includes electric and wood-burning heaters (Harvia Spirit, Cilindro), infrared cabins, the Frosty cold plunge, sauna heater stones, and the Harvia Sauna Designer Pro planning tool.

Harvia monetizes primarily through hardware sales via a global dealer network, owned e-commerce platforms (harvia.com, shop.harvia.com), and a direct commercial sales function (Harvia Pro) serving hotels, spas, fitness centers, and public swimming halls. A secondary, smaller revenue stream comes from connected-product software licenses (MyHarvia 2 Control tier). Distribution combines regional sales managers covering Scandinavia, Continental Europe, North America, Asia-Pacific-MEA, and the Baltics with a network of official dealers and e-commerce storefronts. Reported Q4 2025 revenue was EUR 53.7 million (+5.3% YoY) with EUR 10.5 million adjusted operating profit, and full year 2025 revenue grew 13.5% year-over-year on the back of organic growth across regions, the ThermaSol acquisition, and strategic investments in capacity and innovation. Marketing is anchored in science-backed wellness content, brand ambassador partnerships (Dr. Emilia Vuorisalmi in North America), and content channels across YouTube, Instagram, LinkedIn, Facebook, and Pinterest.

The company is led by Group CEO and Managing Director Tapio Pajuharju alongside CEO Matias Järnefelt, CFO Ari Vesterinen, and CMO Sami Linna, with Nathan Hagemeier heading the North American region and Patrick Weidl as VP of Sales, North America. Recent strategic emphasis has been on North American expansion (ThermaSol integration, dedicated US leadership) and category extension beyond traditional sauna into AI-enabled controls, cold therapy, and wellness positioning.

Name

Harvia Oy

Legal name

Harvia Finland Oy

Website

https://www.harvia.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Harvia Oy is a Finland-based, publicly listed (OMX Helsinki) manufacturer of sauna heaters, saunas, infrared and steam spa products, and cold therapy equipment, serving residential and commercial customers in over 90 countries via dealers, e-commerce, and direct sales.

Ownership category

akta.pro rank

Product category

Sauna and Spa Equipment Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Dampers, Louvers & Ventilation Controls (IMADANAD), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Sauna heaters
• Sauna equipment
• Infrared cabins
• Steam spa products
• Cold plunge tubs

Headquarters

HQ city

Muurame

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sauna and Heater Hardware Sales: Harvia generates the majority of revenue from the manufacture and sale of physical sauna products including electric and wood-burning heaters, complete sauna cabins, infrared cabins, steam spa solutions, sauna stones, and accessories. Products are sold through dealers, e-commerce, and direct commercial sales.
2. Cold Therapy Equipment Sales: Sale of Harvia Frosty cold plunge units and accessories, sold primarily through dealers and the commercial sales team.
3. Connected Product Subscriptions and Licenses: MyHarvia 2 app offers a free Core license and a paid Control license (one-time purchase) for enhanced remote sauna control features. Some services may be offered on a subscription basis (e.g., MyHarvia for Xenio, MyHarvia 2) with automatic renewal at the end of each subscription term.
4. Professional / Commercial Solutions (Harvia Pro): Dedicated commercial segment (Harvia Pro) serving hotels, spas, gyms, and other commercial establishments with tailored sauna and spa solutions, managed through enterprise field sales.
5. Sustainability Solutions: Harvia markets low energy consumption of its products (e.g., a typical family sauna heats up for less than $2) and sustainable materials to differentiate and capture environmentally conscious customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Harvia designs, manufactures, and sells sauna and spa equipment — including electric and wood-burning heaters, complete sauna cabins, infrared cabins, steam generators and rooms, cold plunge tubs, and sauna stones/accessories — for both residential and commercial customers in over 90 countries. Its offerings are augmented by connected IoT controls (Harvia Fenix with Wi-Fi and AI learning) and the MyHarvia 2 mobile application for remote sauna management.

Product overview

Harvia Oyj is a Finland-based global leader in sauna and spa products with 75 years of experience, operating as a diversified product portfolio company. The core offering centers on traditional and electric saunas, infrared solutions, and steam/spa products for both residential and commercial markets. Key products include the Harvia Fenix intelligent touchscreen control system with WiFi and AI-powered personalization capabilities, the Harvia Spirit electric heater with integrated safety features, the Harvia Frosty cold plunge for home cold therapy, and the Harvia Cilindro wood-burning heater. The company offers complementary platforms including MyHarvia 2 (smartphone remote control app), Harvia Sauna Designer Pro (professional design tool), and Harvia Media Bank. Sauna accessories include a full range of heater stones (Olivine Diabase, Elite Pro Heavy Duty, Black Vulcanite, Rounded) and decorative stones (White, Red Granite). The Harvia Pro sub-brand serves commercial and professional customers, while the ThermaSol acquired brand (acquired July 2024) provides premium steam shower products for the North American market. The company also owns Almost Heaven Saunas and Kirami sub-brands, serving customers in over 90 countries with annual production exceeding 200,000 heaters and 20,000 saunas.

Differentiator

Problem solved

Functional benefit

Brands

• Almost Heaven Saunas: Sauna products brand
• Kirami

Products and services

• Harvia Fenix Intelligent Sauna Control
• Harvia Spirit Electric Sauna Heater
• Harvia Cilindro Wood-Burning Heater
• Harvia Frosty Cold Plunge
• Sauna Heater Stones (Olivine Diabase, Elite Pro Heavy Duty, Black Vulcanite, Rounded Olivine)
• Decorative Stones (White, Red Granite)
• MyHarvia 2 Mobile Application
• Harvia Sauna Range (Electric & Wood-Burning Heaters, Sauna Cabins)
• Harvia Infrared Cabin Range
• Harvia Steam & Spa Solutions
• Harvia Pro Commercial Solutions
• ThermaSol Steam Showers and Rooms
• Almost Heaven Saunas
• Kirami Outdoor Living / Hot Tubs

Quantifiable outcome

• Regular sauna use 4-7 times per week at ~80°C for ~20 minutes is associated with significantly lower risk of cardiovascular disease, dementia, and all-cause mortality (JAMA Internal Medicine, 2015 study of Finnish men over 20 years).
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Dr. Emilia VuorisalmicoreGTM or Marketing Partner · 11 November 2025Harvia partnered with Dr. Emilia Vuorisalmi for a brand ambassador and content collaboration in North America. The initiative focuses on promoting the health benefits of sauna through science-based content and multimedia series featuring wellness insights and rituals. The goal is to raise awareness of authentic Finnish sauna and extend content offerings globally. Dr. Vuorisalmi is a wellness expert providing credibility and reach for Harvia's wellness positioning in the North American market.
• ThermaSol Steam Bath LLCcoreStrategic or Co-development Partner · 31 July 2024Harvia completed its acquisition of ThermaSol Steam Bath LLC, a US-based manufacturer of high-end steam showers and rooms, for USD 30.4 million. The transaction was financed through a combination of a EUR 20 million bullet loan and cash funds. ThermaSol expands Harvia's portfolio and market presence in the North American premium steam shower segment, following the signing announced earlier in July 2024.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sauna360 Group: Finland-based group (formerly TyloHelo) that owns the Helo, EOS, Tylö, and Sentiotec sauna heater and cabin brands; the closest large-scale direct competitor to Harvia across both consumer and commercial sauna segments globally.
• KLAFS: German premium sauna, spa, and wellness manufacturer with a strong footprint in luxury residential, hotel, and commercial spa installations across Europe — directly comparable to Harvia's premium residential and Harvia Pro commercial offerings.
• Narvi Oy: Finnish sauna heater and stove manufacturer (wood-burning and electric) with strong presence in Finland and Northern Europe; competes head-on with Harvia in the traditional Finnish sauna heater category.
• Mondex: Finnish manufacturer of sauna stoves (electric, wood-burning) and chimneys for residential and commercial use; directly competes with Harvia in the Finnish core market and exports across Europe.
• Sawo Inc. Finnish-founded sauna heater manufacturer producing a wide range of electric and infrared sauna heaters, steam generators, and control units — directly comparable to Harvia's electric heater and infrared product lines.
• Mr. Steam: US-based manufacturer of residential and commercial steam shower systems (generators, controls, aromatherapy); a direct peer in the steam spa segment that Harvia entered via the ThermaSol acquisition.

Regional players

• Finlandia Sauna Products: North American sauna cabin and heater manufacturer serving residential and light-commercial customers primarily in the US and Canada; comparable in product category to Harvia but focused on the North American market Harvia is targeting for expansion.

Emerging players

• Plunge: US-based direct-to-consumer cold plunge and wellness brand with rapidly growing consumer awareness; a partial-overlap peer to Harvia Frosty in the home cold therapy category where Harvia is expanding via its dealer channel.

Broad incumbents

• Jacuzzi Inc. Global incumbent in hot tubs, swim spas, and bathroom/whirlpool products with a strong North American dealer network; competes with Harvia in adjacent home wellness and overlaps with Kirami in outdoor hot tub categories.
• Kohler Co. Large US-based incumbent offering bathroom fixtures, faucets, generators, steam units, and smart home wellness products; competes with Harvia across bath fixtures, steam, and increasingly connected home wellness — a broader but material competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HarviaSaunaSpa
• Facebookfacebook.com/harviaglobal
• LinkedInlinkedin.com/company/harviaglobal
• Instagraminstagram.com/harviaglobal
• Pinterestpinterest.com/harviaglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvia Oy