Name

Doula Alliance of Arkansas

Legal name

Doula Alliance of Arkansas

Website

https://doulaallianceofar.org

Company type

Private

Founded year

2024

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Doula Membership Dues: Annual membership fees from certified and student doulas providing directory listings, continuing education access, networking, and conference discounts.
2. Community Partner Memberships: Three-tier organizational membership program (Tier 1: $1,000, Tier 2: $500, Tier 3: $250) offering website recognition, social media highlights, conference participation, and printed materials.
3. Future Medicaid Reimbursement: Once Medicaid reimbursement begins June 1, 2026, certified AR-CCBDs will receive direct reimbursement for doula services, creating new revenue stream for member doulas and increasing membership value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

DA-AR is a 501(c)(6) nonprofit statewide membership organization that supports and advances the doula profession in Arkansas. Its core offerings are tiered doula memberships (Certified Doula $50/year, Student Doula $25/year), three-tier Community Partner memberships for organizations ($250-$1,000/year), the state-approved AR-CCBD Community-Based Doula certification under Act 965 (2025), a public doula directory with interactive statewide mapping, monthly virtual roundtables, and an entrepreneurship certificate series with Shorter College. The organization also coordinates Community-Based Doula Clinics and an annual Hands That Hold Arkansas Awards program to recognize maternal health professionals.

Product overview

The Doula Alliance of Arkansas operates as a statewide membership organization rather than a traditional product company. Its core offerings include tiered membership programs (Certified Doula at $50/year, Student Doula at $25/year, and three Community Partner tiers at $250-$1,000) that provide directory listings, networking, and professional development. The organization offers AR-CCBD certification with Training and Experiential pathways, enabling doulas to qualify for Medicaid reimbursement under Act 965. Additional services include the Doula Directory and interactive mapping tool for families to find certified doulas across Arkansas regions, Community-Based Doula Clinics serving rural areas, virtual monthly roundtables for doula professional development, the Strengthen Your Doula Business entrepreneurship program with Shorter College, and The Hands That Hold Arkansas Awards program recognizing birth workers.

Differentiator

Problem solved

Functional benefit

Brands

• The Hands That Hold Arkansas Awards: Awards program honoring birth workers and maternal health professionals who demonstrate exceptional compassion, commitment to maternal health equity, and advocacy for families and communities in Arkansas.

Products and services

• Certified Doula Membership Annual membership at $50/year for doulas with proof of certification, providing public directory listing, interactive map visibility, client referrals, exclusive marketing opportunities, access to continuing education and networking, and four quarterly meetings per year.
• Student Doula Membership Annual membership at $25/year for doulas in training, including mentorship connections, networking, free/discounted event attendance, continued education, and first updates on Medicaid reimbursement in Arkansas.
• Community Partner Membership (3-Tier) Three-tier organizational membership (Tier 1: $1,000/year, Tier 2: $500/year, Tier 3: $250/year) for organizations supporting maternal health in Arkansas, providing website listing, social media highlights, printed materials, and conference participation including breakfast meet-and-greet and honoree recognition at the top tier.
• Doula Directory Public searchable directory of certified doulas across Arkansas regions (Central, North Central, Northwest, Northeast, Southwest, Southeast) enabling families to find doula support in their area.
• Mapping Doula Support in Arkansas Interactive maps showing Certified Doulas and Community-Based Doula Clinics across Arkansas, allowing families to find doula support by county or ZIP code across all six regions.
• AR-CCBD Certification State-approved Arkansas Certified Community-Based Doula certification with two pathways (Training and Experiential) that qualifies doulas for Medicaid reimbursement under Act 965 (2025).
• AR-CCBD Recertification Recertification program for Arkansas Certified Community-Based Doulas, valid for two years and requiring 10 hours of continuing education to maintain credential.
• DA-AR Doula Roundtables Monthly virtual office hours for Arkansas doulas covering state certification steps, Medicaid provider enrollment, billing, and real-world practice scenarios.
• Strengthen Your Doula Business (Entrepreneurship Certificate Series) Monthly virtual entrepreneurship certificate series delivered in partnership with Shorter College ($150 per 4-week series) covering marketing, entrepreneurship, small business financing, and business law for DA-AR members.
• Community-Based Doula Clinics Local hubs where trained and student doulas offer culturally grounded pregnancy, birth, and postpartum support within their own communities, especially in rural or underserved areas of Arkansas.
• Annual and Fall DA-AR Conferences Annual March conference and Fall conference providing education on Medicaid reimbursement, business skills, and certification pathways for the Arkansas doula community.

Quantifiable outcome

• Doula-supported births associated with higher birth weights, reduced use of interventions, and increased rates of breastfeeding
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Arkansas Department of HealthcoreStrategic or Co-development Partner · 1 January 2025State regulatory partnership under Act 965 (2025) where ADH grants authority to DA-AR to help certify Community-Based Doulas for Medicaid and insurance reimbursement. DA-AR assists with credentialing process and maintains list of approved doula training programs.
• Ujima Maternity NetworkcoreStrategic or Co-development PartnerThe only local certifying organization for doulas in Arkansas. DA-AR refers aspiring doulas to Ujima for training and certification. Joint programming includes MCCO (Maternal Child Community Outreach) events, Fatherhood in Focus sessions, and community events.
• Shorter CollegeminorStrategic or Co-development PartnerEducational partnership providing monthly virtual entrepreneurship certificate series exclusively for DA-AR members. Four-week series covering marketing, business planning, financing, and legal basics at $150 per series.
• Arkansas Women's OutreachminorStrategic or Co-development PartnerCommunity partnership for service events including packing parties to end period poverty in Arkansas. DA-AR volunteers participate in community outreach while building cross-sector connections.
• Y.O.U. CenterminorStrategic or Co-development PartnerCollaboration on Doula Clinic Days providing free ultrasound and doula consultations. Joint community resource outreach in Little Rock area.
• Bentonville Birth ServicesminorChannel Partner/ Reseller/ DistributorEvidence Based Birth Instructor offering childbirth classes listed on DA-AR calendar. Classes held in Northwest Arkansas region.
• Arkansas Approved Doula Training ProgramscoreStrategic or Co-development Partner13 state-approved training organizations including Allo Doula Academy, BADT, CAPPA, Carriage House Birth, DONA, International Doula Institute, Madriella, National Black Doulas Association, Ujima Maternity Network, and others. DA-AR certifies doulas who complete training through these programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ancient Song Doula Services: A nonprofit birth worker organization providing doula training, certification support, and advocacy to address Black maternal health disparities. Operates a comparable membership-plus-certification model aligned with DA-AR's mission in underserved communities.
• National Black Doulas Association: A national membership and training organization for Black doulas, focused on reducing maternal mortality in Black communities. Comparable to DA-AR in mission, certification pathways, and culturally congruent care focus, and is one of DA-AR's approved training partners.
• Ujima Maternity Network: A community-based doula training and certification organization specifically serving Arkansas and surrounding states, and explicitly described as the only local certifying organization in Arkansas. The most directly overlapping peer and an active DA-AR partner.

Emerging players

• Mama Glow: A doula training and education platform offering certification, mentorship, and a global doula directory. Comparable as a training and certification pathway feeding into doula practice, though its brand and delivery are more consumer-facing than DA-AR's state-association model.
• Carriage House Birth: A Brooklyn-based doula training and member community offering birth and postpartum doula certifications. Comparable as a partner in DA-AR's 13-program training network and as a comparable membership-plus-certification model for professional doulas.
• Black Mamas Matter Alliance: A national Black women-led cross-sectoral alliance advancing maternal health, rights, and justice. Comparable in mission alignment around maternal mortality and birth equity, and in advocacy-driven programming that complements DA-AR's Hands That Hold Arkansas Awards.

Broad incumbents

• DONA International: The largest and oldest international doula certification organization, offering membership, certification, and continuing education to doulas globally. Directly comparable to DA-AR as a doula professional membership and certifying body, but operates at national scale rather than state-specific.
• CAPPA (Childbirth and Postpartum Professional Association): A leading international certification organization for doulas, childbirth educators, and lactation professionals. Comparable as one of DA-AR's 13 approved training programs and as a professional membership body whose certifications feed into DA-AR's certified doula pool.
• HealthConnect One: A national nonprofit advancing community-based doula models and training to improve maternal and infant health. Operates a comparable mission of expanding culturally congruent doula access with state and federal policy engagement, and a similar community-clinic service delivery approach to DA-AR's Community-Based Doula Clinics.
• International Childbirth Education Association: A long-standing professional membership organization certifying childbirth educators and supporting perinatal professionals. Comparable in operating a membership-and-certification model serving independent practitioners, including many who also serve as doulas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doulaallianceofarkansas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doula Alliance of Arkansas