What OCT does

OCT (Tianshi Cultural Art Development Group / 天视文化艺术发展集团) is a Chinese cultural and performing arts operations company headquartered in Xiamen, Fujian Province. Founded in 2001 by Zhang Zhihuan, the firm was originally listed on China's NEEQ (New Third Board, stock code 834548) in 2015 and was acquired in 2017 by OCT Group (华侨城集团), a central state-owned enterprise under China's State-owned Assets Supervision and Administration Commission (SASAC). Following the acquisition, the company was rebranded as 华侨城天视文化集团 in 2018 and reorganized around five integrated business segments: cultural performing arts investment and production, cultural tourism IP development, cultural and sports venue operations, cultural-sports-commerce integrated operations, and performing arts technology. Registered capital stands at RMB 103.385 million, with operations spanning more than 40 Chinese cities through subsidiaries in Beijing, Shenzhen, Hong Kong, Xi'an, and Sanming.

The company's core offerings consist of (i) concert and live event production, including co-organized shows for Eason Chan, Jacky Cheung, Xue Zhiqian, Zhang Yixing, and Green Day; (ii) drama and stage play production under exclusive national agency rights to Mao Dun Prize adaptations 'Life Register' (《生命册》) and 'Ordinary World' (《平凡的世界》) from Shaanxi People's Art Theatre; (iii) event planning and execution for government cultural festivals, including the recurring Xiamen Network Culture Festival; and (iv) cultural and sports venue operations, most notably the entrusted management of the Shenzhen Guangming Cultural and Art Center. Revenue mechanics span concert ticket sales, co-production artist-share arrangements, government service contracts, venue management fees, and licensing/royalty income from national drama touring. Pricing is project-based and negotiated directly; no consumer-facing product, mobile app, or e-commerce storefront exists.

The firm operates as a B2B/B2G platform serving two primary customer verticals: government/public-sector clients (municipal governments and cultural bureaus seeking large-scale cultural event execution and tourism promotion) and live entertainment counterparties (artist management firms, record labels, and venue operators requiring a local Chinese execution partner with regulatory and venue relationships). Distribution is entirely direct: OCT negotiates contracts with artist management companies and municipal cultural bureaus rather than through intermediaries. No proprietary technology platform has been disclosed, and growth has been driven by securing marquee talent, locking in exclusive content rights, expanding venue management mandates, and leveraging the institutional backing of its central-SOE parent for government and cross-province opportunities.

Name

OCT

Legal name

天视文化艺术发展集团

Website

https://tswh.com.cn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

OCT (Tianshi Cultural Art Development Group / 天视文化艺术发展集团) is a Xiamen-headquartered, state-controlled cultural and live entertainment operations group producing concerts, drama tours, government cultural festivals, and venue management across 40+ Chinese cities under OCT Group (SASAC).

Ownership category

akta.pro rank

Product category

Live Entertainment and Cultural Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Local Community & Multi-Category Fairs (MPAGAFAO), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Live event production
• Concert management services
• Cultural venue operations
• Performing arts production
• Government cultural events

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Concert and Live Performance Production: The company organizes, produces, and invests in concerts and live performances, serving as organizer, co-organizer, or contractor. Revenue is generated through ticket sales, event production fees, sponsorship, and co-investment returns.
2. Cultural Venue Operations and Management: The company manages cultural and sports venues on behalf of government or property owners, including the Guangming Cultural and Art Center in Shenzhen. Revenue derives from venue management fees, programming operations, and service contracts.
3. Government Cultural Event Execution: The company plans and executes large-scale government events such as the Xiamen Network Culture Festival and the Longyan Cultural Tourism Conference. Revenue comes from government service contracts and event management fees.
4. Drama/Stage Play Touring and Agency Rights: The company holds nationwide exclusive agency rights for 'Mao Award' winning stage plays (e.g., 'Life Chapter' and 'Ordinary World'), organizing and promoting national touring productions. Revenue from ticket sales and touring management fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

OCT (Tianshi Cultural) plans, produces, and executes large-scale concerts, live performances, drama tours, cultural festivals, and government cultural events on behalf of artists' agencies and municipal authorities across China. It also operates cultural and sports venues (such as the Shenzhen Guangming Cultural and Art Center) under entrusted management contracts and integrates culture-sports-tourism commercial operations. Revenue is generated through event production fees, ticket sales, sponsorship, co-investment returns, government service contracts, and venue management fees.

Product overview

OCT is a comprehensive culture, sports, and tourism (文体旅) integrated development company that operates as a platform-plus-services model. The company's core products include concert and live event operations (演唱会运营), drama and stage play production (话剧/舞台剧制作), event planning and execution (活动策划执行), cultural and sports venue management (文体场馆运营), and integrated commercial operations. Key product lines include the 'Tianwai Wu' themed concert tour series, and the 'Mao Dun Prize' drama series featuring adaptations of award-winning novels like 'Life Register' and 'Ordinary World' with exclusive national touring rights. The company organizes major concerts featuring artists such as Eason Chan, Jacky Cheung, Xue Zhiqian, Zhang Yixing, and Green Day, while also managing cultural venues and executing large-scale government and corporate events. The five business segments work together under the '文体旅商' integration model to deliver comprehensive cultural and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Live Performance Production (演唱会运营) Investment, planning, and execution of large-scale concerts and live music events featuring domestic and international artists. Service offering for artist management companies, entertainment promoters, and municipal clients. Recent engagements include Eason Chan FEAR and DREAMS World Tour (Xiamen and Xi'an), Jacky Cheung 60+ World Tour, Xue Zhiqian Space Object Tour, Zhang Yixing Sailboat 4·STEP Tour, and Green Day 2025 Asia Tour (Macau).
• Drama and Stage Play Production (话剧/舞台剧制作) Drama and stage play production including adaptation of literary works such as Mao Dun Prize-winning novels into theatrical performances with national touring rights. Includes the exclusive national agency rights to 'Life Register' and 'Ordinary World' co-produced with Shaanxi People's Art Theatre, as part of the broader 'Mao Dun Prize' series alongside 'White Deer Plain' and 'Protagonist'.
• Cultural Event Planning and Execution (活动策划执行) Event planning and execution services for government events, cultural festivals, corporate events, and large-scale public performances. Service offering for municipal governments, cultural bureaus, and corporate clients seeking professional cultural event organization.
• Cultural and Sports Venue Operations (文体场馆运营) Cultural and sports venue operation and management services, including entrusted long-term management of venues such as Shenzhen Guangming Cultural and Art Center on behalf of the Guangming District government. Service offering for government-owned or private venue operators seeking professional third-party management and programming.
• Cultural-Sports-Tourism Commercial Operations (文体旅商业运营)

Quantifiable outcome

• 27 concerts held in 2024, with ~400,000 total attendees
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and core.

• People's Daily Fujian Branch (人民网福建分公司)majorGTM or Marketing Partner · 19 March 2025Co-organizer with Tianshi for the 13th Xiamen Network Culture Festival closing ceremony, with People's Daily providing media coverage and promotion support.
• East Asia Starlight (东亚星光)coreStrategic or Co-development Partner · 9 February 2025Co-organizer with Tianshi and Qimen Dunjia for Green Day's 2025 Asia Tour — Macau stop at Galaxy Arena.
• Holiqimen Dun Jia (霍尔果斯奇门遁甲文化传媒有限公司)coreStrategic or Co-development Partner · 2 November 2024Presenting/producing company for Zhang Yixing's 'Sailboat 4·STEP' concert tour in Xiamen. Tianshi was the contractor/executor for the event.
• Chongqing Chaoyin Culture Media (重庆潮音文化传播有限公司)coreStrategic or Co-development Partner · 12 May 2024Co-production partner for Xue Zhiqian's 'Space Object' concert tour in Xiamen at Bailu Stadium. Chaoyin Culture served as producer/issuer, with Tianshi as the executing contractor.
• Shaanxi People's Art Theatre (陕西人民艺术剧院)coreStrategic or Co-development Partner · 10 May 2024The company signed an exclusive national agency agreement with Shaanxi People's Art Theatre for the national touring rights of two 'Mao Award' winning plays: 'Life Chapter' (《生命册》) and 'Ordinary World' (《平凡的世界》). The company will co-produce 'Life Chapter' with the theatre and manage nationwide distribution for both plays, planned at 250 performances.
• Shenzhen Huaqiao Cheng Cultural Sports Industry Management (深圳华侨城文体产业管理有限公司)majorStrategic or Co-development Partner · 1 January 2024Subsidiary within the OCT Group system that co-organized the 2023 Shenzhen Guangming Open Air Performance event with Tianshi, managing stage production and venue operations.
• OCT Group / Huaqiao Cheng Cultural Group (华侨城集团/华侨城文化集团)majorStrategic or Co-development Partner · 4 November 2023Parent/subsidiary partnership for the 2023 Shenzhen Guangming Open Air Performance — 'Autumn Prelude', with OCT Group as the organizing authority and Tianshi and its subsidiary Huisheng Production as the execution partner for stage setup and event management.
• Xiamen Tourism Group (厦门旅游集团)majorStrategic or Co-development Partner · 1 October 2023Co-director and executor (with Tianshi) of the opening ceremony of the 2023 Longyan 4th Cultural Tourism Economic Development Conference. Longyan Municipal Government was the host.
• Guangming District Government, Shenzhen (深圳市光明区)coreStrategic or Co-development Partner · 20 January 2020The Guangming District government entrusted Tianshi (through Shenzhen Huaqiao Cheng Cultural Sports Industry Management) with the operation and management of the Guangming Cultural and Art Center, a major urban cultural complex.
• Wuzhong City Government, Ningxia (吴忠市人民政府)majorStrategic or Co-development Partner · 18 February 2019Strategic cooperation agreement signed for the operation and management of cultural and sports venues and tourism attractions in Wuzhong City, as part of OCT Group's west China expansion.
• Fujian Tian Heng Law Firm (福建天衡联合律师事务所)majorImplementation/ SI/ Consulting Partner · 1 November 2016Legal counsel providing advisory services during the New Third Board listing process.
• Lixin Accounting Firm (立信会计师事务所)majorImplementation/ SI/ Consulting Partner · 1 November 2016Accounting and auditing firm providing financial advisory services during the New Third Board listing process.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Maoyan Entertainment: Ticketing and entertainment data platform serving China's live-event market. Adjacent comparison to OCT as a primary ticketing and audience-data partner for the same concerts and drama productions.
• Damai (Alibaba Pictures): China's leading online ticketing platform for concerts and live events, now under Alibaba. Adjacent to OCT's concert business as the dominant distribution and ticketing channel, with overlapping artist and promoter relationships.

Direct peers

• Taihe Music Group: One of China's largest concert promoters and live entertainment operators. Directly comparable to OCT in artist concert production and national tour execution, competing for the same top-tier Chinese and international artist engagements.
• Emperor Entertainment Group: Hong Kong-based entertainment conglomerate with artist management and concert promotion operations. Comparable to OCT in concert production and Asia-Pacific touring, particularly relevant given OCT's Hong Kong subsidiary and Macau expansion (Green Day 2025).

Broad incumbents

• Beijing Enlight Media: Major Chinese entertainment and film conglomerate with live entertainment and IP operations. Broader incumbent that competes with OCT for cultural IP licensing and integrated entertainment production capacity.
• Poly Culture Group Corporation: State-owned cultural enterprise under China Poly Group, operating theater chains, art auction, and performance production. Broader incumbent comparable to OCT's venue management and performing arts production business, with a larger venue network.
• OCT Group (Overseas Chinese Town): Parent company and a top-3 global theme park operator with a national portfolio of cultural-tourism assets. Comparable to OCT as the controlling shareholder and source of venue pipeline, though OCT focuses on live events rather than theme parks.
• Huayi Brothers Media: Diversified Chinese entertainment group with artist management, concert promotion, and cultural venue operations. Comparable to OCT across artist services and live performance production, though with a stronger film/media core.

Regional players

• Live Nation China: Global live entertainment leader with selective China operations. Competes with OCT for international artist China tours (relevant given OCT's Green Day 2025 win), though its China footprint is less integrated than OCT's.
• Beijing Poly Theatre Management: Operates one of China's largest theater chains under Poly Culture Group. Comparable to OCT's venue management and drama touring (Mao Dun Prize plays) business, particularly relevant in the northern China touring circuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCT