FANTAWILD
- Company typePrivate
- Founded2005
- HeadquartersShenzhen, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
FANTAWILD firmographics
Firmographics- Name
- FANTAWILD
- Legal name
- 华强方特文化科技集团股份有限公司
- Website
- https://fantawild.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
FANTAWILD industry classification
Industry- Product category
- Themed Entertainment Parks
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
- akta.pro secondary industries
- Creator & Fan Communities (BPAMABAD), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
Where FANTAWILD is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
FANTAWILD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- 主题公园运营: 通过自建自营的方特主题公园网络向游客提供主题娱乐体验，包括门票收入、园内二次消费(餐饮、商品、游戏)、酒店住宿及活动承包收入
- 动漫IP品牌授权: 通过授权熊出没IP给合作品牌，收取授权费及版税。已覆盖玩具、文具、家居、食品、饮料、童装、童鞋、游戏、装修材料、汽车、医疗器械等30多个行业品类，超3000款产品，年授权销售额超过20亿元，品牌认购力超过35亿元
- 动漫影视内容发行: 通过院线电影票房、电视动画播映权销售、国际版权销售等获得收入。熊出没系列8部院线电影累计票房成绩亮眼，动画累计出口超20万分钟
- 动漫衍生品开发与销售: 自主开发并销售动漫周边产品，包括玩具、文具、服装等自营衍生品
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
FANTAWILD product offering
Product offeringCore offering
FANTAWILD is a Chinese entertainment technology conglomerate that designs, builds, and operates a network of culturally-themed theme parks across China. The company also produces original animated content led by the Boonie Bears franchise, develops proprietary special effects film and 4D theater technology, and licenses its IP to 300+ brands across 30+ product categories covering toys, apparel, food, and consumer goods. Its dual business model combines direct theme park operations with IP-driven content production and brand licensing.
Product overview
Fantawild Holdings Inc. (华强方特文化科技集团股份有限公司) is a major Chinese entertainment technology conglomerate operating a dual business model: cultural technology theme parks and entertainment content products. The theme park portfolio includes multiple branded parks such as Fantawild Resort (欢乐世界), Dreamland (梦幻王国), Oriental Legend (东方神画), Water Park (水上乐园), Asian Legend (东盟神画), Glorious Orient (东方欲晓), Dino Kingdom (恐龙王国), Wild Land (狂野大陆), Silk Road Legend (丝路神画), Wonderland (乐园), Boonie Bears Bay (熊出没欢乐港湾), and Boonie Bears Land (熊出没乐园). The animation division produces original content centered on the Boonie Bears (熊出没) franchise, one of China's most successful domestic animation IPs with 11 TV series, 8 theatrical films, and licensing across 100+ countries. Supporting businesses include special effects films (exported to 40+ countries), themed performances, and over 20,000 consumer products across 20+ categories. The company also operates themed hotels and manages a comprehensive cultural tourism ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Boonie Bears Series (熊出没): Flagship animated IP franchise including TV series, theatrical films, and related merchandise. Since 2012, has produced 11 TV series, 2 TV films, and 8 theatrical films.
- Chicken Stew Series (小鸡不好惹)
- The Zodiac Series (生肖传奇)
- Brainy Bubbly Bug Buddies (小虫虫有大智慧)
- Duludubi and Duluduni Series
- Boonie Cubs
- Fantawild Adventure (方特欢乐世界)
- Fantawild Dreamland (方特梦幻王国)
- Fantawild Oriental Legend (方特东方神画)
- Fantawild Water Park (方特水上乐园)
- Boonie Bears Bay
Products and services
- Fantawild Resort (方特欢乐世界)
- Fantawild Dreamland (方特梦幻王国)
- Fantawild Oriental Legend (方特东方神画)
- Fantawild Water Park (方特水上乐园)
- Fantawild Asian Legend (方特东盟神画)
- Fantawild Dino Kingdom (方特恐龙王国)
- Fantawild Wild Land (方特狂野大陆)
- Fantawild Silk Road Legend (方特丝路神画)
- Boonie Bears Bay (熊出没欢乐港湾)
- Boonie Bears Land (熊出没乐园)
- Boonie Bears Animation Series (熊出没)
- Special Effects Films (特种电影)
- Themed Performances (主题演艺)
- Fantawild Consumer Products (文化衍生品)
- Fantawild Hotels (方特酒店)
- Boonie Bears Mall (Shenzhen)
Quantifiable outcome
- 品牌授权合作伙伴超300家，授权产品超3000款
- +4 more outcomes
Companies that use FANTAWILD
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
FANTAWILD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FANTAWILD partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- CAE北京国际主题娱乐展minorFantawild Holdings作为参展商参与CAE北京2026展会，与Unitree Robotics、Brogent Technologies、Proslide Technologies等同台展示主题公园行业最新产品和技术
- 蒙牛(Mengniu)core蒙牛与方特动漫就熊出没IP建立品牌授权合作，推出熊出没联名乳制品及食品饮料产品，借助IP提升品牌亲子消费群体触达
- 君乐宝(Junlebao)core君乐宝与方特动漫就熊出没IP开展品牌授权合作，推出联名婴幼儿奶粉及乳制品
- 达利(Dali Foods)core达利食品与方特动漫合作，推出熊出没IP联名休闲食品
- 康师傅(Master Kong)core康师傅与方特动漫合作，推出熊出没IP联名方便食品及饮料产品
- 玛氏(Mars)core玛氏与方特动漫合作，推出熊出没IP联名糖果及零食产品
- 幸福西饼(Happy Pie)minor幸福西饼与方特动漫合作，推出熊出没IP联名蛋糕及烘焙产品
- 华润三九(China Resources Sanjiu)core华润三九与方特动漫合作，推出熊出没IP联名医药及健康产品
- 广汽三菱(GAC Mitsubishi)core广汽三菱与方特动漫合作，推出熊出没IP联名汽车及品牌营销活动
- 伊利(Yili Group)core伊利集团与方特动漫长期合作，推出熊出没IP联名乳制品，覆盖多个产品线
- 英菲尼迪(Infiniti)core英菲尼迪与方特动漫合作，以熊出没IP开展品牌联名营销及汽车主题活动合作
- 卡夫(Kraft)core卡夫食品与方特动漫合作，推出熊出没IP联名食品饮料产品
- 汇源(Huiyuan)core汇源果汁与方特动漫合作，推出熊出没IP联名果汁饮料产品
- 迪士尼(Disney)core迪士尼平台采购并播映熊出没动画系列内容，将中国动漫内容通过迪士尼国际频道触达全球观众
- NetflixcoreNetflix采购并播映熊出没动画系列内容，通过流媒体平台向全球用户分发
- NickelodeoncoreNickelodeon采购并播映熊出没动画系列内容，通过儿童频道触达全球少年儿童观众
- SonycoreSony平台采购并播映熊出没动画系列内容，通过Sony国际渠道触达全球观众
- 中国各大电影院线core熊出没系列院线电影通过国内电影院线发行上映，与院线合作进行电影排片和放映
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
FANTAWILD competitors and assessment
Company assessmentDirect peers
- Chimelong Group (长隆集团): Major Chinese theme park operator with flagship parks in Guangzhou and Zhuhai featuring animal-themed attractions and water parks. Directly competes with Fantawild's Wild Continent, Water Park, and family-oriented brands for Chinese tourism market share.
- OCT Group (华侨城集团): China's largest state-owned theme park and cultural tourism operator (Splendid China, Window of the World, Happy Valley), competing with Fantawild in destination theme parks across Chinese cities. Both target family demographics with large-scale multi-attraction parks.
- Songcheng Performance (宋城演艺): Chinese cultural tourism and theme performance company known for 'Songcheng Eternal Love' live shows and resort operations. Comparable to Fantawild's themed performance business and cultural tourism integration model.
- Sanrio Company: Japan-based character/IP licensing and retail company (Hello Kitty, My Melody). Highly comparable business model to Fantawild's Boonie Bears licensing operation spanning 300+ partners and consumer products across multiple categories.
Emerging players
- Toei Animation: Japanese animation studio with iconic franchises (Dragon Ball, One Piece, Sailor Moon). Comparable to Fantawild Animation in creating original animation IP with long-running content libraries and cross-media expansion.
- The Lego Group: Denmark-based toy and IP licensing company with theme parks (LEGOLAND). Comparable to Fantawild in combining strong IP/licensing economics (3,000+ Boonie Bears SKUs) with theme park destinations built around branded content.
Broad incumbents
- Walt Disney Company: Global theme park and animation IP leader. Disney operates Shanghai Disney, distributes Boonie Bears content, and competes for premium Chinese family visit share while partnering on Fantawild's animation distribution.
- Universal Destinations & Experiences (Comcast NBCUniversal): Global theme park operator expanding into China via Universal Beijing. Competes for Chinese premium family tourism with deeper IP reserves (Harry Potter, Universal Monsters) and large CapEx capacity.
- Merlin Entertainments: Global theme park operator (LEGOLAND, Madame Tussauds, SEA LIFE). Comparable in mid-market family theme park segment and in operating diversified park brands across multiple geographies.
Others
- Imagination Entertainment / Original Entertainment: Note: Used to mark place for further emerging player. Dropped to keep peer list tight and avoid weak matches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FANTAWILD social profiles
Digital presenceFANTAWILD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FANTAWILD leadership team
Management profileNumber of profiles
Profiles2 records
FANTAWILD subsidiaries and ownership
Company hierarchySubsidiaries11 records
FANTAWILD funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FANTAWILD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FANTAWILD
What does FANTAWILD do?
FANTAWILD is a Chinese entertainment technology conglomerate that designs, builds, and operates a network of culturally-themed theme parks across China. The company also produces original animated content led by the Boonie Bears franchise, develops proprietary special effects film and 4D theater technology, and licenses its IP to 300+ brands across 30+ product categories covering toys, apparel, food, and consumer goods. Its dual business model combines direct theme park operations with IP-driven content production and brand licensing.
Is FANTAWILD a public or private company?
FANTAWILD is a private company. It is classified as public and is currently operating.
When was FANTAWILD founded?
FANTAWILD was founded in 2005. It employs 5,001 to 10,000 people.
Where is FANTAWILD based?
FANTAWILD is headquartered in Shenzhen, China, in the Asia region.
How does FANTAWILD make money?
Four revenue lines are on record. 主题公园运营 is the primary driver. The others are 动漫IP品牌授权, 动漫影视内容发行 and 动漫衍生品开发与销售.
Who are FANTAWILD's main competitors?
Direct peers on record are Chimelong Group (长隆集团), OCT Group (华侨城集团), Songcheng Performance (宋城演艺) and Sanrio Company. Emerging players are Toei Animation and The Lego Group. Broad incumbents are Walt Disney Company, Universal Destinations & Experiences (Comcast NBCUniversal) and Merlin Entertainments. Imagination Entertainment / Original Entertainment is listed as an others.
Does FANTAWILD have an API?
No public API is recorded for FANTAWILD.
What industry is FANTAWILD in?
FANTAWILD's product category is Themed Entertainment Parks. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks), with a secondary code of BPAMABAD, Creator & Fan Communities. Its NAICS code is 71311 and its SIC code is 7900.