Ujima Maternity Network

What Ujima Maternity Network does

Ujima Maternity Network is a 501(c)(3) nonprofit founded in 2018 and headquartered in Conway, Arkansas, that focuses on maternal health outcomes for BIPOC families across the state. The organization delivers direct services including doula support, maternal health education, scholarships, and member advocacy programs, alongside structured doula training (priced at approximately $2,000 per participant) designed to build a credentialed BIPOC maternal-care workforce in Arkansas. Ujima has also expanded into adjacent programs such as Fatherhood in Focus and Mom Advocates, broadening its family-engagement footprint.

The organization's revenue model is multi-stream and typical of a community nonprofit: individual memberships priced at $35-$150 and sponsorship tiers at $100-$1,000, fee-based doula training, scholarship disbursements (~$9,800 in 2025), and institutional grant funding from sources including the Blue & You Foundation (approximately $1M shared with other Arkansas maternal health organizations) and the Arkansas Office of Skills Development ($125,000). Beyond direct services, Ujima has been a policy actor, contributing to or influencing the passage of Arkansas ACT 965 (doula Medicaid reimbursement), Breastfeeding Act 627, the Healthy Moms Healthy Babies Act, and Birth Centers Act 866.

Ujima operates as a hub organization within a broader Arkansas maternal health ecosystem, partnering with the UAMS Institute for Community Health, Birthing Beyond, and the Doula Alliance of Arkansas. Its primary competitive position is built on community trust, regulatory influence, and a self-reinforcing talent pipeline rather than on proprietary technology or commercial scale.

Name

Ujima Maternity Network

Legal name

Ujima Maternity Network, Inc.

Website

https://ujimamaternitynetwork.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ujima Maternity Network is a Conway, Arkansas-based 501(c)(3) nonprofit, founded in 2018, that delivers doula support, maternal health education, and workforce training to BIPOC families across Arkansas, funded through memberships, grants, and a state policy advocacy platform.

Ownership category

akta.pro rank

Product category

Community Maternal Health Services

NAICS

Other Individual and Family Services (624190), Voluntary Health Organizations (813212), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF)

Keywords

• Maternal health services
• Doula training
• Community health outreach
• Pregnancy support
• Maternal mortality prevention

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues ranging from $35 for BIPOC Doula Influencers to $150 for Active Doula Members, plus variable Community Partner/Sponsor tiers ($250-$1,000 annually).
2. Doula Training Programs: 6-month doula certification training program costing $2,000 per participant, with scholarships available for BIPOC women.
3. Scholarship Program: Provides scholarships up to $1,000 to mothers for birth doula support, postpartum doula support, childbirth education classes, and lactation support. Funded by Woodson Center, Ceiba Fund, and other grantors.
4. Donations and Grants: Individual donations, foundation grants from Blue & You Foundation, Arkansas Community Foundation, and corporate sponsorships from various partners and grantors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ujima Maternity Network is a 501(c)(3) nonprofit that delivers doula training, maternal care community outreach, scholarships, doula matching, and maternal support groups to address the Black maternal health crisis in Arkansas. The organization focuses on workforce development for community doulas and direct support for pregnant and postpartum individuals and families in the region.

Product overview

Ujima Maternity Network is a 501(c)(3) nonprofit organization offering a suite of maternal health services focused on empowering Black doulas and families in Arkansas. The organization provides a comprehensive ecosystem of products including the UJIMA Doula Certification Program (6-month training), Fatherhood in Focus: Doulo Training Program, Maternal Care Community Outreach (MCCO), Sista Circle support groups, Mom Advocates Program, Scholarship Program, and Hire a UJIMA Network Doula matching service. Additional offerings include a tiered Membership Program and The Big Latch breastfeeding celebration event. These programs work together to address Arkansas's maternal health crisis through community-based care, culturally aligned support, and workforce development for BIPOC birth professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Maternal Care Community Outreach (MCCO): Free monthly outreach program connecting underserved communities with vital maternal health resources and compassionate care
• Sista Circle
• Fatherhood in Focus
• Mom Advocates Program
• Ujima Doula Certification Program

Products and services

• Doula Training Program Training program for aspiring community doulas in Arkansas, designed to build the local maternal health workforce, especially for Black families.
• Maternal Care Community Outreach Community-facing outreach program that connects Black pregnant and postpartum individuals in Arkansas with maternal health resources, education, and support.
• Doula Matching Service that matches expectant and postpartum families in Arkansas with trained community doulas from the Ujima network.
• Maternal Support Groups Group-based support services for pregnant and postpartum individuals and families, providing peer support and maternal health education within the Arkansas community.
• Scholarships Financial support for individuals pursuing doula training through Ujima Maternity Network, reducing barriers to entry into the maternal health workforce.

Quantifiable outcome

• Reduced maternal mortality and morbidity for Black women in Arkansas
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UAMS Institute for Community Health InnovationcoreStrategic or Co-development Partner · 1 January 2025Partnership to train at least 25 doulas and 75 community health workers in 2025. The program received a $125,000 award from the Arkansas Office of Skills Development. Expansion from over 50 participants across 28 counties to trainees from 14 counties. Focus on addressing maternal health gaps in rural Arkansas.
• Birthing BeyondcoreStrategic or Co-development PartnerPartner in the doula training program launched in 2025 alongside UAMS Institute for Community Health Innovation and Ujima Maternity Network.
• Doula Alliance of ArkansascoreStrategic or Co-development PartnerCoalition that championed ACT 965 legislation allowing doulas to be certified through the state and receive Medicaid reimbursement. Ujima's Executive Director is a member. Organization also helped pass the Healthy Moms, Healthy Babies Act.
• Arkansas Birthing ProjectminorStrategic or Co-development PartnerPartner organization supporting maternal health initiatives and scholarship funding for birth workers.
• Arkansas Black Hall of FameminorGTM or Marketing PartnerPartner providing grant funding for scholarships and support for Black maternal health initiatives.
• UAMS (University of Arkansas for Medical Sciences)coreStrategic or Co-development PartnerMajor healthcare partner collaborating on doula training and community health worker programs to address maternal health crisis.
• FAM (Fathers Assisting Mothers)coreStrategic or Co-development PartnerPartnership to launch Fatherhood in Focus Doulo Training program - training men to become doulas to support expectant fathers. Collaboration with James Hughes 'The Dad Doula' and Nicollus Fletcher of Ujima.
• Arkansas Advocates for Children and FamiliesminorGTM or Marketing PartnerPartner organization advocating for children and family policies in Arkansas.
• The Village PlaceminorGTM or Marketing PartnerPartner organization supporting maternal and family health initiatives.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Doula Alliance of Arkansas: Arkansas coalition that championed ACT 965 and includes Ujima's Executive Director as a member. Closely comparable as a state-level doula advocacy and policy organization, with overlapping membership and shared policy agenda.
• Commonsense Childbirth: Midwifery-led nonprofit addressing maternal health disparities, particularly for Black and Hispanic women. Comparable in mission and culturally centered model, but centered on midwifery clinical services rather than community-based doula training.

Broad incumbents

• Every Mother Counts: National nonprofit founded by Christy Turlington Burns focused on maternal health equity, providing grants (including to Ujima) and advocacy. Directly comparable as a maternal-health grantmaker and advocacy organization operating at greater geographic scale.
• March of Dimes: Established national nonprofit addressing maternal and infant health, including maternal mortality and preterm birth. Comparable in mission and Arkansas presence; operates a broader portfolio and is a more established incumbent.
• Healthy Mothers Healthy Babies Coalition: National nonprofit network focused on maternal and infant health through education, advocacy, and coalition building. Comparable in mission and operating model as a community-led maternal health organization with state affiliates.

Direct peers

• Mama Glow: National doula training and certification organization with a focus on BIPOC birth workers and a directory of certified doulas. Directly comparable as a doula training pipeline and matching platform targeting culturally centered care.
• Ancient Song Doula Services: New York-based nonprofit providing doula training and maternal health services to communities of color. Directly comparable as a BIPOC-focused doula training, advocacy, and direct service organization.
• National Birth Equity Collaborative (NBEC): National nonprofit focused on Black maternal and infant health through training, advocacy, and research. Directly comparable mission and constituency, operating at national scale versus Ujima's Arkansas focus.
• Black Mamas Matter Alliance: National alliance advancing Black maternal health policy, research, and care. Directly comparable as a Black-maternal-health advocacy and capacity-building organization with overlapping policy and workforce-development missions.
• Uzazi Village: Kansas City-based nonprofit providing doula training and maternal health services to women of color. Directly comparable as a community-based, BIPOC-focused doula training and maternal health organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UjimaMaternity
• Instagraminstagram.com/ujimamaternity
• TikToktiktok.com/@ujimamaternity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ujima Maternity Network