Rawlings Sporting Goods
- Company typePrivate
- Founded1887
- HeadquartersSaint Louis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Rawlings Sporting Goods firmographics
Firmographics- Name
- Rawlings Sporting Goods
- Legal name
- Rawlings Sporting Goods
- Website
- https://rawlings.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Rawlings Sporting Goods industry classification
Industry- Product category
- Baseball and Softball Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Gloves & Mittens Manufacturing (IMAOAFAB), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Rawlings Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rawlings Sporting Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Equipment Sales: One-time hardware sales of baseball/softball gloves, bats, balls, helmets, catcher's gear, and protective equipment to consumers and teams.
- Apparel Sales: Baseball apparel including pants, outerwear, jerseys, shirts, shorts, hats, footwear, and belts sold through direct and retail channels.
- Custom Products: Custom glove builder and custom wood bats allowing consumers to personalize equipment for additional revenue.
- Licensing Royalties: MLB official supplier licensing, team logo merchandise, and brand partnerships including '47 Brand MLB hats and co-branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level protective gear and training equipment |
| Unit Pricing | Pay-as-you-go | Mid-range performance equipment including Velo and Coolflo series |
| Unit Pricing | Pay-as-you-go | Premium Heart of the Hide, REV1X, Pro Preferred, and Mach Pro Series |
| Other | Pay-as-you-go | Financing options for all products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Rawlings Sporting Goods product offering
Product offeringCore offering
Rawlings manufactures and sells baseball and softball equipment — gloves, bats, balls, batting helmets, catcher's gear, apparel, and accessories — for amateur through professional athletes. The company operates as a multi-brand platform (Rawlings, Easton, Miken, Worth, Tanner) and sells through direct e-commerce, retail chains, and team/dealer channels, while also running the official Gold Glove Award program as an MLB sponsor.
Product overview
Rawlings Sporting Goods is a leading global baseball brand offering a comprehensive portfolio of baseball and softball equipment organized as a multi-brand platform. Core product lines include premium leather gloves (Heart of the Hide, Pro Preferred, REV1X, R9 Series, Foundation Series), bats (Icon, Clout AI, Mantra, ALO78), official game balls for MLB and multiple leagues, protective equipment (Mach, Coolflo, Velo, RX2 batting helmets and catcher's gear), and accessories. Additional offerings include custom glove and bat services, the acquired Tanner Tees training brand, sub-brands (Easton, Miken, Worth), and licensed MLB merchandise. The company also operates the prestigious Gold Glove Award program and offers trade-in programs through partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Easton: Brand under Rawlings portfolio, appears on rawlings.com navigation as one of 'Our Brands' alongside Rawlings, Miken, Worth, and Tanner.
- Miken
- Worth
- Tanner
- Heart of the Hide
- Pro Preferred
- REV1X
- Gold Glove Award
Products and services
- Heart of the Hide Gloves Premium leather baseball gloves featuring pro-grade steer hide, hand-selected by craftsmen, renowned for forming the perfect pocket. The flagship glove series trusted by professional players for over 65 years.
- Pro Preferred Gloves High-quality leather gloves offering flawless craftsmanship for serious players seeking professional-level performance and durability.
- REV1X Gloves Advanced performance gloves featuring molded construction with lightweight multi-layer design, engineered to maintain shape inning after inning while providing responsive feel.
- R9 Series Gloves Quality leather gloves designed for players seeking reliable performance at an accessible price point.
- Foundation Series Gloves Entry-level gloves designed to help young players develop proper fundamentals and love for the game.
- Liberty Advanced Fastpitch Gloves Premium fastpitch softball gloves designed for women's competitive softball players.
- Icon Bats Premium baseball bats featuring advanced technology for power hitters seeking maximum performance at the plate.
- Clout Ai Bats High-performance bats utilizing AI technology for optimized swing mechanics and enhanced power output.
- Mantra Fastpitch Bats Fastpitch softball bats engineered for female athletes seeking superior swing speed and ball exit velocity.
- ALO78 Fastpitch Bats Fastpitch bats designed with specific technology for optimized performance in women's softball.
- Official Game Balls (MLB, Little League, NCAA, Babe Ruth, Cal Ripken, USA, Pony, USSSA) Official game balls for multiple leagues including MLB, Little League, NCAA, Babe Ruth, Cal Ripken, USA, Pony, and USSSA.
- Mach Batting Helmets Advanced batting helmets featuring aerodynamic design and superior impact protection for baseball and softball players.
- Coolflo Batting Helmets Revolutionary batting helmets first introduced in 2006 with state-of-the-art venting system and sleek aerodynamic design, meeting NOCSAE standards.
- Velo Catcher's Gear Modern two-tone fade catcher's equipment featuring AB wedges for ball rebound control, adjustable shoulder caps, C-Channel technology for form-fitting wrap, and Tri-Tech padding for airflow.
- RX2 Batting Helmets Advanced batting helmets with enhanced protection features for baseball and fastpitch softball.
- Catcher's Sets Complete catcher's gear sets including helmets, chest protectors, and leg guards designed for various levels from youth to professional.
- Custom Baseball Gloves Personalized glove customization service allowing players to design their own gloves with custom colors, materials, and specifications.
- Custom Wood Bats Bespoke wood bat manufacturing service enabling players to order personalized wood bats with custom specifications.
- Custom Batting Helmets Customizable batting helmets with optional engraving for personalization.
- Batting Tees (Tanner) Premium batting tees acquired through Tanner Tees acquisition, used nationwide by athletes at various levels for training.
- Rawlings Apparel Collection Athletic apparel including pants, outerwear, jerseys, shirts, joggers, shorts, hats, and footwear for baseball and softball.
- Icon Fest Limited Edition Collection Limited edition collection featuring special colorways and designs on gloves and bats celebrating iconic Rawlings heritage.
- '47 Brand MLB Hats Licensed MLB team hats available in various styles including Clean Up and Hitch hat designs for all 30 MLB teams.
- Bat Trade-In Program Trade-in and upgrade program powered by SidelineSwap allowing customers to receive value for used bats toward new purchases.
Quantifiable outcome
- 75% faster campaign creation reported by Rawlings in Salesforce marketing context
Companies that use Rawlings Sporting Goods
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Rawlings Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rawlings Sporting Goods partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Athletes Unlimited Softball League (AUSL)coreRawlings expanded its prestigious Gold Glove Award to include Athletes Unlimited Softball League players starting with the 2026 season. Previously awarded in professional softball from 2016-2019 in National Pro Fastpitch League, this partnership aims to support and grow women's professional softball.
- Mountain Dew Baja BlastminorMountain Dew Baja Blast launched a 'Get a Baja for a Blast' promotional campaign tied to the 2026 MLB season, involving a limited-edition Rawlings baseball glove and a reward program for home runs over 420 feet.
- Sport Clips HaircutsminorSport Clips introduced limited-edition Playmaker Scents inspired by baseball, created in partnership with Rawlings Sporting Goods. The scents capture the energy of spring baseball and are available at participating Sport Clips locations.
- Mattingly CharitiesminorRawlings presented the Heart of Gold Award to Mattingly Charities for outstanding commitment to underserved youth in Evansville. The charity has distributed over one million dollars to enhance educational and athletic opportunities for youth.
- Tanner TeescoreRawlings acquired Tanner Tees, a manufacturer of premium batting tees, expanding its product portfolio into the diamond sports training category. Tanner Tees was founded by Joe Tanner and is known for durable batting tees used nationwide.
- '47 Brandminor'47 Brand MLB hats sold through Rawlings website and retail channels, featuring officially licensed team logos across all 30 MLB franchises in Pinstripe Clean Up and Hitch Hat styles.
- D-BATminorD-BAT stores offer bat demonstrations allowing customers to test the latest Rawlings bats at local store locations.
- Afterpay, Klarna, and AffirmminorFlexible payment options for all Rawlings products allowing customers to pay in installments with no late fees.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rawlings Sporting Goods competitors and assessment
Company assessmentOthers
- Bauer Hockey: Bauer is a sporting goods equipment manufacturer (hockey-focused) that shares private-equity ownership and operational similarities with Rawlings. Useful as a reference point for equipment manufacturer scale and premium-brand positioning, though it does not directly compete in baseball.
Broad incumbents
- New Balance: New Balance owns Marucci Sports and competes in athletic apparel and footwear, overlapping with Rawlings' apparel segment and providing Marucci with capital and distribution scale that Rawlings must compete against in baseball equipment.
- Under Armour: Under Armour is a broad incumbent athletic apparel and footwear brand with baseball-specific product lines and athlete endorsements (e.g., Bryce Harper). It competes with Rawlings in team apparel, training apparel, and protective gear adjacencies.
Direct peers
- Marucci Sports: Marucci is a baseball/softball equipment manufacturer (~$41.5M baseball apparel revenue in 2024) acquired by New Balance. It directly competes in premium wood bats, metal bats, gloves, and accessories, and benefits from New Balance's broader distribution and brand resources.
- Mizuno: Mizuno is a global sporting goods manufacturer with a major baseball/softball equipment portfolio (reported baseball apparel revenue of $1.53B in 2024). It directly competes with Rawlings across gloves, bats, and apparel in North America and especially in Asia-Pacific markets where Mizuno dominates.
- Louisville Slugger: Louisville Slugger (Hillerich & Bradsby, owned by Wilson) is the iconic baseball bat brand and direct competitor to Rawlings' bat portfolio. Its MLB Official Bat status creates a parallel official-supplier position that competes for league-level visibility and team-dealer contracts.
- DeMarini Sports: DeMarini is a baseball and softball bat brand owned by Wilson that directly competes with Rawlings' Icon and Clout AI lines. It is known for performance-driven composite bat innovation and is a frequent substitute choice at retail and travel-ball levels.
- Franklin Sports: Franklin is a broad sporting goods manufacturer with deep baseball/softball product lines (bats, gloves, protective gear) at competitive price points. It targets similar retail and team-dealer channels as Rawlings, with particular strength in entry-level and youth tiers.
- Wilson Sporting Goods: Wilson is a direct competitor across baseball gloves, bats (via DeMarini and Louisville Slugger ownership), and protective gear. As a much larger generalist sporting goods brand, Wilson competes on retail shelf space, team-dealer relationships, and protective equipment innovation.
Regional players
- Easton (legacy competitor context): Although Easton is now a Rawlings sub-brand, the historical Easton brand competed in baseball/softball bats and equipment globally. Peer relevance is limited today but useful as a directional reference for the bat category positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rawlings Sporting Goods social profiles
Digital presenceRawlings Sporting Goods compliance and trust
Trust signalCompliance1 record
Rawlings Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rawlings Sporting Goods leadership team
Management profileNumber of profiles
Profiles1 record
Rawlings Sporting Goods subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rawlings Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rawlings Sporting Goods M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rawlings Sporting Goods
What does Rawlings Sporting Goods do?
Rawlings manufactures and sells baseball and softball equipment — gloves, bats, balls, batting helmets, catcher's gear, apparel, and accessories — for amateur through professional athletes. The company operates as a multi-brand platform (Rawlings, Easton, Miken, Worth, Tanner) and sells through direct e-commerce, retail chains, and team/dealer channels, while also running the official Gold Glove Award program as an MLB sponsor.
Is Rawlings Sporting Goods a public or private company?
Rawlings Sporting Goods is a private company. It is classified as unknown and is currently operating.
When was Rawlings Sporting Goods founded?
Rawlings Sporting Goods was founded in 1887. It employs 1,001 to 5,000 people.
Where is Rawlings Sporting Goods based?
Rawlings Sporting Goods is headquartered in Saint Louis, United States, in the North America region.
How does Rawlings Sporting Goods make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are apparel Sales, custom Products and licensing Royalties.
Who are Rawlings Sporting Goods's main competitors?
Bauer Hockey is listed as an others. Broad incumbents are New Balance and Under Armour. Direct peers are Marucci Sports, Mizuno, Louisville Slugger, DeMarini Sports, Franklin Sports and Wilson Sporting Goods. Easton (legacy competitor context) is listed as a regional player.
Does Rawlings Sporting Goods have an API?
No public API is recorded for Rawlings Sporting Goods.
What industry is Rawlings Sporting Goods in?
Rawlings Sporting Goods's product category is Baseball and Softball Equipment. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 33992 and its SIC code is 3949.